From a recent conversation it seems very easy for people to pick up ARIA8 and then fail Label in Name.

Suggest adding a note just above the example to the effect of:

Note: The success criteria Label in Name requires that the visible label is included as part of the 'accessible name', which is generally set by the aria-label. The examples below meet this requirement.

Also, let's remove the square brackets around the "[Read more", not to open that can of worms!