Study Submission: How prefetching helped Terra increase ads click-through rate by 30% and speed up Largest Contentful Paint.

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Key Takeaway

This case study describes Terra’s journey implementation which resulted in a 11% ads click-through rate (CTR) increase on mobile, 30% ads CTR on desktop, and 50% reduction in the Largest Contentful Paint (LCP) times.

Story Source

https://web.dev/case-studies/terra-prefetching-case-study

Year published

2023

Tags

• core web vitals
• lcp
• click through rate
• "2023"