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1 | | ---- |
2 | | -description: On this page, you can learn how you can set up the Personas in Umbraco Engage. |
3 | | ---- |
4 | | - |
5 | 1 | # How to Create a Persona |
6 | 2 |
|
7 | | -## Introduction |
8 | | - |
9 | | -Before setting up a Persona, we recommend you read the [Personas article](../marketers-and-editors/personalization/implicit-and-explicit-personalization/setting-up-personas.md) in the **Implicit and Explicit Personalization** section. |
10 | | - |
11 | | -Below you can find some resources on how to define a persona: |
12 | | - |
13 | | -* [How to create a Persona in five steps](https://www.figma.com/resource-library/how-to-create-a-persona/) by Figma |
14 | | - |
15 | | -Once you have defined your persona, you can create it in Umbraco Engage. |
16 | | - |
17 | | -## Creating your Personas |
18 | | - |
19 | | -To create your Personas in Umbraco Engage, follow the steps below: |
20 | | - |
21 | | -1. Go to the **Engage** menu in the top navigation. |
22 | | -2. Go to **Personalization** in the Umbraco Engage menu. |
23 | | - |
24 | | -<figure><img src="../.gitbook/assets/image (5) (1).png" alt=""><figcaption></figcaption></figure> |
25 | | - |
26 | | -3. Go to **Personas** in the menu under **Personalization**. |
27 | | - |
28 | | -<figure><img src="../.gitbook/assets/image (7) (1).png" alt="Personas menu."><figcaption><p>Personas menu.</p></figcaption></figure> |
29 | | - |
30 | | -4. Click **Add New Persona Group**. |
31 | | - |
32 | | -<figure><img src="../.gitbook/assets/image (1) (1).png" alt=""><figcaption></figcaption></figure> |
33 | | - |
34 | | -4. Add the details for the **Persona Group.** |
35 | | - 1. Add a **Title.** |
36 | | - 2. Add a **Description.** |
37 | | - 3. Set the[ Advanced settings](get-started-with-personas-and-personalization.md#advanced-persona-group-parameters) to fit your needs. |
38 | | - |
39 | | -<figure><img src="../.gitbook/assets/image (2) (1).png" alt=""><figcaption></figcaption></figure> |
40 | | - |
41 | | -5. Click **Add Persona** to add a new Persona. |
42 | | - 1. Add a **Title/Name** to the Persona. |
43 | | - 2. Add a **description** of the Persona. |
44 | | - 3. Select a **Color** for the Persona. |
45 | | - 4. Select an **image** for the Persona |
46 | | - * You can upload your own image or use one of the default ones. |
47 | | - |
48 | | -<figure><img src="../.gitbook/assets/image (3) (1).png" alt=""><figcaption></figcaption></figure> |
49 | | - |
50 | | -5. Click **Add Persona**. |
51 | | - |
52 | | -You have now set up your personas and can score your [content](../../../personalization/implicit-personalization-scoring-explained/content-scoring/), [campaigns](../../../personalization/implicit-personalization-scoring-explained/campaign-scoring/), and [referrals](../../../personalization/implicit-personalization-scoring-explained/referral-scoring/) against these personas. |
53 | | - |
54 | | -## Advanced persona group parameters |
55 | | - |
56 | | -If you want to tweak the working of the persona scoring in-depth, you can go to the advanced settings of a persona group. |
57 | | - |
58 | | -Here you have the option to set different parameters: |
59 | | - |
60 | | -* **Threshold value**. This threshold value needs to be reached before a persona can become active. In this case, a persona needs to have 25 points at least before a visitor can be this persona. |
61 | | -* **The minimal deviation**. This setting specifies the minimal deviation between the persona with the highest and second-highest scores. This can be specified in an absolute value or a percentage. |
62 | | -* **The minimal deviation percentage**. The percentage specifies the minimum difference between the highest and second-highest scores before a Persona becomes active. In this case, the difference between the first and second persona should be at least 25%. |
63 | | -* **The absolute value deviation**. The absolute value specifies the minimum difference between the highest and second-highest scores before a persona becomes active. |
64 | | -* **The expiration type**. Specify whether the implicit persona scoring expires. This can be set to 'never' when it does not expire or can be set to a number of days or sessions. |
65 | | -* **The maximum points to score**. Specify the maximum number of points that can be scored per persona per item. |
66 | | - |
67 | | -By adjusting these settings you can tweak the performance of the Umbraco Engage algorithm. |
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