GITBOOK-38: Fix broken links

Author: eshanrnh

13/umbraco-ums/marketers-and-editors/personalization/creating-a-segment.md

@@ -1,9 +1,10 @@
 ---
 description: >-
-  Discover how to create and manage segments to personalize the website experience for specific visitor groups.
+  Discover how to create and manage segments to personalize the website
+  experience for specific visitor groups.
 ---
 
-# Creating a segment
+# Creating a Segment
 
 To start personalizing the website experience of your visitor, you need to define groups of visitors, called **Segments** in the uMarketingSuite.
 
@@ -25,39 +26,40 @@ To create a new segment, follow these steps:
 3. Give the new segment a **Name** and a short **Description**.
 4. Select a segment type:
 
-  - **Core segments** are the fundamental building blocks of your personalization strategy
-  - **Temporary segments** are segments **with an end date**. If some sort of campaign is running and you want to overrule existing segments  you can create a temporary segment. For doing this you need to specify an end date
+* **Core segments** are the fundamental building blocks of your personalization strategy
+* **Temporary segments** are segments **with an end date**. If some sort of campaign is running and you want to overrule existing segments you can create a temporary segment. For doing this you need to specify an end date
 
 ### Segment Parameters
 
-To specify which visitors are part of this segment you can setup one or more segment parameters. uMarketingSuite comes with out-of-the-box parameters, but you can also [implement your own segment parameters](/personalization/extending-personalization/implement-your-own-segment-parameters/).
+To specify which visitors are part of this segment you can setup one or more segment parameters. uMarketingSuite comes with out-of-the-box parameters, but you can also [implement your own segment parameters](extending-personalization/implement-your-own-segment-parameters.md).
 
 By default, uMarketingSuite provides the following parameters:
 
-- Persona
-- Journey
-- Browser
-- Device type
-- Time of day
-- Number of sessions
-- Logged in members
-- Reached goals
-- Campaigns
+* Persona
+* Journey
+* Browser
+* Device type
+* Time of day
+* Number of sessions
+* Logged in members
+* Reached goals
+* Campaigns
 
 By clicking on the tile you will setup a parameter for the segment. For example, to implement a segment where you group **All visitors that use firefox after 15:00** in one segment. To do that:
 
 1. Create a new segment with the name **My first segment**.
-2. Click the **Browser** tile and **include** all visitors using the browser **Firefox**.  
-  
-![]()  
-  
-You see all browsers that have visited the website. So if you're missing a specific browser, that is because a visitor to your site has yet to use that browser.  
-  
-You can save the parameter and the segment will show the parameter that is part of this segment.  
-  
+2. Click the **Browser** tile and **include** all visitors using the browser **Firefox**.
+
 ![]()
-3. Add a parameter for **Time of day** to select all visitors after "**15:00**". Enter **15:00** in **From** and leave **Until** empty.  
-  
+
+You see all browsers that have visited the website. So if you're missing a specific browser, that is because a visitor to your site has yet to use that browser.
+
+You can save the parameter and the segment will show the parameter that is part of this segment.
+
+![]() 
+
+3\. Add a parameter for **Time of day** to select all visitors after "**15:00**". Enter **15:00** in **From** and leave **Until** empty.
+
 ![]()
 
 Now we can save this parameter and add the segment.
@@ -88,11 +90,11 @@ The **order of the segments is really important** because **only one segment can
 
 The ordering of segment is based on:
 
-- **Temporary versus Core segments**: Temporary segments are always applied first. Only if the temporary segments do not apply the core segments are being used.
-- **Priority within each segment type**: Within the temporary and core segments the given priority is being used. The **highest segment** will be applied first.
+* **Temporary versus Core segments**: Temporary segments are always applied first. Only if the temporary segments do not apply the core segments are being used.
+* **Priority within each segment type**: Within the temporary and core segments the given priority is being used. The **highest segment** will be applied first.
 
 You can adjust the segment order using the arrows in the segment overview.
 
 ![]()
 
-Now that your segment is created, you can start [personalizing the website experience for visitors](/personalization/setting-up-personalization/).
+Now that your segment is created, you can start [personalizing the website experience for visitors](setting-up-personalization.md).