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13/umbraco-engage/developers/personalization/README.md

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One of the most common situations for implementing personalization is because you want to serve specific content to your users.
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In Umbraco Engage, we identify groups of visitors through segments, consisting of a set of requirements to be met. This segment information is then used to customize the user's experience through Applied Personalization.
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Groups of visitors are identified through segments, consisting of requirements to be met. This segment information is used to customize the user's experience through Applied Personalization.
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The following articles cover common methods for implementing personalized content on your website.
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<table data-view="cards"><thead><tr><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td>Implement your own segment parameters</td><td><a href="implement-your-own-segment-parameters.md">implement-your-own-segment-parameters.md</a></td></tr><tr><td>Retrieve segment information from code</td><td><a href="segment-information.md">segment-information.md</a></td></tr><tr><td>Add custom scoring</td><td><a href="custom-scoring.md">custom-scoring.md</a></td></tr></tbody></table>

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