fix Makefile IMG default var

Author: cezar-guimaraes

Makefile

@@ -3,7 +3,7 @@
 # To re-generate a bundle for another specific version without changing the standard setup, you can:
 # - use the VERSION as arg of the bundle target (e.g make bundle VERSION=0.0.2)
 # - use environment variables to overwrite this value (e.g export VERSION=0.0.2)
-VERSION ?= 0.0.1
+VERSION ?= 0.0.1-dev
 
 # CHANNELS define the bundle channels used in the bundle.
 # Add a new line here if you would like to change its default config. (E.g CHANNELS = "candidate,fast,stable")
@@ -47,7 +47,7 @@ ifeq ($(USE_IMAGE_DIGESTS), true)
 endif
 
 # Image URL to use all building/pushing image targets
-IMG ?= 558830342743.dkr.ecr.us-east-1.amazonaws.com/cleaner-controller:latest
+IMG ?= 558830342743.dkr.ecr.us-east-1.amazonaws.com/cleaner-controller:$(VERSION)
 # ENVTEST_K8S_VERSION refers to the version of kubebuilder assets to be downloaded by envtest binary.
 ENVTEST_K8S_VERSION = 1.25.0