GITBOOK-46: Developer, Profiling

Author: Sofie Toft Kristensen

13/umbraco-ums/developers/profiling/README.md

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+description: >-
+  Profiling collects and analyzes behavior data to customize content. uMS allows
+  CRM integration to enhance visitor profiles without built-in methods.
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 # Profiling
 
+Profiling is tracking and analyzing visitor behavior to build detailed visitor profiles. 
+
+This involves collecting data from website interactions to understand user preferences and customize content and marketing strategies accordingly. Profiles are dynamically updated as users interact with the site, allowing for more personalized and targeted marketing efforts over time.
+
+## [External Profile Data](external-profile-data.md)
+
+In uMS, you can integrate data from external systems, such as a CRM, with visitor profiles. Although uMS does not provide built-in methods for adding this data, you can store it in any format.