Update split URL article to match styleguide

Author: eshanrnh

13/umbraco-engage/.gitbook/assets/split-url-test.png

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+description: >-
+  Umbraco Engage enables running A/B tests on different versions of a page. 
+  This article covers how and when to use this type of test.
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 # Split URL Test
 
-Split URL testing in Umbraco Engage helps you compare different versions of a page.
+Split URL testing in Umbraco Engage allows you to compare different versions of a page to see which one performs better.
 
-You create different versions of a page. Each version can have different designs, text, or buttons based on the possibilities that have been setup in Umbraco.
+To set up a Split URL test, create multiple versions of a page. Each version can have different designs, text, or buttons based on the options setup in Umbraco.
+
+You can start a Split URL test from the Engage [section](../../introduction/the-umbraco-engage-section.md) or within the [Content App](../../introduction/content-apps.md). The type is selected in step 2 of the setup.
+
+![Split URL Test](../../../.gitbook/assets/split-url-test.png)
 
 When you set up the A/B test, you can send 50% of visitors to page A and 50% to page B. This way, you can see which page helps achieve the goal of the test better.
 
-The split URL test is a great way to test different checkout workflows, for example.
+Split URL tests are particularly useful for optimizing elements like checkout workflows, where small changes can impact conversions.