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Copy file name to clipboardExpand all lines: 13/umbraco-engage/getting-started/for-developers/infrastructure-sizing.md
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@@ -11,7 +11,7 @@ The following presents recommendations based on the environment and the number o
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## Non-cloud
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***100.000 page views per month or less:** Database: CPU 2, 4-8 GB RAM, 50GB disk
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***500.000 page views per month or less:** Database: CPU 4, 8-16 GB RAM, 100GB Solid State Drive (SSD) disk
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***500.000 page views per month or less:** Database: CPU 4, 8-16 GB RAM, 100GB SSD disk
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***1.000.000 page views per month or less:** Database: CPU 8, 16-32 GB RAM, 250GB SSD disk
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***1.000.000 page views per month or more:** Please [contact our Expert Services](mailto:[email protected]) team to discuss the infrastructure requirements.
Copy file name to clipboardExpand all lines: 13/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization/campaign-scoring.md
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Campaigns are automatically scored by using utm-parameters, that you may be already using for your marketing campaigns. You can add 5 different parameters to your URL:
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***utm_source**: Identify the advertiser, site, publication, etc. that is sending traffic to your property, for example, Google, newsletter4, billboard.
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***utm_medium**: The advertising or marketing medium, for example, Cost Per Click (CPC), banner, email newsletter.
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***utm_campaign**: The individual campaign name, slogan, and promo code for a product.
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***utm_term**: Identify paid search keywords. If you are manually tagging paid keyword campaigns, you should also use utm_term to specify the keyword.
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***utm_content**: Used to differentiate similar content, or links within the same ad. For example, if you have two call-to-action links within the same email message, you can use utm_content and set different values for each so you can tell which version is more effective.
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*`utm_source`: Identify the advertiser, site, publication, etc. that is sending traffic to your property, for example, Google, newsletter4, billboard.
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*`utm_medium`: The advertising or marketing medium, for example, Cost Per Click (CPC), banner, email newsletter.
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*`utm_campaign`: The individual campaign name, slogan, and promo code for a product.
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*`utm_term`: Identify paid search keywords. If you are manually tagging paid keyword campaigns, you should also use utm_term to specify the keyword.
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*`utm_content`: Used to differentiate similar content, or links within the same ad. For example, if you have two call-to-action links within the same email message, you can use utm_content and set different values for each so you can tell which version is more effective.
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Each parameter must be paired with a value that you assign. Each parameter-value pair then contains campaign-related information.
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For example, if you want to link from a newsletter to the pricing page of the umbraco.com, you can use the following parameters:
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***utm_source** = newsletter-july-2024 to identify that this visitor came from this specific newsletter
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***utm_medium** = newsletter to show that the medium was a newsletter
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***utm_campaign** = more_signups because that newsletter was part of a bigger campaign
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***utm_content** = bottom_button to identify a specific link in the newsletter
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*`utm_source` = newsletter-july-2024 to identify that this visitor came from this specific newsletter
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*`utm_medium` = newsletter to show that the medium was a newsletter
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*`utm_campaign` = more_signups because that newsletter was part of a bigger campaign
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*`utm_content` = bottom_button to identify a specific link in the newsletter
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If you want to use these parameters you'll need to set the URL as:
Copy file name to clipboardExpand all lines: 13/umbraco-engage/tutorials/set-up-your-first-ab-test.md
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This tutorial does not cover defining a plan or what makes a project valid for testing. However, find some general recommendations below.
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***Set a Clear Objective:** Start by defining a specific goal for your A/B test. Knowing what you aim to improve or measure allows you to design the test accordingly. For example, do you want more clicks on a button, a higher conversion rate, or something else?
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***Ensure a valid amount of data:** A significant amount of traffic and conversions is important to produce reliable results from A/B tests. Use a tool like the Risk, Optimization, Automation, Re-think (ROAR) model to determine whether your website is eligible.
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***Ensure a valid amount of data:** A significant amount of traffic and conversions is important to produce reliable results from A/B tests. Use a tool like the Risk Optimization Automation Re-think (ROAR) model to determine whether your website is eligible.
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***Develop a Hypothesis:** Based on your objective, create a clear hypothesis. This should include what change you expect and why. The stronger your hypothesis, the more valuable your test results will be.
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Once you have confirmed your website is eligible for testing and defined a clear hypothesis and objective, you are ready to set up the test.
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