diff --git a/apps/webapp/app/env.server.ts b/apps/webapp/app/env.server.ts
index 9d49dcd03c..f0931683b4 100644
--- a/apps/webapp/app/env.server.ts
+++ b/apps/webapp/app/env.server.ts
@@ -715,6 +715,9 @@ const EnvironmentSchema = z.object({
   QUEUE_SSE_AUTORELOAD_INTERVAL_MS: z.coerce.number().int().default(5_000),
   QUEUE_SSE_AUTORELOAD_TIMEOUT_MS: z.coerce.number().int().default(60_000),
 
+  SLACK_BOT_TOKEN: z.string().optional(),
+  SLACK_SIGNUP_REASON_CHANNEL_ID: z.string().optional(),
+  
   // kapa.ai
   KAPA_AI_WEBSITE_ID: z.string().optional(),
 });
diff --git a/apps/webapp/app/routes/_app.orgs.new/route.tsx b/apps/webapp/app/routes/_app.orgs.new/route.tsx
index 29f8963f7d..a171153510 100644
--- a/apps/webapp/app/routes/_app.orgs.new/route.tsx
+++ b/apps/webapp/app/routes/_app.orgs.new/route.tsx
@@ -5,7 +5,6 @@ import { RadioGroup } from "@radix-ui/react-radio-group";
 import type { ActionFunction, LoaderFunctionArgs } from "@remix-run/node";
 import { json, redirect } from "@remix-run/node";
 import { Form, useActionData, useNavigation } from "@remix-run/react";
-import { uiComponent } from "@team-plain/typescript-sdk";
 import { typedjson, useTypedLoaderData } from "remix-typedjson";
 import { z } from "zod";
 import { MainCenteredContainer } from "~/components/layout/AppLayout";
@@ -23,10 +22,9 @@ import { TextArea } from "~/components/primitives/TextArea";
 import { useFeatures } from "~/hooks/useFeatures";
 import { createOrganization } from "~/models/organization.server";
 import { NewOrganizationPresenter } from "~/presenters/NewOrganizationPresenter.server";
-import { logger } from "~/services/logger.server";
 import { requireUser, requireUserId } from "~/services/session.server";
+import { sendNewOrgMessage } from "~/services/slack.server";
 import { organizationPath, rootPath } from "~/utils/pathBuilder";
-import { sendToPlain } from "~/utils/plain.server";
 
 const schema = z.object({
   orgName: z.string().min(3).max(50),
@@ -63,32 +61,11 @@ export const action: ActionFunction = async ({ request }) => {
     const whyUseUs = formData.get("whyUseUs");
 
     if (whyUseUs) {
-      try {
-        await sendToPlain({
-          userId: user.id,
-          email: user.email,
-          name: user.name ?? user.displayName ?? user.email,
-          title: "New org feedback",
-          components: [
-            uiComponent.text({
-              text: `${submission.value.orgName} just created a new organization.`,
-            }),
-            uiComponent.divider({ spacingSize: "M" }),
-            uiComponent.text({
-              size: "L",
-              color: "NORMAL",
-              text: "What problem are you trying to solve?",
-            }),
-            uiComponent.text({
-              size: "L",
-              color: "NORMAL",
-              text: whyUseUs.toString(),
-            }),
-          ],
-        });
-      } catch (error) {
-        logger.error("Error sending data to Plain when creating an org:", { error });
-      }
+      await sendNewOrgMessage({
+        orgName: submission.value.orgName,
+        whyUseUs: whyUseUs.toString(),
+        userEmail: user.email,
+      });
     }
 
     return redirect(organizationPath(organization));
diff --git a/apps/webapp/app/services/slack.server.ts b/apps/webapp/app/services/slack.server.ts
new file mode 100644
index 0000000000..68010d6842
--- /dev/null
+++ b/apps/webapp/app/services/slack.server.ts
@@ -0,0 +1,43 @@
+import { WebClient } from "@slack/web-api";
+import { env } from "~/env.server";
+import { logger } from "./logger.server";
+
+const slack = new WebClient(env.SLACK_BOT_TOKEN);
+
+type SendNewOrgMessageParams = {
+  orgName: string;
+  whyUseUs: string;
+  userEmail: string;
+};
+
+export async function sendNewOrgMessage({ orgName, whyUseUs, userEmail }: SendNewOrgMessageParams) {
+  if (!env.SLACK_BOT_TOKEN || !env.SLACK_SIGNUP_REASON_CHANNEL_ID) {
+    return;
+  }
+  try {
+    await slack.chat.postMessage({
+      channel: env.SLACK_SIGNUP_REASON_CHANNEL_ID,
+      text: `New org created: ${orgName}`,
+      blocks: [
+        {
+          type: "header",
+          text: { type: "plain_text", text: "New org created" },
+        },
+        {
+          type: "section",
+          text: { type: "mrkdwn", text: `*Org name:* ${orgName}` },
+        },
+        {
+          type: "section",
+          text: { type: "mrkdwn", text: `*What problem are you trying to solve?*\n${whyUseUs}` },
+        },
+        {
+          type: "context",
+          elements: [{ type: "mrkdwn", text: `Created by: ${userEmail}` }],
+        },
+      ],
+    });
+  } catch (error) {
+    logger.error("Error sending data to Slack when creating an org:", { error });
+  }
+}