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13/umbraco-engage/SUMMARY.md

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## Tutorials
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* [Overview](tutorials/README.md)
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* [How to get started with Personalization](tutorials/how-to-get-started-with-personalization.md)
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* [How to Get Started with Personalization](tutorials/how-to-get-started-with-personalization.md)
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* [How to Create a Persona](tutorials/how-to-create-a-persona.md)
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* [Create a Personalized Popup in 5 minutes](tutorials/create-a-personalized-popup-in-5-minutes.md)
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* [How to set up an A/B Test](tutorials/set-up-your-first-ab-test.md)

13/umbraco-engage/installation/installation.md

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![Engage section in the Umbraco Backoffice.](<../.gitbook/assets/image (4) (1).png>)
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When you have installed Umbraco Engage, build or restart your website, and the **Marketing** section will appear in the backoffice, as shown above.
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When you have installed Umbraco Engage, build or restart your website, and the **Engage** section will appear in the backoffice, as shown above.
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The next step is to [configure a license](licensing.md).
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13/umbraco-engage/tutorials/create-a-personalized-popup-in-5-minutes.md

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To create a segment, follow these steps:
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1. Login to Umbraco.
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2. Go to the **Marketing** section.
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2. Go to the **Engage** section.
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3. Select **Personalization** **->** **Segments**.
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4. Click on **Add new segment**.
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6. Click **Add** in **Select multiple pages.**
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7. Use the Umbraco page picker to pick one or more pages.
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8. Click **Submit**.
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9. Select the segment created in [Step 1: Create a Segment](create-a-personalized-popup-in-5-minutes.md#step-1-create-a-segment).
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10. Click on **Select segment.**
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11. Pick **Popup targeted audience**.
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12. Click **Submit**.
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9. Click on **Select segment.**
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10. Select **Popup targeted audience** which is the segment created in [Step 1: Create a Segment](create-a-personalized-popup-in-5-minutes.md#step-1-create-a-segment).
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11. Click **Save**.
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## Step 3: Set Up the Popup
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To update the popup content, follow these steps:
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1. Navigate to **Marketing -> Personalization -> Applied Personalization**.
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1. Navigate to **Engage -> Personalization -> Applied Personalization**.
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2. Click the **Edit** icon next to your popup.
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3. Scroll down to the HTML/JavaScript code section.
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4. Click **Edit** to update the content.
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5. Click **Save and close**.
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6. Click **Update & Start**.
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You have now created and customized your first popup, and it is up and running.

13/umbraco-engage/tutorials/how-to-create-a-persona.md

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<figure><img src="../.gitbook/assets/image (3).png" alt=""><figcaption></figcaption></figure>
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6. Click **Add Persona** to add a new Persona.
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6. Click **Create persona group**.
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7. Click **Add persona** to add a new Persona.
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1. Add a **Title/Name** to the Persona.
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2. Add a **description** of the Persona.
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3. Select a **Color** for the Persona.
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* **The expiration type**. Specify whether the implicit persona scoring expires. This can be set to 'never' when it does not expire or can be set to a number of days or sessions.
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* **The maximum points to score**. Specify the maximum number of points that can be scored per persona per item.
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By adjusting these settings you can tweak the performance of the Umbraco Engage algorithm.
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By adjusting these settings, you can tweak the performance of the Umbraco Engage algorithm.

13/umbraco-engage/tutorials/how-to-get-started-with-personalization.md

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audience better. Follow this tutorial to get started.
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---
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# How to get started with Personalization
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# How to Get Started with Personalization
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Personalization in Umbraco Engage, and in general, requires building personas, segmenting visitors, and collecting lots of data. Follow this tutorial to get started with all of this.
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<figure><img src="../.gitbook/assets/enage-personalization-content-scoring.png" alt=""><figcaption><p>Score content for each Persona from the Personalization Content App on each content item.</p></figcaption></figure>
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4. Use the sliders to give the content a score of 1-10 for each persona.
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5. Click **Save scoring** when you are done.
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6. Repeat steps 2-5 for each content item you want to score based on your personas.
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4. Go to **Content scoring**.
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5. Use the sliders to give the content a score of 1-10 for each persona.
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6. Click **Save scoring** when you are done.
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7. Repeat steps 2-5 for each content item you want to score based on your personas.
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{% hint style="info" %}
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Do not score generic content like your main landing page, as this does not add value to identifying the intention of the website visitors.

13/umbraco-engage/tutorials/set-up-your-first-ab-test.md

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### Step 2: Setup Test
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1. Select which **Test Type** should be used.
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1. Single Page Test: No more configuration required.
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2. Multiple Pages Test: Select the pages to be used in the test.
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3. Document Type Test: Select the Document Type for the test.
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4. Split URL Test: Select the pages to be used for the test.
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1. Single Page: No more configuration required.
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2. Multiple Pages: Select the pages to be used in the test.
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3. Document Type: Select the Document Type for the test.
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4. Split URL: Select the pages to be used for the test.
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2. Decide if visitors are assigned to the test when visiting the specific test page or any page on the website.
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3. Give the new variant a name.
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* You can edit the variants at a later point.

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