diff --git a/kcbq-connector/src/main/java/com/wepay/kafka/connect/bigquery/BigQuerySinkTask.java b/kcbq-connector/src/main/java/com/wepay/kafka/connect/bigquery/BigQuerySinkTask.java
index bf4b43d6d..8c66a15d7 100644
--- a/kcbq-connector/src/main/java/com/wepay/kafka/connect/bigquery/BigQuerySinkTask.java
+++ b/kcbq-connector/src/main/java/com/wepay/kafka/connect/bigquery/BigQuerySinkTask.java
@@ -173,10 +173,14 @@ private RowToInsert getRecordRow(SinkRecord record) {
     if (config.getBoolean(config.SANITIZE_FIELD_NAME_CONFIG)) {
       convertedRecord = FieldNameSanitizer.replaceInvalidKeys(convertedRecord);
     }
-    return RowToInsert.of(getRowId(record), convertedRecord);
+    if (config.getBoolean(config.BEST_EFFORT_DEDUPLICATION_CONFIG)) {
+      return RowToInsert.of(getRowId(record), convertedRecord);
+    } else {
+      return RowToInsert.of(convertedRecord);
+    }
   }
 
-  private String getRowId(SinkRecord record) {
+  String getRowId(SinkRecord record) {
     return String.format("%s-%d-%d",
         record.topic(),
         record.kafkaPartition(),
diff --git a/kcbq-connector/src/main/java/com/wepay/kafka/connect/bigquery/config/BigQuerySinkConfig.java b/kcbq-connector/src/main/java/com/wepay/kafka/connect/bigquery/config/BigQuerySinkConfig.java
index d4362c381..06ecce9b4 100644
--- a/kcbq-connector/src/main/java/com/wepay/kafka/connect/bigquery/config/BigQuerySinkConfig.java
+++ b/kcbq-connector/src/main/java/com/wepay/kafka/connect/bigquery/config/BigQuerySinkConfig.java
@@ -233,6 +233,15 @@ public class BigQuerySinkConfig extends AbstractConfig {
   private static final String TABLE_CREATE_DOC =
           "Automatically create BigQuery tables if they don't already exist";
 
+  public static final String BEST_EFFORT_DEDUPLICATION_CONFIG =         "bestEffortDeduplication";
+  private static final ConfigDef.Type BEST_EFFORT_DEDUPLICATION_TYPE =  ConfigDef.Type.BOOLEAN;
+  public static final Boolean BEST_EFFORT_DEDUPLICATION_DEFAULT =       true;
+  private static final ConfigDef.Importance BEST_EFFORT_DEDUPLICATION_IMPORTANCE =
+      ConfigDef.Importance.MEDIUM;
+  private static final String BEST_EFFORT_DEDUPLICATION_DOC =
+      "If false, Big Query best effort de-duplication will be disabled, which increases "
+      + "the streaming ingest quota, at the expense of not checking for duplicates";
+
   static {
     config = new ConfigDef()
         .define(
@@ -365,7 +374,13 @@ public class BigQuerySinkConfig extends AbstractConfig {
             TABLE_CREATE_DEFAULT,
             TABLE_CREATE_IMPORTANCE,
             TABLE_CREATE_DOC
-        );
+         ).define(
+            BEST_EFFORT_DEDUPLICATION_CONFIG,
+            BEST_EFFORT_DEDUPLICATION_TYPE,
+            BEST_EFFORT_DEDUPLICATION_DEFAULT,
+            BEST_EFFORT_DEDUPLICATION_IMPORTANCE,
+            BEST_EFFORT_DEDUPLICATION_DOC
+         );
   }
     /**
      * Throw an exception if the passed-in properties do not constitute a valid sink.
diff --git a/kcbq-connector/src/test/java/com/wepay/kafka/connect/bigquery/BigQuerySinkTaskTest.java b/kcbq-connector/src/test/java/com/wepay/kafka/connect/bigquery/BigQuerySinkTaskTest.java
index af6547568..df9b3d8d7 100644
--- a/kcbq-connector/src/test/java/com/wepay/kafka/connect/bigquery/BigQuerySinkTaskTest.java
+++ b/kcbq-connector/src/test/java/com/wepay/kafka/connect/bigquery/BigQuerySinkTaskTest.java
@@ -24,6 +24,7 @@
 import static org.mockito.Matchers.any;
 import static org.mockito.Matchers.anyObject;
 import static org.mockito.Mockito.mock;
+import static org.mockito.Mockito.spy;
 import static org.mockito.Mockito.times;
 import static org.mockito.Mockito.verify;
 import static org.mockito.Mockito.when;
@@ -98,6 +99,37 @@ public void testSimplePut() {
     verify(bigQuery, times(1)).insertAll(any(InsertAllRequest.class));
   }
 
+  @Test
+  public void testPutWhenBestEffortDeduplicationIsSetToFalse() {
+    final String topic = "test-topic";
+
+    Map<String, String> properties = propertiesFactory.getProperties();
+    properties.put(BigQuerySinkConfig.TOPICS_CONFIG, topic);
+    properties.put(BigQuerySinkConfig.DATASETS_CONFIG, ".*=scratch");
+    properties.put(BigQuerySinkTaskConfig.BEST_EFFORT_DEDUPLICATION_CONFIG, "false");
+
+    BigQuery bigQuery = mock(BigQuery.class);
+    Storage storage = mock(Storage.class);
+
+    SinkTaskContext sinkTaskContext = mock(SinkTaskContext.class);
+    InsertAllResponse insertAllResponse = mock(InsertAllResponse.class);
+
+    when(bigQuery.insertAll(anyObject())).thenReturn(insertAllResponse);
+    when(insertAllResponse.hasErrors()).thenReturn(false);
+
+    SchemaRetriever schemaRetriever = mock(SchemaRetriever.class);
+    SchemaManager schemaManager = mock(SchemaManager.class);
+
+    BigQuerySinkTask testTask = spy(new BigQuerySinkTask(bigQuery, schemaRetriever, storage, schemaManager));
+    testTask.initialize(sinkTaskContext);
+    testTask.start(properties);
+
+    testTask.put(Collections.singletonList(spoofSinkRecord(topic)));
+    testTask.flush(Collections.emptyMap());
+    verify(bigQuery, times(1)).insertAll(any(InsertAllRequest.class));
+    verify(testTask, times(0)).getRowId(any(SinkRecord.class));
+  }
+
   @Test
   public void testSimplePutWhenSchemaRetrieverIsNotNull() {
     final String topic = "test-topic";