A/B Testing with Next.js middleware

[ryscheng]

Hi everyone!

When exploring all the many different ways to do A/B testing, it was amazing to realize just how powerful Next.js middleware is. So I thought I'd share some of these learnings and a step-by-step guide on how to actually implement it. Totally changed the game for us, makes it so easy to A/B test anything while maintaining high performance for our site.

https://www.plasmic.app/blog/nextjs-ab-test