Study Submission: How Trendyol reduced INP by 50%, resulting in a 1% uplift on click-through rate

## Key Takeaway
This case study describes Trendyol's journey of improving INP on its PLP, resulting in a 50% reduction of INP and a 1% uplift on the search result business metric.

## Story Source
https://web.dev/case-studies/trendyol-inp

## Year published
2023

## Tags
- INP
- core web vitals
- click through rate
- "2023"