GITBOOK-8: Link et al

Sofie Toft Kristensen · gitbook-bot · commit 176099337a04 · 2024-10-21T09:43:53.000Z
diff --git a/13/umbraco-engage/SUMMARY.md b/13/umbraco-engage/SUMMARY.md
@@ -58,19 +58,19 @@
   * [Front end Rendering](marketers-and-editors/ab-testing/front-end-rendering.md)
   * [Finish an A/B Test](marketers-and-editors/ab-testing/finish-an-ab-test.md)
 * [Personalization](marketers-and-editors/personalization/README.md)
+  * [Creating a Segment](marketers-and-editors/personalization/creating-a-segment.md)
+  * [Setting up Personalization](marketers-and-editors/personalization/setting-up-personalization.md)
   * [Cockpit Insights](marketers-and-editors/personalization/cockpit-insights.md)
   * [Implicit and Explicit Personalization](marketers-and-editors/personalization/implicit-and-explicit-personalization/README.md)
     * [Setting up the customer journey](marketers-and-editors/personalization/implicit-and-explicit-personalization/setting-up-the-customer-journey.md)
-    * [Referral Scoring](marketers-and-editors/personalization/implicit-and-explicit-personalization/referral-scoring.md)
     * [Personas](marketers-and-editors/personalization/implicit-and-explicit-personalization/setting-up-personas.md)
     * [Implicit Personalization scoring explained](marketers-and-editors/personalization/implicit-and-explicit-personalization/implicit-personalization-scoring-explained.md)
     * [Content Scoring](marketers-and-editors/personalization/implicit-and-explicit-personalization/content-scoring.md)
     * [Campaign Scoring](marketers-and-editors/personalization/implicit-and-explicit-personalization/campaign-scoring.md)
-  * [Creating a Segment](marketers-and-editors/personalization/creating-a-segment.md)
-  * [Setting up Personalization](marketers-and-editors/personalization/setting-up-personalization.md)
+    * [Referral Scoring](marketers-and-editors/personalization/implicit-and-explicit-personalization/referral-scoring.md)
 * [Profiling](marketers-and-editors/profiling/README.md)
-  * [External profile data](marketers-and-editors/profiling/external-profile-data.md)
   * [Profile detail](marketers-and-editors/profiling/profile-detail.md)
+  * [External profile data](marketers-and-editors/profiling/external-profile-data.md)
 * [Reporting](marketers-and-editors/reporting.md)
 * [Settings](marketers-and-editors/settings/README.md)
   * [Goals](marketers-and-editors/settings/setting-up-goals.md)
diff --git a/13/umbraco-engage/marketers-and-editors/ab-testing/finish-an-ab-test.md b/13/umbraco-engage/marketers-and-editors/ab-testing/finish-an-ab-test.md
@@ -54,5 +54,3 @@ You can always pick one of the variants or **My test did not result in a winner*
 The overview of the A/B tests will also not show that the A/B Test is stopped and a winner was selected:
 
 <figure><img src="../../.gitbook/assets/image (25).png" alt="Completed A/B Test"><figcaption><p>Completed A/B Test</p></figcaption></figure>
-
-fisk
diff --git a/13/umbraco-engage/marketers-and-editors/ab-testing/front-end-rendering.md b/13/umbraco-engage/marketers-and-editors/ab-testing/front-end-rendering.md
@@ -7,8 +7,8 @@ description: >-
 
 # Front end Rendering
 
-The A/B Test will automatically be rendered in your front end. If you have set up a [Single page A/B test](../../../../a-b-testing/types-of-a-b-tests/single-page-a-b-test/) Umbraco Engage will automatically render the correct properties.
+The A/B Test will automatically be rendered in your front end. If you have set up a [Single page A/B test](types-of-ab-tests/single-page-ab-test.md) Umbraco Engage will automatically render the correct properties.
 
 If you have set up one of the other tests and added some CSS and JavaScript this will automatically be added to your webpage.
 
-You do not have to do anything to render the A/B test. If you want to run a more advanced A/B test that requires more coding, you can always do that. [Our reference documentation](../../../../a-b-testing/reference/) gives you an overview of all functions that we provide for you to create an advanced A/B test.
+You do not have to do anything to render the A/B test. If you want to run a more advanced A/B test that requires more coding, you can always do that.
diff --git a/13/umbraco-engage/marketers-and-editors/personalization/creating-a-segment.md b/13/umbraco-engage/marketers-and-editors/personalization/creating-a-segment.md
@@ -27,7 +27,7 @@ To create a new segment, follow these steps:
 
 ### Segment Parameters
 
-To specify which visitors are part of this segment you can set up one or more segment parameters. Umbraco Engage comes with out-of-the-box parameters, but you can also [implement your own segment parameters](broken-reference).
+To specify which visitors are part of this segment you can set up one or more segment parameters. Umbraco Engage comes with out-of-the-box parameters, but you can also [implement your own segment parameters](../../developers/personalization/implement-your-own-segment-parameters.md).
 
 By default, Umbraco Engage provides the following parameters:
 
diff --git a/13/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization/README.md b/13/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization/README.md
@@ -16,11 +16,11 @@ The unique part of Umbraco Engage is that it also uses implicit personalization.
 
 This article teaches you how to set up[ the customer journey](setting-up-the-customer-journey.md) or [personas](setting-up-personas.md). As soon as you have set these up you can use the segment parameters for the customer journey and the personas.
 
-In the [segment builder](../../../../../personalization/creating-a-segment/), you can use these implicit parameters the same way you would apply any other segment parameter.
+In the [segment builder](../creating-a-segment.md), you can use these implicit parameters the same way you would apply any other segment parameter.
 
 ![](../../../.gitbook/assets/engage-personalization-implicit.png)
 
-By clicking personas you will see an overview of all the personas that you have set up within your installation.&#x20;
+By clicking personas you will see an overview of all the personas that you have set up within your installation.
 
 In our case we see the persona groups "**Profiles**" and "**Companies**" and the personas "**Data & Privacy Officer**", "**Developer**", "**Marketer**", "**Agency**", "**Company**" and "**Umbraco HQ**". If we want to create a segment for all personas that are "**Data & Privacy officer**" add that persona as a parameter to the segment.
 
diff --git a/13/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization/campaign-scoring.md b/13/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization/campaign-scoring.md
@@ -28,7 +28,11 @@ For example, if you want to link from a newsletter to the pricing page of the um
 
 If you want to use these parameters you'll need to set the URL as:
 
-[https://www.umbraco.com/pricing/?utm\_source=newsletter-july-2024\&utm\_medium=newsletter\&utm\_campaign=more\_signups\&utm\_content=bottom\_button](https://www.umarketingsuite.com/pricing/?utm\_source=newsletter-july-2021\&utm\_medium=newsletter\&utm\_campaign=more\_signups\&utm\_content=bottom\_button)
+{% code overflow="wrap" %}
+```
+https://www.umarketingsuite.com/pricing/?utm_source=newsletter-july-2021&utm_medium=newsletter&utm_campaign=more_signups&utm_content=bottom_button
+```
+{% endcode %}
 
 ### Scoring your campaigns
 
diff --git a/13/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization/implicit-personalization-scoring-explained.md b/13/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization/implicit-personalization-scoring-explained.md
@@ -15,10 +15,10 @@ Implicit personalization is based on gaining confidence that a visitor shows beh
 There are four ways to score the behavior of your visitors:
 
 1. [Score the content that a visitor is viewing](content-scoring.md). This can be done per node.
-2. [Score from which (external) website or (external) webpage a visitor was \
+2. [Score from which (external) website or (external) webpage a visitor was\
    coming](referral-scoring.md)
-3. [Score the campaigns](../../../../../personalization/implicit-personalization-scoring-explained/campaign-scoring/) that a visitor is part of.
-4. [Implement your own scoring](broken-reference). In this way, the sky is the limit, because you can hook into any external data source you have or behavior that you want to score.
+3. [Score the campaigns](campaign-scoring.md) that a visitor is part of.
+4. [Implement your own scoring](../../../developers/personalization/custom-scoring.md). In this way, the sky is the limit, because you can hook into any external data source you have or behavior that you want to score.
 
 ## Collecting points
 
diff --git a/13/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization/referral-scoring.md b/13/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization/referral-scoring.md
@@ -6,9 +6,7 @@ description: >-
 
 # Referral Scoring
 
-
-
-1. create a **Referral group**:
+1. Create a **Referral group**:
 
 <figure><img src="../../../.gitbook/assets/image (21) (1).png" alt="Create referral group."><figcaption><p>Create referral group.</p></figcaption></figure>
 
@@ -17,12 +15,12 @@ description: >-
 <figure><img src="../../../.gitbook/assets/image (22) (1).png" alt="Assign score."><figcaption><p>Assign score.</p></figcaption></figure>
 
 3. Save your **Referral Group**
-4. Go to the **Unscored referral** tab&#x20;
+4. Go to the **Unscored referral** tab
 5. Assign a referrer to your newly created group.
 
 <figure><img src="../../../.gitbook/assets/image (23) (1).png" alt="Assign referrer."><figcaption><p>Assign referrer.</p></figcaption></figure>
 
-By default, the score will be assigned when the referrer matches the whole URL (in this case **facebook.com/mycompany/products**). It is also possible to assign the score on the entire domain (That is **facebook.com**).&#x20;
+By default, the score will be assigned when the referrer matches the whole URL (in this case **facebook.com/mycompany/products**). It is also possible to assign the score on the entire domain (That is **facebook.com**).
 
 6. Tick the '**Score on domain only**' checkbox.
 
diff --git a/13/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization/setting-up-personas.md b/13/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization/setting-up-personas.md
@@ -16,7 +16,7 @@ Here you can create one or more persona groups, and within each group, you can c
 
 Personas are an important concept for implicit personalization in Umbraco Engage. A persona is an archetypical user whose goals, needs, and characteristics represent a group of visitors to your website. By creating personas you can define behavior on your website and personalize the website experience depending on the persona's needs.
 
-Creating personas is something that you should do for your website. If it's your first time coming up with personas we always advise creating a maximum of 3 personas.&#x20;
+Creating personas is something that you should do for your website. If it's your first time coming up with personas we always advise creating a maximum of 3 personas.
 
 If you want to add many more personas, be aware that each added persona will increase the complexity of finding good personalization strategies. And every extra persona requires extra content.
 
@@ -26,4 +26,4 @@ As an example we have three different personas:
 * **The developer**. This persona is interested in how to set up Umbraco Engage.
 * **The marketer**. This persona is looking for inspiration and functionalities; what has Umbraco Engage to offer.
 
-To learn how you can set up Personas in Umbraco Engage read the [How to create a Persona](../../../tutorials/get-started-with-personas-and-personalization.md) guide.
+To learn how you can set up Personas in Umbraco Engage read the [How to create a Persona](../../../tutorials/how-to-create-a-persona.md) guide.
diff --git a/13/umbraco-engage/marketers-and-editors/personalization/setting-up-personalization.md b/13/umbraco-engage/marketers-and-editors/personalization/setting-up-personalization.md
@@ -5,7 +5,7 @@ description: In this article we are going to set up some personalization for our
 # Setting up Personalization
 
 {% hint style="info" %}
-Please make sure you have set up[ your first segment](../../../../personalization/creating-a-segment/). A segment is a group of visitors for which you want to personalize the website experience.
+Please make sure you have set up[ your first segment](creating-a-segment.md). A segment is a group of visitors for which you want to personalize the website experience.
 
 Once that is done we can go to the next step and personalize the experience.
 {% endhint %}
@@ -62,4 +62,4 @@ Here you can specify to which pages or document types you want to apply the pers
 
 ![](../../.gitbook/assets/engage-apply-personalization-to-multiple-pages.png)
 
-With multiple pages and Document Types you can either add in some additional `CSS` or `JavaScript` code or personalize the experience via code. You can add CSS  `JavaScript` via the button "**Include CSS/JavaScript**". The `CSS` and `JavaScript` will automatically be added to the pages where the segment applies.
+With multiple pages and Document Types you can either add in some additional `CSS` or `JavaScript` code or personalize the experience via code. You can add CSS `JavaScript` via the button "**Include CSS/JavaScript**". The `CSS` and `JavaScript` will automatically be added to the pages where the segment applies.
diff --git a/13/umbraco-engage/marketers-and-editors/profiling/README.md b/13/umbraco-engage/marketers-and-editors/profiling/README.md
@@ -23,7 +23,7 @@ Below that there is an overview of the profiles per month.
 
 ## Identified versus Anonymous Profiles
 
-As long as we have no data of a visitor we will call this profile "Anonymous". If a visitor [does not give consent](../../developers/introduction/the-umarketingsuite-cookie/module-permissions.md) to be identified, they remain "Anonymous".
+As long as we have no data of a visitor we will call this profile "Anonymous". If a visitor [does not give consent](../../developers/introduction/the-umbraco-engage-cookie/module-permissions.md) to be identified, they remain "Anonymous".
 
 However, once a visitor logs in (via Umbraco's Members section) or submits an Umbraco form, they become an "Identified Profile." For example: In the above screenshot you see "Jeffrey Schoemaker". We see this name because this visitor has logged in as the member "Jeffrey Schoemaker" at a moment in time.
 
diff --git a/13/umbraco-engage/marketers-and-editors/profiling/external-profile-data.md b/13/umbraco-engage/marketers-and-editors/profiling/external-profile-data.md
@@ -9,6 +9,6 @@ description: >-
 
 Your system may associate an Umbraco Engage visitor with other data coming from an external system such as a Customer Relation Management (CRM) system.
 
-If you want to use external data in a custom segment you have to write the data access yourself in the custom segment code as explained [here](../../developers/profiling/external-profile-data.md).
+If you want to use external data in a custom segment you have to write the data access yourself in the custom segment code. Learn more about this in the [Profiling section for Developers](../../developers/profiling/external-profile-data.md).
 
 <figure><img src="../../.gitbook/assets/image (17).png" alt=""><figcaption><p>External profile data tab</p></figcaption></figure>
diff --git a/13/umbraco-engage/marketers-and-editors/profiling/profile-detail.md b/13/umbraco-engage/marketers-and-editors/profiling/profile-detail.md
@@ -39,11 +39,9 @@ By default, a profile is considered active if the profile has visited the websit
 
 By default, a profile is considered engaged when the engagement time of the visitor was higher than 300 seconds in the last 3 sessions.
 
-
-
 ## Calculated Persona & Customer Journey Phase
 
-Within the profile, you can see all [personas](../../../../personalization/implicit-explicit-personalization/setting-up-personas/) and [customer journeys](../../../../personalization/implicit-explicit-personalization/setting-up-the-customer-journey/) that you have set up within Umbraco Engage. Each persona and customer journey phase displays a score. You can see if Umbraco Engage has assigned a persona or journey phase to this visitor. In the below example, you see that the Umbraco Engage has assigned the persona "Data & Privacy officer" to this visitor.
+Within the profile, you can see all [personas](../personalization/implicit-and-explicit-personalization/setting-up-personas.md) and [customer journeys](../personalization/implicit-and-explicit-personalization/setting-up-the-customer-journey.md) that you have set up within Umbraco Engage. Each persona and customer journey phase displays a score. You can see if Umbraco Engage has assigned a persona or journey phase to this visitor. In the below example, you see that the Umbraco Engage has assigned the persona "Data & Privacy officer" to this visitor.
 
 <figure><img src="../../.gitbook/assets/image (30).png" alt="Assigned phase."><figcaption><p>Assigned phase.</p></figcaption></figure>
 
diff --git a/13/umbraco-engage/marketers-and-editors/settings/the-configuration-file.md b/13/umbraco-engage/marketers-and-editors/settings/the-configuration-file.md
@@ -5,6 +5,6 @@ description: Here you have an overview of all configured settings of Umbraco Eng
 
 # Configuration
 
-It's not possible to change the configuration options directly. This is done in the configuration file on disk. To see how you can configure Umbraco Engage read the [Configuration Options article](../../developers/settings/configuration-options-2-x/).
+It's not possible to change the configuration options directly. This is done in the configuration file on disk. To see how you can configure Umbraco Engage read the [Configuration Options article](../../developers/settings/configuration/).
 
 <figure><img src="../../.gitbook/assets/image (16).png" alt="Configuration overview in Umbraco Engage"><figcaption><p>Configuration overview in Umbraco Engage</p></figcaption></figure>
