diff --git a/16/umbraco-engage/marketers-and-editors/profiling/README.md b/16/umbraco-engage/marketers-and-editors/profiling/README.md
index dabfdacd83d..eaffd333434 100644
--- a/16/umbraco-engage/marketers-and-editors/profiling/README.md
+++ b/16/umbraco-engage/marketers-and-editors/profiling/README.md
@@ -20,9 +20,9 @@ The graph shows the number of new identified visitors over the last 30 days.
 
 The table displays an overview of the profiles per month.
 
-## Identified versus Anonymous Profiles
+## Identified versus Unidentified Profiles
 
-As long as there is no data of a visitor, this profile is called "Anonymous". If a visitor [does not give consent](../../developers/introduction/the-umbraco-engage-cookie/module-permissions.md) to be identified, they remain "Anonymous".
+As long as there is no data of a visitor, this profile is called "Unidentified". If a visitor [does not give consent](../../developers/introduction/the-umbraco-engage-cookie/module-permissions.md) to be identified, they remain "Unidentified".
 
 However, once a visitor logs in (via Umbraco's Members section) or submits an Umbraco Form, they become an "Identified Profile." For example: If you see a visitor name in the Profiles table it is because the visitor has logged in as a member.