diff --git a/apps/builder/app/shared/content-model.test.tsx b/apps/builder/app/shared/content-model.test.tsx
index a0d4d09453a1..38d4b3380605 100644
--- a/apps/builder/app/shared/content-model.test.tsx
+++ b/apps/builder/app/shared/content-model.test.tsx
@@ -768,6 +768,24 @@ describe("rich text tree", () => {
     ).toEqual(["paragraphId", "bodyId"]);
   });
 
+  test("treat Link component as container when look for closest rich text", () => {
+    expect(
+      findClosestRichText({
+        ...renderData(
+          <ws.element ws:tag="body" ws:id="bodyId">
+            <ws.element ws:tag="span" ws:id="spanId">
+              <$.Link ws:id="linkId">
+                <$.Bold ws:id="boldId">link</$.Bold>
+              </$.Link>
+            </ws.element>
+          </ws.element>
+        ),
+        metas: defaultMetas,
+        instanceSelector: ["linkId", "spanId", "bodyId"],
+      })
+    ).toEqual(["linkId", "spanId", "bodyId"]);
+  });
+
   test("treat body as rich text when has text inside", () => {
     expect(
       findClosestRichText({
@@ -1049,4 +1067,22 @@ describe("closest non textual container", () => {
       })
     ).toEqual(["divId", "bodyId"]);
   });
+
+  test("treat Link component as rich text container", () => {
+    expect(
+      findClosestNonTextualContainer({
+        ...renderData(
+          <ws.element ws:tag="body" ws:id="bodyId">
+            <ws.element ws:tag="span" ws:id="spanId">
+              <$.Link ws:id="linkId">
+                <$.Bold ws:id="boldId">link</$.Bold>
+              </$.Link>
+            </ws.element>
+          </ws.element>
+        ),
+        metas: defaultMetas,
+        instanceSelector: ["boldId", "linkId", "spanId", "bodyId"],
+      })
+    ).toEqual(["spanId", "bodyId"]);
+  });
 });
diff --git a/apps/builder/app/shared/content-model.ts b/apps/builder/app/shared/content-model.ts
index 2f0b40195ef6..fcd5705943c7 100644
--- a/apps/builder/app/shared/content-model.ts
+++ b/apps/builder/app/shared/content-model.ts
@@ -1,5 +1,6 @@
 import { elementsByTag } from "@webstudio-is/html-data";
 import {
+  elementComponent,
   parseComponentName,
   type ContentModel,
   type Instance,
@@ -416,6 +417,15 @@ export const richTextContentTags = new Set<undefined | string>([
   "span",
 ]);
 
+export const richTextContentComponents = new Set<undefined | string>([
+  elementComponent,
+  "Subscript",
+  "Bold",
+  "Italic",
+  "RichTextLink",
+  "Span",
+]);
+
 /**
  * textual placeholder is used when no content specified while in builder
  * also signals to not insert components inside unless dropped explicitly
@@ -470,6 +480,34 @@ const findContentTags = ({
   return tags;
 };
 
+const findContentComponents = ({
+  instances,
+  instance,
+  _components: components = new Set(),
+}: {
+  instances: Instances;
+  instance: Instance;
+  _components?: Set<undefined | string>;
+}) => {
+  for (const child of instance.children) {
+    if (child.type === "id") {
+      const childInstance = instances.get(child.value);
+      // consider collection item as well
+      if (childInstance === undefined) {
+        components.add(undefined);
+        continue;
+      }
+      components.add(childInstance.component);
+      findContentComponents({
+        instances,
+        instance: childInstance,
+        _components: components,
+      });
+    }
+  }
+  return components;
+};
+
 export const isRichTextTree = ({
   instanceId,
   instances,
@@ -510,10 +548,15 @@ export const isRichTextTree = ({
     metas,
     instance,
   });
+  const contentComponents = findContentComponents({
+    instances,
+    instance,
+  });
   return (
     isRichText &&
     // rich text must contain only supported elements in editor
     setIsSubsetOf(contentTags, richTextContentTags) &&
+    setIsSubsetOf(contentComponents, richTextContentComponents) &&
     // rich text cannot contain only span and only link
     // those links and spans are containers in such cases
     !setIsSubsetOf(contentTags, new Set(richTextPlaceholders.keys()))
@@ -675,7 +718,14 @@ export const findClosestNonTextualContainer = ({
       metas,
       instance,
     });
-    if (setIsSubsetOf(contentTags, richTextContentTags)) {
+    const contentComponents = findContentComponents({
+      instances,
+      instance,
+    });
+    if (
+      setIsSubsetOf(contentTags, richTextContentTags) &&
+      setIsSubsetOf(contentComponents, richTextContentComponents)
+    ) {
       hasText = true;
     }
     if (!hasText) {