This repository contains the practical exercises and homework assignments for the "Marketing & Code" course, designed to help marketing professionals develop automation and data analysis skills using JavaScript.
The course provides a hands-on approach to learning JavaScript fundamentals with direct applications to marketing scenarios. Each lesson builds upon previous concepts, allowing marketers to progressively develop their coding skills while working with familiar marketing contexts.
The repository is organized by lessons, with each lesson directory containing individual JavaScript files for exercises and homework assignments:
coding-for-marketers/
├── lesson-1/
│ ├── test-1.js
│ ├── test-2.js
├── lesson-2/
│ ├── test-1.js
└── ...
The course covers essential programming concepts including:
- JavaScript fundamentals and data types
- Data structures for marketing data
- Control flow and automation
- Functions and data manipulation
- File processing and data analysis
- Marketing automation scripts
- Integration with marketing tools
- Basic predictive modeling
- Basic understanding of digital marketing concepts
- No prior programming experience required
- Access to a modern web browser and text editor
- Basic command line familiarity
- Clone this repository:
git clone https://github.com/tractiongroup/coding-for-marketers.git- Navigate to the lesson directories to access exercises and homework assignments
- Follow the instructions in each file to complete the exercises
- Commit your solutions to track your progress
Each lesson builds upon previous concepts. We recommend:
- Complete exercises in order
- Test your code with different inputs
- Document your code with comments
- Review solutions after attempting exercises
- Practice with real marketing data when possible
This course material is designed and maintained by Traction Group, focusing on practical applications of JavaScript in digital marketing contexts.