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GITBOOK-48: Developers, Analytics
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13/umbraco-ums/SUMMARY.md

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* [Performance](developers/introduction/performance.md)
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* [Analytics](developers/analytics/README.md)
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* [What is measured by Default](developers/analytics/what-is-measured-by-default.md)
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* [Types of Clients](developers/analytics/types-of-clients.md)
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* [Location](developers/analytics/location.md)
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* [Forms](developers/analytics/forms.md)
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* [Videos](developers/analytics/videos.md)
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* [Scroll Heatmap](developers/analytics/scroll-heatmap.md)
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* [Client-side Events](developers/analytics/client-side-events-and-additional-javascript-files/README.md)
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* [Additional Measurements with our uMW Analytics Scripts](developers/analytics/client-side-events-and-additional-javascript-files/additional-measurements-with-our-ums-analytics-scripts.md)
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* [Bridging Library for Google Analytics](developers/analytics/client-side-events-and-additional-javascript-files/bridging-library-for-google-analytics.md)
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* [Bridging Library for Google Tag Manager](developers/analytics/client-side-events-and-additional-javascript-files/bridging-library-for-google-tag-manager.md)
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* [Google Analytics Blocker Detection](developers/analytics/client-side-events-and-additional-javascript-files/google-analytics-blocker-detection.md)
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* [Create your own events](developers/analytics/client-side-events-and-additional-javascript-files/create-your-own-events.md)
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* [Types of Clients](developers/analytics/types-of-clients.md)
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* [Location](developers/analytics/location.md)
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* [Extending Analytics](developers/analytics/extending-analytics/README.md)
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* [Getting the Correct IP Address](developers/analytics/extending-analytics/getting-the-correct-ip-address.md)
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* [Implement an IP to location provider](developers/analytics/extending-analytics/implement-an-ip-to-location-provider.md)
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* [Sending data to the GTM Datalayer](developers/analytics/extending-analytics/sending-data-to-the-gtm-datalayer.md)
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* [Forms](developers/analytics/forms.md)
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* [Videos](developers/analytics/videos.md)
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* [Scroll Heatmap](developers/analytics/scroll-heatmap.md)
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* [A/B testing](developers/ab-testing/README.md)
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* [Types of A/B tests](developers/ab-testing/types-of-ab-tests/README.md)
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* [Single-Page A/B test](developers/ab-testing/types-of-ab-tests/single-page-ab-test.md)
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---
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icon: arrow-right-long
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description: >-
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Analyzing the data Umbraco Engage collects from your website is a part of
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learning about your website visitors and improving your content.
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---
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# Analytics
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The Analytics feature in Umbraco Engage provides an overview of all data collected from your Umbraco website. Depending on your configuration, you can view analytics data for who visits your website, how well your videos and forms are doing, and much more.
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In this section, you can learn more about the different aspects of the Analytics feature and how to extend it.
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## [What is measured by default?](what-is-measured-by-default.md)
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Umbraco Engage tracks different kinds of data by default. Additionally, it can be configured to track even more to help you know where to improve your content.
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## Analytics topics:
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<table data-view="cards"><thead><tr><th align="center"></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td align="center">Types of Clients</td><td><a href="types-of-clients.md">types-of-clients.md</a></td></tr><tr><td align="center">Location</td><td><a href="location.md">location.md</a></td></tr><tr><td align="center">Forms</td><td><a href="forms.md">forms.md</a></td></tr><tr><td align="center">Video</td><td><a href="videos.md">videos.md</a></td></tr><tr><td align="center">Scroll Heatmap</td><td><a href="scroll-heatmap.md">scroll-heatmap.md</a></td></tr></tbody></table>
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## [Client-side Events](client-side-events-and-additional-javascript-files/)
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Umbraco Engage provides a set of scripts to bridge data collected from other analytics tools.
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## [Extending Analytics](extending-analytics/)
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Umbraco Engage is built on Umbraco CMS giving you many options for extending various parts of the product.&#x20;

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