slides: https://docs.google.com/presentation/d/19qI07amoXMX5BPRuAGw5Qu-8K6mVJHZs8QfgE-5Ev5w/edit#slide=id.g1264da354db_0_109 focused group: https://docs.google.com/document/d/1r_RZQYgKZWD8I_XHD1XN3Bi885AXrszM5UBUF72Jio0/edit#
