GITBOOK-32: No subject

Author: Sofie Toft Kristensen

13/umbraco-ums/developers/analytics/README.md

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 # Analytics
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13/umbraco-ums/developers/introduction/README.md

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 # Introduction
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13/umbraco-ums/developers/profiling/README.md

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 # Profiling
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13/umbraco-ums/developers/settings/README.md

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 # Settings
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13/umbraco-ums/getting-started/for-marketers-and-editors/README.md

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 # For Marketers and Editors
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13/umbraco-ums/marketers-and-editors/analytics/README.md

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 description: >-
   Explore the Analytics section of uMarketingSuite to view collected data, 
   client classifications, and options for extending data collection.
+icon: arrow-right-long
 ---
 
 # Analytics
@@ -10,8 +11,8 @@ In the **Analytics** section, the uMarketingSuite displays all the collected dat
 
 In this section, you will find:
 
-- Which data is collected
-- How different clients visiting your website are classified
-- How you can extend the data collection with your own custom data
+* Which data is collected
+* How different clients visiting your website are classified
+* How you can extend the data collection with your own custom data
 
 The **Analytics** section is accessible from the **Marketing** section and as a content app on each node.

13/umbraco-ums/marketers-and-editors/introduction/README.md

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-# Introduction
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+# Introduction
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13/umbraco-ums/marketers-and-editors/personalization/README.md

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-# Personlization
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+---
 
-Personalization is one of the key features within the uMarketingSuite. In a fully integrated way you can personalize the experience of each of your visitors within Umbraco. 
+# Personalization
+
+Personalization is one of the key features within the uMarketingSuite. In a fully integrated way you can personalize the experience of each of your visitors within Umbraco.
 
 Getting started with personalization is really easy and you can start within a couple of minutes.
 
 ## Creating a segment
 
-The first thing you need to do is [create a segment](/personalization/creating-a-segment/). A segment is a group of visitors within your website. Which visitors are in a segment can be defined when setting up the segment.
+The first thing you need to do is [create a segment](../../../../personalization/creating-a-segment/). A segment is a group of visitors within your website. Which visitors are in a segment can be defined when setting up the segment.
 
 ## Personalizing the website for this segment
 
-Once you've created a segment you can [personalize the experience of your visitor](/personalization/setting-up-personalization/). This can be done on a specific page, on multiple pages or per document type.
+Once you've created a segment you can [personalize the experience of your visitor](../../../../personalization/setting-up-personalization/). This can be done on a specific page, on multiple pages or per document type.
 
 ## Explicit and implicit personalization
 
-The uMarketingSuite allows you to personalize your Umbraco website via [implicit or explicit personalization](/personalization/implicit-explicit-personalization/). To grasp the way the uMarketingSuite handles implicit personalization you can[read the article that explains the workings](/personalization/implicit-personalization-scoring-explained/) of this. Another option is to see in action in [the cockpit view](/personalization/cockpit-insights/) in the frontend of your Umbraco website. 
+The uMarketingSuite allows you to personalize your Umbraco website via [implicit or explicit personalization](../../../../personalization/implicit-explicit-personalization/). To grasp the way the uMarketingSuite handles implicit personalization you can[read the article that explains the workings](../../../../personalization/implicit-personalization-scoring-explained/) of this. Another option is to see in action in [the cockpit view](../../../../personalization/cockpit-insights/) in the frontend of your Umbraco website.
 
 ## Extending personalization
 
 If you want to take your personalization to the next level you can always extend the way the personalization in the uMarketingSuite works by default.
 
-- You can [check if a visitor is part of a specific segment](/personalization/extending-personalization/segment-information/). By doing this you can use C# code to write your own custom logic
-- You can extend the scoring algorithm by [adding your own scores to a visitor](/personalization/extending-personalization/custom-scoring/) as well.
-- It's also possible to [implement your own segment parameters](/personalization/extending-personalization/implement-your-own-segment-parameters/). If you want to hook the uMarketingSuite into your own data sources for example.
+* You can [check if a visitor is part of a specific segment](../../../../personalization/extending-personalization/segment-information/). By doing this you can use C# code to write your own custom logic
+* You can extend the scoring algorithm by [adding your own scores to a visitor](../../../../personalization/extending-personalization/custom-scoring/) as well.
+* It's also possible to [implement your own segment parameters](../../../../personalization/extending-personalization/implement-your-own-segment-parameters/). If you want to hook the uMarketingSuite into your own data sources for example.

13/umbraco-ums/marketers-and-editors/profiling/README.md

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 # Profiling
 
 In the Profiles section of the uMarketingSuite you have an overview of all the visitors that visited your website. The profiles section can be found by navigating to the "Marketing" section and then to the subsection "Profiles" in the topmenu.
@@ -8,15 +12,15 @@ If you go this section you'll get an overview of all visitors:
 
 ![]()
 
-On the top you see the total number of visitors that visited your website (in this case in total 25.521 profiles). You also see how much of the visitors is Identified and how many visitors are unknown. 
+On the top you see the total number of visitors that visited your website (in this case in total 25.521 profiles). You also see how much of the visitors is Identified and how many visitors are unknown.
 
-In the graph in the middle you see how many new Identified visitors there are in the last 30 days. 
+In the graph in the middle you see how many new Identified visitors there are in the last 30 days.
 
 Finally there is an overview of the profiles per month.
 
 ### Identified versus Anonymous profiles
 
-As long as we have no data of a visitor we will call this profile "Anonymous". Also if a visitor [does not give consent](/the-umarketingsuite-broad-overview/the-umarketingsuite-cookie/module-permissions/) to identify the person, the visitor will also stay "Anonymous".
+As long as we have no data of a visitor we will call this profile "Anonymous". Also if a visitor [does not give consent](../../../../the-umarketingsuite-broad-overview/the-umarketingsuite-cookie/module-permissions/) to identify the person, the visitor will also stay "Anonymous".
 
 But as soon as a visitor logs in to the website (via the Members-section in Umbraco) or fills in an Umbraco Form we "know" the visitor and the visitor will turn into an Identified Profile. In the above screenshot you see "Jeffrey Schoemaker" (which is me :)). We see this name because this visitor has logged in as the member "Jeffrey Schoemaker" at a moment in time.
 
@@ -26,13 +30,13 @@ But as soon as a visitor logs in to the website (via the Members-section in Umbr
 
 In the table on the overview page you see all visitors that have been on the website. Per visitor you see:
 
-- whether the visitor was anonymous or identified
-- the number of sessions that the visitor had on the website
-- the number of pageviews within those session
-- the first session that this visitor had on the website
-- the last session that this visiotre had
-- the number of goals that were triggered by this visitor
-- the total value the goals had
+* whether the visitor was anonymous or identified
+* the number of sessions that the visitor had on the website
+* the number of pageviews within those session
+* the first session that this visitor had on the website
+* the last session that this visiotre had
+* the number of goals that were triggered by this visitor
+* the total value the goals had
 
 Finally you also see a blue or a grey icon at the beginning of the row. A grey icon indicates that the uMarketingSuite did not enrich the experience of the visitor. A blue icon indicates that the uMarketingSuite did enrich the experience of the visitor by showing the visitor an A/B test variant or a personalized version of a webpage.
 
@@ -44,10 +48,10 @@ It's possible to filter the overview of profiles by clicking on the filter butto
 
 There you can specify if you only want to show:
 
-- "Anonymous" or only "Identified" profiles.
-- Profiles with a "High potential"
-- Profiles with more than X conversions
-- Profiles with more than X total value achieved by triggered goals
-- In a specific date range
+* "Anonymous" or only "Identified" profiles.
+* Profiles with a "High potential"
+* Profiles with more than X conversions
+* Profiles with more than X total value achieved by triggered goals
+* In a specific date range
 
-Each profile can be seen [in more detail](/profiles/profile-detail/) by clicking on "Show profile" in the row of the specific profile.
+Each profile can be seen [in more detail](../../../../profiles/profile-detail/) by clicking on "Show profile" in the row of the specific profile.

13/umbraco-ums/marketers-and-editors/settings/README.md

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 # Settings
+