custom_rules.xml

<?xml version="1.0" encoding="UTF-8"?>
<project>

  <target name="rename-release-with-version-number">
    <xmlproperty file="AndroidManifest.xml"
                 prefix="themanifest"
                 collapseAttributes="true"/>
    <!--  see ${sdk.dir}/tools/ant/build.xml -set-release-mode -->
    <property name="out.packaged.file"
              location="${out.absolute.dir}/${ant.project.name}-v${themanifest.manifest.android:versionName}-unsigned.apk" />
    <property name="out.final.file"
              location="${out.absolute.dir}/${ant.project.name}-v${themanifest.manifest.android:versionName}.apk" />
  </target>

  <target name="-set-release-mode"
          depends="rename-release-with-version-number,android_rules.-set-release-mode">
    <echo message="target: ${build.target}"></echo>
  </target>

</project>