diff --git a/bin/GoogleAdsCleanupServices.php b/bin/GoogleAdsCleanupServices.php
index 83d17a3497..097d972357 100644
--- a/bin/GoogleAdsCleanupServices.php
+++ b/bin/GoogleAdsCleanupServices.php
@@ -26,7 +26,7 @@ class GoogleAdsCleanupServices {
 	 *
 	 * @var string
 	 */
-	protected $version = 'V20';
+	protected $version = 'V22';
 
 	/**
 	 * @var Event Composer event.
@@ -52,12 +52,11 @@ class GoogleAdsCleanupServices {
 	 * @var string[] List of Service to NOT remove even when usage is not found.
 	 */
 	protected $avoid_cleanup = [
-		// Some methods like `ResourceNames::forGeoTargetConstant` are changed to use
-		// `BatchJobServiceClient` class instead of `GoogleAdsServiceClient` when
-		// upgrading from v18 to v20, so we need to keep this service. See:
-		// - https://github.com/googleads/google-ads-php/blob/v28.0.0/src/Google/Ads/GoogleAds/Util/V18/ResourceNames.php#L1704-L1710
+		// ConversionValueRuleService is now used in `ResourceNames::forGeoTargetConstant` in V22.
+		// instead of the previous BatchJobServiceClient. See:
 		// - https://github.com/googleads/google-ads-php/blob/v28.0.0/src/Google/Ads/GoogleAds/Util/V20/ResourceNames.php#L1433-L1439
-		'BatchJob',
+		// - https://github.com/googleads/google-ads-php/blob/v31.1.0/src/Google/Ads/GoogleAds/Util/V22/ResourceNames.php#L1457-L1463
+		'ConversionValueRule',
 	];
 
 	/**
diff --git a/composer.json b/composer.json
index 1e1c3daf22..d03f8f9d76 100644
--- a/composer.json
+++ b/composer.json
@@ -9,7 +9,7 @@
 		"ext-json": "*",
 		"google/apiclient": "^2.16",
 		"google/apiclient-services": "^0.350.0",
-		"googleads/google-ads-php": "dev-legacy-v31.0.1",
+		"googleads/google-ads-php": "dev-legacy-v31.1.0",
 		"league/container": "^4.2",
 		"league/iso3166": "^4.1",
 		"phpseclib/bcmath_compat": "^2.0",
@@ -60,7 +60,7 @@
 			"Google\\Task\\Composer::cleanup",
 			"Automattic\\WooCommerce\\GoogleListingsAndAds\\Util\\SymfonyPolyfillCleanup::remove",
 			"Automattic\\WooCommerce\\GoogleListingsAndAds\\Util\\GoogleAdsCleanupServices::remove",
-			"composer run-script remove-google-ads-api-version-support -- 18 19 21",
+			"composer run-script remove-google-ads-api-version-support -- 18 19 20 21",
 			"php ./bin/prefix-vendor-namespace.php",
 			"bash ./bin/cleanup-vendor-files.sh",
 			"composer dump-autoload"
diff --git a/composer.lock b/composer.lock
index 6f979bc7be..76f49a8b7b 100644
--- a/composer.lock
+++ b/composer.lock
@@ -4,7 +4,7 @@
         "Read more about it at https://getcomposer.org/doc/01-basic-usage.md#installing-dependencies",
         "This file is @generated automatically"
     ],
-    "content-hash": "34bf83c9b42bffe4e88d69b8031e6cfc",
+    "content-hash": "29f7915131697943e319a56e9a05e9a0",
     "packages": [
         {
             "name": "firebase/php-jwt",
@@ -349,20 +349,20 @@
         },
         {
             "name": "google/longrunning",
-            "version": "0.4.7",
+            "version": "0.6.0",
             "source": {
                 "type": "git",
                 "url": "https://github.com/googleapis/php-longrunning.git",
-                "reference": "624cabb874c10e5ddc9034c999f724894b70a3d3"
+                "reference": "226d3b5166eaa13754cc5e452b37872478e23375"
             },
             "dist": {
                 "type": "zip",
-                "url": "https://api.github.com/repos/googleapis/php-longrunning/zipball/624cabb874c10e5ddc9034c999f724894b70a3d3",
-                "reference": "624cabb874c10e5ddc9034c999f724894b70a3d3",
+                "url": "https://api.github.com/repos/googleapis/php-longrunning/zipball/226d3b5166eaa13754cc5e452b37872478e23375",
+                "reference": "226d3b5166eaa13754cc5e452b37872478e23375",
                 "shasum": ""
             },
             "require-dev": {
-                "google/gax": "^1.36.0",
+                "google/gax": "^1.38.0",
                 "phpunit/phpunit": "^9.0"
             },
             "type": "library",
@@ -387,9 +387,9 @@
             ],
             "description": "Google LongRunning Client for PHP",
             "support": {
-                "source": "https://github.com/googleapis/php-longrunning/tree/v0.4.7"
+                "source": "https://github.com/googleapis/php-longrunning/tree/v0.6.0"
             },
-            "time": "2025-01-24T21:24:06+00:00"
+            "time": "2025-10-07T18:41:09+00:00"
         },
         {
             "name": "google/protobuf",
@@ -437,19 +437,20 @@
         },
         {
             "name": "googleads/google-ads-php",
-            "version": "dev-legacy-v31.0.1",
+            "version": "dev-legacy-v31.1.0",
             "source": {
                 "type": "git",
                 "url": "https://github.com/googleads/google-ads-php.git",
-                "reference": "e217e6176fb5d72ff51f9c47e91b8e71bbf21dfb"
+                "reference": "21ca3b959893a027145fa72b4c882ecd463e2de3"
             },
             "dist": {
                 "type": "zip",
-                "url": "https://api.github.com/repos/googleads/google-ads-php/zipball/e217e6176fb5d72ff51f9c47e91b8e71bbf21dfb",
-                "reference": "e217e6176fb5d72ff51f9c47e91b8e71bbf21dfb",
+                "url": "https://api.github.com/repos/googleads/google-ads-php/zipball/21ca3b959893a027145fa72b4c882ecd463e2de3",
+                "reference": "21ca3b959893a027145fa72b4c882ecd463e2de3",
                 "shasum": ""
             },
             "require": {
+                "google/auth": "^1.30 || ^2.0",
                 "google/gax": "^1.19.1",
                 "google/protobuf": "^3.21.5 || >=4.26 <=4.30.0",
                 "grpc/grpc": ">=1.36.0 <=1.57.0",
@@ -494,28 +495,28 @@
             "homepage": "https://github.com/googleads/google-ads-php",
             "support": {
                 "issues": "https://github.com/googleads/google-ads-php/issues",
-                "source": "https://github.com/googleads/google-ads-php/tree/legacy-v31.0.1"
+                "source": "https://github.com/googleads/google-ads-php/tree/legacy-v31.1.0"
             },
-            "time": "2025-08-28T15:13:29+00:00"
+            "time": "2026-01-21T18:06:16+00:00"
         },
         {
             "name": "guzzlehttp/guzzle",
-            "version": "7.9.3",
+            "version": "7.10.0",
             "source": {
                 "type": "git",
                 "url": "https://github.com/guzzle/guzzle.git",
-                "reference": "7b2f29fe81dc4da0ca0ea7d42107a0845946ea77"
+                "reference": "b51ac707cfa420b7bfd4e4d5e510ba8008e822b4"
             },
             "dist": {
                 "type": "zip",
-                "url": "https://api.github.com/repos/guzzle/guzzle/zipball/7b2f29fe81dc4da0ca0ea7d42107a0845946ea77",
-                "reference": "7b2f29fe81dc4da0ca0ea7d42107a0845946ea77",
+                "url": "https://api.github.com/repos/guzzle/guzzle/zipball/b51ac707cfa420b7bfd4e4d5e510ba8008e822b4",
+                "reference": "b51ac707cfa420b7bfd4e4d5e510ba8008e822b4",
                 "shasum": ""
             },
             "require": {
                 "ext-json": "*",
-                "guzzlehttp/promises": "^1.5.3 || ^2.0.3",
-                "guzzlehttp/psr7": "^2.7.0",
+                "guzzlehttp/promises": "^2.3",
+                "guzzlehttp/psr7": "^2.8",
                 "php": "^7.2.5 || ^8.0",
                 "psr/http-client": "^1.0",
                 "symfony/deprecation-contracts": "^2.2 || ^3.0"
@@ -606,7 +607,7 @@
             ],
             "support": {
                 "issues": "https://github.com/guzzle/guzzle/issues",
-                "source": "https://github.com/guzzle/guzzle/tree/7.9.3"
+                "source": "https://github.com/guzzle/guzzle/tree/7.10.0"
             },
             "funding": [
                 {
@@ -622,20 +623,20 @@
                     "type": "tidelift"
                 }
             ],
-            "time": "2025-03-27T13:37:11+00:00"
+            "time": "2025-08-23T22:36:01+00:00"
         },
         {
             "name": "guzzlehttp/promises",
-            "version": "2.2.0",
+            "version": "2.3.0",
             "source": {
                 "type": "git",
                 "url": "https://github.com/guzzle/promises.git",
-                "reference": "7c69f28996b0a6920945dd20b3857e499d9ca96c"
+                "reference": "481557b130ef3790cf82b713667b43030dc9c957"
             },
             "dist": {
                 "type": "zip",
-                "url": "https://api.github.com/repos/guzzle/promises/zipball/7c69f28996b0a6920945dd20b3857e499d9ca96c",
-                "reference": "7c69f28996b0a6920945dd20b3857e499d9ca96c",
+                "url": "https://api.github.com/repos/guzzle/promises/zipball/481557b130ef3790cf82b713667b43030dc9c957",
+                "reference": "481557b130ef3790cf82b713667b43030dc9c957",
                 "shasum": ""
             },
             "require": {
@@ -643,7 +644,7 @@
             },
             "require-dev": {
                 "bamarni/composer-bin-plugin": "^1.8.2",
-                "phpunit/phpunit": "^8.5.39 || ^9.6.20"
+                "phpunit/phpunit": "^8.5.44 || ^9.6.25"
             },
             "type": "library",
             "extra": {
@@ -689,7 +690,7 @@
             ],
             "support": {
                 "issues": "https://github.com/guzzle/promises/issues",
-                "source": "https://github.com/guzzle/promises/tree/2.2.0"
+                "source": "https://github.com/guzzle/promises/tree/2.3.0"
             },
             "funding": [
                 {
@@ -705,20 +706,20 @@
                     "type": "tidelift"
                 }
             ],
-            "time": "2025-03-27T13:27:01+00:00"
+            "time": "2025-08-22T14:34:08+00:00"
         },
         {
             "name": "guzzlehttp/psr7",
-            "version": "2.7.1",
+            "version": "2.8.0",
             "source": {
                 "type": "git",
                 "url": "https://github.com/guzzle/psr7.git",
-                "reference": "c2270caaabe631b3b44c85f99e5a04bbb8060d16"
+                "reference": "21dc724a0583619cd1652f673303492272778051"
             },
             "dist": {
                 "type": "zip",
-                "url": "https://api.github.com/repos/guzzle/psr7/zipball/c2270caaabe631b3b44c85f99e5a04bbb8060d16",
-                "reference": "c2270caaabe631b3b44c85f99e5a04bbb8060d16",
+                "url": "https://api.github.com/repos/guzzle/psr7/zipball/21dc724a0583619cd1652f673303492272778051",
+                "reference": "21dc724a0583619cd1652f673303492272778051",
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             "require": {
@@ -734,7 +735,7 @@
             "require-dev": {
                 "bamarni/composer-bin-plugin": "^1.8.2",
                 "http-interop/http-factory-tests": "0.9.0",
-                "phpunit/phpunit": "^8.5.39 || ^9.6.20"
+                "phpunit/phpunit": "^8.5.44 || ^9.6.25"
             },
             "suggest": {
                 "laminas/laminas-httphandlerrunner": "Emit PSR-7 responses"
@@ -805,7 +806,7 @@
             ],
             "support": {
                 "issues": "https://github.com/guzzle/psr7/issues",
-                "source": "https://github.com/guzzle/psr7/tree/2.7.1"
+                "source": "https://github.com/guzzle/psr7/tree/2.8.0"
             },
             "funding": [
                 {
@@ -821,7 +822,7 @@
                     "type": "tidelift"
                 }
             ],
-            "time": "2025-03-27T12:30:47+00:00"
+            "time": "2025-08-23T21:21:41+00:00"
         },
         {
             "name": "league/container",
@@ -907,16 +908,16 @@
         },
         {
             "name": "league/iso3166",
-            "version": "4.3.2",
+            "version": "4.4.0",
             "source": {
                 "type": "git",
                 "url": "https://github.com/alcohol/iso3166.git",
-                "reference": "5133fed7d54728222f4058702487dccedda20472"
+                "reference": "928ac7ecc569db9123a83ef5b1c6efc279e7cb49"
             },
             "dist": {
                 "type": "zip",
-                "url": "https://api.github.com/repos/alcohol/iso3166/zipball/5133fed7d54728222f4058702487dccedda20472",
-                "reference": "5133fed7d54728222f4058702487dccedda20472",
+                "url": "https://api.github.com/repos/alcohol/iso3166/zipball/928ac7ecc569db9123a83ef5b1c6efc279e7cb49",
+                "reference": "928ac7ecc569db9123a83ef5b1c6efc279e7cb49",
                 "shasum": ""
             },
             "require": {
@@ -970,20 +971,20 @@
                     "type": "github"
                 }
             ],
-            "time": "2024-10-10T07:39:24+00:00"
+            "time": "2026-01-02T09:49:36+00:00"
         },
         {
             "name": "monolog/monolog",
-            "version": "2.10.0",
+            "version": "2.11.0",
             "source": {
                 "type": "git",
                 "url": "https://github.com/Seldaek/monolog.git",
-                "reference": "5cf826f2991858b54d5c3809bee745560a1042a7"
+                "reference": "37308608e599f34a1a4845b16440047ec98a172a"
             },
             "dist": {
                 "type": "zip",
-                "url": "https://api.github.com/repos/Seldaek/monolog/zipball/5cf826f2991858b54d5c3809bee745560a1042a7",
-                "reference": "5cf826f2991858b54d5c3809bee745560a1042a7",
+                "url": "https://api.github.com/repos/Seldaek/monolog/zipball/37308608e599f34a1a4845b16440047ec98a172a",
+                "reference": "37308608e599f34a1a4845b16440047ec98a172a",
                 "shasum": ""
             },
             "require": {
@@ -1001,7 +1002,7 @@
                 "graylog2/gelf-php": "^1.4.2 || ^2@dev",
                 "guzzlehttp/guzzle": "^7.4",
                 "guzzlehttp/psr7": "^2.2",
-                "mongodb/mongodb": "^1.8",
+                "mongodb/mongodb": "^1.8 || ^2.0",
                 "php-amqplib/php-amqplib": "~2.4 || ^3",
                 "phpspec/prophecy": "^1.15",
                 "phpstan/phpstan": "^1.10",
@@ -1060,7 +1061,7 @@
             ],
             "support": {
                 "issues": "https://github.com/Seldaek/monolog/issues",
-                "source": "https://github.com/Seldaek/monolog/tree/2.10.0"
+                "source": "https://github.com/Seldaek/monolog/tree/2.11.0"
             },
             "funding": [
                 {
@@ -1072,20 +1073,20 @@
                     "type": "tidelift"
                 }
             ],
-            "time": "2024-11-12T12:43:37+00:00"
+            "time": "2026-01-01T13:05:00+00:00"
         },
         {
             "name": "paragonie/constant_time_encoding",
-            "version": "v2.7.0",
+            "version": "v2.8.2",
             "source": {
                 "type": "git",
                 "url": "https://github.com/paragonie/constant_time_encoding.git",
-                "reference": "52a0d99e69f56b9ec27ace92ba56897fe6993105"
+                "reference": "e30811f7bc69e4b5b6d5783e712c06c8eabf0226"
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             "dist": {
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-                "url": "https://api.github.com/repos/paragonie/constant_time_encoding/zipball/52a0d99e69f56b9ec27ace92ba56897fe6993105",
-                "reference": "52a0d99e69f56b9ec27ace92ba56897fe6993105",
+                "url": "https://api.github.com/repos/paragonie/constant_time_encoding/zipball/e30811f7bc69e4b5b6d5783e712c06c8eabf0226",
+                "reference": "e30811f7bc69e4b5b6d5783e712c06c8eabf0226",
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@@ -1139,7 +1140,7 @@
                 "issues": "https://github.com/paragonie/constant_time_encoding/issues",
                 "source": "https://github.com/paragonie/constant_time_encoding"
             },
-            "time": "2024-05-08T12:18:48+00:00"
+            "time": "2025-09-24T15:12:37+00:00"
         },
         {
             "name": "paragonie/random_compat",
@@ -1255,16 +1256,16 @@
         },
         {
             "name": "phpseclib/phpseclib",
-            "version": "3.0.43",
+            "version": "3.0.48",
             "source": {
                 "type": "git",
                 "url": "https://github.com/phpseclib/phpseclib.git",
-                "reference": "709ec107af3cb2f385b9617be72af8cf62441d02"
+                "reference": "64065a5679c50acb886e82c07aa139b0f757bb89"
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             "dist": {
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-                "url": "https://api.github.com/repos/phpseclib/phpseclib/zipball/709ec107af3cb2f385b9617be72af8cf62441d02",
-                "reference": "709ec107af3cb2f385b9617be72af8cf62441d02",
+                "url": "https://api.github.com/repos/phpseclib/phpseclib/zipball/64065a5679c50acb886e82c07aa139b0f757bb89",
+                "reference": "64065a5679c50acb886e82c07aa139b0f757bb89",
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             },
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@@ -1345,7 +1346,7 @@
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             "support": {
                 "issues": "https://github.com/phpseclib/phpseclib/issues",
-                "source": "https://github.com/phpseclib/phpseclib/tree/3.0.43"
+                "source": "https://github.com/phpseclib/phpseclib/tree/3.0.48"
             },
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@@ -1361,7 +1362,7 @@
                     "type": "tidelift"
                 }
             ],
-            "time": "2024-12-14T21:12:59+00:00"
+            "time": "2025-12-15T11:51:42+00:00"
         },
         {
             "name": "psr/cache",
@@ -1783,7 +1784,7 @@
         },
         {
             "name": "symfony/polyfill-ctype",
-            "version": "v1.32.0",
+            "version": "v1.33.0",
             "source": {
                 "type": "git",
                 "url": "https://github.com/symfony/polyfill-ctype.git",
@@ -1842,7 +1843,7 @@
                 "portable"
             ],
             "support": {
-                "source": "https://github.com/symfony/polyfill-ctype/tree/v1.32.0"
+                "source": "https://github.com/symfony/polyfill-ctype/tree/v1.33.0"
             },
             "funding": [
                 {
@@ -1853,6 +1854,10 @@
                     "url": "https://github.com/fabpot",
                     "type": "github"
                 },
+                {
+                    "url": "https://github.com/nicolas-grekas",
+                    "type": "github"
+                },
                 {
                     "url": "https://tidelift.com/funding/github/packagist/symfony/symfony",
                     "type": "tidelift"
@@ -1862,7 +1867,7 @@
         },
         {
             "name": "symfony/polyfill-intl-normalizer",
-            "version": "v1.32.0",
+            "version": "v1.33.0",
             "source": {
                 "type": "git",
                 "url": "https://github.com/symfony/polyfill-intl-normalizer.git",
@@ -1923,7 +1928,7 @@
                 "shim"
             ],
             "support": {
-                "source": "https://github.com/symfony/polyfill-intl-normalizer/tree/v1.32.0"
+                "source": "https://github.com/symfony/polyfill-intl-normalizer/tree/v1.33.0"
             },
             "funding": [
                 {
@@ -1934,6 +1939,10 @@
                     "url": "https://github.com/fabpot",
                     "type": "github"
                 },
+                {
+                    "url": "https://github.com/nicolas-grekas",
+                    "type": "github"
+                },
                 {
                     "url": "https://tidelift.com/funding/github/packagist/symfony/symfony",
                     "type": "tidelift"
@@ -1943,7 +1952,7 @@
         },
         {
             "name": "symfony/polyfill-mbstring",
-            "version": "v1.32.0",
+            "version": "v1.33.0",
             "source": {
                 "type": "git",
                 "url": "https://github.com/symfony/polyfill-mbstring.git",
@@ -2004,7 +2013,7 @@
                 "shim"
             ],
             "support": {
-                "source": "https://github.com/symfony/polyfill-mbstring/tree/v1.32.0"
+                "source": "https://github.com/symfony/polyfill-mbstring/tree/v1.33.0"
             },
             "funding": [
                 {
@@ -2015,6 +2024,10 @@
                     "url": "https://github.com/fabpot",
                     "type": "github"
                 },
+                {
+                    "url": "https://github.com/nicolas-grekas",
+                    "type": "github"
+                },
                 {
                     "url": "https://tidelift.com/funding/github/packagist/symfony/symfony",
                     "type": "tidelift"
@@ -2024,7 +2037,7 @@
         },
         {
             "name": "symfony/polyfill-php73",
-            "version": "v1.31.0",
+            "version": "v1.33.0",
             "source": {
                 "type": "git",
                 "url": "https://github.com/symfony/polyfill-php73.git",
@@ -2042,8 +2055,8 @@
             "type": "library",
             "extra": {
                 "thanks": {
-                    "name": "symfony/polyfill",
-                    "url": "https://github.com/symfony/polyfill"
+                    "url": "https://github.com/symfony/polyfill",
+                    "name": "symfony/polyfill"
                 }
             },
             "autoload": {
@@ -2080,7 +2093,7 @@
                 "shim"
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+            ],
+            "description": "A Mustache implementation in PHP.",
+            "homepage": "https://github.com/bobthecow/mustache.php",
+            "keywords": [
+                "mustache",
+                "templating"
+            ],
+            "support": {
+                "source": "https://github.com/wp-cli/mustache.php/tree/v2.14.99"
+            },
+            "time": "2025-05-06T16:15:37+00:00"
         },
         {
             "name": "wp-cli/mustangostang-spyc",
@@ -5005,29 +5151,29 @@
         },
         {
             "name": "wp-cli/php-cli-tools",
-            "version": "v0.11.21",
+            "version": "v0.12.7",
             "source": {
                 "type": "git",
                 "url": "https://github.com/wp-cli/php-cli-tools.git",
-                "reference": "b3457a8d60cd0b1c48cab76ad95df136d266f0b6"
+                "reference": "5cc6ef2e93cfcd939813eb420ae23bc116d9be2a"
             },
             "dist": {
                 "type": "zip",
-                "url": "https://api.github.com/repos/wp-cli/php-cli-tools/zipball/b3457a8d60cd0b1c48cab76ad95df136d266f0b6",
-                "reference": "b3457a8d60cd0b1c48cab76ad95df136d266f0b6",
+                "url": "https://api.github.com/repos/wp-cli/php-cli-tools/zipball/5cc6ef2e93cfcd939813eb420ae23bc116d9be2a",
+                "reference": "5cc6ef2e93cfcd939813eb420ae23bc116d9be2a",
                 "shasum": ""
             },
             "require": {
-                "php": ">= 5.3.0"
+                "php": ">= 7.2.24"
             },
             "require-dev": {
                 "roave/security-advisories": "dev-latest",
-                "wp-cli/wp-cli-tests": "^4"
+                "wp-cli/wp-cli-tests": "^5"
             },
             "type": "library",
             "extra": {
                 "branch-alias": {
-                    "dev-master": "0.11.x-dev"
+                    "dev-main": "0.12.x-dev"
                 }
             },
             "autoload": {
@@ -5062,39 +5208,38 @@
             ],
             "support": {
                 "issues": "https://github.com/wp-cli/php-cli-tools/issues",
-                "source": "https://github.com/wp-cli/php-cli-tools/tree/v0.11.21"
+                "source": "https://github.com/wp-cli/php-cli-tools/tree/v0.12.7"
             },
-            "time": "2023-09-29T15:28:10+00:00"
+            "time": "2026-01-20T20:31:49+00:00"
         },
         {
             "name": "wp-cli/wp-cli",
-            "version": "v2.9.0",
+            "version": "v2.12.0",
             "source": {
                 "type": "git",
                 "url": "https://github.com/wp-cli/wp-cli.git",
-                "reference": "8a3befba2d947fbf5cc6d1941edf2dd99da4d4b7"
+                "reference": "03d30d4138d12b4bffd8b507b82e56e129e0523f"
             },
             "dist": {
                 "type": "zip",
-                "url": "https://api.github.com/repos/wp-cli/wp-cli/zipball/8a3befba2d947fbf5cc6d1941edf2dd99da4d4b7",
-                "reference": "8a3befba2d947fbf5cc6d1941edf2dd99da4d4b7",
+                "url": "https://api.github.com/repos/wp-cli/wp-cli/zipball/03d30d4138d12b4bffd8b507b82e56e129e0523f",
+                "reference": "03d30d4138d12b4bffd8b507b82e56e129e0523f",
                 "shasum": ""
             },
             "require": {
                 "ext-curl": "*",
-                "mustache/mustache": "^2.14.1",
                 "php": "^5.6 || ^7.0 || ^8.0",
                 "symfony/finder": ">2.7",
+                "wp-cli/mustache": "^2.14.99",
                 "wp-cli/mustangostang-spyc": "^0.6.3",
-                "wp-cli/php-cli-tools": "~0.11.2"
+                "wp-cli/php-cli-tools": "~0.12.4"
             },
             "require-dev": {
-                "roave/security-advisories": "dev-latest",
                 "wp-cli/db-command": "^1.3 || ^2",
                 "wp-cli/entity-command": "^1.2 || ^2",
                 "wp-cli/extension-command": "^1.1 || ^2",
                 "wp-cli/package-command": "^1 || ^2",
-                "wp-cli/wp-cli-tests": "^4.0.1"
+                "wp-cli/wp-cli-tests": "^4.3.10"
             },
             "suggest": {
                 "ext-readline": "Include for a better --prompt implementation",
@@ -5107,7 +5252,7 @@
             "type": "library",
             "extra": {
                 "branch-alias": {
-                    "dev-main": "2.9.x-dev"
+                    "dev-main": "2.12.x-dev"
                 }
             },
             "autoload": {
@@ -5134,20 +5279,20 @@
                 "issues": "https://github.com/wp-cli/wp-cli/issues",
                 "source": "https://github.com/wp-cli/wp-cli"
             },
-            "time": "2023-10-25T09:06:37+00:00"
+            "time": "2025-05-07T01:16:12+00:00"
         },
         {
             "name": "wp-coding-standards/wpcs",
-            "version": "3.0.1",
+            "version": "3.3.0",
             "source": {
                 "type": "git",
                 "url": "https://github.com/WordPress/WordPress-Coding-Standards.git",
-                "reference": "b4caf9689f1a0e4a4c632679a44e638c1c67aff1"
+                "reference": "7795ec6fa05663d716a549d0b44e47ffc8b0d4a6"
             },
             "dist": {
                 "type": "zip",
-                "url": "https://api.github.com/repos/WordPress/WordPress-Coding-Standards/zipball/b4caf9689f1a0e4a4c632679a44e638c1c67aff1",
-                "reference": "b4caf9689f1a0e4a4c632679a44e638c1c67aff1",
+                "url": "https://api.github.com/repos/WordPress/WordPress-Coding-Standards/zipball/7795ec6fa05663d716a549d0b44e47ffc8b0d4a6",
+                "reference": "7795ec6fa05663d716a549d0b44e47ffc8b0d4a6",
                 "shasum": ""
             },
             "require": {
@@ -5155,17 +5300,17 @@
                 "ext-libxml": "*",
                 "ext-tokenizer": "*",
                 "ext-xmlreader": "*",
-                "php": ">=5.4",
-                "phpcsstandards/phpcsextra": "^1.1.0",
-                "phpcsstandards/phpcsutils": "^1.0.8",
-                "squizlabs/php_codesniffer": "^3.7.2"
+                "php": ">=7.2",
+                "phpcsstandards/phpcsextra": "^1.5.0",
+                "phpcsstandards/phpcsutils": "^1.1.0",
+                "squizlabs/php_codesniffer": "^3.13.4"
             },
             "require-dev": {
                 "php-parallel-lint/php-console-highlighter": "^1.0.0",
-                "php-parallel-lint/php-parallel-lint": "^1.3.2",
-                "phpcompatibility/php-compatibility": "^9.0",
+                "php-parallel-lint/php-parallel-lint": "^1.4.0",
+                "phpcompatibility/php-compatibility": "^10.0.0@dev",
                 "phpcsstandards/phpcsdevtools": "^1.2.0",
-                "phpunit/phpunit": "^4.0 || ^5.0 || ^6.0 || ^7.0"
+                "phpunit/phpunit": "^8.0 || ^9.0"
             },
             "suggest": {
                 "ext-iconv": "For improved results",
@@ -5196,24 +5341,24 @@
             },
             "funding": [
                 {
-                    "url": "https://opencollective.com/thewpcc/contribute/wp-php-63406",
+                    "url": "https://opencollective.com/php_codesniffer",
                     "type": "custom"
                 }
             ],
-            "time": "2023-09-14T07:06:09+00:00"
+            "time": "2025-11-25T12:08:04+00:00"
         },
         {
             "name": "yoast/phpunit-polyfills",
-            "version": "1.1.0",
+            "version": "1.1.5",
             "source": {
                 "type": "git",
                 "url": "https://github.com/Yoast/PHPUnit-Polyfills.git",
-                "reference": "224e4a1329c03d8bad520e3fc4ec980034a4b212"
+                "reference": "41aaac462fbd80feb8dd129e489f4bbc53fe26b0"
             },
             "dist": {
                 "type": "zip",
-                "url": "https://api.github.com/repos/Yoast/PHPUnit-Polyfills/zipball/224e4a1329c03d8bad520e3fc4ec980034a4b212",
-                "reference": "224e4a1329c03d8bad520e3fc4ec980034a4b212",
+                "url": "https://api.github.com/repos/Yoast/PHPUnit-Polyfills/zipball/41aaac462fbd80feb8dd129e489f4bbc53fe26b0",
+                "reference": "41aaac462fbd80feb8dd129e489f4bbc53fe26b0",
                 "shasum": ""
             },
             "require": {
@@ -5221,12 +5366,14 @@
                 "phpunit/phpunit": "^4.8.36 || ^5.7.21 || ^6.0 || ^7.0 || ^8.0 || ^9.0"
             },
             "require-dev": {
-                "yoast/yoastcs": "^2.3.0"
+                "php-parallel-lint/php-console-highlighter": "^1.0.0",
+                "php-parallel-lint/php-parallel-lint": "^1.4.0",
+                "yoast/yoastcs": "^3.2.0"
             },
             "type": "library",
             "extra": {
                 "branch-alias": {
-                    "dev-main": "2.x-dev"
+                    "dev-main": "4.x-dev"
                 }
             },
             "autoload": {
@@ -5258,9 +5405,10 @@
             ],
             "support": {
                 "issues": "https://github.com/Yoast/PHPUnit-Polyfills/issues",
+                "security": "https://github.com/Yoast/PHPUnit-Polyfills/security/policy",
                 "source": "https://github.com/Yoast/PHPUnit-Polyfills"
             },
-            "time": "2023-08-19T14:25:08+00:00"
+            "time": "2025-08-10T04:54:36+00:00"
         }
     ],
     "aliases": [],
@@ -5274,9 +5422,9 @@
         "php": ">=7.4",
         "ext-json": "*"
     },
-    "platform-dev": [],
+    "platform-dev": {},
     "platform-overrides": {
         "php": "7.4.30"
     },
-    "plugin-api-version": "2.3.0"
+    "plugin-api-version": "2.9.0"
 }
diff --git a/jest.config.js b/jest.config.js
index e642a11e17..1695b281e3 100644
--- a/jest.config.js
+++ b/jest.config.js
@@ -12,7 +12,8 @@ module.exports = {
 	],
 	moduleNameMapper: {
 		'\\.(png|jpg)$': '<rootDir>/tests/mocks/assets/imageMock.js',
-		'\\.svg$': '<rootDir>/tests/mocks/assets/svgrMock.js',
+		'\\.svg\\?inline$': '<rootDir>/tests/mocks/assets/svgrMock.js',
+		'\\.svg$': '<rootDir>/tests/mocks/assets/svgFileMock.js',
 		'\\.scss$': '<rootDir>/tests/mocks/assets/styleMock.js',
 		// Transform our `~/` alias.
 		'^~/(.*)$': '<rootDir>/js/src/$1',
diff --git a/js/src/components/paid-ads/__snapshots__/gen-ai-card.test.js.snap b/js/src/components/paid-ads/__snapshots__/gen-ai-card.test.js.snap
new file mode 100644
index 0000000000..a4de36ac77
--- /dev/null
+++ b/js/src/components/paid-ads/__snapshots__/gen-ai-card.test.js.snap
@@ -0,0 +1,129 @@
+// Jest Snapshot v1, https://goo.gl/fbAQLP
+
+exports[`GenAICard Generate assets with GenAI button Match the snapshot 1`] = `
+<DocumentFragment>
+  <div
+    class="components-surface components-card gla-gen-ai-card css-1tft2nr-View-Surface-getBorders-primary-Card-rounded e19lxcc00"
+    data-wp-c16t="true"
+    data-wp-component="Card"
+  >
+    <div
+      class="css-1hgy6nb-View-Content e19lxcc00"
+    >
+      <div
+        class="components-card__body components-card-body css-h6g56v-View-Body-borderRadius-large e19lxcc00"
+        data-wp-c16t="true"
+        data-wp-component="CardBody"
+      >
+        <div
+          class="components-flex css-11kn0n8-View-Flex-base-ItemsColumn e19lxcc00"
+          data-wp-c16t="true"
+          data-wp-component="Flex"
+        >
+          <div
+            class="components-flex-item components-flex-block css-1xq6y8a-View-Item-sx-Base-block e19lxcc00"
+            data-wp-c16t="true"
+            data-wp-component="FlexBlock"
+          >
+            <div
+              class="components-flex css-v3bz0k-View-Flex-base-ItemsColumn e19lxcc00"
+              data-wp-c16t="true"
+              data-wp-component="Flex"
+            >
+              <div>
+                <div
+                  class="gla-subsection-title gla-section-card-title"
+                  direction="column-reverse,row"
+                >
+                  Review Your AI Suggestions
+                </div>
+                <div>
+                  Google AI analyzed your campaign’s URL to automatically generate your ad assets. Please review the suggested text and images below to ensure they align with your brand.
+                </div>
+              </div>
+              <div
+                class="components-notice is-success"
+              >
+                <div
+                  class="components-visually-hidden css-6272zb-View e19lxcc00"
+                  data-wp-c16t="true"
+                  data-wp-component="VisuallyHidden"
+                  style="border: 0px; clip: rect(1px, 1px, 1px, 1px); clip-path: inset( 50% ); height: 1px; margin: -1px; overflow: hidden; padding: 0px; position: absolute; width: 1px; word-wrap: normal;"
+                >
+                  Notice
+                </div>
+                <div
+                  class="components-notice__content"
+                >
+                  <div
+                    class="components-flex css-1u4qd2t-View-Flex-base-ItemsRow e19lxcc00"
+                    data-wp-c16t="true"
+                    data-wp-component="Flex"
+                  >
+                    <div
+                      class="components-flex-item css-1wj1jhv-View-Item-sx-Base e19lxcc00"
+                      data-wp-c16t="true"
+                      data-wp-component="FlexItem"
+                    >
+                      <svg
+                        aria-hidden="true"
+                        focusable="false"
+                        height="24"
+                        viewBox="0 0 24 24"
+                        width="24"
+                        xmlns="http://www.w3.org/2000/svg"
+                      >
+                        <path
+                          d="M16.7 7.1l-6.3 8.5-3.3-2.5-.9 1.2 4.5 3.4L17.9 8z"
+                        />
+                      </svg>
+                    </div>
+                    <div
+                      class="components-flex-item components-flex-block css-1oh0tc9-View-Item-sx-Base-block e19lxcc00"
+                      data-wp-c16t="true"
+                      data-wp-component="FlexBlock"
+                    >
+                      <p>
+                        Text assets were auto-populated with Google AI
+                      </p>
+                    </div>
+                  </div>
+                  <div
+                    class="components-notice__actions"
+                  />
+                </div>
+              </div>
+            </div>
+          </div>
+          <div
+            class="components-flex-item css-1xomaer-View-Item-sx-Base e19lxcc00"
+            data-wp-c16t="true"
+            data-wp-component="FlexItem"
+          >
+            <img
+              alt="Google's Gen AI illustration"
+              decoding="async"
+              height="90"
+              loading="lazy"
+              src="SvgrURL"
+              width="92"
+            />
+          </div>
+        </div>
+      </div>
+    </div>
+    <div
+      aria-hidden="true"
+      class="components-elevation css-14ikshg-View-Elevation-sx-Base-elevationClassName e19lxcc00"
+      data-wp-c16t="true"
+      data-wp-component="Elevation"
+    />
+    <div
+      aria-hidden="true"
+      class="components-elevation css-14ikshg-View-Elevation-sx-Base-elevationClassName e19lxcc00"
+      data-wp-c16t="true"
+      data-wp-component="Elevation"
+    />
+  </div>
+</DocumentFragment>
+`;
diff --git a/js/src/components/paid-ads/__snapshots__/validateAssetGroup.test.js.snap b/js/src/components/paid-ads/__snapshots__/validateAssetGroup.test.js.snap
index 1013e6a8ba..d7fb6b0b7d 100644
--- a/js/src/components/paid-ads/__snapshots__/validateAssetGroup.test.js.snap
+++ b/js/src/components/paid-ads/__snapshots__/validateAssetGroup.test.js.snap
@@ -52,12 +52,6 @@ exports[`validateAssetGroup Text assets When the first value of description is a
 ]
 `;
 
-exports[`validateAssetGroup Text assets When the first value of headline is an empty string, it should not pass 1`] = `
-[
-  "The headline in the first field is required",
-]
-`;
-
 exports[`validateAssetGroup Text assets When the length of values.business_name is less than 1 after omitting empty strings, it should not pass 1`] = `
 [
   "The business name is required",
diff --git a/js/src/components/paid-ads/asset-group/asset-group-editor/add-asset-item-button.js b/js/src/components/paid-ads/asset-group/asset-group-editor/add-asset-item-button.js
deleted file mode 100644
index eae84ccdd4..0000000000
--- a/js/src/components/paid-ads/asset-group/asset-group-editor/add-asset-item-button.js
+++ /dev/null
@@ -1,22 +0,0 @@
-/**
- * External dependencies
- */
-import GridiconPlusSmall from 'gridicons/dist/plus-small';
-
-/**
- * Internal dependencies
- */
-import AppButton from '~/components/app-button';
-import './add-asset-item-button.scss';
-
-export default function AddAssetItemButton( props ) {
-	return (
-		<AppButton
-			className="gla-add-asset-item-button"
-			isLink
-			icon={ <GridiconPlusSmall /> }
-			iconSize={ 16 }
-			{ ...props }
-		/>
-	);
-}
diff --git a/js/src/components/paid-ads/asset-group/asset-group-editor/add-asset-item-button.scss b/js/src/components/paid-ads/asset-group/asset-group-editor/add-asset-item-button.scss
deleted file mode 100644
index 5c1e09cd17..0000000000
--- a/js/src/components/paid-ads/asset-group/asset-group-editor/add-asset-item-button.scss
+++ /dev/null
@@ -1,5 +0,0 @@
-.gla-add-asset-item-button {
-	&.has-icon {
-		padding: $grid-unit-05;
-	}
-}
diff --git a/js/src/components/paid-ads/asset-group/asset-group-editor/asset-group-images-section.js b/js/src/components/paid-ads/asset-group/asset-group-editor/asset-group-images-section.js
index e3917a8f33..d8d703886d 100644
--- a/js/src/components/paid-ads/asset-group/asset-group-editor/asset-group-images-section.js
+++ b/js/src/components/paid-ads/asset-group/asset-group-editor/asset-group-images-section.js
@@ -2,6 +2,7 @@
  * External dependencies
  */
 import { __ } from '@wordpress/i18n';
+import { Flex, FlexItem, Tip } from '@wordpress/components';
 
 /**
  * Internal dependencies
@@ -33,7 +34,8 @@ const AssetGroupImagesSection = ( {
 	getNumOfIssues,
 	renderErrors,
 } ) => {
-	const { values, getInputProps } = useAdaptiveFormContext();
+	const { values, getInputProps, adapter } = useAdaptiveFormContext();
+	const showTip = adapter.hasAISuggestedMediaAssets;
 
 	return (
 		<Section
@@ -75,36 +77,57 @@ const AssetGroupImagesSection = ( {
 			}
 		>
 			<div className="gla-asset-group-section__content">
-				{ ASSET_IMAGE_SPECS.map( ( spec ) => {
-					const initialImageUrls = initialValues[ spec.key ];
-					const imageProps = getInputProps( spec.key );
-
-					return (
-						<AssetField
-							key={ spec.key }
-							ref={ refFirstErrorField.bind( spec.key ) }
-							heading={ spec.heading }
-							subheading={ spec.subheading }
-							help={ spec.help }
-							numOfIssues={ getNumOfIssues( spec.key ) }
-							markOptional={ spec.min === 0 }
-							disabled={ ! isSelectedFinalUrl }
-							initialExpanded={ isSelectedFinalUrl }
-						>
-							<ImagesSelector
-								initialImageUrls={ initialImageUrls }
-								maxNumberOfImages={ spec.getMax( values ) }
-								reachedMaxNumberTip={ spec.getMaxNumberTip(
-									values
+				<Flex direction="column" gap={ 4 }>
+					{ showTip && (
+						<FlexItem>
+							<Tip>
+								{ __(
+									"We've used your final URL to auto-populate images…",
+									'google-listings-and-ads'
 								) }
-								imageConfig={ spec.imageConfig }
-								onChange={ imageProps.onChange }
-							>
-								{ renderErrors( spec.key ) }
-							</ImagesSelector>
-						</AssetField>
-					);
-				} ) }
+							</Tip>
+						</FlexItem>
+					) }
+
+					<FlexItem>
+						{ ASSET_IMAGE_SPECS.map( ( spec ) => {
+							const initialImageUrls = initialValues[ spec.key ];
+							const imageProps = getInputProps( spec.key );
+
+							return (
+								<AssetField
+									key={ spec.key }
+									ref={ refFirstErrorField.bind( spec.key ) }
+									heading={ spec.heading }
+									subheading={ spec.subheading }
+									help={ spec.help }
+									numOfIssues={ getNumOfIssues( spec.key ) }
+									markOptional={ spec.min === 0 }
+									disabled={ ! isSelectedFinalUrl }
+									initialExpanded={ isSelectedFinalUrl }
+								>
+									<ImagesSelector
+										assetKey={ spec.key }
+										initialImageUrls={ initialImageUrls }
+										maxNumberOfImages={ spec.getMax(
+											values
+										) }
+										reachedMaxNumberTip={ spec.getMaxNumberTip(
+											values
+										) }
+										imageConfig={ spec.imageConfig }
+										onChange={ imageProps.onChange }
+										generateButtonText={
+											spec.generateButtonText
+										}
+									>
+										{ renderErrors( spec.key ) }
+									</ImagesSelector>
+								</AssetField>
+							);
+						} ) }
+					</FlexItem>
+				</Flex>
 			</div>
 		</Section>
 	);
diff --git a/js/src/components/paid-ads/asset-group/asset-group-editor/asset-group-text-section.js b/js/src/components/paid-ads/asset-group/asset-group-editor/asset-group-text-section.js
index d72a138f21..7e8bf864e7 100644
--- a/js/src/components/paid-ads/asset-group/asset-group-editor/asset-group-text-section.js
+++ b/js/src/components/paid-ads/asset-group/asset-group-editor/asset-group-text-section.js
@@ -129,6 +129,14 @@ const AssetGroupTextSection = ( {
 								maxCharacterCounts={ spec.maxCharacterCounts }
 								placeholder={ spec.capitalizedName }
 								addButtonText={ spec.addButtonText }
+								finalUrl={ finalUrl }
+								assetKey={ spec.key }
+								generateButtonPluralText={
+									spec.generateButtonPluralText
+								}
+								generateButtonSingularText={
+									spec.generateButtonSingularText
+								}
 								onChange={ ( texts ) => {
 									if ( spec.requiredSingleValue ) {
 										textProps.onChange( texts[ 0 ] );
diff --git a/js/src/components/paid-ads/asset-group/asset-group-editor/asset-item-action-button.js b/js/src/components/paid-ads/asset-group/asset-group-editor/asset-item-action-button.js
new file mode 100644
index 0000000000..50ccff0594
--- /dev/null
+++ b/js/src/components/paid-ads/asset-group/asset-group-editor/asset-item-action-button.js
@@ -0,0 +1,38 @@
+/**
+ * External dependencies
+ */
+import GridiconPlusSmall from 'gridicons/dist/plus-small';
+
+/**
+ * Internal dependencies
+ */
+import AppButton from '~/components/app-button';
+import AIIcon from '~/images/ai-icon.svg?inline';
+import './asset-item-action-button.scss';
+
+export const ACTION_TYPES = {
+	ADD: 'add',
+	GENERATE: 'generate',
+};
+
+const ACTION_ICONS = {
+	[ ACTION_TYPES.ADD ]: <GridiconPlusSmall />,
+	[ ACTION_TYPES.GENERATE ]: <AIIcon />,
+};
+
+export default function AssetItemActionButton( {
+	action = ACTION_TYPES.ADD,
+	loading,
+	...props
+} ) {
+	return (
+		<AppButton
+			className="gla-asset-item-action-button"
+			isLink
+			icon={ ! loading ? ACTION_ICONS[ action ] : null }
+			iconSize={ 16 }
+			loading={ loading }
+			{ ...props }
+		/>
+	);
+}
diff --git a/js/src/components/paid-ads/asset-group/asset-group-editor/asset-item-action-button.scss b/js/src/components/paid-ads/asset-group/asset-group-editor/asset-item-action-button.scss
new file mode 100644
index 0000000000..e0ec55f797
--- /dev/null
+++ b/js/src/components/paid-ads/asset-group/asset-group-editor/asset-item-action-button.scss
@@ -0,0 +1,10 @@
+.gla-asset-item-action-button {
+	&.has-icon {
+		padding: $grid-unit-05;
+	}
+
+	.woocommerce-spinner {
+		width: $spinner-size;
+		height: $spinner-size;
+	}
+}
diff --git a/js/src/components/paid-ads/asset-group/asset-group-editor/gen-ai-image-picker/index.js b/js/src/components/paid-ads/asset-group/asset-group-editor/gen-ai-image-picker/index.js
new file mode 100644
index 0000000000..635406df0c
--- /dev/null
+++ b/js/src/components/paid-ads/asset-group/asset-group-editor/gen-ai-image-picker/index.js
@@ -0,0 +1,148 @@
+/**
+ * External dependencies
+ */
+import { __ } from '@wordpress/i18n';
+import { useState } from '@wordpress/element';
+import {
+	Flex,
+	FlexItem,
+	CheckboxControl,
+	FlexBlock,
+} from '@wordpress/components';
+
+/**
+ * Internal dependencies
+ */
+import { useAdaptiveFormContext } from '~/components/adaptive-form';
+import useGenAIMediaAssets from '~/hooks/useGenAIMediaAssets';
+import AppButton from '~/components/app-button';
+import AIIcon from '~/images/ai-icon.svg?inline';
+import './index.scss';
+
+/**
+ * Triggered when the "Add selected images" button is clicked.
+ *
+ * @event gla_gen_ai_image_picker_add_selected_images_click
+ * @property {string} finalUrl The final URL for which the images were generated.
+ * @property {string} assetKey The asset key for which the images were generated.
+ * @property {number} numberOfSelectedImages The number of images that were selected to be added.
+ */
+
+/**
+ * GenAIImagePicker component.
+ * Allows users to pick AI-generated images based on the final URL and the spec type.
+ *
+ * @fires gla_gen_ai_image_picker_add_selected_images_click when the "Add selected images" button is clicked.
+ *
+ * @param {Object} props Component props.
+ * @param {string} props.assetKey Asset key.
+ * @param {Function} props.onAddSelectedImages Callback to add selected images.
+ */
+export default function GenAIImagePicker( { assetKey, onAddSelectedImages } ) {
+	const { values } = useAdaptiveFormContext();
+	const addedImageUrls = values[ assetKey ] || [];
+	const { final_url: finalUrl } = values;
+	const { assets } = useGenAIMediaAssets( finalUrl, assetKey );
+	const [ selectedImages, setSelectedImages ] = useState( [] );
+
+	const handleOnAddSelectedImages = () => {
+		onAddSelectedImages( selectedImages );
+		setSelectedImages( [] );
+	};
+
+	const toggleImageSelection = ( src ) => {
+		setSelectedImages( ( previousImages ) =>
+			previousImages.includes( src )
+				? previousImages.filter( ( image ) => image !== src )
+				: [ ...previousImages, src ]
+		);
+	};
+
+	if ( ! assets || assets.length === 0 || ! finalUrl ) {
+		return null;
+	}
+
+	return (
+		<Flex className="gla-gen-ai-image-picker" direction="column" gap={ 4 }>
+			<FlexBlock>
+				<h3 className="gla-gen-ai-image-picker__title">
+					<AIIcon width={ 24 } height={ 24 } />
+
+					{ __( 'AI-generated images', 'google-listings-and-ads' ) }
+				</h3>
+				<p className="gla-gen-ai-image-picker__description">
+					{ __(
+						'Select to add these images to this set for your product.',
+						'google-listings-and-ads'
+					) }
+				</p>
+			</FlexBlock>
+
+			<FlexBlock>
+				<Flex
+					gap={ 4 }
+					justify="start"
+					className="gla-gen-ai-image-picker__images"
+					wrap
+				>
+					{ assets.map( ( src ) => {
+						// Hide the image if it's already been added to the asset group.
+						if ( addedImageUrls.includes( src ) ) {
+							return null;
+						}
+
+						return (
+							<FlexItem
+								key={ src }
+								className="gla-gen-ai-image-picker__image"
+							>
+								<AppButton
+									className="gla-gen-ai-image-picker__medium-button"
+									aria-label={ __(
+										'Select this image',
+										'google-listings-and-ads'
+									) }
+									onClick={ () =>
+										toggleImageSelection( src )
+									}
+								>
+									<img
+										className="gla-media-selector__medium"
+										src={ src }
+										alt=""
+									/>
+								</AppButton>
+
+								<CheckboxControl
+									className="gla-gen-ai-image-picker__checkbox"
+									checked={ selectedImages.includes( src ) }
+									onChange={ () =>
+										toggleImageSelection( src )
+									}
+								/>
+							</FlexItem>
+						);
+					} ) }
+				</Flex>
+			</FlexBlock>
+
+			<FlexBlock>
+				<AppButton
+					variant="secondary"
+					text={ __(
+						'Add selected images',
+						'google-listings-and-ads'
+					) }
+					onClick={ handleOnAddSelectedImages }
+					disabled={ selectedImages.length === 0 }
+					eventName="gla_gen_ai_image_picker_add_selected_images_click"
+					eventProps={ {
+						finalUrl,
+						assetKey,
+						numberOfSelectedImages: selectedImages.length,
+					} }
+				/>
+			</FlexBlock>
+		</Flex>
+	);
+}
diff --git a/js/src/components/paid-ads/asset-group/asset-group-editor/gen-ai-image-picker/index.scss b/js/src/components/paid-ads/asset-group/asset-group-editor/gen-ai-image-picker/index.scss
new file mode 100644
index 0000000000..72a019efab
--- /dev/null
+++ b/js/src/components/paid-ads/asset-group/asset-group-editor/gen-ai-image-picker/index.scss
@@ -0,0 +1,52 @@
+.gla-gen-ai-image-picker {
+	background-color: $gla-color-gray-0;
+	padding: $grid-unit-30;
+	margin: 0 0 $grid-unit-40 0;
+
+	&:has(.gla-gen-ai-image-picker__images:empty) {
+		display: none;
+	}
+
+	.gla-gen-ai-image-picker__image {
+		position: relative;
+	}
+
+	.gla-gen-ai-image-picker__medium-button {
+		justify-content: center;
+		width: 100px;
+		height: 100px;
+		padding: 0;
+		border: 1px solid $gray-200;
+		border-radius: 4px;
+		overflow: hidden;
+		background-color: $white;
+		position: relative;
+		display: block;
+
+	}
+
+	.gla-gen-ai-image-picker__checkbox {
+		position: absolute;
+		top: $grid-unit-10;
+		left: $grid-unit-10;
+		width: 16px;
+		height: 16px;
+	}
+
+	.gla-gen-ai-image-picker__title {
+		font-size: $gla-font-base;
+		font-weight: 400;
+		margin: 0;
+
+		svg {
+			color: var(--wp-components-color-accent, var(--wp-admin-theme-color, #3858e9));
+			vertical-align: bottom;
+		}
+	}
+
+	.gla-gen-ai-image-picker__description {
+		font-size: $gla-font-smaller;
+		color: $gray-700;
+		margin: $grid-unit-05 0 0;
+	}
+}
diff --git a/js/src/components/paid-ads/asset-group/asset-group-editor/images-selector.js b/js/src/components/paid-ads/asset-group/asset-group-editor/images-selector.js
index 92a0b2d69f..2de634ba3c 100644
--- a/js/src/components/paid-ads/asset-group/asset-group-editor/images-selector.js
+++ b/js/src/components/paid-ads/asset-group/asset-group-editor/images-selector.js
@@ -8,10 +8,17 @@ import { useState, useEffect, useRef } from '@wordpress/element';
 /**
  * Internal dependencies
  */
+import { GEN_AI_ASSET_TYPES } from '~/constants';
+import useDispatchCoreNotices from '~/hooks/useDispatchCoreNotices';
+import { useAdaptiveFormContext } from '~/components/adaptive-form';
+import useCreateGenAIAssets from '~/hooks/useCreateGenAIAssets';
 import useCroppedImageSelector from '~/hooks/useCroppedImageSelector';
 import AppTooltip from '~/components/app-tooltip';
-import AddAssetItemButton from './add-asset-item-button';
+import AssetItemActionButton, {
+	ACTION_TYPES,
+} from './asset-item-action-button';
 import MediaSelector from './media-selector';
+import GenAIImagePicker from './gen-ai-image-picker';
 
 /**
  * @typedef {Object} AssetImageConfig
@@ -25,23 +32,30 @@ import MediaSelector from './media-selector';
  * Renders a selector for asset images.
  *
  * @param {Object} props React props.
+ * @param {string} props.assetKey The asset key.
  * @param {AssetImageConfig} props.imageConfig The config of the asset image.
  * @param {string[]} props.initialImageUrls The initial image URLs.
+ * @param {string} props.generateButtonText The text for the generate button.
  * @param {number} [props.maxNumberOfImages=-1] The maximum number of images. -1 by default and it means unlimited number.
  * @param {string} [props.reachedMaxNumberTip] The tooltip content floating on the add button when reaching the max number of images.
  * @param {JSX.Element} [props.children] Content to be rendered above the add button.
  * @param {(urls: Array<string>) => void} [props.onChange] Callback function to be called when the texts are changed.
  */
 export default function ImagesSelector( {
+	assetKey,
 	imageConfig,
 	initialImageUrls = [],
+	generateButtonText,
 	maxNumberOfImages = -1,
 	reachedMaxNumberTip,
 	children,
 	onChange = noop,
 } ) {
+	const { values } = useAdaptiveFormContext();
 	const updateImagesRef = useRef();
 	const [ awaitingActionImage, setAwaitingActionImage ] = useState( null );
+	const { generateAssets, isGeneratingAssets } = useCreateGenAIAssets();
+	const { createNotice } = useDispatchCoreNotices();
 	const [ images, setImages ] = useState( () =>
 		// The asset images fetched from Google Ads are only URLs.
 		initialImageUrls.map( ( url ) => ( { url, id: url, alt: '' } ) )
@@ -100,11 +114,26 @@ export default function ImagesSelector( {
 		handle.openSelector( image?.id );
 	};
 
+	const handleOnAddSelectedImages = ( selectedImageUrls ) => {
+		const nextImages = [ ...images ];
+		const selectedImages = selectedImageUrls
+			.filter(
+				( url ) => ! nextImages.some( ( img ) => img?.url === url )
+			)
+			.map( ( url ) => ( {
+				url,
+				id: url,
+				alt: '',
+			} ) );
+
+		updateImages( [ ...nextImages, ...selectedImages ] );
+	};
+
 	const renderAddButton = () => {
 		const disabled =
 			maxNumberOfImages !== -1 && images.length >= maxNumberOfImages;
 		const button = (
-			<AddAssetItemButton
+			<AssetItemActionButton
 				disabled={ disabled }
 				text={ __( 'Add image', 'google-listings-and-ads' ) }
 				onClick={ handleMediumClick }
@@ -122,6 +151,23 @@ export default function ImagesSelector( {
 		return button;
 	};
 
+	const handleGenerateClick = async () => {
+		try {
+			const { final_url: finalUrl } = values;
+			await generateAssets( finalUrl, [
+				{ type: GEN_AI_ASSET_TYPES.MEDIA, assetKey },
+			] );
+		} catch ( error ) {
+			createNotice(
+				'error',
+				__(
+					'Something went wrong while generating images. Please try again.',
+					'google-listings-and-ads'
+				)
+			);
+		}
+	};
+
 	return (
 		<div className="gla-images-selector">
 			<MediaSelector
@@ -130,8 +176,22 @@ export default function ImagesSelector( {
 				onRemoveMedia={ handleRemoveImage }
 			/>
 
+			<GenAIImagePicker
+				assetKey={ assetKey }
+				onAddSelectedImages={ handleOnAddSelectedImages }
+			/>
+
 			{ children }
 			{ renderAddButton() }
+
+			{ generateButtonText && (
+				<AssetItemActionButton
+					action={ ACTION_TYPES.GENERATE }
+					text={ generateButtonText }
+					onClick={ handleGenerateClick }
+					loading={ isGeneratingAssets }
+				/>
+			) }
 		</div>
 	);
 }
diff --git a/js/src/components/paid-ads/asset-group/asset-group-editor/images-selector.test.js b/js/src/components/paid-ads/asset-group/asset-group-editor/images-selector.test.js
index f6fcb58c02..b018984c32 100644
--- a/js/src/components/paid-ads/asset-group/asset-group-editor/images-selector.test.js
+++ b/js/src/components/paid-ads/asset-group/asset-group-editor/images-selector.test.js
@@ -20,6 +20,19 @@ jest.mock( '~/components/app-tooltip', () =>
 	jest.fn( ( props ) => <div { ...props } /> ).mockName( 'AppTooltip' )
 );
 
+jest.mock( '~/components/adaptive-form', () => ( {
+	useAdaptiveFormContext: jest
+		.fn()
+		.mockName( 'useAdaptiveFormContext' )
+		.mockImplementation( () => {
+			return {
+				values: {
+					final_url: 'https://example.com',
+				},
+			};
+		} ),
+} ) );
+
 describe( 'ImagesSelector', () => {
 	const imageConfig = {
 		minWidth: 150,
diff --git a/js/src/components/paid-ads/asset-group/asset-group-editor/texts-editor.js b/js/src/components/paid-ads/asset-group/asset-group-editor/texts-editor.js
index 504b7d21ad..cf5cb02cc6 100644
--- a/js/src/components/paid-ads/asset-group/asset-group-editor/texts-editor.js
+++ b/js/src/components/paid-ads/asset-group/asset-group-editor/texts-editor.js
@@ -9,9 +9,17 @@ import GridiconCrossSmall from 'gridicons/dist/cross-small';
 /**
  * Internal dependencies
  */
+import { GEN_AI_ASSET_TYPES } from '~/constants';
+import useDispatchCoreNotices from '~/hooks/useDispatchCoreNotices';
+import useGenAITextAssets from '~/hooks/useGenAITextAssets';
+import useCreateGenAIAssets from '~/hooks/useCreateGenAIAssets';
 import AppButton from '~/components/app-button';
 import AppInputControl from '~/components/app-input-control';
-import AddAssetItemButton from './add-asset-item-button';
+import AssetItemActionButton, {
+	ACTION_TYPES,
+} from './asset-item-action-button';
+import AIIcon from '~/images/ai-icon.svg?inline';
+import fillEmptyAssetSlots from './utils/fill-empty-asset-slots';
 import './texts-editor.scss';
 
 function normalizeNumberOfTexts( texts, minNumberOfTexts, maxNumberOfTexts ) {
@@ -24,31 +32,55 @@ function normalizeNumberOfTexts( texts, minNumberOfTexts, maxNumberOfTexts ) {
 	return texts.concat( supplement ).slice( ...sliceArgs );
 }
 
+/**
+ * Triggered when the generate texts button is clicked in the TextsEditor component. Event properties include finalUrl and assetKey.
+ *
+ * @event gla_texts_editor_generate_button_click
+ * @property {string} finalUrl The final URL for the ad.
+ * @property {string} assetKey The key of the text asset.
+ */
+
 /**
  * Renders a list of text inputs for managing the single type of asset texts.
  *
+ * @fires gla_texts_editor_generate_button_click when the generate texts button is clicked in the TextsEditor component.
+ *
  * @param {Object} props React props.
+ * @param {string} props.assetKey Key of the text asset.
+ * @param {string} props.finalUrl The final URL for the ad.
  * @param {string[]} [props.initialTexts=[]] Initial texts.
  * @param {number} [props.minNumberOfTexts=0] Minimum number of texts.
  * @param {number} [props.maxNumberOfTexts=0] Maximum number of texts.
  * @param {number|number[]} props.maxCharacterCounts Maximum number of characters for each text. If the limits are the same, a single number can be used instead of an array.
  * @param {string} props.addButtonText Text for the button to add a new text input.
+ * @param {string} [props.generateButtonPluralText] Text for the button to generate texts using AI.
+ * @param {string} [props.generateButtonSingularText] Text for the button to generate a single text using AI.
  * @param {string} [props.placeholder] Placeholder text.
  * @param {JSX.Element} [props.children] Content to be rendered above the add button.
  * @param {(texts: Array<string>) => void} [props.onChange] Callback function to be called when the texts are changed.
  */
 export default function TextsEditor( {
+	assetKey,
+	finalUrl,
 	initialTexts = [],
 	minNumberOfTexts = 0,
 	maxNumberOfTexts = 0,
 	maxCharacterCounts,
 	addButtonText,
+	generateButtonPluralText,
+	generateButtonSingularText,
 	placeholder,
 	children,
 	onChange = noop,
 } ) {
 	const updateTextsRef = useRef();
+	const { createNotice } = useDispatchCoreNotices();
+	const { generateAssets, isGeneratingAssets } = useCreateGenAIAssets();
 	const [ texts, setTexts ] = useState( initialTexts );
+	const { assets: genAITextAssets } = useGenAITextAssets(
+		finalUrl,
+		assetKey
+	);
 
 	const updateTexts = ( nextTexts ) => {
 		setTexts( nextTexts );
@@ -89,7 +121,55 @@ export default function TextsEditor( {
 		updateTexts( texts.concat( '' ) );
 	};
 
+	const handleGenerateClick = async () => {
+		try {
+			const generatedAssets = await generateAssets( finalUrl, [
+				{
+					type: GEN_AI_ASSET_TYPES.TEXT,
+					assetKey,
+				},
+			] );
+
+			const generatedTextAssets =
+				generatedAssets?.[ GEN_AI_ASSET_TYPES.TEXT ]?.[ assetKey ] ??
+				[];
+
+			const { assets: updatedTexts, updatedCount } = fillEmptyAssetSlots(
+				texts,
+				generatedTextAssets
+			);
+
+			if ( updatedCount > 0 ) {
+				updateTexts( updatedTexts );
+			} else {
+				createNotice(
+					'info',
+					__(
+						'No texts were generated. Please try again.',
+						'google-listings-and-ads'
+					)
+				);
+			}
+		} catch ( error ) {
+			createNotice(
+				'error',
+				__(
+					'Something went wrong while generating texts. Please try again.',
+					'google-listings-and-ads'
+				)
+			);
+		}
+	};
+
 	const normalizedMaxCharacterCounts = [ maxCharacterCounts ].flat();
+	const emptyFieldsCount = texts.filter( ( value ) => value === '' ).length;
+	let generateButtonText;
+
+	if ( emptyFieldsCount === 1 && generateButtonSingularText ) {
+		generateButtonText = generateButtonSingularText;
+	} else if ( emptyFieldsCount > 1 && generateButtonPluralText ) {
+		generateButtonText = generateButtonPluralText;
+	}
 
 	return (
 		<div className="gla-texts-editor">
@@ -112,6 +192,15 @@ export default function TextsEditor( {
 								placeholder={ placeholder }
 								data-index={ index }
 								onChange={ handleChange }
+								suffix={
+									genAITextAssets?.includes( text ) && (
+										<AIIcon
+											width={ 24 }
+											height={ 24 }
+											className="gla-texts-editor__ai-icon"
+										/>
+									)
+								}
 							/>
 							<div className="gla-texts-editor__remove-text-button-anchor">
 								{ index + 1 > minNumberOfTexts && (
@@ -133,7 +222,7 @@ export default function TextsEditor( {
 				} ) }
 			</div>
 			{ children }
-			<AddAssetItemButton
+			<AssetItemActionButton
 				hidden={
 					minNumberOfTexts > 0 &&
 					minNumberOfTexts === maxNumberOfTexts
@@ -145,6 +234,20 @@ export default function TextsEditor( {
 				text={ addButtonText }
 				onClick={ handleAddClick }
 			/>
+
+			{ emptyFieldsCount > 0 && generateButtonText && (
+				<AssetItemActionButton
+					action={ ACTION_TYPES.GENERATE }
+					text={ generateButtonText }
+					onClick={ handleGenerateClick }
+					loading={ isGeneratingAssets }
+					eventName="gla_texts_editor_generate_button_click"
+					eventProps={ {
+						finalUrl,
+						assetKey,
+					} }
+				/>
+			) }
 		</div>
 	);
 }
diff --git a/js/src/components/paid-ads/asset-group/asset-group-editor/texts-editor.scss b/js/src/components/paid-ads/asset-group/asset-group-editor/texts-editor.scss
index c062d29336..e5c12ccd5a 100644
--- a/js/src/components/paid-ads/asset-group/asset-group-editor/texts-editor.scss
+++ b/js/src/components/paid-ads/asset-group/asset-group-editor/texts-editor.scss
@@ -37,4 +37,8 @@
 		top: 50%;
 		transform: translate(-50%, -50%);
 	}
+
+	.gla-texts-editor__ai-icon {
+		color: var(--wp-components-color-accent, var(--wp-admin-theme-color, #3858e9));
+	}
 }
diff --git a/js/src/components/paid-ads/asset-group/asset-group-editor/utils/fill-empty-asset-slots.js b/js/src/components/paid-ads/asset-group/asset-group-editor/utils/fill-empty-asset-slots.js
new file mode 100644
index 0000000000..0b96eb7e44
--- /dev/null
+++ b/js/src/components/paid-ads/asset-group/asset-group-editor/utils/fill-empty-asset-slots.js
@@ -0,0 +1,51 @@
+/**
+ * Result returned by fillEmptyAssetSlots.
+ *
+ * @typedef {Object} FillEmptyAssetSlotsResult
+ * @property {string[]} assets Updated asset list.
+ * @property {number} updatedCount Number of empty ("") slots that were filled.
+ */
+
+/**
+ * Fill empty asset slots (represented by empty strings "") with unique
+ * generated values.
+ *
+ * Existing non-empty values are preserved.
+ * Empty slots that cannot be filled remain as "".
+ *
+ * @param {string[]} currentAssets Current asset values, where "" represents an empty slot.
+ * @param {string[]} generatedAssets Newly generated candidate asset values.
+ *
+ * @return {FillEmptyAssetSlotsResult} Result containing updated assets and count of filled slots.
+ */
+export default function fillEmptyAssetSlots( currentAssets, generatedAssets ) {
+	const existingAssetValues = new Set( currentAssets.filter( Boolean ) );
+
+	let generatedIndex = 0;
+	let updatedCount = 0;
+
+	const assets = currentAssets.map( ( assetValue ) => {
+		if ( assetValue !== '' ) {
+			return assetValue;
+		}
+
+		while (
+			generatedIndex < generatedAssets.length &&
+			existingAssetValues.has( generatedAssets[ generatedIndex ] )
+		) {
+			generatedIndex++;
+		}
+
+		if ( generatedIndex < generatedAssets.length ) {
+			const nextGeneratedValue = generatedAssets[ generatedIndex ];
+			existingAssetValues.add( nextGeneratedValue );
+			generatedIndex++;
+			updatedCount++;
+			return nextGeneratedValue;
+		}
+
+		return '';
+	} );
+
+	return { assets, updatedCount };
+}
diff --git a/js/src/components/paid-ads/asset-group/asset-group-editor/utils/fill-empty-asset-slots.test.js b/js/src/components/paid-ads/asset-group/asset-group-editor/utils/fill-empty-asset-slots.test.js
new file mode 100644
index 0000000000..2bd58a6862
--- /dev/null
+++ b/js/src/components/paid-ads/asset-group/asset-group-editor/utils/fill-empty-asset-slots.test.js
@@ -0,0 +1,46 @@
+/**
+ * Internal dependencies
+ */
+import fillEmptyAssetSlots from './fill-empty-asset-slots';
+
+describe( 'fillEmptyAssetSlots', () => {
+	it( 'fills empty slots with generated values preserving non-empty values', () => {
+		const current = [ 'a', '', 'b', '' ];
+		const generated = [ 'x', 'y' ];
+		const result = fillEmptyAssetSlots( current, generated );
+		expect( result.assets ).toEqual( [ 'a', 'x', 'b', 'y' ] );
+		expect( result.updatedCount ).toBe( 2 );
+	} );
+
+	it( 'skips generated values that duplicate existing assets and duplicates in generated list', () => {
+		const current = [ 'a', '', '', 'b' ];
+		const generated = [ 'a', 'c', 'c', 'd' ];
+		const result = fillEmptyAssetSlots( current, generated );
+		expect( result.assets ).toEqual( [ 'a', 'c', 'd', 'b' ] );
+		expect( result.updatedCount ).toBe( 2 );
+	} );
+
+	it( 'leaves slots empty when not enough unique generated assets', () => {
+		const current = [ '', '', '' ];
+		const generated = [ 'a' ];
+		const result = fillEmptyAssetSlots( current, generated );
+		expect( result.assets ).toEqual( [ 'a', '', '' ] );
+		expect( result.updatedCount ).toBe( 1 );
+	} );
+
+	it( 'returns unchanged when there are no empty slots', () => {
+		const current = [ 'a', 'b' ];
+		const generated = [ 'x', 'y' ];
+		const result = fillEmptyAssetSlots( current, generated );
+		expect( result.assets ).toEqual( [ 'a', 'b' ] );
+		expect( result.updatedCount ).toBe( 0 );
+	} );
+
+	it( 'does not reuse the same generated value when it appears multiple times in generatedAssets', () => {
+		const current = [ '', '' ];
+		const generated = [ 'x', 'x' ];
+		const result = fillEmptyAssetSlots( current, generated );
+		expect( result.assets ).toEqual( [ 'x', '' ] );
+		expect( result.updatedCount ).toBe( 1 );
+	} );
+} );
diff --git a/js/src/components/paid-ads/asset-group/asset-group-editor/youtube-video-selector/index.js b/js/src/components/paid-ads/asset-group/asset-group-editor/youtube-video-selector/index.js
index 2a54fe7281..4bd8b0f996 100644
--- a/js/src/components/paid-ads/asset-group/asset-group-editor/youtube-video-selector/index.js
+++ b/js/src/components/paid-ads/asset-group/asset-group-editor/youtube-video-selector/index.js
@@ -8,7 +8,7 @@ import { useState } from '@wordpress/element';
  * Internal dependencies
  */
 import AppTooltip from '~/components/app-tooltip';
-import AddAssetItemButton from '../add-asset-item-button';
+import AssetItemActionButton from '../asset-item-action-button';
 import MediaSelector from '../media-selector';
 import YouTubeVideoInputControl from './youtube-video-input-control';
 
@@ -37,7 +37,7 @@ export default function YoutubeVideoSelector( {
 	const renderAddButton = () => {
 		const disabled = videoIds.length >= maxNumberOfVideos;
 		const button = (
-			<AddAssetItemButton
+			<AssetItemActionButton
 				disabled={ disabled }
 				text={ __( 'Add YouTube video', 'google-listings-and-ads' ) }
 				onClick={ handleAddYoutubeVideoClick }
diff --git a/js/src/components/paid-ads/asset-group/asset-group-header/asset-group-header.js b/js/src/components/paid-ads/asset-group/asset-group-header/asset-group-header.js
index 1518484626..bc2e76d0eb 100644
--- a/js/src/components/paid-ads/asset-group/asset-group-header/asset-group-header.js
+++ b/js/src/components/paid-ads/asset-group/asset-group-header/asset-group-header.js
@@ -2,7 +2,12 @@
  * External dependencies
  */
 import { __ } from '@wordpress/i18n';
-import { createInterpolateElement } from '@wordpress/element';
+import {
+	createInterpolateElement,
+	useRef,
+	useEffect,
+	useCallback,
+} from '@wordpress/element';
 import { Tip, Flex, FlexItem } from '@wordpress/components';
 
 /**
@@ -14,6 +19,7 @@ import Section from '~/components/section';
 import FinalUrlCard from './final-url-card';
 import AppDocumentationLink from '~/components/app-documentation-link';
 import GenAICard from '../../gen-ai-card';
+import GenAIProgress from '../../gen-ai-progress';
 import useGoogleMCAccount from '~/hooks/useGoogleMCAccount';
 
 /**
@@ -23,9 +29,50 @@ import useGoogleMCAccount from '~/hooks/useGoogleMCAccount';
  * so it expects a `CampaignAssetsForm` to existing in its parents.
  */
 export default function AssetGroupHeader() {
+	const hasLoadedInitialHomepageAssetsRef = useRef( false );
 	const { adapter } = useAdaptiveFormContext();
+	const {
+		hasImportedAssets,
+		hasAISuggestedTextAssets,
+		hasAISuggestedMediaAssets,
+		fetchAssets,
+		isFetchingAssets,
+		isEditing,
+	} = adapter;
 	const { hasGoogleMCConnection } = useGoogleMCAccount();
-	const showTip = adapter.hasImportedAssets;
+
+	const fetchCampaignAssets = useCallback(
+		async ( id, type ) => {
+			const suggestedAssets = await fetchAssets( id, type );
+			adapter.resetAssetGroup( suggestedAssets );
+		},
+		[ fetchAssets, adapter ]
+	);
+
+	useEffect( () => {
+		async function loadAssets() {
+			if (
+				hasLoadedInitialHomepageAssetsRef.current ||
+				adapter.baseAssetGroup[ ASSET_FORM_KEY.FINAL_URL ] ||
+				isEditing
+			) {
+				return;
+			}
+
+			hasLoadedInitialHomepageAssetsRef.current = true;
+
+			// Load homepage assets on first render by passing `id: 0` and a `type` other than `post` or `term`.
+			// `id` is a required parameter, but it is ignored when loading homepage assets.
+			// Related: https://github.com/woocommerce/google-listings-and-ads/blob/d23bdb504bce1ed8a10a4bd92608aeb5137fbe60/src/Ads/AssetSuggestionsService.php#L210-L216
+			await fetchCampaignAssets( 0, 'homepage' );
+		}
+
+		loadAssets();
+	}, [ fetchCampaignAssets, adapter.baseAssetGroup, isEditing ] );
+
+	if ( isFetchingAssets ) {
+		return <GenAIProgress />;
+	}
 
 	const title = hasGoogleMCConnection
 		? createInterpolateElement(
@@ -85,7 +132,7 @@ export default function AssetGroupHeader() {
 									}
 								/>
 							</FlexItem>
-							{ showTip && (
+							{ hasImportedAssets && (
 								<FlexItem>
 									<Tip>
 										{ __(
@@ -98,9 +145,11 @@ export default function AssetGroupHeader() {
 						</Flex>
 					</FlexItem>
 
-					<FlexItem>
-						<GenAICard />
-					</FlexItem>
+					{ hasAISuggestedTextAssets && hasAISuggestedMediaAssets && (
+						<FlexItem>
+							<GenAICard />
+						</FlexItem>
+					) }
 				</Flex>
 			</div>
 		</Section>
diff --git a/js/src/components/paid-ads/asset-group/asset-group-header/asset-group-header.test.js b/js/src/components/paid-ads/asset-group/asset-group-header/asset-group-header.test.js
index cfa51b8ddf..c9159dae18 100644
--- a/js/src/components/paid-ads/asset-group/asset-group-header/asset-group-header.test.js
+++ b/js/src/components/paid-ads/asset-group/asset-group-header/asset-group-header.test.js
@@ -14,6 +14,11 @@ jest.mock( '~/components/adaptive-form', () => ( {
 		} ),
 } ) );
 
+jest.mock(
+	'~/components/paid-ads/asset-group/asset-group-header/final-url-card',
+	() => () => <div className="gla-final-url-card" />
+);
+
 /**
  * External dependencies
  */
diff --git a/js/src/components/paid-ads/asset-group/asset-group-header/assets-loader.js b/js/src/components/paid-ads/asset-group/asset-group-header/assets-loader.js
index 13f19c5ed2..8ee933aa1f 100644
--- a/js/src/components/paid-ads/asset-group/asset-group-header/assets-loader.js
+++ b/js/src/components/paid-ads/asset-group/asset-group-header/assets-loader.js
@@ -10,7 +10,6 @@ import { Spinner } from '@woocommerce/components';
 /**
  * Internal dependencies
  */
-import useDispatchCoreNotices from '~/hooks/useDispatchCoreNotices';
 import AppButton from '~/components/app-button';
 import SearchableSelectControl from '~/components/searchable-select-control';
 import { API_NAMESPACE } from '~/data/constants';
@@ -20,6 +19,16 @@ import './assets-loader.scss';
  * @typedef {import('~/data/types.js').SuggestedAssets} SuggestedAssets
  */
 
+/**
+ * A selectable final URL option.
+ *
+ * @typedef {Object} FinalUrl
+ * @property {number} id The entity ID (e.g. post/term ID).
+ * @property {string} type The final URL type.
+ * @property {string} title Display title for the final URL.
+ * @property {string} url Absolute final URL.
+ */
+
 function allowAllResults() {
 	// Make it result in `new RegExp('.', 'i')` to avoid any custom results in
 	// the mapFinalUrlsToOptions function being filtered out.
@@ -32,12 +41,6 @@ function fetchFinalUrls( search ) {
 	return apiFetch( { path: addQueryArgs( endPoint, query ) } );
 }
 
-function fetchSuggestedAssets( id, type ) {
-	const endPoint = `${ API_NAMESPACE }/assets/suggestions`;
-	const query = { id, type };
-	return apiFetch( { path: addQueryArgs( endPoint, query ) } );
-}
-
 function mapFinalUrlsToOptions( finalUrls, search ) {
 	const options = finalUrls.map( ( finalUrl ) => ( {
 		finalUrl,
@@ -89,11 +92,11 @@ function mapFinalUrlsToOptions( finalUrls, search ) {
  * and then loading the suggested assets.
  *
  * @param {Object} props React props.
- * @param {(suggestedAssets: SuggestedAssets) => void} props.onAssetsLoaded Callback function when the suggested assets are loaded.
+ * @param {(finalUrl: FinalUrl) => void} props.onSelectFinalUrl Callback fired when a final URL is selected. Receives the selected final URL as the first argument.
  *
  * @fires gla_import_assets_by_final_url_button_click
  */
-export default function AssetsLoader( { onAssetsLoaded } ) {
+export default function AssetsLoader( { onSelectFinalUrl } ) {
 	const cacheRef = useRef( {} );
 	const latestSearchRef = useRef();
 
@@ -102,8 +105,6 @@ export default function AssetsLoader( { onAssetsLoaded } ) {
 	// Ref: https://github.com/woocommerce/woocommerce/blob/6.9.0/packages/js/components/src/select-control/index.js#L137-L141
 	const [ selectedOptions, setSelectedOptions ] = useState( [] );
 	const [ searching, setSearching ] = useState( false );
-	const [ fetching, setFetching ] = useState( false );
-	const { createNotice } = useDispatchCoreNotices();
 
 	// To have the searching state and keep the entered search value, this handler needs to
 	// be called immediately after keying values. Therefore, it also needs to implement the
@@ -154,21 +155,7 @@ export default function AssetsLoader( { onAssetsLoaded } ) {
 
 	const handleClick = async () => {
 		const { finalUrl } = selectedOptions[ 0 ];
-
-		setFetching( true );
-
-		fetchSuggestedAssets( finalUrl.id, finalUrl.type )
-			.then( onAssetsLoaded )
-			.catch( () => {
-				setFetching( false );
-				createNotice(
-					'error',
-					__(
-						'Unable to load assets data from the selected page.',
-						'google-listings-and-ads'
-					)
-				);
-			} );
+		onSelectFinalUrl( finalUrl );
 	};
 
 	const { finalUrl } = selectedOptions[ 0 ] || {};
@@ -187,7 +174,6 @@ export default function AssetsLoader( { onAssetsLoaded } ) {
 				isSearchable
 				hideBeforeSearch
 				excludeSelectedOptions={ false }
-				disabled={ fetching }
 				options={ [] } // The actual options will be provided via the callback results of `onSearch`.
 				selected={ selectedOptions }
 				onSearch={ debouncedHandleSearch }
@@ -196,13 +182,10 @@ export default function AssetsLoader( { onAssetsLoaded } ) {
 			/>
 			<AppButton
 				isSecondary
-				text={
-					fetching ? '' : __( 'Select', 'google-listings-and-ads' )
-				}
+				text={ __( 'Select', 'google-listings-and-ads' ) }
 				eventName="gla_import_assets_by_final_url_button_click"
 				eventProps={ { type: finalUrl?.type } }
 				disabled={ ! finalUrl }
-				loading={ fetching }
 				onClick={ handleClick }
 			/>
 		</>
diff --git a/js/src/components/paid-ads/asset-group/asset-group-header/final-url-card.js b/js/src/components/paid-ads/asset-group/asset-group-header/final-url-card.js
index 2a7076cb87..4367fa9df8 100644
--- a/js/src/components/paid-ads/asset-group/asset-group-header/final-url-card.js
+++ b/js/src/components/paid-ads/asset-group/asset-group-header/final-url-card.js
@@ -3,13 +3,14 @@
  */
 import { __ } from '@wordpress/i18n';
 import classnames from 'classnames';
-import { useState } from '@wordpress/element';
+import { useCallback, useEffect, useState } from '@wordpress/element';
 import { ExternalLink } from '@wordpress/components';
 
 /**
  * Internal dependencies
  */
 import { ASSET_GROUP_KEY } from '~/constants';
+import { useAdaptiveFormContext } from '~/components/adaptive-form';
 import Section from '~/components/section';
 import AccountCard, { APPEARANCE } from '~/components/account-card';
 import AppButton from '~/components/app-button';
@@ -41,7 +42,9 @@ export default function FinalUrlCard( {
 	initialFinalUrl,
 	hideFooter = false,
 } ) {
-	const [ finalUrl, setFinalUrl ] = useState( initialFinalUrl || null );
+	const { adapter } = useAdaptiveFormContext();
+	const [ finalUrl, setFinalUrl ] = useState( null );
+	const { fetchAssets } = adapter;
 
 	const description = finalUrl ? (
 		<ExternalLink href={ finalUrl }>{ finalUrl }</ExternalLink>
@@ -52,21 +55,42 @@ export default function FinalUrlCard( {
 		)
 	);
 
-	const handleAssetsLoaded = ( suggestedAssets ) => {
-		setFinalUrl( suggestedAssets[ ASSET_GROUP_KEY.FINAL_URL ] );
-		onAssetsChange( suggestedAssets );
-	};
+	useEffect( () => {
+		setFinalUrl( initialFinalUrl );
+	}, [ initialFinalUrl ] );
+
+	const handleAssetsLoaded = useCallback(
+		( suggestedAssets ) => {
+			setFinalUrl( suggestedAssets[ ASSET_GROUP_KEY.FINAL_URL ] );
+			onAssetsChange( suggestedAssets );
+		},
+		[ onAssetsChange ]
+	);
 
 	const handleReselectClick = () => {
 		setFinalUrl( null );
 		onAssetsChange( null );
 	};
 
+	const fetchCampaignAssets = useCallback(
+		async ( id, type ) => {
+			const suggestedAssets = await fetchAssets( id, type );
+			handleAssetsLoaded( suggestedAssets );
+		},
+		[ fetchAssets, handleAssetsLoaded ]
+	);
+
 	const className = classnames( {
 		'gla-final-url-card': true,
 		'gla-final-url-card--has-selected-url': finalUrl,
 	} );
 
+	const handleSelectFinalUrl = async ( selectedFinalUrl ) => {
+		const { id, type } = selectedFinalUrl;
+
+		await fetchCampaignAssets( id, type );
+	};
+
 	return (
 		<AccountCard
 			className={ className }
@@ -86,7 +110,7 @@ export default function FinalUrlCard( {
 						onClick={ handleReselectClick }
 					/>
 				) : (
-					<AssetsLoader onAssetsLoaded={ handleAssetsLoaded } />
+					<AssetsLoader onSelectFinalUrl={ handleSelectFinalUrl } />
 				) }
 			</Section.Card.Footer>
 		</AccountCard>
diff --git a/js/src/components/paid-ads/asset-group/asset-group.js b/js/src/components/paid-ads/asset-group/asset-group.js
index b172d4c02d..ccdc8d8b12 100644
--- a/js/src/components/paid-ads/asset-group/asset-group.js
+++ b/js/src/components/paid-ads/asset-group/asset-group.js
@@ -79,8 +79,14 @@ export default function AssetGroup( {
 	const { isValidForm, handleSubmit, adapter, values } =
 		useAdaptiveFormContext();
 	const { data: countryCodes } = useTargetAudienceFinalCountryCodes();
+	const {
+		isValidAssetGroup,
+		isSubmitting,
+		isSubmitted,
+		submitter,
+		isFetchingAssets,
+	} = adapter;
 	const { hasGoogleMCConnection } = useGoogleMCAccount();
-	const { isValidAssetGroup, isSubmitting, isSubmitted, submitter } = adapter;
 	const currentAction = submitter?.dataset.action;
 
 	const hasRaiseBudgetRecommendation = () => {
@@ -168,60 +174,78 @@ export default function AssetGroup( {
 			/>
 
 			<AssetGroupHeader />
-			<AssetGroupEditor />
-
-			<StepContentFooter>
-				<StepContentActions>
-					{ ( isCreation || adapter.isEmptyAssetEntityGroup ) &&
-						hasGoogleMCConnection && (
-							// Currently, the PMax Assets feature in this extension doesn't offer the function
-							// to delete the asset entity group, so it needs to hide the skip button if the editing
-							// asset group is not considered empty.
+
+			{ ! isFetchingAssets && (
+				<>
+					<AssetGroupEditor />
+
+					<StepContentFooter>
+						<StepContentActions>
+							{ ( isCreation ||
+								adapter.isEmptyAssetEntityGroup ) &&
+								hasGoogleMCConnection && (
+									// Currently, the PMax Assets feature in this extension doesn't offer the function
+									// to delete the asset entity group, so it needs to hide the skip button if the editing
+									// asset group is not considered empty.
+									<AppButton
+										isTertiary
+										data-action={
+											ACTION_SUBMIT_CAMPAIGN_ONLY
+										}
+										disabled={
+											! isValidForm ||
+											isSubmitted ||
+											currentAction ===
+												ACTION_SUBMIT_CAMPAIGN_AND_ASSETS
+										}
+										loading={
+											isSubmitting &&
+											currentAction ===
+												ACTION_SUBMIT_CAMPAIGN_ONLY
+										}
+										onClick={ handleSkipClick }
+									>
+										{ __(
+											'Skip this step',
+											'google-listings-and-ads'
+										) }
+									</AppButton>
+								) }
 							<AppButton
-								isTertiary
-								data-action={ ACTION_SUBMIT_CAMPAIGN_ONLY }
+								isPrimary
+								data-action={
+									ACTION_SUBMIT_CAMPAIGN_AND_ASSETS
+								}
 								disabled={
-									! isValidForm ||
+									! adapter.baseAssetGroup[
+										ASSET_FORM_KEY.FINAL_URL
+									] ||
 									isSubmitted ||
 									currentAction ===
-										ACTION_SUBMIT_CAMPAIGN_AND_ASSETS
+										ACTION_SUBMIT_CAMPAIGN_ONLY
 								}
 								loading={
 									isSubmitting &&
 									currentAction ===
-										ACTION_SUBMIT_CAMPAIGN_ONLY
+										ACTION_SUBMIT_CAMPAIGN_AND_ASSETS
 								}
-								onClick={ handleSkipClick }
+								onClick={ handleLaunchClick }
 							>
-								{ __(
-									'Skip this step',
-									'google-listings-and-ads'
-								) }
+								{ isCreation
+									? __(
+											'Create campaign',
+											'google-listings-and-ads'
+									  )
+									: __(
+											'Save changes',
+											'google-listings-and-ads'
+									  ) }
 							</AppButton>
-						) }
-					<AppButton
-						isPrimary
-						data-action={ ACTION_SUBMIT_CAMPAIGN_AND_ASSETS }
-						disabled={
-							! adapter.baseAssetGroup[
-								ASSET_FORM_KEY.FINAL_URL
-							] ||
-							isSubmitted ||
-							currentAction === ACTION_SUBMIT_CAMPAIGN_ONLY
-						}
-						loading={
-							isSubmitting &&
-							currentAction === ACTION_SUBMIT_CAMPAIGN_AND_ASSETS
-						}
-						onClick={ handleLaunchClick }
-					>
-						{ isCreation
-							? __( 'Create campaign', 'google-listings-and-ads' )
-							: __( 'Save changes', 'google-listings-and-ads' ) }
-					</AppButton>
-				</StepContentActions>
-				<Faqs />
-			</StepContentFooter>
+						</StepContentActions>
+						<Faqs />
+					</StepContentFooter>
+				</>
+			) }
 		</StepContent>
 	);
 }
diff --git a/js/src/components/paid-ads/assetSpecs.js b/js/src/components/paid-ads/assetSpecs.js
index 2b53988de1..0bea983862 100644
--- a/js/src/components/paid-ads/assetSpecs.js
+++ b/js/src/components/paid-ads/assetSpecs.js
@@ -64,6 +64,10 @@ const ASSET_MARKETING_IMAGE_SPECS = [
 			'Lowercase asset field name',
 			'google-listings-and-ads'
 		),
+		generateButtonText: __(
+			'Generate landscape images',
+			'google-listings-and-ads'
+		),
 	},
 	{
 		key: ASSET_FORM_KEY.SQUARE_MARKETING_IMAGE,
@@ -93,6 +97,10 @@ const ASSET_MARKETING_IMAGE_SPECS = [
 			'Lowercase asset field name',
 			'google-listings-and-ads'
 		),
+		generateButtonText: __(
+			'Generate square images',
+			'google-listings-and-ads'
+		),
 	},
 	{
 		key: ASSET_FORM_KEY.PORTRAIT_MARKETING_IMAGE,
@@ -122,6 +130,10 @@ const ASSET_MARKETING_IMAGE_SPECS = [
 			'Lowercase asset field name',
 			'google-listings-and-ads'
 		),
+		generateButtonText: __(
+			'Generate portrait images',
+			'google-listings-and-ads'
+		),
 	},
 ];
 
@@ -200,7 +212,7 @@ const ASSET_TEXT_SPECS = [
 		key: ASSET_FORM_KEY.HEADLINE,
 		min: 3,
 		max: 5,
-		maxCharacterCounts: [ 15, 30, 30, 30, 30 ],
+		maxCharacterCounts: 30,
 		heading: _x(
 			'Headlines',
 			'Plural asset field name as the heading',
@@ -238,6 +250,14 @@ const ASSET_TEXT_SPECS = [
 			'The headline is the first line of your ad and is most likely the first thing people notice, so consider including words that people may have entered in their Google search.',
 			'google-listings-and-ads'
 		),
+		generateButtonPluralText: __(
+			'Generate headlines',
+			'google-listings-and-ads'
+		),
+		generateButtonSingularText: __(
+			'Generate headline',
+			'google-listings-and-ads'
+		),
 	},
 	{
 		key: ASSET_FORM_KEY.LONG_HEADLINE,
@@ -285,6 +305,14 @@ const ASSET_TEXT_SPECS = [
 				</div>
 			</>
 		),
+		generateButtonPluralText: __(
+			'Generate long headlines',
+			'google-listings-and-ads'
+		),
+		generateButtonSingularText: __(
+			'Generate long headline',
+			'google-listings-and-ads'
+		),
 	},
 
 	{
@@ -333,6 +361,14 @@ const ASSET_TEXT_SPECS = [
 				</div>
 			</>
 		),
+		generateButtonPluralText: __(
+			'Generate descriptions',
+			'google-listings-and-ads'
+		),
+		generateButtonSingularText: __(
+			'Generate description',
+			'google-listings-and-ads'
+		),
 	},
 ];
 
diff --git a/js/src/components/paid-ads/campaign-assets-form.js b/js/src/components/paid-ads/campaign-assets-form.js
index b49d43f491..1ea1a7b6e4 100644
--- a/js/src/components/paid-ads/campaign-assets-form.js
+++ b/js/src/components/paid-ads/campaign-assets-form.js
@@ -1,13 +1,20 @@
 /**
  * External dependencies
  */
+import apiFetch from '@wordpress/api-fetch';
+import { __ } from '@wordpress/i18n';
+import { addQueryArgs } from '@wordpress/url';
 import { useState, useMemo } from '@wordpress/element';
 import { isPlainObject } from 'lodash';
 
 /**
  * Internal dependencies
  */
-import { ASSET_GROUP_KEY, ASSET_FORM_KEY } from '~/constants';
+import {
+	ASSET_GROUP_KEY,
+	ASSET_FORM_KEY,
+	GEN_AI_ASSET_TYPES,
+} from '~/constants';
 import AdaptiveForm from '~/components/adaptive-form';
 import AppSpinner from '~/components/app-spinner';
 import validateCampaign from '~/components/paid-ads/validateCampaign';
@@ -16,7 +23,10 @@ import useAdsCurrency from '~/hooks/useAdsCurrency';
 import useBudgetRecommendation from '~/hooks/useBudgetRecommendation';
 import useRaiseBudgetRecommendations from '~/hooks/useRaiseBudgetRecommendations';
 import useEventPropertiesFilter from '~/hooks/useEventPropertiesFilter';
+import useDispatchCoreNotices from '~/hooks/useDispatchCoreNotices';
+import useCreateGenAIAssets from '~/hooks/useCreateGenAIAssets';
 import { FILTER_BUDGET_RECOMMENDATIONS } from '~/utils/tracks';
+import { API_NAMESPACE } from '~/data/constants';
 import round from '~/utils/round';
 
 /**
@@ -41,6 +51,18 @@ const emptyAssetGroup = {
 	[ ASSET_FORM_KEY.YOUTUBE_VIDEO ]: [],
 };
 
+const REQUIRED_TEXT_ASSET_KEYS = [
+	ASSET_FORM_KEY.LONG_HEADLINE,
+	ASSET_FORM_KEY.HEADLINE,
+	ASSET_FORM_KEY.DESCRIPTION,
+];
+
+const REQUIRED_MEDIA_ASSET_KEYS = [
+	ASSET_FORM_KEY.MARKETING_IMAGE,
+	ASSET_FORM_KEY.SQUARE_MARKETING_IMAGE,
+	ASSET_FORM_KEY.PORTRAIT_MARKETING_IMAGE,
+];
+
 /**
  * Converts the asset entity group data to the assets form values.
  *
@@ -143,6 +165,30 @@ function resolveInitialCampaign(
 	return injectDailyBudget( values, budgetRecommendation );
 }
 
+function hasValidAIGeneratedAssets( assetKeys, data ) {
+	if ( ! data || typeof data !== 'object' ) {
+		return false;
+	}
+
+	// Ensure object isn't empty
+	if ( Object.keys( data ).length === 0 ) {
+		return false;
+	}
+
+	// Ensure required keys exist + contain at least 1 non-empty string
+	return assetKeys.every( ( key ) => {
+		const value = data[ key ];
+
+		return (
+			Array.isArray( value ) &&
+			value.length > 0 &&
+			value.some(
+				( item ) => typeof item === 'string' && item.trim().length > 0
+			)
+		);
+	} );
+}
+
 /**
  * Renders a form based on AdaptiveForm for managing campaign and assets.
  *
@@ -158,15 +204,23 @@ export default function CampaignAssetsForm( {
 	countryCodes,
 	...adaptiveFormProps
 } ) {
+	const { generateAssets, isGeneratingAssets, abortGenerateAssets } =
+		useCreateGenAIAssets();
+	const [ isFetchingAssets, setIsFetchingAssets ] = useState( false );
 	const initialAssetGroup = useMemo( () => {
 		return convertAssetEntityGroupToFormValues( assetEntityGroup );
 	}, [ assetEntityGroup ] );
 
 	const [ baseAssetGroup, setBaseAssetGroup ] = useState( initialAssetGroup );
 	const [ hasImportedAssets, setHasImportedAssets ] = useState( false );
+	const [ hasAISuggestedTextAssets, setHasAISuggestedTextAssets ] =
+		useState( false );
+	const [ hasAISuggestedMediaAssets, setHasAISuggestedMediaAssets ] =
+		useState( false );
 	const { formatAmount } = useAdsCurrency();
 	const { data: budgetRecommendationData, hasResolved } =
 		useBudgetRecommendation( countryCodes );
+	const { createNotice } = useDispatchCoreNotices();
 
 	const budgetRecommendation = budgetRecommendationData || {};
 
@@ -196,6 +250,84 @@ export default function CampaignAssetsForm( {
 		const assetGroupErrors = validateAssetGroup( formContext.values );
 		const finalUrl = assetEntityGroup?.[ ASSET_GROUP_KEY.FINAL_URL ];
 
+		const fetchAssets = async ( id, type ) => {
+			try {
+				setIsFetchingAssets( true );
+
+				const path = addQueryArgs(
+					`${ API_NAMESPACE }/assets/suggestions`,
+					{
+						id,
+						type,
+					}
+				);
+
+				const assetSuggestions = await apiFetch( { path } );
+				const url = assetSuggestions[ ASSET_GROUP_KEY.FINAL_URL ];
+
+				if ( ! url ) {
+					return assetSuggestions;
+				}
+
+				try {
+					const generatedGenAIAssets = await generateAssets( url, [
+						{ type: GEN_AI_ASSET_TYPES.TEXT },
+						{ type: GEN_AI_ASSET_TYPES.MEDIA },
+					] );
+
+					if ( ! generatedGenAIAssets ) {
+						return assetSuggestions;
+					}
+
+					const textAssetsData =
+						generatedGenAIAssets[ GEN_AI_ASSET_TYPES.TEXT ];
+					const mediaAssetsData =
+						generatedGenAIAssets[ GEN_AI_ASSET_TYPES.MEDIA ];
+
+					const hasSuggestedTextAssets = hasValidAIGeneratedAssets(
+						REQUIRED_TEXT_ASSET_KEYS,
+						textAssetsData
+					);
+
+					const hasSuggestedMediaAssets = hasValidAIGeneratedAssets(
+						REQUIRED_MEDIA_ASSET_KEYS,
+						mediaAssetsData
+					);
+
+					setHasAISuggestedTextAssets( hasSuggestedTextAssets );
+					setHasAISuggestedMediaAssets( hasSuggestedMediaAssets );
+
+					return {
+						...assetSuggestions,
+						...( hasSuggestedTextAssets ? textAssetsData : {} ),
+					};
+				} catch ( genAIError ) {
+					createNotice(
+						'error',
+						__(
+							'Unable to generate AI suggested assets.',
+							'google-listings-and-ads'
+						)
+					);
+
+					return assetSuggestions;
+				}
+			} catch ( error ) {
+				setHasAISuggestedTextAssets( false );
+				setHasAISuggestedMediaAssets( false );
+
+				createNotice(
+					'error',
+					__(
+						'Unable to load assets data.',
+						'google-listings-and-ads'
+					)
+				);
+			} finally {
+				setIsFetchingAssets( false );
+			}
+		};
+
 		return {
 			countryCodes,
 			budgetRecommendation: selectedBudgetRecommendation,
@@ -234,8 +366,15 @@ export default function CampaignAssetsForm( {
 
 				setHasImportedAssets( hasNonEmptyAssets );
 				setBaseAssetGroup( nextAssetGroup );
+
 				formContext.adapter.hideValidation();
 			},
+			isFetchingAssets,
+			isGeneratingAssets,
+			hasAISuggestedTextAssets,
+			hasAISuggestedMediaAssets,
+			fetchAssets,
+			abortGenerateAssets,
 		};
 	};
 
diff --git a/js/src/components/paid-ads/gen-ai-card.js b/js/src/components/paid-ads/gen-ai-card.js
index 7851c943dc..baec6d18fd 100644
--- a/js/src/components/paid-ads/gen-ai-card.js
+++ b/js/src/components/paid-ads/gen-ai-card.js
@@ -2,25 +2,22 @@
  * External dependencies
  */
 import { __ } from '@wordpress/i18n';
-import { addQueryArgs } from '@wordpress/url';
-import { external as externalIcon } from '@wordpress/icons';
-import { createInterpolateElement } from '@wordpress/element';
-import { Icon, Flex, FlexBlock, CardBody } from '@wordpress/components';
+import { Icon, check } from '@wordpress/icons';
+import {
+	Flex,
+	FlexBlock,
+	FlexItem,
+	CardBody,
+	Notice,
+} from '@wordpress/components';
 
 /**
  * Internal dependencies
  */
-import Badge from '~/components/badge';
 import Section from '~/components/section';
-import AppButton from '~/components/app-button';
-import useGoogleAdsAccount from '~/hooks/useGoogleAdsAccount';
-import AppDocumentationLink from '~/components/app-documentation-link';
 import genAIImageURL from '~/images/pmax-assets-improvements/gen-ai.svg';
-import { GOOGLE_ADS_ACCOUNT_STATUS } from '~/constants';
 import './gen-ai-card.scss';
 
-const { CONNECTED, INCOMPLETE } = GOOGLE_ADS_ACCOUNT_STATUS;
-
 /**
  * GenAICard component displays a promotional card for Google AI-powered asset generation
  * within Performance Max campaigns. It provides information about the feature, a link to
@@ -30,93 +27,68 @@ const { CONNECTED, INCOMPLETE } = GOOGLE_ADS_ACCOUNT_STATUS;
  * @return {JSX.Element} The rendered GenAICard component.
  */
 const GenAICard = () => {
-	const { googleAdsAccount } = useGoogleAdsAccount();
-	const hasAdsAccount = [ CONNECTED, INCOMPLETE ].includes(
-		googleAdsAccount?.status
-	);
-	const queryArgs = {};
-
-	if ( googleAdsAccount?.ocid ) {
-		queryArgs.ocid = googleAdsAccount.ocid;
-	} else if ( googleAdsAccount?.id ) {
-		queryArgs.ecid = googleAdsAccount.id;
-	}
-
-	const recommendationsURL = addQueryArgs(
-		'https://ads.google.com/aw/recommendations',
-		queryArgs
-	);
-
 	return (
 		<Section.Card className="gla-gen-ai-card">
 			<CardBody size="large">
 				<Flex
 					align="center"
 					gap={ 6 }
-					direction={ [ 'column', 'row' ] }
-					className="gla-gen-ai-card__wrapper"
+					direction={ [ 'column-reverse', 'row' ] }
 				>
 					<FlexBlock>
 						<Flex direction="column" gap={ 4 } align="start">
-							<Badge>
-								{ __(
-									'Now available',
-									'google-listings-and-ads'
-								) }
-							</Badge>
-
 							<div>
-								<Section.Card.Title>
+								<Section.Card.Title
+									direction={ [ 'column-reverse', 'row' ] }
+								>
 									{ __(
-										'You can use Google AI to help build Performance Max assets with a few clicks.',
+										'Review Your AI Suggestions',
 										'google-listings-and-ads'
 									) }
 								</Section.Card.Title>
 								<div>
-									{ createInterpolateElement(
-										__(
-											'Starting with your website, Google AI will understand what you’re advertising and can generate or suggest text, image, logo, and video assets for you. <link>Learn more</link>',
-											'google-listings-and-ads'
-										),
-										{
-											link: (
-												<AppDocumentationLink
-													href="https://support.google.com/google-ads/answer/14150602"
-													context="pmax-assets-improvements"
-													linkId="pmax-gen-ai-card"
-												/>
-											),
-										}
+									{ __(
+										'Google AI analyzed your campaign’s URL to automatically generate your ad assets. Please review the suggested text and images below to ensure they align with your brand.',
+										'google-listings-and-ads'
 									) }
 								</div>
 							</div>
 
-							<AppButton
-								icon={ <Icon icon={ externalIcon } /> }
-								iconPosition="right"
-								href={ recommendationsURL }
-								disabled={ ! hasAdsAccount }
-								target="_blank"
-								isSecondary
-							>
-								{ __(
-									'Generate assets with GenAI',
-									'google-listings-and-ads'
-								) }
-							</AppButton>
+							<Notice status="success" isDismissible={ false }>
+								<Flex>
+									<FlexItem>
+										<Icon
+											icon={ check }
+											width={ 24 }
+											height={ 24 }
+										/>
+									</FlexItem>
+
+									<FlexBlock>
+										<p>
+											{ __(
+												'Text assets were auto-populated with Google AI',
+												'google-listings-and-ads'
+											) }
+										</p>
+									</FlexBlock>
+								</Flex>
+							</Notice>
 						</Flex>
 					</FlexBlock>
-					<FlexBlock>
+					<FlexItem>
 						<img
 							src={ genAIImageURL }
 							alt={ __(
-								'Drawing of a person who successfully launched a campaign',
+								"Google's Gen AI illustration",
 								'google-listings-and-ads'
 							) }
-							width="212"
-							height="212"
+							loading="lazy"
+							decoding="async"
+							width="92"
+							height="90"
 						/>
-					</FlexBlock>
+					</FlexItem>
 				</Flex>
 			</CardBody>
 		</Section.Card>
diff --git a/js/src/components/paid-ads/gen-ai-card.scss b/js/src/components/paid-ads/gen-ai-card.scss
index fed8366217..b9f63b840d 100644
--- a/js/src/components/paid-ads/gen-ai-card.scss
+++ b/js/src/components/paid-ads/gen-ai-card.scss
@@ -1,21 +1,20 @@
 .gla-gen-ai-card {
-	:where(.gla-gen-ai-card__wrapper) {
-		flex-direction: column-reverse;
+	:where(.gla-section-card-title) {
+		font-size: 16px;
+	}
 
-		@media (min-width: $break-small) {
-			flex-direction: row;
+	.components-notice__content {
+		:where(svg) {
+			display: block;
+			fill: $gla-color-green-70;
 		}
-	}
 
-	:where(.gla-section-card-title) {
-		font-size: 16px;
-		margin-bottom: 8px;
+		p {
+			margin: 0;
+		}
 	}
 
-	img {
-		display: block;
-		max-height: 100%;
-		margin: 0 auto;
-		max-width: 100%;
+	:where(.is-success) {
+		width: 100%;
 	}
 }
diff --git a/js/src/components/paid-ads/gen-ai-card.test.js b/js/src/components/paid-ads/gen-ai-card.test.js
index d9945dde24..ab0321040b 100644
--- a/js/src/components/paid-ads/gen-ai-card.test.js
+++ b/js/src/components/paid-ads/gen-ai-card.test.js
@@ -20,73 +20,31 @@ describe( 'GenAICard', () => {
 		jest.clearAllMocks();
 	} );
 
-	const getGenAIButton = () =>
-		screen.queryByRole( 'button', {
-			name: /Generate Assets with GenAI/i,
-		} ) ||
-		screen.queryByRole( 'link', { name: /Generate Assets with GenAI/i } );
-
 	describe( 'Generate assets with GenAI button', () => {
-		it( 'disables the button if googleAdsAccount is missing', () => {
+		it( 'Card should have title "Review Your AI Suggestions"', () => {
 			useGoogleAdsAccount.mockReturnValue( {} );
 			render( <GenAICard /> );
-			expect( getGenAIButton() ).toBeDisabled();
-		} );
 
-		it( 'disables the button if googleAdsAccount.status is not "connected"', () => {
-			useGoogleAdsAccount.mockReturnValue( {
-				googleAdsAccount: { id: '123', ocid: '456', status: 'pending' },
-			} );
-			render( <GenAICard /> );
-			expect( getGenAIButton() ).toBeDisabled();
+			expect(
+				screen.getByText( 'Review Your AI Suggestions' )
+			).toBeInTheDocument();
 		} );
 
-		it( 'enables the button if googleAdsAccount.status is "connected"', () => {
-			useGoogleAdsAccount.mockReturnValue( {
-				googleAdsAccount: {
-					id: '123',
-					ocid: '456',
-					status: 'connected',
-				},
-			} );
+		it( 'Card should have the expected description', () => {
+			useGoogleAdsAccount.mockReturnValue( {} );
 			render( <GenAICard /> );
-			expect( getGenAIButton() ).not.toBeDisabled();
-		} );
 
-		it( 'generates the correct recommendations URL when both ecid and ocid are available', () => {
-			useGoogleAdsAccount.mockReturnValue( {
-				googleAdsAccount: {
-					id: '123',
-					ocid: '456',
-					status: 'connected',
-				},
-			} );
-			render( <GenAICard /> );
-			const button = getGenAIButton();
-			expect( button ).toHaveAttribute(
-				'href',
-				expect.stringContaining( 'ocid=456' )
-			);
-			expect( button ).not.toHaveAttribute(
-				'href',
-				expect.stringContaining( 'ecid=' )
-			);
+			expect(
+				screen.getByText(
+					'Google AI analyzed your campaign’s URL to automatically generate your ad assets. Please review the suggested text and images below to ensure they align with your brand.'
+				)
+			).toBeInTheDocument();
 		} );
 
-		it( 'generates the correct recommendations URL with only ecid', () => {
-			useGoogleAdsAccount.mockReturnValue( {
-				googleAdsAccount: { id: '123', status: 'connected' },
-			} );
-			render( <GenAICard /> );
-			const button = getGenAIButton();
-			expect( button ).toHaveAttribute(
-				'href',
-				expect.stringContaining( 'ecid=123' )
-			);
-			expect( button ).not.toHaveAttribute(
-				'href',
-				expect.stringContaining( 'ocid=' )
-			);
+		it( 'Match the snapshot', () => {
+			useGoogleAdsAccount.mockReturnValue( {} );
+			const { asFragment } = render( <GenAICard /> );
+			expect( asFragment() ).toMatchSnapshot();
 		} );
 	} );
 } );
diff --git a/js/src/components/paid-ads/gen-ai-progress/index.js b/js/src/components/paid-ads/gen-ai-progress/index.js
new file mode 100644
index 0000000000..7784880860
--- /dev/null
+++ b/js/src/components/paid-ads/gen-ai-progress/index.js
@@ -0,0 +1,52 @@
+/**
+ * External dependencies
+ */
+import { __ } from '@wordpress/i18n';
+// eslint-disable-next-line import/named, @woocommerce/dependency-group -- ProgressBar exists in @wordpress/components build output but isn't exported from index.ts (not part of the public API maybe).
+import { ProgressBar } from '@wordpress/components';
+
+/**
+ * Internal dependencies
+ */
+import ProgressGraphics from '~/images/pmax-assets-improvements/gen-ai-progress.svg';
+import SkipButton from './skip-button';
+import './index.scss';
+
+/**
+ * Component to display the progress of Gen AI asset generation, including a progress bar and a skip button.
+ *
+ * @return {JSX.Element} The GenAIProgress component.
+ */
+const GenAIProgress = () => {
+	return (
+		<div className="gen-ai-progress">
+			<img
+				src={ ProgressGraphics }
+				alt="Gen AI Progress"
+				width={ 212 }
+				height={ 212 }
+			/>
+
+			<div className="gen-ai-progress__text-content">
+				<h2>
+					{ __( 'Generating assets', 'google-listings-and-ads' ) }
+				</h2>
+
+				<ProgressBar className="gen-ai-progress__bar" />
+
+				<p>
+					{ __(
+						'Google AI is analyzing your campaign’s URL to automatically generate your ad assets',
+						'google-listings-and-ads'
+					) }
+				</p>
+
+				<div className="gen-ai-progress__actions">
+					<SkipButton />
+				</div>
+			</div>
+		</div>
+	);
+};
+
+export default GenAIProgress;
diff --git a/js/src/components/paid-ads/gen-ai-progress/index.scss b/js/src/components/paid-ads/gen-ai-progress/index.scss
new file mode 100644
index 0000000000..4822ecf9b7
--- /dev/null
+++ b/js/src/components/paid-ads/gen-ai-progress/index.scss
@@ -0,0 +1,29 @@
+.gen-ai-progress {
+	--wp-components-color-foreground: #3858e9;
+	text-align: center;
+	padding: $grid-unit-80 0;
+
+	.gen-ai-progress__bar {
+		height: $grid-unit-05;
+		width: 100%;
+	}
+
+	.gen-ai-progress__text-content {
+		margin: $grid-unit-40 auto $grid-unit-20;
+		max-width: 520px;
+
+		h2 {
+			font-size: $gla-font-small-medium;
+			margin: 0 0 $grid-unit-20;
+		}
+
+		p {
+			margin: $grid-unit-20 0 0;
+		}
+	}
+
+	.gen-ai-progress__actions {
+		margin-block-start: $grid-unit-10;
+		min-height: $gla-size-control-height;
+	}
+}
diff --git a/js/src/components/paid-ads/gen-ai-progress/skip-button.js b/js/src/components/paid-ads/gen-ai-progress/skip-button.js
new file mode 100644
index 0000000000..cd4e079930
--- /dev/null
+++ b/js/src/components/paid-ads/gen-ai-progress/skip-button.js
@@ -0,0 +1,46 @@
+/**
+ * External dependencies
+ */
+import { __ } from '@wordpress/i18n';
+
+/**
+ * Internal dependencies
+ */
+import { useAdaptiveFormContext } from '~/components/adaptive-form';
+import AppButton from '~/components/app-button';
+
+/**
+ * Triggered when the skip button is clicked during Gen AI asset generation progress.
+ *
+ * @event gla_gen_ai_progress_skip_button_click
+ */
+
+/**
+ * Component for the skip button displayed during Gen AI asset generation progress.
+ *
+ * This button allows users to abort the asset generation process if they choose to skip it.
+ *
+ * @fires gla_gen_ai_progress_skip_button_click when the skip button is clicked.
+ *
+ * @return {JSX.Element|null} The SkipButton component, or null if not currently generating assets.
+ */
+const SkipButton = () => {
+	const { adapter } = useAdaptiveFormContext();
+	const { abortGenerateAssets, isGeneratingAssets } = adapter;
+
+	if ( ! isGeneratingAssets ) {
+		return null;
+	}
+
+	return (
+		<AppButton
+			onClick={ abortGenerateAssets }
+			variant="tertiary"
+			eventName="gla_gen_ai_progress_skip_button_click"
+		>
+			{ __( 'Skip', 'google-listings-and-ads' ) }
+		</AppButton>
+	);
+};
+
+export default SkipButton;
diff --git a/js/src/constants.js b/js/src/constants.js
index e6bd810469..e9621c1aed 100644
--- a/js/src/constants.js
+++ b/js/src/constants.js
@@ -151,3 +151,8 @@ export const CAMPAIGN_BUDGET = 'CAMPAIGN_BUDGET';
 export const MARGINAL_ROI_CAMPAIGN_BUDGET = 'MARGINAL_ROI_CAMPAIGN_BUDGET';
 export const PMAX_IMPROVE_PERFORMANCE_MAX_AD_STRENGTH =
 	'IMPROVE_PERFORMANCE_MAX_AD_STRENGTH';
+
+export const GEN_AI_ASSET_TYPES = {
+	TEXT: 'text',
+	MEDIA: 'media',
+};
diff --git a/js/src/data/action-types.js b/js/src/data/action-types.js
index 11b8233271..fde463ff1e 100644
--- a/js/src/data/action-types.js
+++ b/js/src/data/action-types.js
@@ -59,6 +59,8 @@ const TYPES = {
 	RECEIVE_PRICE_BENCHMARK_SUGGESTIONS_PRODUCT_PRICE:
 		'RECEIVE_PRICE_BENCHMARK_SUGGESTIONS_PRODUCT_PRICE',
 	RECEIVE_ADS_RECOMMENDATIONS: 'RECEIVE_ADS_RECOMMENDATIONS',
+	RECEIVE_GEN_AI_MEDIA_ASSETS: 'RECEIVE_GEN_AI_MEDIA_ASSETS',
+	RECEIVE_GEN_AI_TEXT_ASSETS: 'RECEIVE_GEN_AI_TEXT_ASSETS',
 };
 
 export default TYPES;
diff --git a/js/src/data/actions.js b/js/src/data/actions.js
index 5f6181578b..726275cfe2 100644
--- a/js/src/data/actions.js
+++ b/js/src/data/actions.js
@@ -15,7 +15,7 @@ import {
 	EMPTY_ASSET_ENTITY_GROUP,
 } from './constants';
 import { handleApiError } from '~/utils/handleError';
-import { adaptAdsCampaign } from './adapters';
+import { adaptAdsCampaign, adaptGenAIAssets } from './adapters';
 import { isWCIos, isWCAndroid } from '~/utils/isMobileApp';
 import { convertKeysFromSnakeCaseToCamelCase } from './utils';
 
@@ -1358,6 +1358,42 @@ export function* receiveAdsRecommendations(
 	};
 }
 
+export function* receiveGenAIMediaAssets( url, data, assetType ) {
+	if ( ! data?.items ) {
+		return {
+			type: TYPES.RECEIVE_GEN_AI_MEDIA_ASSETS,
+			url,
+			assetType,
+			data: {},
+		};
+	}
+
+	return {
+		type: TYPES.RECEIVE_GEN_AI_MEDIA_ASSETS,
+		url,
+		assetType,
+		data: adaptGenAIAssets( data.items, 'temporary_image_url', assetType ),
+	};
+}
+
+export function* receiveGenAITextAssets( url, data, assetType ) {
+	if ( ! data?.items ) {
+		return {
+			type: TYPES.RECEIVE_GEN_AI_TEXT_ASSETS,
+			url,
+			assetType,
+			data: {},
+		};
+	}
+
+	return {
+		type: TYPES.RECEIVE_GEN_AI_TEXT_ASSETS,
+		url,
+		assetType,
+		data: adaptGenAIAssets( data.items, 'text', assetType ),
+	};
+}
+
 export function* fetchYouTubeAccount() {
 	try {
 		const response = yield apiFetch( {
diff --git a/js/src/data/adapters.js b/js/src/data/adapters.js
index e4d8d8097b..6861f11cf3 100644
--- a/js/src/data/adapters.js
+++ b/js/src/data/adapters.js
@@ -3,7 +3,10 @@
  */
 import { ASSET_TEXT_SPECS } from '~/components/paid-ads/assetSpecs';
 import getCharacterCounter from '~/utils/getCharacterCounter';
-import { convertKeysFromSnakeCaseToCamelCase } from './utils';
+import {
+	convertKeysFromSnakeCaseToCamelCase,
+	applyAssetTextCharacterLimits,
+} from './utils';
 
 /**
  * @typedef {import('~/data/actions').Campaign} Campaign
@@ -262,3 +265,37 @@ export function adaptRaiseAdsBudgetRecommendations( rawData ) {
 
 	return finalData;
 }
+
+/**
+ * Formats raw API items into a grouped object by type.
+ * @param {Array}  items The raw items array from API.
+ * @param {string} valueKey The key to extract (e.g., 'text' or 'temporary_image_url').
+ * @param {string} [filterType] Optional type to filter by. Possible values can be headline, description, long_headline, marketing_image, square_marketing_image, portrait_marketing_image.
+ * @return {Object} Groups of assets keyed by their type.
+ */
+export function adaptGenAIAssets( items = [], valueKey, filterType ) {
+	const data = {};
+
+	for ( const item of items ) {
+		const { type, [ valueKey ]: value } = item;
+
+		// Skip if:
+		// We have a filter and it doesn't match
+		// The value for the specified key is empty/null
+		if ( ( filterType && type !== filterType ) || ! value ) {
+			continue;
+		}
+
+		if ( ! data[ type ] ) {
+			data[ type ] = [];
+		}
+
+		data[ type ].push( value );
+	}
+
+	if ( valueKey === 'text' ) {
+		return applyAssetTextCharacterLimits( data, ASSET_TEXT_SPECS );
+	}
+
+	return data;
+}
diff --git a/js/src/data/adapters.test.js b/js/src/data/adapters.test.js
index 0e59a3acc0..9dd00ecd4d 100644
--- a/js/src/data/adapters.test.js
+++ b/js/src/data/adapters.test.js
@@ -345,23 +345,10 @@ describe( 'adaptAssetGroup', () => {
 
 		it( 'When the first text has an invalid character count, it should move the valid one to the first', () => {
 			assetGroup.assets[ DESCRIPTION ].reverse();
-			assetGroup.assets[ HEADLINE ] = [
-				{ content: text20Count },
-				{ content: text30Count },
-				{ content: text15Count },
-				{ content: text10Count },
-			];
 			const { assets } = adaptAssetGroup( assetGroup );
 			const descriptions = assets[ DESCRIPTION ].map( mapContent );
-			const headlines = assets[ HEADLINE ].map( mapContent );
 
 			expect( descriptions ).toEqual( [ text60Count, text90Count ] );
-			expect( headlines ).toEqual( [
-				text15Count,
-				text20Count,
-				text30Count,
-				text10Count,
-			] );
 		} );
 	} );
 } );
diff --git a/js/src/data/reducer.js b/js/src/data/reducer.js
index e1fbce3b92..581f3bd139 100644
--- a/js/src/data/reducer.js
+++ b/js/src/data/reducer.js
@@ -84,6 +84,7 @@ const DEFAULT_STATE = {
 		},
 		summary: {},
 	},
+	gen_ai_assets: {},
 };
 
 /**
@@ -632,6 +633,57 @@ const reducer = ( state = DEFAULT_STATE, action ) => {
 			);
 		}
 
+		case TYPES.RECEIVE_GEN_AI_MEDIA_ASSETS: {
+			const { url, data, assetType } = action;
+			const existingMedia = state.gen_ai_assets?.[ url ]?.media ?? {};
+
+			const updatedMedia = assetType
+				? {
+						...existingMedia,
+						[ assetType ]: [
+							...new Set( [
+								...( existingMedia[ assetType ] ?? [] ),
+								...( data[ assetType ] ?? [] ),
+							] ),
+						],
+				  }
+				: {
+						...existingMedia,
+						...data,
+				  };
+
+			return setIn(
+				state,
+				[ 'gen_ai_assets', url, 'media' ],
+				updatedMedia
+			);
+		}
+
+		case TYPES.RECEIVE_GEN_AI_TEXT_ASSETS: {
+			const { url, data, assetType } = action;
+			const existingText = state.gen_ai_assets?.[ url ]?.text ?? {};
+
+			const updatedText = assetType
+				? {
+						...existingText,
+						[ assetType ]: [
+							...( existingText[ assetType ] ?? [] ),
+							...( data[ assetType ] ?? [] ),
+						],
+				  }
+				: {
+						...existingText,
+						...data,
+				  };
+
+			return setIn(
+				state,
+				[ 'gen_ai_assets', url, 'text' ],
+				updatedText
+			);
+		}
+
+		// Page will be reloaded after all accounts have been disconnected, so no need to mutate state.
 		case TYPES.RECEIVE_ACCOUNTS_YOUTUBE: {
 			return setIn( state, 'mc.accounts.youtube', action.account );
 		}
diff --git a/js/src/data/selectors.js b/js/src/data/selectors.js
index 5425acdfe0..3dd252e0c7 100644
--- a/js/src/data/selectors.js
+++ b/js/src/data/selectors.js
@@ -500,3 +500,47 @@ export const getAdsRecommendations = ( state, types, campaign_id = null ) => {
 	const key = arrayToUnderscoreKey( keyToHash );
 	return state.ads.recommendations[ key ] || null;
 };
+
+/**
+ * Retrieves the GenAI media assets from the state for a given URL and type.
+ *
+ * @param {Object} state - The Redux state object containing GenAI assets data.
+ * @param {string} url - The URL associated with the GenAI assets.
+ * @param {'marketing_image'|'square_marketing_image'|'portrait_marketing_image'|undefined} [assetType] - The type of media asset to retrieve.
+ * @return {Array<string>} The media assets for the specified URL and type, or an empty array if not found.
+ */
+export const getGenAIMediaAssets = ( state, url, assetType ) => {
+	const mediaAssets = state.gen_ai_assets?.[ url ]?.media;
+
+	if ( ! url || ! mediaAssets ) {
+		return [];
+	}
+
+	if ( assetType ) {
+		return mediaAssets[ assetType ] ?? [];
+	}
+
+	return mediaAssets;
+};
+
+/**
+ * Retrieves the GenAI text assets from the state for a given URL and type.
+ *
+ * @param {Object} state - The Redux state object containing GenAI assets data.
+ * @param {string} url - The URL associated with the GenAI assets.
+ * @param {'headline'|'long_headline'|'description'|undefined} [assetType] - The type of text asset to retrieve.
+ * @return {Array<string>} The text assets for the specified URL and type, or an empty array if not found.
+ */
+export const getGenAITextAssets = ( state, url, assetType ) => {
+	const textAssets = state.gen_ai_assets?.[ url ]?.text;
+
+	if ( ! url || ! textAssets ) {
+		return [];
+	}
+
+	if ( assetType ) {
+		return textAssets[ assetType ] ?? [];
+	}
+
+	return textAssets;
+};
diff --git a/js/src/data/test/reducer.test.js b/js/src/data/test/reducer.test.js
index 06f9afb36b..825d6bcab9 100644
--- a/js/src/data/test/reducer.test.js
+++ b/js/src/data/test/reducer.test.js
@@ -86,6 +86,7 @@ describe( 'reducer', () => {
 				},
 				summary: {},
 			},
+			gen_ai_assets: {},
 		} );
 
 		prepareState = prepareImmutableState.bind( null, defaultState );
diff --git a/js/src/data/utils.js b/js/src/data/utils.js
index 7aef933ca1..57cf06f65e 100644
--- a/js/src/data/utils.js
+++ b/js/src/data/utils.js
@@ -263,6 +263,90 @@ export function convertKeysFromSnakeCaseToCamelCase( data ) {
 	}, {} );
 }
 
+/**
+ * Applies character limits to asset texts based on provided specifications.
+ *
+ * @param {Object<string, string[]>} assets The asset texts to apply character limits to.
+ * @param {Array<Object>} specs The specifications defining character limits for each asset type.
+ * @return {Object<string, string[]>} The asset texts with character limits applied.
+ */
+export function applyAssetTextCharacterLimits( assets, specs ) {
+	return Object.fromEntries(
+		Object.entries( assets ).map( ( [ type, values ] ) => {
+			const spec = specs.find( ( s ) => s.key === type );
+			if ( ! spec ) {
+				return [ type, values ];
+			}
+
+			const limits = Array.isArray( spec.maxCharacterCounts )
+				? spec.maxCharacterCounts
+				: Array.from(
+						{ length: values.length },
+						() => spec.maxCharacterCounts
+				  );
+
+			const ellipsis = '…';
+
+			// Prepare positions with numeric limits (we’ll fill these first).
+			const positions = limits
+				.map( ( max, index ) =>
+					typeof max === 'number' ? { index, max } : null
+				)
+				.filter( Boolean );
+
+			// Sort positions by max ascending (tightest slots first).
+			positions.sort( ( a, b ) => a.max - b.max );
+
+			// Keep texts with their original index so ties preserve original order.
+			const texts = values.map( ( text, index ) => ( { text, index } ) );
+
+			// Sort texts by length ascending (shortest first).
+			// Tie-breaker keeps original order.
+			texts.sort(
+				( a, b ) => a.text.length - b.text.length || a.index - b.index
+			);
+
+			const out = new Array( values.length );
+			const usedTextIndexes = new Set();
+
+			// Assign shortest texts to tightest positions.
+			for ( let i = 0; i < positions.length; i++ ) {
+				const { index: posIndex, max } = positions[ i ];
+				const picked = texts[ i ];
+
+				if ( ! picked ) {
+					break;
+				}
+
+				usedTextIndexes.add( picked.index );
+
+				if ( picked.text.length <= max ) {
+					out[ posIndex ] = picked.text;
+				} else {
+					const sliceLength = Math.max( max - ellipsis.length, 0 );
+					out[ posIndex ] =
+						picked.text.slice( 0, sliceLength ) + ellipsis;
+				}
+			}
+
+			// Fill any remaining slots (including positions without max limits)
+			// with remaining texts in original order.
+			const remainingTexts = values.filter(
+				( _, i ) => ! usedTextIndexes.has( i )
+			);
+
+			let r = 0;
+			for ( let i = 0; i < out.length; i++ ) {
+				if ( out[ i ] === undefined ) {
+					out[ i ] = remainingTexts[ r++ ];
+				}
+			}
+
+			return [ type, out ];
+		} )
+	);
+}
+
 /**
  * Report fields fetched from report API.
  *
diff --git a/js/src/hooks/useCreateGenAIAssets.js b/js/src/hooks/useCreateGenAIAssets.js
new file mode 100644
index 0000000000..866a46a9b9
--- /dev/null
+++ b/js/src/hooks/useCreateGenAIAssets.js
@@ -0,0 +1,198 @@
+/**
+ * External dependencies
+ */
+import apiFetch from '@wordpress/api-fetch';
+import { __ } from '@wordpress/i18n';
+import { useCallback, useState, useRef } from '@wordpress/element';
+
+/**
+ * Internal dependencies
+ */
+import { useAppDispatch } from '~/data';
+import { GEN_AI_ASSET_TYPES } from '~/constants';
+import { API_NAMESPACE, REQUEST_ACTIONS } from '~/data/constants';
+import useDispatchCoreNotices from '~/hooks/useDispatchCoreNotices';
+
+/**
+ * Custom hook to generate Gen AI assets for a given URL and asset requests.
+ *
+ * @return {Object} An object containing the generateAssets function, isGeneratingAssets boolean, and abortGenerateAssets function.
+ */
+const useCreateGenAIAssets = () => {
+	const [ isGeneratingAssets, setIsGeneratingAssets ] = useState( false );
+	const { createNotice } = useDispatchCoreNotices();
+	const abortControllerRef = useRef( null );
+	const { receiveGenAITextAssets, receiveGenAIMediaAssets } =
+		useAppDispatch();
+
+	/**
+	 * Aborts any ongoing Gen AI asset generation requests.
+	 */
+	const abortGenerateAssets = useCallback( () => {
+		if ( abortControllerRef.current ) {
+			abortControllerRef.current.abort();
+		}
+	}, [] );
+
+	/**
+	 * Helper function to process Gen AI API responses, handling both success and error cases.
+	 *
+	 * @param {Object} result - The result object from Promise.allSettled.
+	 * @return {Object|null} - The parsed JSON data from the response, or null if there was an error.
+	 */
+	const processGenAIResponse = useCallback(
+		async ( result ) => {
+			// Handle rejected promises (Network errors or apiFetch-thrown errors)
+			if ( result.status === 'rejected' ) {
+				const errorResponse = result.reason;
+
+				// Silently handle 400 errors (URL not eligible for suggestions)
+				if ( errorResponse && errorResponse.status === 400 ) {
+					return null;
+				}
+
+				createNotice(
+					'error',
+					errorResponse?.statusText ||
+						__(
+							'Unable to load AI-generated assets suggestions.',
+							'google-listings-and-ads'
+						)
+				);
+
+				return null;
+			}
+
+			const response = result.value;
+			try {
+				const responseClone = response.clone();
+				return await responseClone.json();
+			} catch ( e ) {
+				createNotice(
+					'error',
+					__(
+						'An error occurred while processing AI-generated assets suggestions.',
+						'google-listings-and-ads'
+					)
+				);
+				return null;
+			}
+		},
+		[ createNotice ]
+	);
+
+	/**
+	 * Generates Gen AI assets based on the provided URL and asset requests.
+	 *
+	 * @param {string} url - The final URL for which to generate assets.
+	 * @param {Array} requests - An array of asset generation requests, each containing a type and an optional assetKey. type can be 'text' or 'media'. assetKey can be 'headline' for text or 'marketing_image' for media, or it can be undefined to fetch all types.
+	 * @return {Promise<Object|undefined>} - A promise that resolves to the generated assets data, or undefined if no requests are processed.
+	 */
+	const generateAssets = useCallback(
+		async ( url, requests = [] ) => {
+			if ( ! url || requests.length === 0 ) {
+				return;
+			}
+
+			abortControllerRef.current = new AbortController();
+			const { signal } = abortControllerRef.current;
+
+			setIsGeneratingAssets( true );
+
+			// Initialize as empty arrays to avoid overwriting multiple requests of same type
+			const generatedAssets = {
+				[ GEN_AI_ASSET_TYPES.TEXT ]: [],
+				[ GEN_AI_ASSET_TYPES.MEDIA ]: [],
+			};
+
+			try {
+				const promises = requests.map( ( request ) => {
+					const isText = request.type === GEN_AI_ASSET_TYPES.TEXT;
+					const path = isText
+						? `${ API_NAMESPACE }/ads/assets/generate-text`
+						: `${ API_NAMESPACE }/ads/assets/generate-images`;
+
+					return apiFetch( {
+						path,
+						signal,
+						method: REQUEST_ACTIONS.POST,
+						parse: false,
+						data: {
+							final_url: url,
+							...( request.assetKey
+								? { types: [ request.assetKey ] }
+								: {} ),
+						},
+					} );
+				} );
+
+				const results = await Promise.allSettled( promises );
+
+				if ( signal.aborted ) {
+					return;
+				}
+
+				for ( let index = 0; index < results.length; index++ ) {
+					const { type, assetKey } = requests[ index ];
+					const data = await processGenAIResponse( results[ index ] );
+
+					if ( ! data || ! data.items ) {
+						continue;
+					}
+
+					if ( type === GEN_AI_ASSET_TYPES.TEXT ) {
+						const { data: textData } = await receiveGenAITextAssets(
+							url,
+							data,
+							assetKey
+						);
+
+						generatedAssets[ GEN_AI_ASSET_TYPES.TEXT ] = {
+							...generatedAssets[ GEN_AI_ASSET_TYPES.TEXT ],
+							...textData,
+						};
+					} else if ( type === GEN_AI_ASSET_TYPES.MEDIA ) {
+						const { data: mediaData } =
+							await receiveGenAIMediaAssets(
+								url,
+								data,
+								assetKey
+							);
+
+						generatedAssets[ GEN_AI_ASSET_TYPES.MEDIA ] = {
+							...generatedAssets[ GEN_AI_ASSET_TYPES.MEDIA ],
+							...mediaData,
+						};
+					}
+				}
+
+				return generatedAssets;
+			} catch ( error ) {
+				if ( signal.aborted ) {
+					return;
+				}
+
+				// Catch unexpected runtime errors
+				createNotice(
+					'error',
+					__(
+						'An unexpected error occurred.',
+						'google-listings-and-ads'
+					)
+				);
+			} finally {
+				setIsGeneratingAssets( false );
+			}
+		},
+		[
+			processGenAIResponse,
+			receiveGenAITextAssets,
+			receiveGenAIMediaAssets,
+			createNotice,
+		]
+	);
+
+	return { generateAssets, isGeneratingAssets, abortGenerateAssets };
+};
+
+export default useCreateGenAIAssets;
diff --git a/js/src/hooks/useGenAIMediaAssets.js b/js/src/hooks/useGenAIMediaAssets.js
new file mode 100644
index 0000000000..9a7294d7c6
--- /dev/null
+++ b/js/src/hooks/useGenAIMediaAssets.js
@@ -0,0 +1,29 @@
+/**
+ * External dependencies
+ */
+import { useSelect } from '@wordpress/data';
+
+/**
+ * Internal dependencies
+ */
+import { STORE_KEY } from '~/data/constants';
+
+const selectorName = 'getGenAIMediaAssets';
+
+const useGenAIMediaAssets = ( url, assetType ) => {
+	return useSelect(
+		( select ) => {
+			const assets = select( STORE_KEY )[ selectorName ](
+				url,
+				assetType
+			);
+
+			return {
+				assets,
+			};
+		},
+		[ url, assetType ]
+	);
+};
+
+export default useGenAIMediaAssets;
diff --git a/js/src/hooks/useGenAITextAssets.js b/js/src/hooks/useGenAITextAssets.js
new file mode 100644
index 0000000000..dd5fcafc43
--- /dev/null
+++ b/js/src/hooks/useGenAITextAssets.js
@@ -0,0 +1,29 @@
+/**
+ * External dependencies
+ */
+import { useSelect } from '@wordpress/data';
+
+/**
+ * Internal dependencies
+ */
+import { STORE_KEY } from '~/data/constants';
+
+const selectorName = 'getGenAITextAssets';
+
+const useGenAITextAssets = ( url, assetType ) => {
+	return useSelect(
+		( select ) => {
+			const assets = select( STORE_KEY )[ selectorName ](
+				url,
+				assetType
+			);
+
+			return {
+				assets,
+			};
+		},
+		[ url, assetType ]
+	);
+};
+
+export default useGenAITextAssets;
diff --git a/js/src/images/ai-icon.svg b/js/src/images/ai-icon.svg
new file mode 100644
index 0000000000..23b02113d1
--- /dev/null
+++ b/js/src/images/ai-icon.svg
@@ -0,0 +1 @@
+<svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 16 16"><path fill="currentColor" d="M8.882 4.51 9.915 7.3l2.79 1.033-2.79 1.033-1.033 2.79-1.032-2.79-2.791-1.033 2.79-1.032zM5.059 3.333l.476 1.288 1.289.477-1.289.477-.476 1.288-.477-1.288-1.288-.477 1.288-.477zm0 6.471.476 1.288 1.289.477-1.289.476-.476 1.288-.477-1.288-1.288-.476 1.288-.477z"/></svg>
\ No newline at end of file
diff --git a/js/src/images/pmax-assets-improvements/gen-ai-check-notice.svg b/js/src/images/pmax-assets-improvements/gen-ai-check-notice.svg
new file mode 100644
index 0000000000..8f283f9378
--- /dev/null
+++ b/js/src/images/pmax-assets-improvements/gen-ai-check-notice.svg
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index 098022ed98..73ea45c64b 100644
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+<path d="M26.2216 37.9876L26.7064 36.5042C26.7441 36.3891 26.9072 36.3891 26.9449 36.5042L27.4281 37.9833C27.5974 38.5017 28.0131 38.9023 28.5379 39.0529L30.3159 39.5634C30.4369 39.5983 30.4369 39.7694 30.3159 39.8042L28.5558 40.3099C28.0213 40.4634 27.6006 40.8759 27.4374 41.4069L26.9455 43.0076C26.9093 43.1255 26.7419 43.1255 26.7058 43.0076L26.2125 41.4026C26.0501 40.8742 25.6325 40.4627 25.1009 40.3072L23.3771 39.8041C23.2569 39.769 23.2569 39.5987 23.3771 39.5636L25.1189 39.0552C25.6403 38.9031 26.053 38.5034 26.2216 37.9876Z" fill="white"/>
+<path d="M32.4482 40.8054L32.6767 40.1066C32.6945 40.0523 32.7712 40.0523 32.7891 40.1066L33.0169 40.8034C33.0965 41.0476 33.2924 41.2362 33.5395 41.3071L34.3771 41.548C34.4341 41.5643 34.4341 41.6448 34.3771 41.6612L33.5479 41.8995C33.2963 41.9718 33.0981 42.1662 33.021 42.4162L32.7893 43.1705C32.7722 43.226 32.6933 43.226 32.6765 43.1705L32.4441 42.4141C32.3674 42.1653 32.1707 41.9714 31.9203 41.8981L31.1083 41.6612C31.0515 41.6446 31.0515 41.5645 31.1083 41.548L31.9289 41.3085C32.1746 41.2368 32.369 41.0484 32.4482 40.8054Z" fill="white"/>
+<path d="M66.0495 41.9353L66.278 41.2366C66.2958 41.1822 66.3725 41.1822 66.3904 41.2366L66.6181 41.9334C66.6978 42.1775 66.8937 42.3661 67.1408 42.4371L67.9783 42.6779C68.0353 42.6943 68.0353 42.7747 67.9783 42.7911L67.1492 43.0294C66.8976 43.1017 66.6993 43.2962 66.6222 43.5462L66.3906 44.3004C66.3734 44.356 66.2946 44.356 66.2778 44.3004L66.0454 43.544C65.9687 43.2952 65.772 43.1013 65.5216 43.0281L64.7096 42.7911C64.6528 42.7745 64.6528 42.6945 64.7096 42.6779L65.5302 42.4384C65.7759 42.3667 65.9703 42.1783 66.0495 41.9353Z" fill="white"/>
+<path d="M33.7167 34.3971L34.0208 33.4667C34.0444 33.3946 34.1467 33.3946 34.1703 33.4667L34.4735 34.3942C34.5797 34.7192 34.8404 34.9705 35.1692 35.065L36.2845 35.3854C36.3602 35.407 36.3602 35.5146 36.2845 35.5364L35.1807 35.8532C34.8453 35.9495 34.5814 36.2084 34.4792 36.5413L34.1708 37.5451C34.148 37.6192 34.043 37.6192 34.0204 37.5451L33.7111 36.5383C33.6094 36.2071 33.3473 35.9491 33.014 35.8517L31.9331 35.536C31.8574 35.5142 31.8574 35.4074 31.9331 35.3854L33.0251 35.0666C33.3522 34.9709 33.6112 34.7205 33.7167 34.3971Z" fill="white"/>
+<path d="M67.9553 37.7497L68.2593 36.8193C68.2829 36.7472 68.3852 36.7472 68.4088 36.8193L68.7121 37.7472C68.8182 38.0718 69.0789 38.3231 69.4078 38.4176L70.5231 38.738C70.5988 38.7598 70.5988 38.8672 70.5231 38.889L69.4193 39.2058C69.0838 39.3023 68.8202 39.561 68.7177 39.8939L68.4094 40.8977C68.3865 40.9718 68.2816 40.9718 68.2589 40.8977L67.9496 39.8913C67.8479 39.5597 67.5859 39.3017 67.2525 39.2043L66.1716 38.8886C66.0963 38.8668 66.0963 38.76 66.1716 38.738L67.2641 38.4192C67.5907 38.3235 67.8497 38.0731 67.9553 37.7497Z" fill="white"/>
+</g>
+<defs>
+<clipPath id="clip0_16324_407657">
+<rect width="92" height="90" fill="white"/>
+</clipPath>
+</defs>
+</svg>
diff --git a/js/src/pages/create-paid-ads-campaign/index.js b/js/src/pages/create-paid-ads-campaign/index.js
index 1e30e7abde..5ef242d765 100644
--- a/js/src/pages/create-paid-ads-campaign/index.js
+++ b/js/src/pages/create-paid-ads-campaign/index.js
@@ -173,16 +173,18 @@ const CreatePaidAdsCampaign = () => {
 										'google-listings-and-ads'
 									) }
 									context={ eventContext }
-									continueButton={ ( formContext ) => (
-										<ContinueButton
-											formProps={ formContext }
-											onClick={ () => {
-												handleContinueClick(
-													STEP.ASSET_GROUP
-												);
-											} }
-										/>
-									) }
+									continueButton={ ( formContext ) => {
+										return (
+											<ContinueButton
+												formProps={ formContext }
+												onClick={ () => {
+													handleContinueClick(
+														STEP.ASSET_GROUP
+													);
+												} }
+											/>
+										);
+									} }
 								/>
 							),
 							onClick: handleStepperClick,
diff --git a/package-lock.json b/package-lock.json
index 954ed8fb62..d94ec5bd0d 100644
--- a/package-lock.json
+++ b/package-lock.json
@@ -45,6 +45,7 @@
 				"@hapi/h2o2": "^10.0.4",
 				"@hapi/hapi": "^21.3.10",
 				"@playwright/test": "^1.56.1",
+				"@svgr/webpack": "^8.1.0",
 				"@testing-library/dom": "^10.4.0",
 				"@testing-library/jest-dom": "^5.17.0",
 				"@testing-library/react": "^16.0.0",
diff --git a/package.json b/package.json
index 741d7b1eab..fd88af507c 100644
--- a/package.json
+++ b/package.json
@@ -54,6 +54,7 @@
 		"@hapi/h2o2": "^10.0.4",
 		"@hapi/hapi": "^21.3.10",
 		"@playwright/test": "^1.56.1",
+		"@svgr/webpack": "^8.1.0",
 		"@testing-library/dom": "^10.4.0",
 		"@testing-library/jest-dom": "^5.17.0",
 		"@testing-library/react": "^16.0.0",
@@ -148,11 +149,11 @@
 			},
 			{
 				"path": "./js/build/index.js",
-				"maxSize": "19.1 kB"
+				"maxSize": "19.85 kB"
 			},
 			{
 				"path": "./js/build/commons.js",
-				"maxSize": "65.63 kB"
+				"maxSize": "68.1 kB"
 			},
 			{
 				"path": "./js/build/vendors.js",
@@ -168,7 +169,7 @@
 			},
 			{
 				"path": "./google-listings-and-ads.zip",
-				"maxSize": "8.24 mB",
+				"maxSize": "8.30 mB",
 				"compression": "none"
 			}
 		],
diff --git a/src/API/Google/Ads.php b/src/API/Google/Ads.php
index 97bda86023..971ee743fb 100644
--- a/src/API/Google/Ads.php
+++ b/src/API/Google/Ads.php
@@ -13,12 +13,12 @@
 use Automattic\WooCommerce\GoogleListingsAndAds\Options\OptionsAwareTrait;
 use Automattic\WooCommerce\GoogleListingsAndAds\Options\OptionsInterface;
 use Exception;
-use Google\Ads\GoogleAds\Util\V20\ResourceNames;
-use Google\Ads\GoogleAds\V20\Enums\AccessRoleEnum\AccessRole;
-use Google\Ads\GoogleAds\V20\Enums\ProductLinkInvitationStatusEnum\ProductLinkInvitationStatus;
-use Google\Ads\GoogleAds\V20\Resources\ProductLinkInvitation;
-use Google\Ads\GoogleAds\V20\Services\ListAccessibleCustomersRequest;
-use Google\Ads\GoogleAds\V20\Services\UpdateProductLinkInvitationRequest;
+use Google\Ads\GoogleAds\Util\V22\ResourceNames;
+use Google\Ads\GoogleAds\V22\Enums\AccessRoleEnum\AccessRole;
+use Google\Ads\GoogleAds\V22\Enums\ProductLinkInvitationStatusEnum\ProductLinkInvitationStatus;
+use Google\Ads\GoogleAds\V22\Resources\ProductLinkInvitation;
+use Google\Ads\GoogleAds\V22\Services\ListAccessibleCustomersRequest;
+use Google\Ads\GoogleAds\V22\Services\UpdateProductLinkInvitationRequest;
 use Google\ApiCore\ApiException;
 use Google\ApiCore\ValidationException;
 
diff --git a/src/API/Google/AdsAsset.php b/src/API/Google/AdsAsset.php
index c481d5f28f..2088293616 100644
--- a/src/API/Google/AdsAsset.php
+++ b/src/API/Google/AdsAsset.php
@@ -6,17 +6,17 @@
 use Automattic\WooCommerce\GoogleListingsAndAds\Google\Ads\GoogleAdsClient;
 use Automattic\WooCommerce\GoogleListingsAndAds\Options\OptionsAwareTrait;
 use Automattic\WooCommerce\GoogleListingsAndAds\Options\OptionsAwareInterface;
-use Google\Ads\GoogleAds\V20\Services\GoogleAdsRow;
-use Google\Ads\GoogleAds\V20\Enums\AssetTypeEnum\AssetType;
-use Google\Ads\GoogleAds\V20\Resources\Asset;
-use Google\Ads\GoogleAds\V20\Services\AssetOperation;
-use Google\Ads\GoogleAds\V20\Services\MutateGoogleAdsRequest;
-use Google\Ads\GoogleAds\V20\Services\MutateOperation;
-use Google\Ads\GoogleAds\Util\V20\ResourceNames;
-use Google\Ads\GoogleAds\V20\Common\TextAsset;
-use Google\Ads\GoogleAds\V20\Common\ImageAsset;
-use Google\Ads\GoogleAds\V20\Common\CallToActionAsset;
-use Google\Ads\GoogleAds\V20\Common\YoutubeVideoAsset;
+use Google\Ads\GoogleAds\V22\Services\GoogleAdsRow;
+use Google\Ads\GoogleAds\V22\Enums\AssetTypeEnum\AssetType;
+use Google\Ads\GoogleAds\V22\Resources\Asset;
+use Google\Ads\GoogleAds\V22\Services\AssetOperation;
+use Google\Ads\GoogleAds\V22\Services\MutateGoogleAdsRequest;
+use Google\Ads\GoogleAds\V22\Services\MutateOperation;
+use Google\Ads\GoogleAds\Util\V22\ResourceNames;
+use Google\Ads\GoogleAds\V22\Common\TextAsset;
+use Google\Ads\GoogleAds\V22\Common\ImageAsset;
+use Google\Ads\GoogleAds\V22\Common\CallToActionAsset;
+use Google\Ads\GoogleAds\V22\Common\YoutubeVideoAsset;
 use Automattic\WooCommerce\GoogleListingsAndAds\Proxies\WP;
 use Google\ApiCore\ApiException;
 use Exception;
diff --git a/src/API/Google/AdsAssetGroup.php b/src/API/Google/AdsAssetGroup.php
index b036b696dd..fe474c18f3 100644
--- a/src/API/Google/AdsAssetGroup.php
+++ b/src/API/Google/AdsAssetGroup.php
@@ -7,18 +7,18 @@
 use Automattic\WooCommerce\GoogleListingsAndAds\Google\Ads\GoogleAdsClient;
 use Automattic\WooCommerce\GoogleListingsAndAds\Options\OptionsAwareInterface;
 use Automattic\WooCommerce\GoogleListingsAndAds\Options\OptionsAwareTrait;
-use Google\Ads\GoogleAds\Util\V20\ResourceNames;
-use Google\Ads\GoogleAds\V20\Enums\ListingGroupFilterListingSourceEnum\ListingGroupFilterListingSource;
-use Google\Ads\GoogleAds\V20\Enums\AssetGroupStatusEnum\AssetGroupStatus;
-use Google\Ads\GoogleAds\V20\Enums\ListingGroupFilterTypeEnum\ListingGroupFilterType;
-use Google\Ads\GoogleAds\V20\Resources\AssetGroup;
-use Google\Ads\GoogleAds\V20\Resources\AssetGroupListingGroupFilter;
-use Google\Ads\GoogleAds\V20\Services\AssetGroupListingGroupFilterOperation;
-use Google\Ads\GoogleAds\V20\Services\AssetGroupOperation;
-use Google\Ads\GoogleAds\V20\Services\GoogleAdsRow;
-use Google\Ads\GoogleAds\V20\Services\MutateGoogleAdsRequest;
-use Google\Ads\GoogleAds\V20\Services\MutateOperation;
-use Google\Ads\GoogleAds\V20\Services\Client\AssetGroupServiceClient;
+use Google\Ads\GoogleAds\Util\V22\ResourceNames;
+use Google\Ads\GoogleAds\V22\Enums\ListingGroupFilterListingSourceEnum\ListingGroupFilterListingSource;
+use Google\Ads\GoogleAds\V22\Enums\AssetGroupStatusEnum\AssetGroupStatus;
+use Google\Ads\GoogleAds\V22\Enums\ListingGroupFilterTypeEnum\ListingGroupFilterType;
+use Google\Ads\GoogleAds\V22\Resources\AssetGroup;
+use Google\Ads\GoogleAds\V22\Resources\AssetGroupListingGroupFilter;
+use Google\Ads\GoogleAds\V22\Services\AssetGroupListingGroupFilterOperation;
+use Google\Ads\GoogleAds\V22\Services\AssetGroupOperation;
+use Google\Ads\GoogleAds\V22\Services\GoogleAdsRow;
+use Google\Ads\GoogleAds\V22\Services\MutateGoogleAdsRequest;
+use Google\Ads\GoogleAds\V22\Services\MutateOperation;
+use Google\Ads\GoogleAds\V22\Services\Client\AssetGroupServiceClient;
 use Google\ApiCore\ApiException;
 use Google\ApiCore\ValidationException;
 use Google\Protobuf\FieldMask;
@@ -27,8 +27,8 @@
 use Automattic\WooCommerce\GoogleListingsAndAds\Exception\ExceptionWithResponseData;
 use Automattic\WooCommerce\GoogleListingsAndAds\Internal\ContainerAwareTrait;
 use Automattic\WooCommerce\GoogleListingsAndAds\Internal\Interfaces\ContainerAwareInterface;
-use Google\Ads\GoogleAds\V20\Resources\AssetGroupAsset;
-use Google\Ads\GoogleAds\V20\Services\AssetGroupAssetOperation;
+use Google\Ads\GoogleAds\V22\Resources\AssetGroupAsset;
+use Google\Ads\GoogleAds\V22\Services\AssetGroupAssetOperation;
 
 /**
  * Class AdsAssetGroup
diff --git a/src/API/Google/AdsAssetGroupAsset.php b/src/API/Google/AdsAssetGroupAsset.php
index 9d642f2ba2..011c2ccbd9 100644
--- a/src/API/Google/AdsAssetGroupAsset.php
+++ b/src/API/Google/AdsAssetGroupAsset.php
@@ -7,13 +7,13 @@
 use Automattic\WooCommerce\GoogleListingsAndAds\Google\Ads\GoogleAdsClient;
 use Automattic\WooCommerce\GoogleListingsAndAds\Options\OptionsAwareInterface;
 use Automattic\WooCommerce\GoogleListingsAndAds\Options\OptionsAwareTrait;
-use Google\Ads\GoogleAds\V20\Services\GoogleAdsRow;
-use Google\Ads\GoogleAds\V20\Resources\AssetGroupAsset;
+use Google\Ads\GoogleAds\V22\Services\GoogleAdsRow;
+use Google\Ads\GoogleAds\V22\Resources\AssetGroupAsset;
 use Google\ApiCore\ApiException;
 use Automattic\WooCommerce\GoogleListingsAndAds\Exception\ExceptionWithResponseData;
-use Google\Ads\GoogleAds\V20\Services\MutateOperation;
-use Google\Ads\GoogleAds\V20\Services\AssetGroupAssetOperation;
-use Google\Ads\GoogleAds\Util\V20\ResourceNames;
+use Google\Ads\GoogleAds\V22\Services\MutateOperation;
+use Google\Ads\GoogleAds\V22\Services\AssetGroupAssetOperation;
+use Google\Ads\GoogleAds\Util\V22\ResourceNames;
 
 
 
diff --git a/src/API/Google/AdsCampaign.php b/src/API/Google/AdsCampaign.php
index 10806f54a9..ebd969de67 100644
--- a/src/API/Google/AdsCampaign.php
+++ b/src/API/Google/AdsCampaign.php
@@ -23,18 +23,21 @@
 use Automattic\WooCommerce\GoogleListingsAndAds\Options\TransientsInterface;
 use Automattic\WooCommerce\GoogleListingsAndAds\Proxies\WC;
 use Google\Ads\GoogleAds\Util\FieldMasks;
-use Google\Ads\GoogleAds\Util\V20\ResourceNames;
-use Google\Ads\GoogleAds\V20\Common\MaximizeConversionValue;
-use Google\Ads\GoogleAds\V20\Enums\AssetTypeEnum\AssetType as AdsAssetType;
-use Google\Ads\GoogleAds\V20\Enums\AdvertisingChannelTypeEnum\AdvertisingChannelType;
-use Google\Ads\GoogleAds\V20\Resources\Campaign;
-use Google\Ads\GoogleAds\V20\Enums\EuPoliticalAdvertisingStatusEnum\EuPoliticalAdvertisingStatus;
-use Google\Ads\GoogleAds\V20\Resources\Campaign\ShoppingSetting;
-use Google\Ads\GoogleAds\V20\Services\Client\CampaignServiceClient;
-use Google\Ads\GoogleAds\V20\Services\CampaignOperation;
-use Google\Ads\GoogleAds\V20\Services\GoogleAdsRow;
-use Google\Ads\GoogleAds\V20\Services\MutateGoogleAdsRequest;
-use Google\Ads\GoogleAds\V20\Services\MutateOperation;
+use Google\Ads\GoogleAds\Util\V22\ResourceNames;
+use Google\Ads\GoogleAds\V22\Common\MaximizeConversionValue;
+use Google\Ads\GoogleAds\V22\Enums\AssetTypeEnum\AssetType as AdsAssetType;
+use Google\Ads\GoogleAds\V22\Enums\AdvertisingChannelTypeEnum\AdvertisingChannelType;
+use Google\Ads\GoogleAds\V22\Resources\Campaign;
+use Google\Ads\GoogleAds\V22\Enums\EuPoliticalAdvertisingStatusEnum\EuPoliticalAdvertisingStatus;
+use Google\Ads\GoogleAds\V22\Resources\Campaign\ShoppingSetting;
+use Google\Ads\GoogleAds\V22\Services\Client\CampaignServiceClient;
+use Google\Ads\GoogleAds\V22\Services\CampaignOperation;
+use Google\Ads\GoogleAds\V22\Services\GoogleAdsRow;
+use Google\Ads\GoogleAds\V22\Services\MutateGoogleAdsRequest;
+use Google\Ads\GoogleAds\V22\Services\MutateOperation;
+use Google\Ads\GoogleAds\V22\Resources\Campaign\AssetAutomationSetting;
+use Google\Ads\GoogleAds\V22\Enums\AssetAutomationTypeEnum\AssetAutomationType;
+use Google\Ads\GoogleAds\V22\Enums\AssetAutomationStatusEnum\AssetAutomationStatus;
 use Google\ApiCore\ApiException;
 use Google\ApiCore\ValidationException;
 use Exception;
@@ -537,7 +540,14 @@ protected function create_operation( string $campaign_name, ?string $country, bo
 			'status'                            => CampaignStatus::number( 'enabled' ),
 			'campaign_budget'                   => $this->budget->temporary_resource_name(),
 			'maximize_conversion_value'         => new MaximizeConversionValue(),
-			'url_expansion_opt_out'             => false,
+			'asset_automation_settings'         => [
+				new AssetAutomationSetting(
+					[
+						'asset_automation_type'   => AssetAutomationType::FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION,
+						'asset_automation_status' => AssetAutomationStatus::OPTED_IN,
+					]
+				),
+			],
 			'contains_eu_political_advertising' => $is_eu_political ? EuPoliticalAdvertisingStatus::CONTAINS_EU_POLITICAL_ADVERTISING : EuPoliticalAdvertisingStatus::DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING,
 		];
 
@@ -549,6 +559,9 @@ protected function create_operation( string $campaign_name, ?string $country, bo
 					'feed_label'  => $country,
 				]
 			);
+		} else {
+			// Turn off brand guidelines for non-shopping campaigns.
+			$campaign_data['brand_guidelines_enabled'] = false;
 		}
 
 		$campaign = new Campaign( $campaign_data );
diff --git a/src/API/Google/AdsCampaignAsset.php b/src/API/Google/AdsCampaignAsset.php
index e4e13a61a1..67ad3ecb98 100644
--- a/src/API/Google/AdsCampaignAsset.php
+++ b/src/API/Google/AdsCampaignAsset.php
@@ -6,11 +6,11 @@
 use Automattic\WooCommerce\GoogleListingsAndAds\Google\Ads\GoogleAdsClient;
 use Automattic\WooCommerce\GoogleListingsAndAds\Options\OptionsAwareInterface;
 use Automattic\WooCommerce\GoogleListingsAndAds\Options\OptionsAwareTrait;
-use Google\Ads\GoogleAds\Util\V20\ResourceNames;
-use Google\Ads\GoogleAds\V20\Resources\CampaignAsset;
-use Google\Ads\GoogleAds\V20\Services\CampaignAssetOperation;
-use Google\Ads\GoogleAds\V20\Services\MutateOperation;
-use Google\Ads\GoogleAds\V20\Enums\AssetFieldTypeEnum\AssetFieldType as AssetFieldTypeEnum;
+use Google\Ads\GoogleAds\Util\V22\ResourceNames;
+use Google\Ads\GoogleAds\V22\Resources\CampaignAsset;
+use Google\Ads\GoogleAds\V22\Services\CampaignAssetOperation;
+use Google\Ads\GoogleAds\V22\Services\MutateOperation;
+use Google\Ads\GoogleAds\V22\Enums\AssetFieldTypeEnum\AssetFieldType as AssetFieldTypeEnum;
 
 /**
  * Class AdsCampaignAsset
diff --git a/src/API/Google/AdsCampaignBudget.php b/src/API/Google/AdsCampaignBudget.php
index 602a564b7b..80c2d50564 100644
--- a/src/API/Google/AdsCampaignBudget.php
+++ b/src/API/Google/AdsCampaignBudget.php
@@ -9,11 +9,11 @@
 use Automattic\WooCommerce\GoogleListingsAndAds\Options\OptionsAwareInterface;
 use Automattic\WooCommerce\GoogleListingsAndAds\Options\OptionsAwareTrait;
 use Google\Ads\GoogleAds\Util\FieldMasks;
-use Google\Ads\GoogleAds\Util\V20\ResourceNames;
-use Google\Ads\GoogleAds\V20\Resources\CampaignBudget;
-use Google\Ads\GoogleAds\V20\Services\CampaignBudgetOperation;
-use Google\Ads\GoogleAds\V20\Services\Client\CampaignBudgetServiceClient;
-use Google\Ads\GoogleAds\V20\Services\MutateOperation;
+use Google\Ads\GoogleAds\Util\V22\ResourceNames;
+use Google\Ads\GoogleAds\V22\Resources\CampaignBudget;
+use Google\Ads\GoogleAds\V22\Services\CampaignBudgetOperation;
+use Google\Ads\GoogleAds\V22\Services\Client\CampaignBudgetServiceClient;
+use Google\Ads\GoogleAds\V22\Services\MutateOperation;
 use Google\ApiCore\ValidationException;
 use Exception;
 
diff --git a/src/API/Google/AdsCampaignCriterion.php b/src/API/Google/AdsCampaignCriterion.php
index d3e77e3eac..08dfe877a8 100644
--- a/src/API/Google/AdsCampaignCriterion.php
+++ b/src/API/Google/AdsCampaignCriterion.php
@@ -3,12 +3,12 @@
 
 namespace Automattic\WooCommerce\GoogleListingsAndAds\API\Google;
 
-use Google\Ads\GoogleAds\Util\V20\ResourceNames;
-use Google\Ads\GoogleAds\V20\Common\LocationInfo;
-use Google\Ads\GoogleAds\V20\Enums\CampaignCriterionStatusEnum\CampaignCriterionStatus;
-use Google\Ads\GoogleAds\V20\Resources\CampaignCriterion;
-use Google\Ads\GoogleAds\V20\Services\CampaignCriterionOperation;
-use Google\Ads\GoogleAds\V20\Services\MutateOperation;
+use Google\Ads\GoogleAds\Util\V22\ResourceNames;
+use Google\Ads\GoogleAds\V22\Common\LocationInfo;
+use Google\Ads\GoogleAds\V22\Enums\CampaignCriterionStatusEnum\CampaignCriterionStatus;
+use Google\Ads\GoogleAds\V22\Resources\CampaignCriterion;
+use Google\Ads\GoogleAds\V22\Services\CampaignCriterionOperation;
+use Google\Ads\GoogleAds\V22\Services\MutateOperation;
 
 /**
  * Class AdsCampaignCriterion
diff --git a/src/API/Google/AdsCampaignLabel.php b/src/API/Google/AdsCampaignLabel.php
index cc50a0dc6b..22259c8e71 100644
--- a/src/API/Google/AdsCampaignLabel.php
+++ b/src/API/Google/AdsCampaignLabel.php
@@ -7,13 +7,13 @@
 use Automattic\WooCommerce\GoogleListingsAndAds\Google\Ads\GoogleAdsClient;
 use Automattic\WooCommerce\GoogleListingsAndAds\Options\OptionsAwareInterface;
 use Automattic\WooCommerce\GoogleListingsAndAds\Options\OptionsAwareTrait;
-use Google\Ads\GoogleAds\Util\V20\ResourceNames;
-use Google\Ads\GoogleAds\V20\Resources\Label;
-use Google\Ads\GoogleAds\V20\Resources\CampaignLabel;
-use Google\Ads\GoogleAds\V20\Services\LabelOperation;
-use Google\Ads\GoogleAds\V20\Services\CampaignLabelOperation;
-use Google\Ads\GoogleAds\V20\Services\MutateOperation;
-use Google\Ads\GoogleAds\V20\Services\MutateGoogleAdsRequest;
+use Google\Ads\GoogleAds\Util\V22\ResourceNames;
+use Google\Ads\GoogleAds\V22\Resources\Label;
+use Google\Ads\GoogleAds\V22\Resources\CampaignLabel;
+use Google\Ads\GoogleAds\V22\Services\LabelOperation;
+use Google\Ads\GoogleAds\V22\Services\CampaignLabelOperation;
+use Google\Ads\GoogleAds\V22\Services\MutateOperation;
+use Google\Ads\GoogleAds\V22\Services\MutateGoogleAdsRequest;
 
 /**
  * Class AdsCampaignLabel
diff --git a/src/API/Google/AdsConversionAction.php b/src/API/Google/AdsConversionAction.php
index 42dbe04e5b..4e9895773b 100644
--- a/src/API/Google/AdsConversionAction.php
+++ b/src/API/Google/AdsConversionAction.php
@@ -8,19 +8,19 @@
 use Automattic\WooCommerce\GoogleListingsAndAds\Options\OptionsAwareInterface;
 use Automattic\WooCommerce\GoogleListingsAndAds\Options\OptionsAwareTrait;
 use Exception;
-use Google\Ads\GoogleAds\V20\Common\TagSnippet;
-use Google\Ads\GoogleAds\V20\Enums\ConversionActionCategoryEnum\ConversionActionCategory;
-use Google\Ads\GoogleAds\V20\Enums\ConversionActionStatusEnum\ConversionActionStatus;
-use Google\Ads\GoogleAds\V20\Enums\ConversionActionTypeEnum\ConversionActionType;
-use Google\Ads\GoogleAds\V20\Enums\TrackingCodePageFormatEnum\TrackingCodePageFormat;
-use Google\Ads\GoogleAds\V20\Enums\TrackingCodeTypeEnum\TrackingCodeType;
-use Google\Ads\GoogleAds\V20\Resources\ConversionAction;
-use Google\Ads\GoogleAds\V20\Resources\ConversionAction\ValueSettings;
-use Google\Ads\GoogleAds\V20\Services\ConversionActionOperation;
-use Google\Ads\GoogleAds\V20\Services\Client\ConversionActionServiceClient;
-use Google\Ads\GoogleAds\V20\Services\GoogleAdsRow;
-use Google\Ads\GoogleAds\V20\Services\MutateConversionActionResult;
-use Google\Ads\GoogleAds\V20\Services\MutateConversionActionsRequest;
+use Google\Ads\GoogleAds\V22\Common\TagSnippet;
+use Google\Ads\GoogleAds\V22\Enums\ConversionActionCategoryEnum\ConversionActionCategory;
+use Google\Ads\GoogleAds\V22\Enums\ConversionActionStatusEnum\ConversionActionStatus;
+use Google\Ads\GoogleAds\V22\Enums\ConversionActionTypeEnum\ConversionActionType;
+use Google\Ads\GoogleAds\V22\Enums\TrackingCodePageFormatEnum\TrackingCodePageFormat;
+use Google\Ads\GoogleAds\V22\Enums\TrackingCodeTypeEnum\TrackingCodeType;
+use Google\Ads\GoogleAds\V22\Resources\ConversionAction;
+use Google\Ads\GoogleAds\V22\Resources\ConversionAction\ValueSettings;
+use Google\Ads\GoogleAds\V22\Services\ConversionActionOperation;
+use Google\Ads\GoogleAds\V22\Services\Client\ConversionActionServiceClient;
+use Google\Ads\GoogleAds\V22\Services\GoogleAdsRow;
+use Google\Ads\GoogleAds\V22\Services\MutateConversionActionResult;
+use Google\Ads\GoogleAds\V22\Services\MutateConversionActionsRequest;
 use Google\ApiCore\ApiException;
 
 /**
diff --git a/src/API/Google/AdsReport.php b/src/API/Google/AdsReport.php
index 5c257c97ae..ced62e7c07 100644
--- a/src/API/Google/AdsReport.php
+++ b/src/API/Google/AdsReport.php
@@ -15,8 +15,8 @@
 use Automattic\WooCommerce\GoogleListingsAndAds\Options\OptionsAwareInterface;
 use Automattic\WooCommerce\GoogleListingsAndAds\Options\OptionsAwareTrait;
 use DateTime;
-use Google\Ads\GoogleAds\V20\Common\Segments;
-use Google\Ads\GoogleAds\V20\Services\GoogleAdsRow;
+use Google\Ads\GoogleAds\V22\Common\Segments;
+use Google\Ads\GoogleAds\V22\Services\GoogleAdsRow;
 use Google\ApiCore\ApiException;
 
 /**
diff --git a/src/API/Google/AssetFieldType.php b/src/API/Google/AssetFieldType.php
index ed152c9aee..160298f6ce 100644
--- a/src/API/Google/AssetFieldType.php
+++ b/src/API/Google/AssetFieldType.php
@@ -3,7 +3,7 @@
 
 namespace Automattic\WooCommerce\GoogleListingsAndAds\API\Google;
 
-use Google\Ads\GoogleAds\V20\Enums\AssetFieldTypeEnum\AssetFieldType as AdsAssetFieldType;
+use Google\Ads\GoogleAds\V22\Enums\AssetFieldTypeEnum\AssetFieldType as AdsAssetFieldType;
 use Automattic\WooCommerce\GoogleListingsAndAds\Internal\StatusMapping;
 use UnexpectedValueException;
 
diff --git a/src/API/Google/BillingSetupStatus.php b/src/API/Google/BillingSetupStatus.php
index 9bcfdbd32d..547e117aea 100644
--- a/src/API/Google/BillingSetupStatus.php
+++ b/src/API/Google/BillingSetupStatus.php
@@ -3,7 +3,7 @@
 
 namespace Automattic\WooCommerce\GoogleListingsAndAds\API\Google;
 
-use Google\Ads\GoogleAds\V20\Enums\BillingSetupStatusEnum\BillingSetupStatus as AdsBillingSetupStatus;
+use Google\Ads\GoogleAds\V22\Enums\BillingSetupStatusEnum\BillingSetupStatus as AdsBillingSetupStatus;
 use Automattic\WooCommerce\GoogleListingsAndAds\Internal\StatusMapping;
 
 /**
diff --git a/src/API/Google/BudgetMetrics.php b/src/API/Google/BudgetMetrics.php
index 6582533838..ed78a3e4e4 100644
--- a/src/API/Google/BudgetMetrics.php
+++ b/src/API/Google/BudgetMetrics.php
@@ -12,14 +12,14 @@
 use Automattic\WooCommerce\GoogleListingsAndAds\Options\TransientsAwareTrait;
 use Automattic\WooCommerce\GoogleListingsAndAds\Options\TransientsInterface;
 use Automattic\WooCommerce\GoogleListingsAndAds\PluginHelper;
-use Google\Ads\GoogleAds\V20\Enums\AdvertisingChannelTypeEnum\AdvertisingChannelType;
-use Google\Ads\GoogleAds\V20\Enums\BiddingStrategyTypeEnum\BiddingStrategyType;
-use Google\Ads\GoogleAds\V20\Enums\RecommendationTypeEnum\RecommendationType;
-use Google\Ads\GoogleAds\V20\Resources\Recommendation\CampaignBudgetRecommendation;
-use Google\Ads\GoogleAds\V20\Services\GenerateRecommendationsRequest;
-use Google\Ads\GoogleAds\V20\Services\GenerateRecommendationsRequest\AssetGroupInfo;
-use Google\Ads\GoogleAds\V20\Services\GenerateRecommendationsRequest\BiddingInfo;
-use Google\Ads\GoogleAds\V20\Services\GenerateRecommendationsRequest\BudgetInfo;
+use Google\Ads\GoogleAds\V22\Enums\AdvertisingChannelTypeEnum\AdvertisingChannelType;
+use Google\Ads\GoogleAds\V22\Enums\BiddingStrategyTypeEnum\BiddingStrategyType;
+use Google\Ads\GoogleAds\V22\Enums\RecommendationTypeEnum\RecommendationType;
+use Google\Ads\GoogleAds\V22\Resources\Recommendation\CampaignBudgetRecommendation;
+use Google\Ads\GoogleAds\V22\Services\GenerateRecommendationsRequest;
+use Google\Ads\GoogleAds\V22\Services\GenerateRecommendationsRequest\AssetGroupInfo;
+use Google\Ads\GoogleAds\V22\Services\GenerateRecommendationsRequest\BiddingInfo;
+use Google\Ads\GoogleAds\V22\Services\GenerateRecommendationsRequest\BudgetInfo;
 use Google\ApiCore\ApiException;
 
 /**
diff --git a/src/API/Google/BudgetRecommendations.php b/src/API/Google/BudgetRecommendations.php
index 262b141687..9d4c04c43f 100644
--- a/src/API/Google/BudgetRecommendations.php
+++ b/src/API/Google/BudgetRecommendations.php
@@ -12,13 +12,13 @@
 use Automattic\WooCommerce\GoogleListingsAndAds\Options\TransientsAwareTrait;
 use Automattic\WooCommerce\GoogleListingsAndAds\Options\TransientsInterface;
 use Automattic\WooCommerce\GoogleListingsAndAds\PluginHelper;
-use Google\Ads\GoogleAds\V20\Enums\AdvertisingChannelTypeEnum\AdvertisingChannelType;
-use Google\Ads\GoogleAds\V20\Enums\BiddingStrategyTypeEnum\BiddingStrategyType;
-use Google\Ads\GoogleAds\V20\Enums\RecommendationTypeEnum\RecommendationType;
-use Google\Ads\GoogleAds\V20\Resources\Recommendation\CampaignBudgetRecommendation;
-use Google\Ads\GoogleAds\V20\Services\GenerateRecommendationsRequest;
-use Google\Ads\GoogleAds\V20\Services\GenerateRecommendationsRequest\AssetGroupInfo;
-use Google\Ads\GoogleAds\V20\Services\GenerateRecommendationsRequest\BiddingInfo;
+use Google\Ads\GoogleAds\V22\Enums\AdvertisingChannelTypeEnum\AdvertisingChannelType;
+use Google\Ads\GoogleAds\V22\Enums\BiddingStrategyTypeEnum\BiddingStrategyType;
+use Google\Ads\GoogleAds\V22\Enums\RecommendationTypeEnum\RecommendationType;
+use Google\Ads\GoogleAds\V22\Resources\Recommendation\CampaignBudgetRecommendation;
+use Google\Ads\GoogleAds\V22\Services\GenerateRecommendationsRequest;
+use Google\Ads\GoogleAds\V22\Services\GenerateRecommendationsRequest\AssetGroupInfo;
+use Google\Ads\GoogleAds\V22\Services\GenerateRecommendationsRequest\BiddingInfo;
 use Google\ApiCore\ApiException;
 
 /**
diff --git a/src/API/Google/CallToActionType.php b/src/API/Google/CallToActionType.php
index faab4e5403..bf85248317 100644
--- a/src/API/Google/CallToActionType.php
+++ b/src/API/Google/CallToActionType.php
@@ -3,7 +3,7 @@
 
 namespace Automattic\WooCommerce\GoogleListingsAndAds\API\Google;
 
-use Google\Ads\GoogleAds\V20\Enums\CallToActionTypeEnum\CallToActionType as AdsCallToActionType;
+use Google\Ads\GoogleAds\V22\Enums\CallToActionTypeEnum\CallToActionType as AdsCallToActionType;
 use Automattic\WooCommerce\GoogleListingsAndAds\Internal\StatusMapping;
 
 
diff --git a/src/API/Google/CampaignStatus.php b/src/API/Google/CampaignStatus.php
index 3a59b8595f..b0d6fb9550 100644
--- a/src/API/Google/CampaignStatus.php
+++ b/src/API/Google/CampaignStatus.php
@@ -3,7 +3,7 @@
 
 namespace Automattic\WooCommerce\GoogleListingsAndAds\API\Google;
 
-use Google\Ads\GoogleAds\V20\Enums\CampaignStatusEnum\CampaignStatus as AdsCampaignStatus;
+use Google\Ads\GoogleAds\V22\Enums\CampaignStatusEnum\CampaignStatus as AdsCampaignStatus;
 use Automattic\WooCommerce\GoogleListingsAndAds\Internal\StatusMapping;
 
 /**
diff --git a/src/API/Google/CampaignType.php b/src/API/Google/CampaignType.php
index 447178591a..ed2d7d1f9b 100644
--- a/src/API/Google/CampaignType.php
+++ b/src/API/Google/CampaignType.php
@@ -3,7 +3,7 @@
 
 namespace Automattic\WooCommerce\GoogleListingsAndAds\API\Google;
 
-use Google\Ads\GoogleAds\V20\Enums\AdvertisingChannelTypeEnum\AdvertisingChannelType as AdsCampaignType;
+use Google\Ads\GoogleAds\V22\Enums\AdvertisingChannelTypeEnum\AdvertisingChannelType as AdsCampaignType;
 use Automattic\WooCommerce\GoogleListingsAndAds\Internal\StatusMapping;
 
 /**
diff --git a/src/API/Google/MerchantMetrics.php b/src/API/Google/MerchantMetrics.php
index 9a73125659..cad3fe3177 100644
--- a/src/API/Google/MerchantMetrics.php
+++ b/src/API/Google/MerchantMetrics.php
@@ -15,7 +15,7 @@
 use Automattic\WooCommerce\GoogleListingsAndAds\Vendor\Google\Service\ShoppingContent\SearchResponse;
 use DateTime;
 use Exception;
-use Google\Ads\GoogleAds\V20\Services\GoogleAdsRow;
+use Google\Ads\GoogleAds\V22\Services\GoogleAdsRow;
 use Google\ApiCore\PagedListResponse;
 
 /**
diff --git a/src/API/Google/Query/AdsQuery.php b/src/API/Google/Query/AdsQuery.php
index 20850e2f2e..8b3023369c 100644
--- a/src/API/Google/Query/AdsQuery.php
+++ b/src/API/Google/Query/AdsQuery.php
@@ -5,9 +5,9 @@
 
 use Automattic\WooCommerce\GoogleListingsAndAds\Exception\InvalidProperty;
 use Automattic\WooCommerce\GoogleListingsAndAds\Google\Ads\GoogleAdsClient;
-use Google\Ads\GoogleAds\V20\Services\GoogleAdsRow;
-use Google\Ads\GoogleAds\V20\Services\SearchGoogleAdsRequest;
-use Google\Ads\GoogleAds\V20\Services\SearchSettings;
+use Google\Ads\GoogleAds\V22\Services\GoogleAdsRow;
+use Google\Ads\GoogleAds\V22\Services\SearchGoogleAdsRequest;
+use Google\Ads\GoogleAds\V22\Services\SearchSettings;
 use Google\ApiCore\ApiException;
 
 defined( 'ABSPATH' ) || exit;
diff --git a/src/API/Google/Query/AdsReportQuery.php b/src/API/Google/Query/AdsReportQuery.php
index 121fde8b9b..30e8a1354c 100644
--- a/src/API/Google/Query/AdsReportQuery.php
+++ b/src/API/Google/Query/AdsReportQuery.php
@@ -3,7 +3,7 @@
 
 namespace Automattic\WooCommerce\GoogleListingsAndAds\API\Google\Query;
 
-use Google\Ads\GoogleAds\V20\Resources\ShoppingPerformanceView;
+use Google\Ads\GoogleAds\V22\Resources\ShoppingPerformanceView;
 
 defined( 'ABSPATH' ) || exit;
 
diff --git a/src/API/Site/Controllers/Ads/AssetGenerationController.php b/src/API/Site/Controllers/Ads/AssetGenerationController.php
new file mode 100644
index 0000000000..54f8f07263
--- /dev/null
+++ b/src/API/Site/Controllers/Ads/AssetGenerationController.php
@@ -0,0 +1,228 @@
+<?php
+declare( strict_types=1 );
+
+namespace Automattic\WooCommerce\GoogleListingsAndAds\API\Site\Controllers\Ads;
+
+use Automattic\WooCommerce\GoogleListingsAndAds\Ads\AdsAssetGenerationService;
+use Automattic\WooCommerce\GoogleListingsAndAds\API\Site\Controllers\BaseController;
+use Automattic\WooCommerce\GoogleListingsAndAds\API\Site\Controllers\ResponseFromExceptionTrait;
+use Automattic\WooCommerce\GoogleListingsAndAds\API\TransportMethods;
+use Automattic\WooCommerce\GoogleListingsAndAds\Proxies\RESTServer;
+use WP_REST_Request as Request;
+use Exception;
+
+defined( 'ABSPATH' ) || exit;
+
+/**
+ * Class AssetGenerationController
+ *
+ * @package Automattic\WooCommerce\GoogleListingsAndAds\API\Site\Controllers\Ads
+ */
+class AssetGenerationController extends BaseController {
+
+	use ResponseFromExceptionTrait;
+
+	/**
+	 * Service used to generate assets.
+	 *
+	 * @var AdsAssetGenerationService
+	 */
+	protected $service;
+
+	/**
+	 * AssetGenerationController constructor.
+	 *
+	 * @param RESTServer                $server  The REST server instance.
+	 * @param AdsAssetGenerationService $service The asset generation service.
+	 */
+	public function __construct( RESTServer $server, AdsAssetGenerationService $service ) {
+		parent::__construct( $server );
+		$this->service = $service;
+	}
+
+	/**
+	 * Register rest routes with WordPress.
+	 */
+	public function register_routes(): void {
+		$this->register_route(
+			'ads/assets/generate-text',
+			[
+				[
+					'methods'             => TransportMethods::CREATABLE,
+					'callback'            => $this->get_generate_text_callback(),
+					'permission_callback' => $this->get_permission_callback(),
+					'args'                => $this->get_generate_text_params(),
+				],
+				'schema' => $this->get_api_response_schema_callback(),
+			]
+		);
+
+		$this->register_route(
+			'ads/assets/generate-images',
+			[
+				[
+					'methods'             => TransportMethods::CREATABLE,
+					'callback'            => $this->get_generate_images_callback(),
+					'permission_callback' => $this->get_permission_callback(),
+					'args'                => $this->get_generate_images_params(),
+				],
+				'schema' => $this->get_api_response_schema_callback(),
+			]
+		);
+	}
+
+	/**
+	 * Get the parameters for the generate-text endpoint.
+	 *
+	 * @return array
+	 */
+	protected function get_generate_text_params(): array {
+		return [
+			'final_url' => [
+				'description'       => __( 'The final URL for asset generation', 'google-listings-and-ads' ),
+				'type'              => 'string',
+				'default'           => '',
+				'sanitize_callback' => 'esc_url_raw',
+				'validate_callback' => 'rest_validate_request_arg',
+			],
+			'types'     => [
+				'description'       => __( 'Asset types to generate', 'google-listings-and-ads' ),
+				'type'              => 'array',
+				'default'           => [],
+				'items'             => [
+					'type' => 'string',
+					'enum' => AdsAssetGenerationService::VALID_TEXT_TYPES,
+				],
+				'sanitize_callback' => function ( $types ) {
+					return array_map( 'sanitize_text_field', $types );
+				},
+				'validate_callback' => 'rest_validate_request_arg',
+			],
+		];
+	}
+
+	/**
+	 * Get the parameters for the generate-images endpoint.
+	 *
+	 * @return array
+	 */
+	protected function get_generate_images_params(): array {
+		return [
+			'final_url' => [
+				'description'       => __( 'The final URL for asset generation', 'google-listings-and-ads' ),
+				'type'              => 'string',
+				'default'           => '',
+				'sanitize_callback' => 'esc_url_raw',
+				'validate_callback' => 'rest_validate_request_arg',
+			],
+			'types'     => [
+				'description'       => __( 'Asset types to generate', 'google-listings-and-ads' ),
+				'type'              => 'array',
+				'default'           => [],
+				'items'             => [
+					'type' => 'string',
+					'enum' => AdsAssetGenerationService::VALID_IMAGE_TYPES,
+				],
+				'sanitize_callback' => function ( $types ) {
+					return array_map( 'sanitize_text_field', $types );
+				},
+				'validate_callback' => 'rest_validate_request_arg',
+			],
+		];
+	}
+
+	/**
+	 * Get the callback function for the generate-text request.
+	 *
+	 * @return callable
+	 */
+	protected function get_generate_text_callback(): callable {
+		return function ( Request $request ) {
+			set_time_limit( 90 ); // AI text generation can take time.
+
+			try {
+				$final_url = $request->get_param( 'final_url' ) ?: $this->get_site_url();
+				$types     = $request->get_param( 'types' ) ?: [];
+
+				// Call service with lowercase types.
+				$items = $this->service->generate_text(
+					[
+						'final_url'         => $final_url,
+						'asset_field_types' => $types,
+					]
+				);
+
+				return [
+					'final_url' => $final_url,
+					'items'     => $items,
+				];
+			} catch ( Exception $e ) {
+				return $this->response_from_exception( $e );
+			}
+		};
+	}
+
+	/**
+	 * Get the callback function for the generate-images request.
+	 *
+	 * @return callable
+	 */
+	protected function get_generate_images_callback(): callable {
+		return function ( Request $request ) {
+			set_time_limit( 90 ); // AI image generation can take time.
+
+			try {
+				$final_url = $request->get_param( 'final_url' ) ?: $this->get_site_url();
+				$types     = $request->get_param( 'types' ) ?: [];
+
+				// Call service with lowercase types.
+				$args = [ 'final_url' => $final_url ];
+				if ( ! empty( $types ) ) {
+					$args['asset_field_types'] = $types;
+				}
+				$items = $this->service->generate_images( $args );
+
+				return [
+					'final_url' => $final_url,
+					'items'     => $items,
+				];
+			} catch ( Exception $e ) {
+				return $this->response_from_exception( $e );
+			}
+		};
+	}
+
+
+	/**
+	 * Get the item schema properties for the controller.
+	 *
+	 * @return array
+	 */
+	protected function get_schema_properties(): array {
+		return [
+			'final_url' => [
+				'type'        => 'string',
+				'description' => __( 'The final URL used for generation', 'google-listings-and-ads' ),
+				'context'     => [ 'view' ],
+				'readonly'    => true,
+			],
+			'items'     => [
+				'type'        => 'array',
+				'description' => __( 'Generated assets', 'google-listings-and-ads' ),
+				'context'     => [ 'view' ],
+				'readonly'    => true,
+			],
+		];
+	}
+
+	/**
+	 * Get the item schema name for the controller.
+	 *
+	 * Used for building the API response schema.
+	 *
+	 * @return string
+	 */
+	protected function get_schema_title(): string {
+		return 'asset_generation';
+	}
+}
diff --git a/src/API/Site/Controllers/Ads/SetupCompleteController.php b/src/API/Site/Controllers/Ads/SetupCompleteController.php
index e6585d59a6..6f67a0b426 100644
--- a/src/API/Site/Controllers/Ads/SetupCompleteController.php
+++ b/src/API/Site/Controllers/Ads/SetupCompleteController.php
@@ -62,7 +62,7 @@ public function register_routes() {
 	 * @return callable
 	 */
 	protected function get_setup_complete_callback(): callable {
-		return function ( Request $request ) {
+		return function ( Request $request ) { // phpcs:ignore Generic.CodeAnalysis.UnusedFunctionParameter.Found
 			do_action( 'woocommerce_gla_ads_setup_completed' );
 
 			/**
diff --git a/src/API/Site/Controllers/DisconnectController.php b/src/API/Site/Controllers/DisconnectController.php
index f0edeb40db..78313f87fd 100644
--- a/src/API/Site/Controllers/DisconnectController.php
+++ b/src/API/Site/Controllers/DisconnectController.php
@@ -40,7 +40,7 @@ public function register_routes() {
 	 * @return callable
 	 */
 	protected function get_disconnect_callback(): callable {
-		return function ( Request $request ) {
+		return function ( Request $request ) { // phpcs:ignore Generic.CodeAnalysis.UnusedFunctionParameter.Found
 			$endpoints = [
 				'ads/connection',
 				'mc/connection',
diff --git a/src/API/Site/Controllers/MerchantCenter/SettingsSyncController.php b/src/API/Site/Controllers/MerchantCenter/SettingsSyncController.php
index a49c7b82b0..5784a6c350 100644
--- a/src/API/Site/Controllers/MerchantCenter/SettingsSyncController.php
+++ b/src/API/Site/Controllers/MerchantCenter/SettingsSyncController.php
@@ -61,7 +61,7 @@ public function register_routes() {
 	 * @return callable
 	 */
 	protected function get_sync_endpoint_callback(): callable {
-		return function ( Request $request ) {
+		return function ( Request $request ) { // phpcs:ignore Generic.CodeAnalysis.UnusedFunctionParameter.Found
 			try {
 				$this->settings->sync_taxes();
 				$this->settings->sync_shipping();
diff --git a/src/API/Site/Controllers/MerchantCenter/SyncableProductsCountController.php b/src/API/Site/Controllers/MerchantCenter/SyncableProductsCountController.php
index ccf4e03798..889d96ca20 100644
--- a/src/API/Site/Controllers/MerchantCenter/SyncableProductsCountController.php
+++ b/src/API/Site/Controllers/MerchantCenter/SyncableProductsCountController.php
@@ -86,7 +86,7 @@ protected function get_syncable_products_count_callback(): callable {
 	 * @return callable
 	 */
 	protected function update_syncable_products_count_callback(): callable {
-		return function ( Request $request ) {
+		return function ( Request $request ) { // phpcs:ignore Generic.CodeAnalysis.UnusedFunctionParameter.Found
 			$this->options->delete( OptionsInterface::SYNCABLE_PRODUCTS_COUNT );
 			$this->options->delete( OptionsInterface::SYNCABLE_PRODUCTS_COUNT_INTERMEDIATE_DATA );
 
diff --git a/src/API/Site/Controllers/OnboardingController.php b/src/API/Site/Controllers/OnboardingController.php
index d90d8e07a1..dac7006b7e 100644
--- a/src/API/Site/Controllers/OnboardingController.php
+++ b/src/API/Site/Controllers/OnboardingController.php
@@ -46,7 +46,7 @@ public function register_routes(): void {
 	 * @return callable
 	 */
 	protected function get_complete_callback(): callable {
-		return function ( Request $request ) {
+		return function ( Request $request ) { // phpcs:ignore Generic.CodeAnalysis.UnusedFunctionParameter.Found
 			do_action( 'woocommerce_gla_onboarding_completed' );
 
 			return new Response(
@@ -65,7 +65,7 @@ protected function get_complete_callback(): callable {
 	 * @return callable
 	 */
 	protected function get_delete_callback(): callable {
-		return function ( Request $request ) {
+		return function ( Request $request ) { // phpcs:ignore Generic.CodeAnalysis.UnusedFunctionParameter.Found
 			$this->options->delete( OptionsInterface::ONBOARDING_COMPLETED_AT );
 
 			return new Response(
diff --git a/src/Ads/AdsAssetGenerationService.php b/src/Ads/AdsAssetGenerationService.php
new file mode 100644
index 0000000000..7dd90a2231
--- /dev/null
+++ b/src/Ads/AdsAssetGenerationService.php
@@ -0,0 +1,240 @@
+<?php
+declare( strict_types=1 );
+
+namespace Automattic\WooCommerce\GoogleListingsAndAds\Ads;
+
+use Automattic\WooCommerce\GoogleListingsAndAds\Google\Ads\GoogleAdsClient;
+use Automattic\WooCommerce\GoogleListingsAndAds\Infrastructure\Service;
+use Automattic\WooCommerce\GoogleListingsAndAds\Options\OptionsAwareInterface;
+use Automattic\WooCommerce\GoogleListingsAndAds\Options\OptionsAwareTrait;
+use Automattic\WooCommerce\GoogleListingsAndAds\PluginHelper;
+use Automattic\WooCommerce\GoogleListingsAndAds\API\Google\AssetFieldType;
+use Automattic\WooCommerce\GoogleListingsAndAds\API\Google\ExceptionTrait;
+use Automattic\WooCommerce\GoogleListingsAndAds\Exception\ExceptionWithResponseData;
+use Google\Ads\GoogleAds\V22\Services\GenerateTextRequest;
+use Google\Ads\GoogleAds\V22\Services\GenerateImagesRequest;
+use Google\Ads\GoogleAds\V22\Services\FinalUrlImageGenerationInput;
+use Google\Ads\GoogleAds\V22\Enums\AdvertisingChannelTypeEnum\AdvertisingChannelType;
+use Google\ApiCore\ApiException;
+use Exception;
+
+defined( 'ABSPATH' ) || exit;
+
+/**
+ * Class AdsAssetGenerationService
+ *
+ * Encapsulates all calls to the Google Ads API v22 AssetGenerationService.
+ *
+ * @package Automattic\WooCommerce\GoogleListingsAndAds\Ads
+ */
+class AdsAssetGenerationService implements OptionsAwareInterface, Service {
+
+	use OptionsAwareTrait;
+	use PluginHelper;
+	use ExceptionTrait;
+
+	/**
+	 * The Asset Generation Service Client.
+	 *
+	 * @var \Google\Ads\GoogleAds\V22\Services\Client\AssetGenerationServiceClient
+	 */
+	protected $client;
+
+	/**
+	 * The Google Ads Client.
+	 *
+	 * @var GoogleAdsClient
+	 */
+	protected $google_ads_client;
+
+	/**
+	 * Valid text asset field types.
+	 *
+	 * @var array
+	 */
+	public const VALID_TEXT_TYPES = [
+		AssetFieldType::HEADLINE,
+		AssetFieldType::LONG_HEADLINE,
+		AssetFieldType::DESCRIPTION,
+	];
+
+	/**
+	 * Valid image asset field types.
+	 *
+	 * @var array
+	 */
+	public const VALID_IMAGE_TYPES = [
+		AssetFieldType::MARKETING_IMAGE,
+		AssetFieldType::SQUARE_MARKETING_IMAGE,
+		AssetFieldType::PORTRAIT_MARKETING_IMAGE,
+	];
+
+	/**
+	 * AdsAssetGenerationService constructor.
+	 *
+	 * @param GoogleAdsClient $client The Google Ads client.
+	 */
+	public function __construct( GoogleAdsClient $client ) {
+		$this->google_ads_client = $client;
+		$this->client            = $client->getAssetGenerationServiceClient();
+	}
+
+	/**
+	 * Generate text assets using Google's AI.
+	 *
+	 * @param array $args {
+	 *     Optional. Arguments for generating text assets.
+	 *
+	 *     @type string $final_url        The final URL - defaults to the Site URL.
+	 *     @type array  $asset_field_types Can be one or more of: headline, long_headline, description.
+	 * }
+	 * @return array Array of generated text objects with 'text' and 'type' keys.
+	 * @throws Exception If the text assets can't be generated.
+	 */
+	public function generate_text( array $args = [] ): array {
+		$customer_id = $this->options->get_ads_id();
+		if ( empty( $customer_id ) ) {
+			throw new Exception( __( 'Ads account ID is required.', 'google-listings-and-ads' ) );
+		}
+
+		$final_url = $args['final_url'] ?? $this->get_site_url();
+
+		// Default to all text types if not specified.
+		if ( empty( $args['asset_field_types'] ) ) {
+			$args['asset_field_types'] = [ 'headline', 'long_headline', 'description' ];
+		}
+
+		// Convert asset field types from lowercase strings to enum numbers.
+		$asset_field_types = $this->convert_types_to_enums( $args['asset_field_types'], self::VALID_TEXT_TYPES );
+
+		$request = new GenerateTextRequest(
+			[
+				'customer_id'              => $customer_id,
+				'final_url'                => $final_url,
+				'advertising_channel_type' => AdvertisingChannelType::PERFORMANCE_MAX,
+				'asset_field_types'        => $asset_field_types,
+			]
+		);
+
+		try {
+			$response = $this->client->generateText( $request );
+
+			$results = [];
+			foreach ( $response->getGeneratedText() as $text_asset ) {
+				$asset_field_type_number = $text_asset->getAssetFieldType();
+				$asset_field_type_label  = AssetFieldType::label( $asset_field_type_number );
+				$results[]               = [
+					'text' => $text_asset->getText(),
+					'type' => $asset_field_type_label,
+				];
+			}
+
+			return $results;
+		} catch ( ApiException $e ) {
+			do_action( 'woocommerce_gla_ads_client_exception', $e, __METHOD__ );
+
+			$errors = $this->get_exception_errors( $e );
+
+			throw new ExceptionWithResponseData(
+				/* translators: %s Error message */
+				sprintf( __( 'Unable to generate text assets: %s', 'google-listings-and-ads' ), reset( $errors ) ),
+				$this->map_grpc_code_to_http_status_code( $e ),
+				$e,
+				[ 'errors' => $errors ]
+			);
+		}
+	}
+
+	/**
+	 * Generate image assets using Google's AI.
+	 *
+	 * @param array $args {
+	 *     Optional. Arguments for generating image assets.
+	 *
+	 *     @type string $final_url        The final URL - defaults to the Site URL.
+	 *     @type array  $asset_field_types Can be one or more of: marketing_image, square_marketing_image, portrait_marketing_image.
+	 * }
+	 * @return array Array of generated image objects with 'temporary_image_url' and 'type' keys.
+	 * @throws Exception If the image assets can't be generated.
+	 */
+	public function generate_images( array $args = [] ): array {
+		$customer_id = $this->options->get_ads_id();
+		if ( empty( $customer_id ) ) {
+			throw new Exception( __( 'Ads account ID is required.', 'google-listings-and-ads' ) );
+		}
+
+		$final_url = $args['final_url'] ?? $this->get_site_url();
+
+		// Convert asset field types from lowercase strings to enum numbers (if provided).
+		$asset_field_types = [];
+		if ( ! empty( $args['asset_field_types'] ) ) {
+			$asset_field_types = $this->convert_types_to_enums( $args['asset_field_types'], self::VALID_IMAGE_TYPES );
+		}
+
+		$request_data = [
+			'customer_id'              => $customer_id,
+			'advertising_channel_type' => AdvertisingChannelType::PERFORMANCE_MAX,
+			'final_url_generation'     => new FinalUrlImageGenerationInput(
+				[
+					'final_url' => $final_url,
+				]
+			),
+		];
+
+		// Add asset_field_types only if provided.
+		if ( ! empty( $asset_field_types ) ) {
+			$request_data['asset_field_types'] = $asset_field_types;
+		}
+
+		$request = new GenerateImagesRequest( $request_data );
+
+		try {
+			$response = $this->client->generateImages( $request );
+
+			$results = [];
+			foreach ( $response->getGeneratedImages() as $image_asset ) {
+				$asset_field_type_number = $image_asset->getAssetFieldType();
+				$asset_field_type_label  = AssetFieldType::label( $asset_field_type_number );
+				$results[]               = [
+					'temporary_image_url' => $image_asset->getImageTemporaryUrl(),
+					'type'                => $asset_field_type_label,
+				];
+			}
+
+			return $results;
+		} catch ( ApiException $e ) {
+			do_action( 'woocommerce_gla_ads_client_exception', $e, __METHOD__ );
+
+			$errors = $this->get_exception_errors( $e );
+
+			throw new ExceptionWithResponseData(
+				/* translators: %s Error message */
+				sprintf( __( 'Unable to generate image assets: %s', 'google-listings-and-ads' ), reset( $errors ) ),
+				$this->map_grpc_code_to_http_status_code( $e ),
+				$e,
+				[ 'errors' => $errors ]
+			);
+		}
+	}
+
+	/**
+	 * Convert asset field types from lowercase strings to enum numbers.
+	 *
+	 * @param array $types Array of lowercase type strings.
+	 * @param array $allowed_types Optional. Array of AssetFieldType constants to filter by.
+	 * @return array Array of enum numbers.
+	 */
+	protected function convert_types_to_enums( array $types, array $allowed_types = [] ): array {
+		$enums = [];
+		foreach ( $types as $type ) {
+			// Filter by allowed types if specified.
+			if ( ! empty( $allowed_types ) && ! in_array( $type, $allowed_types, true ) ) {
+				continue;
+			}
+
+			$enums[] = AssetFieldType::number( $type );
+		}
+
+		return $enums;
+	}
+}
diff --git a/src/Ads/AdsRecommendationsService.php b/src/Ads/AdsRecommendationsService.php
index f182924653..8d9716730a 100644
--- a/src/Ads/AdsRecommendationsService.php
+++ b/src/Ads/AdsRecommendationsService.php
@@ -15,8 +15,8 @@
 use Automattic\WooCommerce\GoogleListingsAndAds\Options\TransientsAwareTrait;
 use Automattic\WooCommerce\GoogleListingsAndAds\Options\TransientsInterface;
 use Automattic\WooCommerce\GoogleListingsAndAds\Vendor\Google\Exception as GoogleException;
-use Google\Ads\GoogleAds\V20\Resources\Recommendation;
-use Google\Ads\GoogleAds\V20\Enums\RecommendationTypeEnum\RecommendationType;
+use Google\Ads\GoogleAds\V22\Resources\Recommendation;
+use Google\Ads\GoogleAds\V22\Enums\RecommendationTypeEnum\RecommendationType;
 use Exception;
 
 defined( 'ABSPATH' ) || exit;
diff --git a/src/Coupon/WCCouponAdapter.php b/src/Coupon/WCCouponAdapter.php
index 948929aee4..f33359090f 100644
--- a/src/Coupon/WCCouponAdapter.php
+++ b/src/Coupon/WCCouponAdapter.php
@@ -383,8 +383,11 @@ public function get_wc_coupon_id(): int {
 	}
 
 	/**
+	 * Set the target country for the coupon.
+	 *
 	 * @param string $targetCountry
-	 *            phpcs:disable WordPress.NamingConventions.ValidVariableName.VariableNotSnakeCase
+	 *
+	 * phpcs:disable WordPress.NamingConventions.ValidVariableName.VariableNotSnakeCase
 	 */
 	public function setTargetCountry( $targetCountry ) {
 		// set the new target country
@@ -418,7 +421,7 @@ private function get_product_ids_in_brand( WC_Coupon $wc_coupon, bool $is_exclud
 		$meta_key  = $is_exclude ? 'exclude_product_brands' : 'product_brands';
 
 		// Get the brand term IDs if brand restriction is set.
-		$brand_term_ids = get_post_meta( $coupon_id, $meta_key );
+		$brand_term_ids = get_post_meta( $coupon_id, $meta_key, true );
 
 		if ( ! is_array( $brand_term_ids ) ) {
 			return [];
diff --git a/src/Google/Ads/ServiceClientFactoryTrait.php b/src/Google/Ads/ServiceClientFactoryTrait.php
index 2b9e867bfa..afdb6642c2 100644
--- a/src/Google/Ads/ServiceClientFactoryTrait.php
+++ b/src/Google/Ads/ServiceClientFactoryTrait.php
@@ -13,25 +13,26 @@
 
 use Google\Ads\GoogleAds\Constants;
 use Google\Ads\GoogleAds\Lib\ConfigurationTrait;
-use Google\Ads\GoogleAds\V20\Services\Client\AccountLinkServiceClient;
-use Google\Ads\GoogleAds\V20\Services\Client\AdGroupAdLabelServiceClient;
-use Google\Ads\GoogleAds\V20\Services\Client\AdGroupAdServiceClient;
-use Google\Ads\GoogleAds\V20\Services\Client\AdGroupCriterionServiceClient;
-use Google\Ads\GoogleAds\V20\Services\Client\AdGroupServiceClient;
-use Google\Ads\GoogleAds\V20\Services\Client\AdServiceClient;
-use Google\Ads\GoogleAds\V20\Services\Client\AssetGroupListingGroupFilterServiceClient;
-use Google\Ads\GoogleAds\V20\Services\Client\AssetGroupServiceClient;
-use Google\Ads\GoogleAds\V20\Services\Client\BillingSetupServiceClient;
-use Google\Ads\GoogleAds\V20\Services\Client\CampaignBudgetServiceClient;
-use Google\Ads\GoogleAds\V20\Services\Client\CampaignCriterionServiceClient;
-use Google\Ads\GoogleAds\V20\Services\Client\CampaignServiceClient;
-use Google\Ads\GoogleAds\V20\Services\Client\ConversionActionServiceClient;
-use Google\Ads\GoogleAds\V20\Services\Client\CustomerServiceClient;
-use Google\Ads\GoogleAds\V20\Services\Client\CustomerUserAccessServiceClient;
-use Google\Ads\GoogleAds\V20\Services\Client\GeoTargetConstantServiceClient;
-use Google\Ads\GoogleAds\V20\Services\Client\GoogleAdsServiceClient;
-use Google\Ads\GoogleAds\V20\Services\Client\ProductLinkInvitationServiceClient;
-use Google\Ads\GoogleAds\V20\Services\Client\RecommendationServiceClient;
+use Google\Ads\GoogleAds\V22\Services\Client\AccountLinkServiceClient;
+use Google\Ads\GoogleAds\V22\Services\Client\AdGroupAdLabelServiceClient;
+use Google\Ads\GoogleAds\V22\Services\Client\AdGroupAdServiceClient;
+use Google\Ads\GoogleAds\V22\Services\Client\AdGroupCriterionServiceClient;
+use Google\Ads\GoogleAds\V22\Services\Client\AdGroupServiceClient;
+use Google\Ads\GoogleAds\V22\Services\Client\AdServiceClient;
+use Google\Ads\GoogleAds\V22\Services\Client\AssetGenerationServiceClient;
+use Google\Ads\GoogleAds\V22\Services\Client\AssetGroupListingGroupFilterServiceClient;
+use Google\Ads\GoogleAds\V22\Services\Client\AssetGroupServiceClient;
+use Google\Ads\GoogleAds\V22\Services\Client\BillingSetupServiceClient;
+use Google\Ads\GoogleAds\V22\Services\Client\CampaignBudgetServiceClient;
+use Google\Ads\GoogleAds\V22\Services\Client\CampaignCriterionServiceClient;
+use Google\Ads\GoogleAds\V22\Services\Client\CampaignServiceClient;
+use Google\Ads\GoogleAds\V22\Services\Client\ConversionActionServiceClient;
+use Google\Ads\GoogleAds\V22\Services\Client\CustomerServiceClient;
+use Google\Ads\GoogleAds\V22\Services\Client\CustomerUserAccessServiceClient;
+use Google\Ads\GoogleAds\V22\Services\Client\GeoTargetConstantServiceClient;
+use Google\Ads\GoogleAds\V22\Services\Client\GoogleAdsServiceClient;
+use Google\Ads\GoogleAds\V22\Services\Client\ProductLinkInvitationServiceClient;
+use Google\Ads\GoogleAds\V22\Services\Client\RecommendationServiceClient;
 
 /**
  * Contains service client factory methods.
@@ -209,4 +210,11 @@ public function getProductLinkInvitationServiceClient(): ProductLinkInvitationSe
 	public function getRecommendationServiceClient(): RecommendationServiceClient {
 		return new RecommendationServiceClient( $this->getGoogleAdsClientOptions() );
 	}
+
+	/**
+	 * @return AssetGenerationServiceClient
+	 */
+	public function getAssetGenerationServiceClient(): AssetGenerationServiceClient {
+		return new AssetGenerationServiceClient( $this->getGoogleAdsClientOptions() );
+	}
 }
diff --git a/src/Internal/DependencyManagement/GoogleServiceProvider.php b/src/Internal/DependencyManagement/GoogleServiceProvider.php
index ea16162014..2aba7e0bfc 100644
--- a/src/Internal/DependencyManagement/GoogleServiceProvider.php
+++ b/src/Internal/DependencyManagement/GoogleServiceProvider.php
@@ -4,6 +4,7 @@
 namespace Automattic\WooCommerce\GoogleListingsAndAds\Internal\DependencyManagement;
 
 use Automattic\Jetpack\Connection\Manager;
+use Automattic\WooCommerce\GoogleListingsAndAds\Ads\AdsAssetGenerationService;
 use Automattic\WooCommerce\GoogleListingsAndAds\Ads\AdsRecommendationsService;
 use Automattic\WooCommerce\GoogleListingsAndAds\API\Google\Ads;
 use Automattic\WooCommerce\GoogleListingsAndAds\API\Google\AdsAssetGroup;
@@ -50,7 +51,7 @@
 use Automattic\WooCommerce\GoogleListingsAndAds\Vendor\League\Container\Definition\Definition;
 use Automattic\WooCommerce\GoogleListingsAndAds\Vendor\Psr\Http\Message\RequestInterface;
 use Automattic\WooCommerce\GoogleListingsAndAds\Vendor\Psr\Http\Message\ResponseInterface;
-use Google\Ads\GoogleAds\Util\V20\GoogleAdsFailures;
+use Google\Ads\GoogleAds\Util\V22\GoogleAdsFailures;
 use Jetpack_Options;
 
 defined( 'ABSPATH' ) || exit;
@@ -89,6 +90,7 @@ class GoogleServiceProvider extends AbstractServiceProvider {
 		AdsConversionAction::class       => true,
 		AdsReport::class                 => true,
 		AdsRecommendationsService::class => true,
+		AdsAssetGenerationService::class => true,
 		AdsAssetGroupAsset::class        => true,
 		AdsAsset::class                  => true,
 		BudgetMetrics::class             => true,
@@ -128,6 +130,7 @@ public function register(): void {
 		$this->share( AdsConversionAction::class, GoogleAdsClient::class );
 		$this->share( AdsReport::class, GoogleAdsClient::class );
 		$this->share( AdsRecommendationsService::class, GoogleAdsClient::class );
+		$this->share( AdsAssetGenerationService::class, GoogleAdsClient::class );
 		$this->share( BudgetMetrics::class, GoogleAdsClient::class );
 		$this->share( BudgetRecommendations::class, GoogleAdsClient::class );
 
diff --git a/src/Internal/DependencyManagement/RESTServiceProvider.php b/src/Internal/DependencyManagement/RESTServiceProvider.php
index b79ed57aa6..d13b64ae4a 100644
--- a/src/Internal/DependencyManagement/RESTServiceProvider.php
+++ b/src/Internal/DependencyManagement/RESTServiceProvider.php
@@ -5,6 +5,7 @@
 
 use Automattic\Jetpack\Connection\Manager;
 use Automattic\WooCommerce\GoogleListingsAndAds\Ads\AccountService as AdsAccountService;
+use Automattic\WooCommerce\GoogleListingsAndAds\Ads\AdsAssetGenerationService;
 use Automattic\WooCommerce\GoogleListingsAndAds\Ads\AssetSuggestionsService as AdsAssetSuggestionsService;
 use Automattic\WooCommerce\GoogleListingsAndAds\API\Google\Ads;
 use Automattic\WooCommerce\GoogleListingsAndAds\API\Google\AdsCampaign;
@@ -23,6 +24,7 @@
 use Automattic\WooCommerce\GoogleListingsAndAds\API\Site\Controllers\Ads\ReportsController as AdsReportsController;
 use Automattic\WooCommerce\GoogleListingsAndAds\API\Site\Controllers\Ads\SetupCompleteController;
 use Automattic\WooCommerce\GoogleListingsAndAds\API\Site\Controllers\Ads\AssetGroupController as AdsAssetGroupController;
+use Automattic\WooCommerce\GoogleListingsAndAds\API\Site\Controllers\Ads\AssetGenerationController;
 use Automattic\WooCommerce\GoogleListingsAndAds\API\Site\Controllers\Ads\AssetSuggestionsController;
 use Automattic\WooCommerce\GoogleListingsAndAds\API\Site\Controllers\Ads\RecommendationsController;
 use Automattic\WooCommerce\GoogleListingsAndAds\API\Site\Controllers\GTINMigrationController;
@@ -147,6 +149,7 @@ public function register(): void {
 		$this->share( DisconnectController::class );
 		$this->share( SetupCompleteController::class, MerchantMetrics::class );
 		$this->share( AssetSuggestionsController::class, AdsAssetSuggestionsService::class );
+		$this->share( AssetGenerationController::class, AdsAssetGenerationService::class );
 		$this->share( SyncableProductsCountController::class, JobRepository::class );
 		$this->share( PolicyComplianceCheckController::class, PolicyComplianceCheck::class );
 		$this->share( AttributeMappingDataController::class, AttributeMappingHelper::class );
diff --git a/src/Tracking/README.md b/src/Tracking/README.md
index 9a16447f6d..f97eaba149 100644
--- a/src/Tracking/README.md
+++ b/src/Tracking/README.md
@@ -553,6 +553,22 @@ Saving changes of audience and/or shipping settings to the product feed.
 #### Emitters
 - [`exports`](../../js/src/pages/shipping/index.js#L46)
 
+### [`gla_gen_ai_image_picker_add_selected_images_click`](../../js/src/components/paid-ads/asset-group/asset-group-editor/gen-ai-image-picker/index.js#L22)
+Triggered when the "Add selected images" button is clicked.
+#### Properties
+| name | type | description |
+| ---- | ---- | ----------- |
+`finalUrl` | `string` | The final URL for which the images were generated.
+`assetKey` | `string` | The asset key for which the images were generated.
+`numberOfSelectedImages` | `number` | The number of images that were selected to be added.
+#### Emitters
+- [`exports`](../../js/src/components/paid-ads/asset-group/asset-group-editor/gen-ai-image-picker/index.js#L41) when the "Add selected images" button is clicked.
+
+### [`gla_gen_ai_progress_skip_button_click`](../../js/src/components/paid-ads/gen-ai-progress/skip-button.js#L12)
+Triggered when the skip button is clicked during Gen AI asset generation progress.
+#### Emitters
+- [`SkipButton`](../../js/src/components/paid-ads/gen-ai-progress/skip-button.js#L27) when the skip button is clicked.
+
 ### [`gla_google_account_connect_button_click`](../../js/src/utils/tracks.js#L185)
 Clicking on the button to connect Google account.
 #### Properties
@@ -593,14 +609,14 @@ Clicking on a Google Merchant Center link.
 #### Emitters
 - [`HelpIconButton`](../../js/src/components/help-icon-button/index.js#L31)
 
-### [`gla_import_assets_by_final_url_button_click`](../../js/src/components/paid-ads/asset-group/asset-group-header/assets-loader.js#L80)
+### [`gla_import_assets_by_final_url_button_click`](../../js/src/components/paid-ads/asset-group/asset-group-header/assets-loader.js#L83)
 Clicking on the "Scan for assets" button.
 #### Properties
 | name | type | description |
 | ---- | ---- | ----------- |
 `type` | `string` | The type of the selected Final URL suggestion to be imported. Possible values: `post`, `term`, `homepage`.
 #### Emitters
-- [`exports`](../../js/src/components/paid-ads/asset-group/asset-group-header/assets-loader.js#L96)
+- [`exports`](../../js/src/components/paid-ads/asset-group/asset-group-header/assets-loader.js#L99)
 
 ### [`gla_launch_paid_campaign_button_click`](../../js/src/utils/tracks.js#L173)
 Triggered when the "Launch paid campaign" button is clicked to add a new paid campaign in the Google Ads setup flow.
@@ -922,10 +938,10 @@ Triggered when the request review is successful
 #### Emitters
 - [`ReviewRequestModal`](../../js/src/pages/product-feed/review-request/review-request-modal.js#L58)
 
-### [`gla_reselect_another_final_url_button_click`](../../js/src/components/paid-ads/asset-group/asset-group-header/final-url-card.js#L23)
+### [`gla_reselect_another_final_url_button_click`](../../js/src/components/paid-ads/asset-group/asset-group-header/final-url-card.js#L24)
 Clicking on the "Or, select another page" button.
 #### Emitters
-- [`exports`](../../js/src/components/paid-ads/asset-group/asset-group-header/final-url-card.js#L39)
+- [`exports`](../../js/src/components/paid-ads/asset-group/asset-group-header/final-url-card.js#L40)
 
 ### [`gla_setup_ads`](../../js/src/utils/tracks.js#L203)
 Triggered on events during ads onboarding
@@ -1062,6 +1078,16 @@ Sorting table
 - [`AppTableCard`](../../js/src/components/app-table-card/index.js#L74) upon sorting table by column
 - [`recordTableSortEvent`](../../js/src/components/app-table-card/index.js#L55) with given props.
 
+### [`gla_texts_editor_generate_button_click`](../../js/src/components/paid-ads/asset-group/asset-group-editor/texts-editor.js#L35)
+Triggered when the generate texts button is clicked in the TextsEditor component. Event properties include finalUrl and assetKey.
+#### Properties
+| name | type | description |
+| ---- | ---- | ----------- |
+`finalUrl` | `string` | The final URL for the ad.
+`assetKey` | `string` | The key of the text asset.
+#### Emitters
+- [`exports`](../../js/src/components/paid-ads/asset-group/asset-group-editor/texts-editor.js#L62) when the generate texts button is clicked in the TextsEditor component.
+
 ### [`gla_tooltip_viewed`](../../js/src/components/help-popover/index.js#L16)
 Viewing tooltip
 #### Properties
diff --git a/tests/Tools/HelperTrait/GoogleAdsClientTrait.php b/tests/Tools/HelperTrait/GoogleAdsClientTrait.php
index 6bca837c3c..6e923ff60d 100644
--- a/tests/Tools/HelperTrait/GoogleAdsClientTrait.php
+++ b/tests/Tools/HelperTrait/GoogleAdsClientTrait.php
@@ -10,62 +10,62 @@
 use Automattic\WooCommerce\GoogleListingsAndAds\API\MicroTrait;
 use Automattic\WooCommerce\GoogleListingsAndAds\Google\Ads\GoogleAdsClient;
 use Exception;
-use Google\Ads\GoogleAds\Util\V20\ResourceNames;
-use Google\Ads\GoogleAds\V20\Common\LocationInfo;
-use Google\Ads\GoogleAds\V20\Common\Metrics;
-use Google\Ads\GoogleAds\V20\Common\Segments;
-use Google\Ads\GoogleAds\V20\Common\TagSnippet;
-use Google\Ads\GoogleAds\V20\Common\ImageAsset;
-use Google\Ads\GoogleAds\V20\Common\TextAsset;
-use Google\Ads\GoogleAds\V20\Common\CallToActionAsset;
-use Google\Ads\GoogleAds\V20\Common\ImageDimension;
-use Google\Ads\GoogleAds\V20\Common\YoutubeVideoAsset;
-use Google\Ads\GoogleAds\V20\Enums\AccessRoleEnum\AccessRole;
-use Google\Ads\GoogleAds\V20\Enums\CampaignStatusEnum\CampaignStatus as AdsCampaignStatus;
-use Google\Ads\GoogleAds\V20\Enums\AdvertisingChannelTypeEnum\AdvertisingChannelType as AdsCampaignType;
-use Google\Ads\GoogleAds\V20\Enums\AssetTypeEnum\AssetType;
-use Google\Ads\GoogleAds\V20\Enums\TrackingCodePageFormatEnum\TrackingCodePageFormat;
-use Google\Ads\GoogleAds\V20\Enums\TrackingCodeTypeEnum\TrackingCodeType;
-use Google\Ads\GoogleAds\V20\Resources\BillingSetup;
-use Google\Ads\GoogleAds\V20\Resources\Campaign;
-use Google\Ads\GoogleAds\V20\Resources\Label;
-use Google\Ads\GoogleAds\V20\Resources\Asset;
-use Google\Ads\GoogleAds\V20\Resources\AssetGroup;
-use Google\Ads\GoogleAds\V20\Resources\AssetGroupAsset;
-use Google\Ads\GoogleAds\V20\Services\AssetGroupAssetOperation;
-use Google\Ads\GoogleAds\V20\Resources\CampaignBudget;
-use Google\Ads\GoogleAds\V20\Resources\CampaignCriterion;
-use Google\Ads\GoogleAds\V20\Resources\Campaign\ShoppingSetting;
-use Google\Ads\GoogleAds\V20\Resources\ConversionAction;
-use Google\Ads\GoogleAds\V20\Resources\Customer;
-use Google\Ads\GoogleAds\V20\Resources\CustomerUserAccess;
-use Google\Ads\GoogleAds\V20\Resources\GeoTargetConstant;
-use Google\Ads\GoogleAds\V20\Resources\Recommendation;
-use Google\Ads\GoogleAds\V20\Resources\Recommendation\CampaignBudgetRecommendation;
-use Google\Ads\GoogleAds\V20\Resources\Recommendation\CampaignBudgetRecommendation\CampaignBudgetRecommendationOption;
-use Google\Ads\GoogleAds\V20\Resources\Recommendation\RecommendationImpact;
-use Google\Ads\GoogleAds\V20\Resources\Recommendation\RecommendationMetrics;
-use Google\Ads\GoogleAds\V20\Resources\ShoppingPerformanceView;
-use Google\Ads\GoogleAds\V20\Services\Client\ConversionActionServiceClient;
-use Google\Ads\GoogleAds\V20\Services\Client\CustomerServiceClient;
-use Google\Ads\GoogleAds\V20\Services\Client\GoogleAdsServiceClient;
-use Google\Ads\GoogleAds\V20\Services\Client\ProductLinkInvitationServiceClient;
-use Google\Ads\GoogleAds\V20\Services\Client\RecommendationServiceClient;
-use Google\Ads\GoogleAds\V20\Services\GenerateRecommendationsResponse;
-use Google\Ads\GoogleAds\V20\Services\GoogleAdsRow;
-use Google\Ads\GoogleAds\V20\Services\ListAccessibleCustomersResponse;
-use Google\Ads\GoogleAds\V20\Services\MutateCampaignResult;
-use Google\Ads\GoogleAds\V20\Services\MutateLabelResult;
-use Google\Ads\GoogleAds\V20\Services\MutateConversionActionResult;
-use Google\Ads\GoogleAds\V20\Services\MutateConversionActionsRequest;
-use Google\Ads\GoogleAds\V20\Services\MutateConversionActionsResponse;
-use Google\Ads\GoogleAds\V20\Services\MutateGoogleAdsRequest;
-use Google\Ads\GoogleAds\V20\Services\MutateGoogleAdsResponse;
-use Google\Ads\GoogleAds\V20\Services\MutateOperationResponse;
-use Google\Ads\GoogleAds\V20\Services\MutateOperation;
-use Google\Ads\GoogleAds\V20\Services\MutateAssetGroupResult;
-use Google\Ads\GoogleAds\V20\Services\MutateAssetResult;
-use Google\Ads\GoogleAds\V20\Services\SearchGoogleAdsResponse;
+use Google\Ads\GoogleAds\Util\V22\ResourceNames;
+use Google\Ads\GoogleAds\V22\Common\LocationInfo;
+use Google\Ads\GoogleAds\V22\Common\Metrics;
+use Google\Ads\GoogleAds\V22\Common\Segments;
+use Google\Ads\GoogleAds\V22\Common\TagSnippet;
+use Google\Ads\GoogleAds\V22\Common\ImageAsset;
+use Google\Ads\GoogleAds\V22\Common\TextAsset;
+use Google\Ads\GoogleAds\V22\Common\CallToActionAsset;
+use Google\Ads\GoogleAds\V22\Common\ImageDimension;
+use Google\Ads\GoogleAds\V22\Common\YoutubeVideoAsset;
+use Google\Ads\GoogleAds\V22\Enums\AccessRoleEnum\AccessRole;
+use Google\Ads\GoogleAds\V22\Enums\CampaignStatusEnum\CampaignStatus as AdsCampaignStatus;
+use Google\Ads\GoogleAds\V22\Enums\AdvertisingChannelTypeEnum\AdvertisingChannelType as AdsCampaignType;
+use Google\Ads\GoogleAds\V22\Enums\AssetTypeEnum\AssetType;
+use Google\Ads\GoogleAds\V22\Enums\TrackingCodePageFormatEnum\TrackingCodePageFormat;
+use Google\Ads\GoogleAds\V22\Enums\TrackingCodeTypeEnum\TrackingCodeType;
+use Google\Ads\GoogleAds\V22\Resources\BillingSetup;
+use Google\Ads\GoogleAds\V22\Resources\Campaign;
+use Google\Ads\GoogleAds\V22\Resources\Label;
+use Google\Ads\GoogleAds\V22\Resources\Asset;
+use Google\Ads\GoogleAds\V22\Resources\AssetGroup;
+use Google\Ads\GoogleAds\V22\Resources\AssetGroupAsset;
+use Google\Ads\GoogleAds\V22\Services\AssetGroupAssetOperation;
+use Google\Ads\GoogleAds\V22\Resources\CampaignBudget;
+use Google\Ads\GoogleAds\V22\Resources\CampaignCriterion;
+use Google\Ads\GoogleAds\V22\Resources\Campaign\ShoppingSetting;
+use Google\Ads\GoogleAds\V22\Resources\ConversionAction;
+use Google\Ads\GoogleAds\V22\Resources\Customer;
+use Google\Ads\GoogleAds\V22\Resources\CustomerUserAccess;
+use Google\Ads\GoogleAds\V22\Resources\GeoTargetConstant;
+use Google\Ads\GoogleAds\V22\Resources\Recommendation;
+use Google\Ads\GoogleAds\V22\Resources\Recommendation\CampaignBudgetRecommendation;
+use Google\Ads\GoogleAds\V22\Resources\Recommendation\CampaignBudgetRecommendation\CampaignBudgetRecommendationOption;
+use Google\Ads\GoogleAds\V22\Resources\Recommendation\RecommendationImpact;
+use Google\Ads\GoogleAds\V22\Resources\Recommendation\RecommendationMetrics;
+use Google\Ads\GoogleAds\V22\Resources\ShoppingPerformanceView;
+use Google\Ads\GoogleAds\V22\Services\Client\ConversionActionServiceClient;
+use Google\Ads\GoogleAds\V22\Services\Client\CustomerServiceClient;
+use Google\Ads\GoogleAds\V22\Services\Client\GoogleAdsServiceClient;
+use Google\Ads\GoogleAds\V22\Services\Client\ProductLinkInvitationServiceClient;
+use Google\Ads\GoogleAds\V22\Services\Client\RecommendationServiceClient;
+use Google\Ads\GoogleAds\V22\Services\GenerateRecommendationsResponse;
+use Google\Ads\GoogleAds\V22\Services\GoogleAdsRow;
+use Google\Ads\GoogleAds\V22\Services\ListAccessibleCustomersResponse;
+use Google\Ads\GoogleAds\V22\Services\MutateCampaignResult;
+use Google\Ads\GoogleAds\V22\Services\MutateLabelResult;
+use Google\Ads\GoogleAds\V22\Services\MutateConversionActionResult;
+use Google\Ads\GoogleAds\V22\Services\MutateConversionActionsRequest;
+use Google\Ads\GoogleAds\V22\Services\MutateConversionActionsResponse;
+use Google\Ads\GoogleAds\V22\Services\MutateGoogleAdsRequest;
+use Google\Ads\GoogleAds\V22\Services\MutateGoogleAdsResponse;
+use Google\Ads\GoogleAds\V22\Services\MutateOperationResponse;
+use Google\Ads\GoogleAds\V22\Services\MutateOperation;
+use Google\Ads\GoogleAds\V22\Services\MutateAssetGroupResult;
+use Google\Ads\GoogleAds\V22\Services\MutateAssetResult;
+use Google\Ads\GoogleAds\V22\Services\SearchGoogleAdsResponse;
 use Google\ApiCore\ApiException;
 use Google\ApiCore\Page;
 use Google\ApiCore\PagedListResponse;
@@ -94,6 +94,9 @@ trait GoogleAdsClientTrait {
 	/** @var MockObject|GoogleAdsServiceClient $service_client */
 	protected $service_client;
 
+	/** @var MockObject|\Google\Ads\GoogleAds\V22\Services\Client\AssetGenerationServiceClient $asset_generation_service */
+	protected $asset_generation_service;
+
 	/** @var int $ads_id */
 	protected $ads_id;
 
@@ -115,6 +118,12 @@ protected function ads_client_setup() {
 
 		$this->recommendation_service = $this->createMock( RecommendationServiceClient::class );
 		$this->client->method( 'getRecommendationServiceClient' )->willReturn( $this->recommendation_service );
+
+		$this->asset_generation_service = $this->getMockBuilder( \Google\Ads\GoogleAds\V22\Services\Client\AssetGenerationServiceClient::class )
+			->disableOriginalConstructor()
+			->onlyMethods( [ 'generateText', 'generateImages' ] )
+			->getMock();
+		$this->client->method( 'getAssetGenerationServiceClient' )->willReturn( $this->asset_generation_service );
 	}
 
 	/**
@@ -1182,8 +1191,82 @@ protected function generate_asset_create_operation( int $asset_id, string $field
 		);
 
 		return ( new MutateOperation() )->setAssetOperation(
-			( new \Google\Ads\GoogleAds\V20\Services\AssetOperation() )
+			( new \Google\Ads\GoogleAds\V22\Services\AssetOperation() )
 				->setCreate( $asset )
 		);
 	}
+
+	/**
+	 * Generates a mocked response for text asset generation.
+	 *
+	 * @param array $text_assets Array of text assets with 'text' and 'type' keys (type in lowercase like 'headline').
+	 */
+	protected function generate_text_assets_mock( array $text_assets ) {
+		$type_mapping = [
+			'headline'      => AssetFieldType::HEADLINE,
+			'long_headline' => AssetFieldType::LONG_HEADLINE,
+			'description'   => AssetFieldType::DESCRIPTION,
+		];
+
+		$text_asset_objects = [];
+		foreach ( $text_assets as $asset ) {
+			$text_asset = $this->createMock( \Google\Ads\GoogleAds\V22\Services\GeneratedText::class );
+			$text_asset->method( 'getText' )->willReturn( $asset['text'] );
+			$type_label  = $type_mapping[ $asset['type'] ] ?? AssetFieldType::HEADLINE;
+			$type_number = AssetFieldType::number( $type_label );
+			$text_asset->method( 'getAssetFieldType' )->willReturn( $type_number );
+			$text_asset_objects[] = $text_asset;
+		}
+
+		$response = $this->createMock( \Google\Ads\GoogleAds\V22\Services\GenerateTextResponse::class );
+		$response->method( 'getGeneratedText' )->willReturn( $text_asset_objects );
+
+		$this->asset_generation_service->method( 'generateText' )->willReturn( $response );
+	}
+
+	/**
+	 * Generates a mocked exception when text assets are requested.
+	 *
+	 * @param ApiException $exception
+	 */
+	protected function generate_text_assets_mock_exception( ApiException $exception ) {
+		$this->asset_generation_service->method( 'generateText' )->willThrowException( $exception );
+	}
+
+	/**
+	 * Generates a mocked response for image asset generation.
+	 *
+	 * @param array $image_assets Array of image assets with 'temporary_image_url' and 'type' keys (type in lowercase like 'marketing_image').
+	 */
+	protected function generate_image_assets_mock( array $image_assets ) {
+		$type_mapping = [
+			'marketing_image'          => AssetFieldType::MARKETING_IMAGE,
+			'square_marketing_image'   => AssetFieldType::SQUARE_MARKETING_IMAGE,
+			'portrait_marketing_image' => AssetFieldType::PORTRAIT_MARKETING_IMAGE,
+		];
+
+		$image_asset_objects = [];
+		foreach ( $image_assets as $asset ) {
+			$image_asset = $this->createMock( \Google\Ads\GoogleAds\V22\Services\GeneratedImage::class );
+			$image_asset->method( 'getImageTemporaryUrl' )->willReturn( $asset['temporary_image_url'] );
+			$type_label  = $type_mapping[ $asset['type'] ] ?? AssetFieldType::MARKETING_IMAGE;
+			$type_number = AssetFieldType::number( $type_label );
+			$image_asset->method( 'getAssetFieldType' )->willReturn( $type_number );
+			$image_asset_objects[] = $image_asset;
+		}
+
+		$response = $this->createMock( \Google\Ads\GoogleAds\V22\Services\GenerateImagesResponse::class );
+		$response->method( 'getGeneratedImages' )->willReturn( $image_asset_objects );
+
+		$this->asset_generation_service->method( 'generateImages' )->willReturn( $response );
+	}
+
+	/**
+	 * Generates a mocked exception when image assets are requested.
+	 *
+	 * @param ApiException $exception
+	 */
+	protected function generate_image_assets_mock_exception( ApiException $exception ) {
+		$this->asset_generation_service->method( 'generateImages' )->willThrowException( $exception );
+	}
 }
diff --git a/tests/Unit/API/ClientTest.php b/tests/Unit/API/ClientTest.php
index 1bc14525a1..c031560bd7 100644
--- a/tests/Unit/API/ClientTest.php
+++ b/tests/Unit/API/ClientTest.php
@@ -206,7 +206,7 @@ public function test_add_auth_header() {
 		$this->note->expects( $this->once() )->method( 'delete' );
 
 		$this->invoke_handler( 'add_auth_header' )(
-			function ( $request, $options ) {
+			function ( $request, $options ) { // phpcs:ignore Generic.CodeAnalysis.UnusedFunctionParameter.FoundAfterLastUsed
 				unset( $options );
 				$this->assertStringStartsWith( 'X_JP_Auth token=', $request->getHeader( 'Authorization' )[0] );
 			}
@@ -239,7 +239,7 @@ public function test_plugin_version_headers(): void {
 		$request = new Request( 'GET', 'https://testing.local' );
 
 		$this->invoke_handler( 'add_plugin_version_header' )(
-			function ( $request, $options ) {
+			function ( $request, $options ) { // phpcs:ignore Generic.CodeAnalysis.UnusedFunctionParameter.FoundAfterLastUsed
 				unset( $options );
 				$this->assertEquals( $this->get_client_name(), $request->getHeader( 'x-client-name' )[0] );
 				$this->assertEquals( $this->get_version(), $request->getHeader( 'x-client-version' )[0] );
diff --git a/tests/Unit/API/Google/AdsAssetGroupAssetTest.php b/tests/Unit/API/Google/AdsAssetGroupAssetTest.php
index e291401875..b9c88e1d42 100644
--- a/tests/Unit/API/Google/AdsAssetGroupAssetTest.php
+++ b/tests/Unit/API/Google/AdsAssetGroupAssetTest.php
@@ -10,8 +10,8 @@
 use Automattic\WooCommerce\GoogleListingsAndAds\Tests\Tools\HelperTrait\GoogleAdsClientTrait;
 use PHPUnit\Framework\MockObject\MockObject;
 use Automattic\WooCommerce\GoogleListingsAndAds\API\Google\AssetFieldType;
-use Google\Ads\GoogleAds\V20\Enums\AssetTypeEnum\AssetType;
-use Google\Ads\GoogleAds\Util\V20\ResourceNames;
+use Google\Ads\GoogleAds\V22\Enums\AssetTypeEnum\AssetType;
+use Google\Ads\GoogleAds\Util\V22\ResourceNames;
 
 defined( 'ABSPATH' ) || exit;
 
diff --git a/tests/Unit/API/Google/AdsAssetGroupTest.php b/tests/Unit/API/Google/AdsAssetGroupTest.php
index 761bca5db2..f7927df030 100644
--- a/tests/Unit/API/Google/AdsAssetGroupTest.php
+++ b/tests/Unit/API/Google/AdsAssetGroupTest.php
@@ -10,9 +10,9 @@
 use Automattic\WooCommerce\GoogleListingsAndAds\Options\OptionsInterface;
 use Automattic\WooCommerce\GoogleListingsAndAds\Tests\Framework\UnitTest;
 use Automattic\WooCommerce\GoogleListingsAndAds\Tests\Tools\HelperTrait\GoogleAdsClientTrait;
-use Google\Ads\GoogleAds\V20\Enums\AssetGroupStatusEnum\AssetGroupStatus;
-use Google\Ads\GoogleAds\V20\Enums\ListingGroupFilterListingSourceEnum\ListingGroupFilterListingSource;
-use Google\Ads\GoogleAds\V20\Enums\ListingGroupFilterTypeEnum\ListingGroupFilterType;
+use Google\Ads\GoogleAds\V22\Enums\AssetGroupStatusEnum\AssetGroupStatus;
+use Google\Ads\GoogleAds\V22\Enums\ListingGroupFilterListingSourceEnum\ListingGroupFilterListingSource;
+use Google\Ads\GoogleAds\V22\Enums\ListingGroupFilterTypeEnum\ListingGroupFilterType;
 use PHPUnit\Framework\MockObject\MockObject;
 use Google\ApiCore\ApiException;
 use Automattic\WooCommerce\GoogleListingsAndAds\Exception\ExceptionWithResponseData;
diff --git a/tests/Unit/API/Google/AdsAssetTest.php b/tests/Unit/API/Google/AdsAssetTest.php
index e001147544..273569a61a 100644
--- a/tests/Unit/API/Google/AdsAssetTest.php
+++ b/tests/Unit/API/Google/AdsAssetTest.php
@@ -10,7 +10,7 @@
 use PHPUnit\Framework\MockObject\MockObject;
 use Automattic\WooCommerce\GoogleListingsAndAds\API\Google\AssetFieldType;
 use Automattic\WooCommerce\GoogleListingsAndAds\API\Google\CallToActionType;
-use Google\Ads\GoogleAds\Util\V20\ResourceNames;
+use Google\Ads\GoogleAds\Util\V22\ResourceNames;
 use Automattic\WooCommerce\GoogleListingsAndAds\Proxies\WP;
 use Exception;
 use WP_Error;
diff --git a/tests/Unit/API/Google/AdsCampaignCriterionTest.php b/tests/Unit/API/Google/AdsCampaignCriterionTest.php
index cecdde30e1..17be13ccf4 100644
--- a/tests/Unit/API/Google/AdsCampaignCriterionTest.php
+++ b/tests/Unit/API/Google/AdsCampaignCriterionTest.php
@@ -6,7 +6,7 @@
 use Automattic\WooCommerce\GoogleListingsAndAds\API\Google\AdsCampaignCriterion;
 use Automattic\WooCommerce\GoogleListingsAndAds\Tests\Framework\UnitTest;
 use Automattic\WooCommerce\GoogleListingsAndAds\Tests\Tools\HelperTrait\GoogleAdsClientTrait;
-use Google\Ads\GoogleAds\V20\Enums\CampaignCriterionStatusEnum\CampaignCriterionStatus;
+use Google\Ads\GoogleAds\V22\Enums\CampaignCriterionStatusEnum\CampaignCriterionStatus;
 
 defined( 'ABSPATH' ) || exit;
 
diff --git a/tests/Unit/API/Google/AdsConversionActionTest.php b/tests/Unit/API/Google/AdsConversionActionTest.php
index d692ee2823..5f6056b96b 100644
--- a/tests/Unit/API/Google/AdsConversionActionTest.php
+++ b/tests/Unit/API/Google/AdsConversionActionTest.php
@@ -8,7 +8,7 @@
 use Automattic\WooCommerce\GoogleListingsAndAds\Tests\Framework\UnitTest;
 use Automattic\WooCommerce\GoogleListingsAndAds\Tests\Tools\HelperTrait\GoogleAdsClientTrait;
 use Exception;
-use Google\Ads\GoogleAds\V20\Enums\ConversionActionStatusEnum\ConversionActionStatus;
+use Google\Ads\GoogleAds\V22\Enums\ConversionActionStatusEnum\ConversionActionStatus;
 use Google\ApiCore\ApiException;
 use PHPUnit\Framework\MockObject\MockObject;
 
diff --git a/tests/Unit/API/Google/AdsTest.php b/tests/Unit/API/Google/AdsTest.php
index 24b3bc64f3..7dea294866 100644
--- a/tests/Unit/API/Google/AdsTest.php
+++ b/tests/Unit/API/Google/AdsTest.php
@@ -10,10 +10,10 @@
 use Automattic\WooCommerce\GoogleListingsAndAds\Tests\Framework\UnitTest;
 use Automattic\WooCommerce\GoogleListingsAndAds\Tests\Tools\HelperTrait\GoogleAdsClientTrait;
 use Exception;
-use Google\Ads\GoogleAds\V20\Enums\BillingSetupStatusEnum\BillingSetupStatus as AdsBillingSetupStatus;
-use Google\Ads\GoogleAds\V20\Enums\ProductLinkInvitationStatusEnum\ProductLinkInvitationStatus;
-use Google\Ads\GoogleAds\V20\Resources\MerchantCenterLinkInvitationIdentifier;
-use Google\Ads\GoogleAds\V20\Resources\ProductLinkInvitation;
+use Google\Ads\GoogleAds\V22\Enums\BillingSetupStatusEnum\BillingSetupStatus as AdsBillingSetupStatus;
+use Google\Ads\GoogleAds\V22\Enums\ProductLinkInvitationStatusEnum\ProductLinkInvitationStatus;
+use Google\Ads\GoogleAds\V22\Resources\MerchantCenterLinkInvitationIdentifier;
+use Google\Ads\GoogleAds\V22\Resources\ProductLinkInvitation;
 use Google\ApiCore\ApiException;
 use PHPUnit\Framework\MockObject\MockObject;
 
diff --git a/tests/Unit/API/Google/MerchantMetricsTest.php b/tests/Unit/API/Google/MerchantMetricsTest.php
index 841134a23f..980d6720bf 100644
--- a/tests/Unit/API/Google/MerchantMetricsTest.php
+++ b/tests/Unit/API/Google/MerchantMetricsTest.php
@@ -16,9 +16,9 @@
 use Automattic\WooCommerce\GoogleListingsAndAds\Vendor\Google\Service\ShoppingContent\SearchResponse;
 use Automattic\WooCommerce\GoogleListingsAndAds\Vendor\Google\Service\ShoppingContent\Resource\Reports;
 use DateTime;
-use Google\Ads\GoogleAds\V20\Common\Metrics as AdMetrics;
-use Google\Ads\GoogleAds\V20\Services\GoogleAdsRow;
-use Google\Ads\GoogleAds\V20\Services\Client\GoogleAdsServiceClient;
+use Google\Ads\GoogleAds\V22\Common\Metrics as AdMetrics;
+use Google\Ads\GoogleAds\V22\Services\GoogleAdsRow;
+use Google\Ads\GoogleAds\V22\Services\Client\GoogleAdsServiceClient;
 use Google\ApiCore\Page;
 use Google\ApiCore\PagedListResponse;
 use PHPUnit\Framework\MockObject\MockObject;
diff --git a/tests/Unit/API/Google/MiddlewareTest.php b/tests/Unit/API/Google/MiddlewareTest.php
index bb44e4826a..0523d54c57 100644
--- a/tests/Unit/API/Google/MiddlewareTest.php
+++ b/tests/Unit/API/Google/MiddlewareTest.php
@@ -459,7 +459,7 @@ public function test_get_sdi_merchant_update_endpoint() {
 	public function test_get_sdi_merchant_update_endpoint_with_site_url_having_path() {
 		add_filter(
 			'woocommerce_gla_site_url',
-			function ( $home_url ) {
+			function ( $home_url ) { // phpcs:ignore Generic.CodeAnalysis.UnusedFunctionParameter.Found
 				return 'http://example.org/shop';
 			}
 		);
diff --git a/tests/Unit/API/Site/Controllers/Ads/AssetGenerationControllerTest.php b/tests/Unit/API/Site/Controllers/Ads/AssetGenerationControllerTest.php
new file mode 100644
index 0000000000..c7a8768599
--- /dev/null
+++ b/tests/Unit/API/Site/Controllers/Ads/AssetGenerationControllerTest.php
@@ -0,0 +1,357 @@
+<?php
+declare( strict_types=1 );
+
+namespace Automattic\WooCommerce\GoogleListingsAndAds\Tests\Unit\API\Site\Controllers\Ads;
+
+use Automattic\WooCommerce\GoogleListingsAndAds\Ads\AdsAssetGenerationService;
+use Automattic\WooCommerce\GoogleListingsAndAds\API\Site\Controllers\Ads\AssetGenerationController;
+use Automattic\WooCommerce\GoogleListingsAndAds\Tests\Framework\RESTControllerUnitTest;
+use PHPUnit\Framework\MockObject\MockObject;
+use Exception;
+
+/**
+ * Class AssetGenerationControllerTest
+ *
+ * @package Automattic\WooCommerce\GoogleListingsAndAds\Tests\Unit\API\Site\Controllers\Ads
+ */
+class AssetGenerationControllerTest extends RESTControllerUnitTest {
+
+	/** @var MockObject|AdsAssetGenerationService $service */
+	protected $service;
+
+	/** @var AssetGenerationController $controller */
+	protected $controller;
+
+	protected const ROUTE_GENERATE_TEXT   = '/wc/gla/ads/assets/generate-text';
+	protected const ROUTE_GENERATE_IMAGES = '/wc/gla/ads/assets/generate-images';
+	protected const TEST_SITE_URL         = 'https://example.com';
+
+	/**
+	 * Runs before each test is executed.
+	 */
+	public function setUp(): void {
+		parent::setUp();
+
+		// Mock the site URL filter to return TEST_SITE_URL.
+		add_filter(
+			'woocommerce_gla_site_url',
+			function () {
+				return self::TEST_SITE_URL;
+			}
+		);
+
+		$this->service    = $this->createMock( AdsAssetGenerationService::class );
+		$this->controller = new AssetGenerationController( $this->server, $this->service );
+		$this->controller->register();
+	}
+
+	public function test_generate_text_with_defaults() {
+		// Service expects empty array when no types provided (service handles defaults).
+		$this->service->expects( $this->once() )
+			->method( 'generate_text' )
+			->with(
+				[
+					'final_url'         => self::TEST_SITE_URL,
+					'asset_field_types' => [],
+				]
+			)
+			->willReturn(
+				[
+					[
+						'text' => 'Test headline',
+						'type' => 'headline',
+					],
+					[
+						'text' => 'Test long headline',
+						'type' => 'long_headline',
+					],
+					[
+						'text' => 'Test description',
+						'type' => 'description',
+					],
+				]
+			);
+
+		$response = $this->do_request( self::ROUTE_GENERATE_TEXT, 'POST' );
+
+		$data = $response->get_data();
+		$this->assertEquals( 200, $response->get_status() );
+		$this->assertEquals( self::TEST_SITE_URL, $data['final_url'] );
+		$this->assertCount( 3, $data['items'] );
+		// Verify types are lowercase in response.
+		$this->assertEquals( 'headline', $data['items'][0]['type'] );
+		$this->assertEquals( 'long_headline', $data['items'][1]['type'] );
+		$this->assertEquals( 'description', $data['items'][2]['type'] );
+		$this->assertEquals( 'Test headline', $data['items'][0]['text'] );
+	}
+
+	public function test_generate_text_with_custom_url() {
+		$params = [
+			'final_url' => 'https://custom-url.com',
+		];
+
+		$this->service->expects( $this->once() )
+			->method( 'generate_text' )
+			->with(
+				[
+					'final_url'         => 'https://custom-url.com',
+					'asset_field_types' => [],
+				]
+			)
+			->willReturn(
+				[
+					[
+						'text' => 'Custom headline',
+						'type' => 'headline',
+					],
+				]
+			);
+
+		$response = $this->do_request( self::ROUTE_GENERATE_TEXT, 'POST', $params );
+
+		$data = $response->get_data();
+		$this->assertEquals( 200, $response->get_status() );
+		$this->assertEquals( 'https://custom-url.com', $data['final_url'] );
+		$this->assertEquals( 'headline', $data['items'][0]['type'] );
+	}
+
+	public function test_generate_text_with_specific_types() {
+		$params = [
+			'types' => [ 'headline' ],
+		];
+
+		$this->service->expects( $this->once() )
+			->method( 'generate_text' )
+			->with(
+				[
+					'final_url'         => self::TEST_SITE_URL,
+					'asset_field_types' => [ 'headline' ],
+				]
+			)
+			->willReturn(
+				[
+					[
+						'text' => 'Headline only',
+						'type' => 'headline',
+					],
+				]
+			);
+
+		$response = $this->do_request( self::ROUTE_GENERATE_TEXT, 'POST', $params );
+
+		$data = $response->get_data();
+		$this->assertEquals( 200, $response->get_status() );
+		$this->assertCount( 1, $data['items'] );
+		$this->assertEquals( 'headline', $data['items'][0]['type'] );
+	}
+
+	public function test_generate_text_type_conversion() {
+		$params = [
+			'types' => [ 'headline', 'description' ],
+		];
+
+		// Verify lowercase input is converted to uppercase for service.
+		$this->service->expects( $this->once() )
+			->method( 'generate_text' )
+			->with(
+				$this->callback(
+					function ( $args ) {
+						return $args['asset_field_types'] === [ 'headline', 'description' ];
+					}
+				)
+			)
+			->willReturn(
+				[
+					[
+						'text' => 'Test',
+						'type' => 'headline',
+					],
+					[
+						'text' => 'Test',
+						'type' => 'description',
+					],
+				]
+			);
+
+		$response = $this->do_request( self::ROUTE_GENERATE_TEXT, 'POST', $params );
+
+		// Verify uppercase response is converted to lowercase.
+		$data = $response->get_data();
+		$this->assertEquals( 'headline', $data['items'][0]['type'] );
+		$this->assertEquals( 'description', $data['items'][1]['type'] );
+	}
+
+	public function test_generate_text_exception() {
+		$this->service
+			->method( 'generate_text' )
+			->willThrowException( new Exception( 'Service error', 500 ) );
+
+		$response = $this->do_request( self::ROUTE_GENERATE_TEXT, 'POST' );
+
+		$this->assertEquals( 'Service error', $response->get_data()['message'] );
+		$this->assertEquals( 500, $response->get_status() );
+	}
+
+	public function test_generate_images_with_defaults() {
+		// Service expects empty array for types (API generates all).
+		$this->service->expects( $this->once() )
+			->method( 'generate_images' )
+			->with(
+				[
+					'final_url' => self::TEST_SITE_URL,
+				]
+			)
+			->willReturn(
+				[
+					[
+						'temporary_image_url' => 'https://example.com/image-marketing.jpg',
+						'type'                => 'marketing_image',
+					],
+					[
+						'temporary_image_url' => 'https://example.com/image-square.jpg',
+						'type'                => 'square_marketing_image',
+					],
+					[
+						'temporary_image_url' => 'https://example.com/image-portrait.jpg',
+						'type'                => 'portrait_marketing_image',
+					],
+				]
+			);
+
+		$response = $this->do_request( self::ROUTE_GENERATE_IMAGES, 'POST' );
+
+		$data = $response->get_data();
+		$this->assertEquals( 200, $response->get_status() );
+		$this->assertEquals( self::TEST_SITE_URL, $data['final_url'] );
+		$this->assertCount( 3, $data['items'] );
+		// Verify types are lowercase in response.
+		$this->assertEquals( 'marketing_image', $data['items'][0]['type'] );
+		$this->assertEquals( 'square_marketing_image', $data['items'][1]['type'] );
+		$this->assertEquals( 'portrait_marketing_image', $data['items'][2]['type'] );
+	}
+
+	public function test_generate_images_with_custom_url() {
+		$params = [
+			'final_url' => 'https://custom-url.com',
+		];
+
+		$this->service->expects( $this->once() )
+			->method( 'generate_images' )
+			->with(
+				[
+					'final_url' => 'https://custom-url.com',
+				]
+			)
+			->willReturn(
+				[
+					[
+						'temporary_image_url' => 'https://example.com/custom-image.jpg',
+						'type'                => 'marketing_image',
+					],
+				]
+			);
+
+		$response = $this->do_request( self::ROUTE_GENERATE_IMAGES, 'POST', $params );
+
+		$data = $response->get_data();
+		$this->assertEquals( 200, $response->get_status() );
+		$this->assertEquals( 'https://custom-url.com', $data['final_url'] );
+		$this->assertEquals( 'marketing_image', $data['items'][0]['type'] );
+	}
+
+	public function test_generate_images_with_specific_types() {
+		$params = [
+			'types' => [ 'marketing_image' ],
+		];
+
+		// Service expects uppercase types.
+		$this->service->expects( $this->once() )
+			->method( 'generate_images' )
+			->with(
+				[
+					'final_url'         => self::TEST_SITE_URL,
+					'asset_field_types' => [ 'marketing_image' ],
+				]
+			)
+			->willReturn(
+				[
+					[
+						'temporary_image_url' => 'https://example.com/image.jpg',
+						'type'                => 'marketing_image',
+					],
+				]
+			);
+
+		$response = $this->do_request( self::ROUTE_GENERATE_IMAGES, 'POST', $params );
+
+		$data = $response->get_data();
+		$this->assertEquals( 200, $response->get_status() );
+		// Verify type is lowercase in response.
+		$this->assertEquals( 'marketing_image', $data['items'][0]['type'] );
+	}
+
+	public function test_generate_images_type_conversion() {
+		$params = [
+			'types' => [ 'marketing_image', 'square_marketing_image' ],
+		];
+
+		// Verify lowercase input is converted to uppercase for service.
+		$this->service->expects( $this->once() )
+			->method( 'generate_images' )
+			->with(
+				$this->callback(
+					function ( $args ) {
+						return $args['asset_field_types'] === [ 'marketing_image', 'square_marketing_image' ];
+					}
+				)
+			)
+			->willReturn(
+				[
+					[
+						'temporary_image_url' => 'https://example.com/image1.jpg',
+						'type'                => 'marketing_image',
+					],
+					[
+						'temporary_image_url' => 'https://example.com/image2.jpg',
+						'type'                => 'square_marketing_image',
+					],
+				]
+			);
+
+		$response = $this->do_request( self::ROUTE_GENERATE_IMAGES, 'POST', $params );
+
+		// Verify uppercase response is converted to lowercase.
+		$data = $response->get_data();
+		$this->assertEquals( 'marketing_image', $data['items'][0]['type'] );
+		$this->assertEquals( 'square_marketing_image', $data['items'][1]['type'] );
+	}
+
+	public function test_generate_images_exception() {
+		$this->service
+			->method( 'generate_images' )
+			->willThrowException( new Exception( 'Service error', 500 ) );
+
+		$response = $this->do_request( self::ROUTE_GENERATE_IMAGES, 'POST' );
+
+		$this->assertEquals( 'Service error', $response->get_data()['message'] );
+		$this->assertEquals( 500, $response->get_status() );
+	}
+
+	public function test_generate_text_without_permission() {
+		// Remove admin capabilities.
+		wp_set_current_user( 0 );
+
+		$response = $this->do_request( self::ROUTE_GENERATE_TEXT, 'POST' );
+
+		$this->assertEquals( 401, $response->get_status() );
+	}
+
+	public function test_generate_images_without_permission() {
+		// Remove admin capabilities.
+		wp_set_current_user( 0 );
+
+		$response = $this->do_request( self::ROUTE_GENERATE_IMAGES, 'POST' );
+
+		$this->assertEquals( 401, $response->get_status() );
+	}
+}
diff --git a/tests/Unit/Ads/AdsAssetGenerationServiceTest.php b/tests/Unit/Ads/AdsAssetGenerationServiceTest.php
new file mode 100644
index 0000000000..bf56872435
--- /dev/null
+++ b/tests/Unit/Ads/AdsAssetGenerationServiceTest.php
@@ -0,0 +1,245 @@
+<?php
+declare( strict_types=1 );
+
+namespace Automattic\WooCommerce\GoogleListingsAndAds\Tests\Unit\Ads;
+
+use Automattic\WooCommerce\GoogleListingsAndAds\Ads\AdsAssetGenerationService;
+use Automattic\WooCommerce\GoogleListingsAndAds\Options\OptionsInterface;
+use Automattic\WooCommerce\GoogleListingsAndAds\Tests\Framework\UnitTest;
+use Automattic\WooCommerce\GoogleListingsAndAds\Tests\Tools\HelperTrait\GoogleAdsClientTrait;
+use Google\ApiCore\ApiException;
+use PHPUnit\Framework\MockObject\MockObject;
+use Exception;
+
+defined( 'ABSPATH' ) || exit;
+
+/**
+ * Class AdsAssetGenerationServiceTest
+ *
+ * @package Automattic\WooCommerce\GoogleListingsAndAds\Tests\Unit\Ads
+ */
+class AdsAssetGenerationServiceTest extends UnitTest {
+
+	use GoogleAdsClientTrait;
+
+	/** @var MockObject|OptionsInterface $options */
+	protected $options;
+
+	/** @var AdsAssetGenerationService $service */
+	protected $service;
+
+	protected const TEST_ADS_ID   = 1234567890;
+	protected const TEST_SITE_URL = 'https://example.com';
+
+	/**
+	 * Runs before each test is executed.
+	 */
+	public function setUp(): void {
+		parent::setUp();
+
+		$this->ads_client_setup();
+
+		$this->options = $this->createMock( OptionsInterface::class );
+		$this->service = new AdsAssetGenerationService( $this->client );
+		$this->service->set_options_object( $this->options );
+
+		$this->options->method( 'get_ads_id' )->willReturn( self::TEST_ADS_ID );
+	}
+
+	public function test_generate_text_with_defaults() {
+		$expected_text_assets = [
+			[
+				'text' => 'Generated headline text example.',
+				'type' => 'headline',
+			],
+			[
+				'text' => 'Generated long headline text example.',
+				'type' => 'long_headline',
+			],
+			[
+				'text' => 'Generated description text example.',
+				'type' => 'description',
+			],
+		];
+
+		$this->generate_text_assets_mock( $expected_text_assets );
+
+		$result = $this->service->generate_text(
+			[
+				'final_url'         => self::TEST_SITE_URL,
+				'asset_field_types' => [ 'headline', 'long_headline', 'description' ],
+			]
+		);
+
+		$this->assertEquals( $expected_text_assets, $result );
+	}
+
+	public function test_generate_text_with_custom_final_url() {
+		$final_url            = 'https://custom-url.com';
+		$expected_text_assets = [
+			[
+				'text' => 'Custom headline',
+				'type' => 'headline',
+			],
+		];
+
+		$this->generate_text_assets_mock( $expected_text_assets );
+
+		$result = $this->service->generate_text(
+			[
+				'final_url'         => $final_url,
+				'asset_field_types' => [
+					'headline',
+					'long_headline',
+					'description',
+				],
+			]
+		);
+
+		$this->assertEquals( $expected_text_assets, $result );
+	}
+
+	public function test_generate_text_with_specific_types() {
+		$expected_text_assets = [
+			[
+				'text' => 'Headline only',
+				'type' => 'headline',
+			],
+		];
+
+		$this->generate_text_assets_mock( $expected_text_assets );
+
+		$result = $this->service->generate_text( [ 'asset_field_types' => [ 'headline' ] ] );
+
+		$this->assertEquals( $expected_text_assets, $result );
+	}
+
+	public function test_generate_text_exception() {
+		$this->generate_text_assets_mock_exception(
+			new ApiException( 'API error', 7 )
+		);
+
+		$this->expectException( Exception::class );
+		$this->expectExceptionMessage( 'Unable to generate text assets' );
+
+		$this->service->generate_text(
+			[
+				'asset_field_types' => [ 'headline' ],
+			]
+		);
+		$this->assertEquals( 1, did_action( 'woocommerce_gla_ads_client_exception' ) );
+	}
+
+	public function test_generate_text_no_ads_id() {
+		// Create a new options mock that returns 0 for get_ads_id
+		$options = $this->createMock( OptionsInterface::class );
+		$options->method( 'get_ads_id' )->willReturn( 0 );
+		$this->service->set_options_object( $options );
+
+		$this->expectException( Exception::class );
+		$this->expectExceptionMessage( 'Ads account ID is required' );
+
+		$this->service->generate_text( [] );
+	}
+
+	public function test_generate_text_uses_defaults_when_no_types_provided() {
+		$expected_text_assets = [
+			[
+				'text' => 'Default headline',
+				'type' => 'headline',
+			],
+			[
+				'text' => 'Default long headline',
+				'type' => 'long_headline',
+			],
+			[
+				'text' => 'Default description',
+				'type' => 'description',
+			],
+		];
+
+		$this->generate_text_assets_mock( $expected_text_assets );
+
+		$result = $this->service->generate_text( [ 'final_url' => 'https://example.com' ] );
+
+		$this->assertEquals( $expected_text_assets, $result );
+	}
+
+	public function test_generate_images_with_defaults() {
+		$expected_image_assets = [
+			[
+				'temporary_image_url' => 'https://example.com/temporary_image_url-marketing.jpg',
+				'type'                => 'marketing_image',
+			],
+			[
+				'temporary_image_url' => 'https://example.com/temporary_image_url-square.jpg',
+				'type'                => 'square_marketing_image',
+			],
+			[
+				'temporary_image_url' => 'https://example.com/temporary_image_url-portrait.jpg',
+				'type'                => 'portrait_marketing_image',
+			],
+		];
+
+		$this->generate_image_assets_mock( $expected_image_assets );
+
+		$result = $this->service->generate_images( [] );
+
+		$this->assertEquals( $expected_image_assets, $result );
+	}
+
+	public function test_generate_images_with_custom_final_url() {
+		$final_url             = 'https://custom-url.com';
+		$expected_image_assets = [
+			[
+				'temporary_image_url' => 'https://example.com/custom-image.jpg',
+				'type'                => 'marketing_image',
+			],
+		];
+
+		$this->generate_image_assets_mock( $expected_image_assets );
+
+		$result = $this->service->generate_images( [ 'final_url' => $final_url ] );
+
+		$this->assertEquals( $expected_image_assets, $result );
+	}
+
+	public function test_generate_images_with_specific_types() {
+		$expected_image_assets = [
+			[
+				'temporary_image_url' => 'https://example.com/marketing-image.jpg',
+				'type'                => 'marketing_image',
+			],
+		];
+
+		$this->generate_image_assets_mock( $expected_image_assets );
+
+		$result = $this->service->generate_images( [ 'asset_field_types' => [ 'marketing_image' ] ] );
+
+		$this->assertEquals( $expected_image_assets, $result );
+	}
+
+	public function test_generate_images_exception() {
+		$this->generate_image_assets_mock_exception(
+			new ApiException( 'API error', 7 )
+		);
+
+		$this->expectException( Exception::class );
+		$this->expectExceptionMessage( 'Unable to generate image assets' );
+
+		$this->service->generate_images( [] );
+		$this->assertEquals( 1, did_action( 'woocommerce_gla_ads_client_exception' ) );
+	}
+
+	public function test_generate_images_no_ads_id() {
+		// Create a new options mock that returns 0 for get_ads_id
+		$options = $this->createMock( OptionsInterface::class );
+		$options->method( 'get_ads_id' )->willReturn( 0 );
+		$this->service->set_options_object( $options );
+
+		$this->expectException( Exception::class );
+		$this->expectExceptionMessage( 'Ads account ID is required' );
+
+		$this->service->generate_images( [] );
+	}
+}
diff --git a/tests/Unit/Coupon/WCCouponAdapterTest.php b/tests/Unit/Coupon/WCCouponAdapterTest.php
index e8e0932aef..d00adc985c 100644
--- a/tests/Unit/Coupon/WCCouponAdapterTest.php
+++ b/tests/Unit/Coupon/WCCouponAdapterTest.php
@@ -280,13 +280,13 @@ public function test_brand_restrictions() {
 		$coupon->set_product_ids( [ $product_3_id ] );
 
 		// Include brand 1 (product 1 and 2) for the coupon.
-		update_post_meta( $coupon->get_id(), 'product_brands', $brand_1['term_id'] );
+		update_post_meta( $coupon->get_id(), 'product_brands', [ $brand_1['term_id'] ] );
 
 		// Exclude product 2 for the coupon.
 		$coupon->set_excluded_product_ids( [ $product_2_id ] );
 
 		// Exclude brand 2 (product 3) for the coupon.
-		update_post_meta( $coupon->get_id(), 'exclude_product_brands', $brand_2['term_id'] );
+		update_post_meta( $coupon->get_id(), 'exclude_product_brands', [ $brand_2['term_id'] ] );
 
 		$coupon->save();
 
diff --git a/tests/e2e/specs/add-paid-campaigns/add-paid-campaigns.test.js b/tests/e2e/specs/add-paid-campaigns/add-paid-campaigns.test.js
index d1b265f198..9448e3e148 100644
--- a/tests/e2e/specs/add-paid-campaigns/add-paid-campaigns.test.js
+++ b/tests/e2e/specs/add-paid-campaigns/add-paid-campaigns.test.js
@@ -6,15 +6,22 @@ import { expect, test } from '@playwright/test';
 /**
  * Internal dependencies
  */
-import { clearOnboardedMerchant, setOnboardedMerchant } from '../../utils/api';
+import {
+	clearOnboardedMerchant,
+	setOnboardedMerchant,
+	setCompletedAdsSetup,
+	clearCompletedAdsSetup,
+} from '../../utils/api';
 import DashboardPage from '../../utils/pages/dashboard';
 import SetupAdsAccountsPage from '../../utils/pages/ads-onboarding/setup-ads-accounts';
 import SetupBudgetPage from '../../utils/pages/ads-onboarding/setup-budget';
+import CreateCampaignPage from '../../utils/pages/create-campaign';
 import { LOAD_STATE } from '../../utils/constants';
 import {
 	getFAQPanelTitle,
 	getFAQPanelRow,
 	checkFAQExpandable,
+	checkSnackBarMessage,
 } from '../../utils/page';
 
 const ADS_ACCOUNTS = [
@@ -37,6 +44,11 @@ test.describe.configure( { mode: 'serial' } );
  */
 let dashboardPage = null;
 
+/**
+ * @type {import('../../utils/pages/create-campaign').default} createCampaignPage
+ */
+let createCampaignPage = null;
+
 /**
  * @type {import('../../utils/pages/ads-onboarding/setup-ads-accounts').default} setupAdsAccounts
  */
@@ -52,12 +64,13 @@ let setupBudgetPage = null;
  */
 let page = null;
 
-test.describe( 'Set up Ads account', () => {
+test.describe( 'Add paid campaign', () => {
 	test.beforeAll( async ( { browser } ) => {
 		page = await browser.newPage();
 		dashboardPage = new DashboardPage( page );
 		setupAdsAccounts = new SetupAdsAccountsPage( page );
 		setupBudgetPage = new SetupBudgetPage( page );
+		createCampaignPage = new CreateCampaignPage( page );
 		await setOnboardedMerchant();
 		await setupAdsAccounts.mockAdsAccountsResponse( [] );
 		await setupBudgetPage.fulfillBillingStatusRequest( {
@@ -116,389 +129,981 @@ test.describe( 'Set up Ads account', () => {
 		await expect( dashboardPage.addPaidCampaignButton ).toBeEnabled();
 	} );
 
-	test.describe( 'Set up your accounts page', async () => {
-		test.beforeAll( async () => {
-			await setupAdsAccounts.mockAdsAccountsResponse( [] );
-			await dashboardPage.addPaidCampaignButton.click();
-			await page.waitForLoadState( LOAD_STATE.DOM_CONTENT_LOADED );
-		} );
-
-		test( 'Page header should be "Set up your accounts"', async () => {
-			await expect(
-				page.getByRole( 'heading', { name: 'Set up your accounts' } )
-			).toBeVisible();
-			await expect(
-				page.getByText(
-					'Connect your Google account and your Google Ads account to set up a Performance Max campaign.'
-				)
-			).toBeVisible();
-		} );
+	test.describe( 'With Ads account not connected', async () => {
+		test.describe( 'Set up your accounts page', async () => {
+			test.beforeAll( async () => {
+				await setupAdsAccounts.mockAdsAccountsResponse( [] );
+				await dashboardPage.addPaidCampaignButton.click();
+				await page.waitForLoadState( LOAD_STATE.DOM_CONTENT_LOADED );
+			} );
 
-		test( 'Google Account should show as connected', async () => {
-			await expect(
-				page.getByText(
-					'This Google account is connected to your store’s product feed.'
-				)
-			).toBeVisible();
-		} );
+			test( 'Page header should be "Set up your accounts"', async () => {
+				await expect(
+					page.getByRole( 'heading', {
+						name: 'Set up your accounts',
+					} )
+				).toBeVisible();
+				await expect(
+					page.getByText(
+						'Connect your Google account and your Google Ads account to set up a Performance Max campaign.'
+					)
+				).toBeVisible();
+			} );
 
-		test( 'Continue Button should be disabled', async () => {
-			await expect( setupAdsAccounts.getContinueButton() ).toBeDisabled();
-		} );
-	} );
+			test( 'Google Account should show as connected', async () => {
+				await expect(
+					page.getByText(
+						'This Google account is connected to your store’s product feed.'
+					)
+				).toBeVisible();
+			} );
 
-	test.describe( 'Add campaigns with no Ads account', async () => {
-		test( 'Create an account should be visible', async () => {
-			const createAccountButton = page.getByRole( 'button', {
-				name: 'Create account',
+			test( 'Continue Button should be disabled', async () => {
+				await expect(
+					setupAdsAccounts.getContinueButton()
+				).toBeDisabled();
 			} );
+		} );
 
-			await expect( createAccountButton ).toBeVisible();
+		test.describe( 'Add campaigns with no Ads account', async () => {
+			test( 'Create an account should be visible', async () => {
+				const createAccountButton = page.getByRole( 'button', {
+					name: 'Create account',
+				} );
 
-			await expect( setupAdsAccounts.getContinueButton() ).toBeDisabled();
+				await expect( createAccountButton ).toBeVisible();
 
-			await expect(
-				page.getByText(
-					'Required to set up conversion measurement and create campaigns.'
-				)
-			).toBeVisible();
+				await expect(
+					setupAdsAccounts.getContinueButton()
+				).toBeDisabled();
 
-			await createAccountButton.click();
-		} );
+				await expect(
+					page.getByText(
+						'Required to set up conversion measurement and create campaigns.'
+					)
+				).toBeVisible();
 
-		test( 'Create account button should be disable if the ToS have not been accepted.', async () => {
-			await expect(
-				page.getByRole( 'heading', {
-					name: 'Create Google Ads Account',
-				} )
-			).toBeVisible();
-
-			await expect(
-				page.getByText(
-					'By creating a Google Ads account, you agree to the following terms and conditions:'
-				)
-			).toBeVisible();
-
-			await expect(
-				setupAdsAccounts.getCreateAdsAccountButtonModal()
-			).toBeDisabled();
-		} );
+				await createAccountButton.click();
+			} );
 
-		test( 'Accept terms and conditions to enable the create account button', async () => {
-			await setupAdsAccounts.getAcceptTermCreateAccount().check();
+			test( 'Create account button should be disable if the ToS have not been accepted.', async () => {
+				await expect(
+					page.getByRole( 'heading', {
+						name: 'Create Google Ads Account',
+					} )
+				).toBeVisible();
 
-			await expect(
-				setupAdsAccounts.getCreateAdsAccountButtonModal()
-			).toBeEnabled();
-		} );
+				await expect(
+					page.getByText(
+						'By creating a Google Ads account, you agree to the following terms and conditions:'
+					)
+				).toBeVisible();
 
-		test( 'Create an Ads account', async () => {
-			// Intercept Ads connection request.
-			const connectAdsAccountRequest =
-				setupAdsAccounts.registerConnectAdsAccountRequests();
+				await expect(
+					setupAdsAccounts.getCreateAdsAccountButtonModal()
+				).toBeDisabled();
+			} );
 
-			await setupAdsAccounts.mockAdsAccountsResponse( ADS_ACCOUNTS );
+			test( 'Accept terms and conditions to enable the create account button', async () => {
+				await setupAdsAccounts.getAcceptTermCreateAccount().check();
 
-			// Mock request to fulfill Ads connection.
-			await setupAdsAccounts.fulfillAdsConnection( {
-				id: ADS_ACCOUNTS[ 0 ].id,
-				currency: 'USD',
-				symbol: '$',
-				status: 'incomplete',
-				step: 'account_access',
+				await expect(
+					setupAdsAccounts.getCreateAdsAccountButtonModal()
+				).toBeEnabled();
 			} );
 
-			await setupAdsAccounts.mockAdsStatusNotClaimed();
+			test( 'Create an Ads account', async () => {
+				// Intercept Ads connection request.
+				const connectAdsAccountRequest =
+					setupAdsAccounts.registerConnectAdsAccountRequests();
 
-			await setupAdsAccounts.getCreateAdsAccountButtonModal().click();
+				await setupAdsAccounts.mockAdsAccountsResponse( ADS_ACCOUNTS );
 
-			await connectAdsAccountRequest;
+				// Mock request to fulfill Ads connection.
+				await setupAdsAccounts.fulfillAdsConnection( {
+					id: ADS_ACCOUNTS[ 0 ].id,
+					currency: 'USD',
+					symbol: '$',
+					status: 'incomplete',
+					step: 'account_access',
+				} );
 
-			const modal = setupAdsAccounts.getAcceptAccountModal();
-			await expect( modal ).toBeVisible();
-		} );
+				await setupAdsAccounts.mockAdsStatusNotClaimed();
 
-		test( 'Show Unclaimed Ads account', async () => {
-			await setupAdsAccounts.clickCloseAcceptAccountButtonFromModal();
+				await setupAdsAccounts.getCreateAdsAccountButtonModal().click();
 
-			const claimButton = setupAdsAccounts.getAdsClaimAccountButton();
-			const claimText = setupAdsAccounts.getAdsClaimAccountText();
+				await connectAdsAccountRequest;
 
-			await expect( claimButton ).toBeVisible();
-			await expect( claimText ).toBeVisible();
+				const modal = setupAdsAccounts.getAcceptAccountModal();
+				await expect( modal ).toBeVisible();
+			} );
 
-			await expect( setupAdsAccounts.getContinueButton() ).toBeDisabled();
-		} );
+			test( 'Show Unclaimed Ads account', async () => {
+				await setupAdsAccounts.clickCloseAcceptAccountButtonFromModal();
+
+				const claimButton = setupAdsAccounts.getAdsClaimAccountButton();
+				const claimText = setupAdsAccounts.getAdsClaimAccountText();
 
-		test( 'Show Claimed Ads account', async () => {
-			// Intercept Ads connection request.
-			await setupAdsAccounts.fulfillAdsConnection( {
-				id: ADS_ACCOUNTS[ 0 ].id,
-				currency: 'USD',
-				symbol: '$',
-				status: 'connected',
-				step: '',
+				await expect( claimButton ).toBeVisible();
+				await expect( claimText ).toBeVisible();
+
+				await expect(
+					setupAdsAccounts.getContinueButton()
+				).toBeDisabled();
 			} );
 
-			await setupAdsAccounts.mockAdsStatusClaimed();
+			test( 'Show Claimed Ads account', async () => {
+				// Intercept Ads connection request.
+				await setupAdsAccounts.fulfillAdsConnection( {
+					id: ADS_ACCOUNTS[ 0 ].id,
+					currency: 'USD',
+					symbol: '$',
+					status: 'connected',
+					step: '',
+				} );
 
-			await page.dispatchEvent( 'body', 'blur' );
-			await page.dispatchEvent( 'body', 'focus' );
+				await setupAdsAccounts.mockAdsStatusClaimed();
 
-			await expect( setupAdsAccounts.getContinueButton() ).toBeEnabled();
+				await page.dispatchEvent( 'body', 'blur' );
+				await page.dispatchEvent( 'body', 'focus' );
 
-			await expect(
-				page.getByRole( 'link', {
-					name: `Account ${ ADS_ACCOUNTS[ 0 ].id }`,
-				} )
-			).toBeVisible();
+				await expect(
+					setupAdsAccounts.getContinueButton()
+				).toBeEnabled();
 
-			await expect( setupAdsAccounts.getContinueButton() ).toBeEnabled();
-		} );
-	} );
+				await expect(
+					page.getByRole( 'link', {
+						name: `Account ${ ADS_ACCOUNTS[ 0 ].id }`,
+					} )
+				).toBeVisible();
 
-	test.describe( 'Add campaigns with existing Ads accounts', () => {
-		test.beforeAll( async () => {
-			await setupAdsAccounts.mockAdsAccountsResponse( ADS_ACCOUNTS );
-			//Disconnect the account from the previous test
-			setupAdsAccounts.fulfillAdsConnection( {
-				id: ADS_ACCOUNTS[ 1 ].id,
-				currency: 'EUR',
-				symbol: '\u20ac',
-				status: 'disconnected',
+				await expect(
+					setupAdsAccounts.getContinueButton()
+				).toBeEnabled();
 			} );
-
-			await page.reload();
 		} );
 
-		test( 'Select one existing account', async () => {
-			const adsAccountSelected = `${ ADS_ACCOUNTS[ 1 ].id }`;
+		test.describe( 'Add campaigns with existing Ads accounts', () => {
+			test.beforeAll( async () => {
+				await setupAdsAccounts.mockAdsAccountsResponse( ADS_ACCOUNTS );
+				//Disconnect the account from the previous test
+				setupAdsAccounts.fulfillAdsConnection( {
+					id: ADS_ACCOUNTS[ 1 ].id,
+					currency: 'EUR',
+					symbol: '\u20ac',
+					status: 'disconnected',
+				} );
+
+				await page.reload();
+			} );
 
-			await setupAdsAccounts.selectAnExistingAdsAccount(
-				adsAccountSelected
-			);
+			test( 'Select one existing account', async () => {
+				const adsAccountSelected = `${ ADS_ACCOUNTS[ 1 ].id }`;
 
-			//Intercept Ads connection request
-			const connectAdsAccountRequest =
-				setupAdsAccounts.registerConnectAdsAccountRequests(
+				await setupAdsAccounts.selectAnExistingAdsAccount(
 					adsAccountSelected
 				);
 
-			//Mock request to fulfill Ads connection
-			setupAdsAccounts.fulfillAdsConnection( {
-				id: ADS_ACCOUNTS[ 1 ].id,
-				currency: 'EUR',
-				symbol: '\u20ac',
-				status: 'connected',
-			} );
+				//Intercept Ads connection request
+				const connectAdsAccountRequest =
+					setupAdsAccounts.registerConnectAdsAccountRequests(
+						adsAccountSelected
+					);
 
-			await setupAdsAccounts.clickConnectAds();
-			await connectAdsAccountRequest;
+				//Mock request to fulfill Ads connection
+				setupAdsAccounts.fulfillAdsConnection( {
+					id: ADS_ACCOUNTS[ 1 ].id,
+					currency: 'EUR',
+					symbol: '\u20ac',
+					status: 'connected',
+				} );
 
-			await expect( setupAdsAccounts.getContinueButton() ).toBeEnabled();
-		} );
-	} );
+				await setupAdsAccounts.clickConnectAds();
+				await connectAdsAccountRequest;
 
-	test.describe( 'Create your campaign', () => {
-		test( 'Continue to create your campaign', async () => {
-			await setupAdsAccounts.clickContinue();
-			await page.waitForLoadState( LOAD_STATE.DOM_CONTENT_LOADED );
-			await expect(
-				page.getByRole( 'heading', {
-					name: 'Create your campaign',
-				} )
-			).toBeVisible();
-
-			await expect(
-				page.getByRole( 'heading', { name: 'Set your budget' } )
-			).toBeVisible();
-
-			await expect(
-				page.getByRole( 'link', {
-					name: 'See what your ads will look like.',
-				} )
-			).toBeVisible();
+				await expect(
+					setupAdsAccounts.getContinueButton()
+				).toBeEnabled();
+			} );
 		} );
 
-		test.describe( 'Preview product ad', () => {
-			test( 'Preview product ad should be visible', async () => {
+		test.describe( 'Create your campaign', () => {
+			test( 'Continue to create your campaign', async () => {
+				await setupAdsAccounts.clickContinue();
+				await page.waitForLoadState( LOAD_STATE.DOM_CONTENT_LOADED );
 				await expect(
-					page.getByText( 'Preview product ad' )
+					page.getByRole( 'heading', {
+						name: 'Create your campaign',
+					} )
 				).toBeVisible();
+
 				await expect(
-					page.getByText(
-						"Each of your product variants will have its own ad. Previews shown here are examples and don't include all possible formats."
-					)
+					page.getByRole( 'heading', { name: 'Set your budget' } )
 				).toBeVisible();
-			} );
-
-			test( 'Change image buttons should be enabled', async () => {
-				const buttonsToChangeImage = page.locator(
-					'.gla-campaign-preview-card__moving-button'
-				);
-
-				expect( buttonsToChangeImage ).toHaveCount( 2 );
 
-				for ( const button of await buttonsToChangeImage.all() ) {
-					await expect( button ).toBeEnabled();
-				}
+				await expect(
+					page.getByRole( 'link', {
+						name: 'See what your ads will look like.',
+					} )
+				).toBeVisible();
 			} );
-		} );
 
-		test.describe( 'FAQ panels', () => {
-			test( 'should see five questions in FAQ', async () => {
-				const faqTitles = getFAQPanelTitle( page );
-				await expect( faqTitles ).toHaveCount( 5 );
+			test.describe( 'Preview product ad', () => {
+				test( 'Preview product ad should be visible', async () => {
+					await expect(
+						page.getByText( 'Preview product ad' )
+					).toBeVisible();
+					await expect(
+						page.getByText(
+							"Each of your product variants will have its own ad. Previews shown here are examples and don't include all possible formats."
+						)
+					).toBeVisible();
+				} );
+
+				test( 'Change image buttons should be enabled', async () => {
+					const buttonsToChangeImage = page.locator(
+						'.gla-campaign-preview-card__moving-button'
+					);
+
+					expect( buttonsToChangeImage ).toHaveCount( 2 );
+
+					for ( const button of await buttonsToChangeImage.all() ) {
+						await expect( button ).toBeEnabled();
+					}
+				} );
 			} );
 
-			test( 'should not see FAQ rows when FAQ titles are not clicked', async () => {
-				const faqRows = getFAQPanelRow( page );
-				await expect( faqRows ).toHaveCount( 0 );
+			test.describe( 'FAQ panels', () => {
+				test( 'should see five questions in FAQ', async () => {
+					const faqTitles = getFAQPanelTitle( page );
+					await expect( faqTitles ).toHaveCount( 5 );
+				} );
+
+				test( 'should not see FAQ rows when FAQ titles are not clicked', async () => {
+					const faqRows = getFAQPanelRow( page );
+					await expect( faqRows ).toHaveCount( 0 );
+				} );
+
+				// eslint-disable-next-line jest/expect-expect
+				test( 'should see FAQ rows when all FAQ titles are clicked', async () => {
+					await checkFAQExpandable( page );
+				} );
 			} );
+		} );
 
-			// eslint-disable-next-line jest/expect-expect
-			test( 'should see FAQ rows when all FAQ titles are clicked', async () => {
-				await checkFAQExpandable( page );
+		test.describe( 'Create Ads with billing data already setup', () => {
+			test.describe( 'Set the budget', async () => {
+				test( 'Continue button should be disabled if budget is 0', async () => {
+					await setupBudgetPage.fillBudget( '0' );
+
+					await expect(
+						setupBudgetPage.getCreateCampaignButton()
+					).toBeDisabled();
+				} );
+
+				test( 'Continue button should be enabled when selecting an option from the recommendations, even if the entered value is invalid', async () => {
+					await setupBudgetPage.fillBudget( '0' );
+					await expect(
+						setupBudgetPage.getCreateCampaignButton()
+					).toBeDisabled();
+
+					await page.getByLabel( 'low' ).click();
+					await expect(
+						setupBudgetPage.getCreateCampaignButton()
+					).toBeEnabled();
+
+					await page.getByLabel( 'custom' ).click();
+					await expect(
+						setupBudgetPage.getCreateCampaignButton()
+					).toBeDisabled();
+
+					await page.getByLabel( 'high' ).click();
+					await expect(
+						setupBudgetPage.getCreateCampaignButton()
+					).toBeEnabled();
+
+					await page.getByLabel( 'custom' ).click();
+					await expect(
+						setupBudgetPage.getCreateCampaignButton()
+					).toBeDisabled();
+
+					await page.getByLabel( 'recommended' ).click();
+					await expect(
+						setupBudgetPage.getCreateCampaignButton()
+					).toBeEnabled();
+				} );
+
+				test( 'Continue button should be disabled if budget is less than 30% of the daily budget baseline', async () => {
+					await setupBudgetPage.fillBudget( '2' );
+
+					await expect(
+						setupBudgetPage.getCreateCampaignButton()
+					).toBeDisabled();
+				} );
+
+				test( 'User is notified of the minimum value', async () => {
+					await setupBudgetPage.fillBudget( '3' );
+					await setupBudgetPage.getBudgetInput().blur();
+
+					await expect(
+						page.getByText(
+							'Please make sure daily average cost is at least €4.00'
+						)
+					).toBeVisible();
+				} );
+
+				test( 'Continue button should be enabled if budget is above the recommended value', async () => {
+					await setupBudgetPage.fillBudget( '5' );
+
+					await expect(
+						setupBudgetPage.getCreateCampaignButton()
+					).toBeEnabled();
+				} );
+
+				test( 'Display the recommended budget if the budget is valid but lower than the lowest recommended value', async () => {
+					await setupBudgetPage.fillBudget( '6' );
+
+					await expect(
+						page.getByText(
+							`Your budget is lower than other advertisers' budgets, which may affect performance. For best results, we recommend at least €15.00 per day.`
+						)
+					).toBeVisible();
+				} );
 			} );
-		} );
-	} );
 
-	test.describe( 'Create Ads with billing data already setup', () => {
-		test.describe( 'Set the budget', async () => {
-			test( 'Continue button should be disabled if budget is 0', async () => {
-				await setupBudgetPage.fillBudget( '0' );
+			test( 'It should show the campaign creation success message', async () => {
+				await setupBudgetPage.fillBudget( '6' );
+				await setupBudgetPage.getCreateCampaignButton().click();
 
+				const cancelButton = page.getByRole( 'button', {
+					name: 'Cancel',
+				} );
 				await expect(
-					setupBudgetPage.getCreateCampaignButton()
-				).toBeDisabled();
-			} );
+					page.getByText( 'This offer won’t last long!' )
+				).toBeVisible();
+				await expect( cancelButton ).toBeEnabled();
 
-			test( 'Continue button should be enabled when selecting an option from the recommendations, even if the entered value is invalid', async () => {
-				await setupBudgetPage.fillBudget( '0' );
-				await expect(
-					setupBudgetPage.getCreateCampaignButton()
-				).toBeDisabled();
+				await cancelButton.click();
 
-				await page.getByLabel( 'low' ).click();
-				await expect(
-					setupBudgetPage.getCreateCampaignButton()
-				).toBeEnabled();
+				await expect( cancelButton ).not.toBeVisible();
 
-				await page.getByLabel( 'custom' ).click();
-				await expect(
-					setupBudgetPage.getCreateCampaignButton()
-				).toBeDisabled();
+				// Mock the campaign creation request.
+				const campaignCreation =
+					setupBudgetPage.mockCampaignCreationAndAdsSetupCompletion(
+						'6',
+						[ 'US' ]
+					);
+
+				await setupBudgetPage.getCreateCampaignButton().click();
+
+				await campaignCreation;
+
+				//It should redirect to the dashboard page
+				await page.waitForURL(
+					'/wp-admin/admin.php?page=wc-admin&path=%2Fgoogle%2Fdashboard&guide=campaign-creation-success',
+					{
+						waitUntil: LOAD_STATE.DOM_CONTENT_LOADED,
+					}
+				);
 
-				await page.getByLabel( 'high' ).click();
 				await expect(
-					setupBudgetPage.getCreateCampaignButton()
-				).toBeEnabled();
+					page.getByRole( 'heading', {
+						name: "You've set up a Performance Max Campaign!",
+					} )
+				).toBeVisible();
 
-				await page.getByLabel( 'custom' ).click();
 				await expect(
-					setupBudgetPage.getCreateCampaignButton()
-				).toBeDisabled();
+					page.getByRole( 'button', {
+						name: 'Create another campaign',
+					} )
+				).toBeEnabled();
 
-				await page.getByLabel( 'recommended' ).click();
 				await expect(
-					setupBudgetPage.getCreateCampaignButton()
+					page.getByRole( 'button', {
+						name: 'Got It',
+					} )
 				).toBeEnabled();
-			} );
 
-			test( 'Continue button should be disabled if budget is less than 30% of the daily budget baseline', async () => {
-				await setupBudgetPage.fillBudget( '2' );
+				await page
+					.getByRole( 'button', {
+						name: 'Got It',
+					} )
+					.click();
 
-				await expect(
-					setupBudgetPage.getCreateCampaignButton()
-				).toBeDisabled();
+				await expect( page.getByRole( 'dialog' ) ).not.toBeVisible();
 			} );
+		} );
+	} );
+
+	test.describe( 'With connected Ads account', async () => {
+		test.beforeAll( async () => {
+			await setCompletedAdsSetup();
+			await createCampaignPage.mockRequests();
+			await createCampaignPage.mockOptimizeCampaignRequests();
+			await createCampaignPage.mockGenerateTextAssetsSuccess();
+			await createCampaignPage.mockGenerateImageAssetsSuccess();
+			createCampaignPage.goto();
+		} );
 
-			test( 'User is notified of the minimum value', async () => {
-				await setupBudgetPage.fillBudget( '3' );
-				await setupBudgetPage.getBudgetInput().blur();
+		test.afterAll( async () => {
+			await clearCompletedAdsSetup();
+			await page.close();
+		} );
 
+		test.describe( 'Create Campaign page', async () => {
+			test( 'Page header should be "Create your campaign"', async () => {
+				await expect(
+					page.getByRole( 'heading', {
+						name: 'Create your campaign',
+					} )
+				).toBeVisible();
 				await expect(
 					page.getByText(
-						'Please make sure daily average cost is at least €4.00'
+						'Performance Max campaigns are automatically optimized for you by Google.'
 					)
 				).toBeVisible();
 			} );
 
-			test( 'Continue button should be enabled if budget is above the recommended value', async () => {
-				await setupBudgetPage.fillBudget( '5' );
-
-				await expect(
-					setupBudgetPage.getCreateCampaignButton()
-				).toBeEnabled();
-			} );
-
-			test( 'Display the recommended budget if the budget is valid but lower than the lowest recommended value', async () => {
-				await setupBudgetPage.fillBudget( '6' );
+			test( 'Clicking the "Continue" button takes you to the "Optimize your campaign" step', async () => {
+				const continueButton = createCampaignPage.getContinueButton();
+				continueButton.click();
 
 				await expect(
-					page.getByText(
-						`Your budget is lower than other advertisers' budgets, which may affect performance. For best results, we recommend at least €15.00 per day.`
-					)
+					page.getByRole( 'heading', {
+						name: 'Optimize your campaign',
+					} )
 				).toBeVisible();
 			} );
 		} );
 
-		test( 'It should show the campaign creation success message', async () => {
-			await setupBudgetPage.fillBudget( '6' );
-			await setupBudgetPage.getCreateCampaignButton().click();
-
-			const cancelButton = page.getByRole( 'button', { name: 'Cancel' } );
-			await expect(
-				page.getByText( 'This offer won’t last long!' )
-			).toBeVisible();
-			await expect( cancelButton ).toBeEnabled();
-
-			await cancelButton.click();
+		test.describe( 'Optimize your campaign step', async () => {
+			test( 'Final URL should be selected by default', async () => {
+				const finalUrlCard = createCampaignPage.getFinalUrlCard();
+				await expect( finalUrlCard ).toContainText(
+					'https://woo.com/shop/'
+				);
+			} );
 
-			await expect( cancelButton ).not.toBeVisible();
+			test( 'Selecting the "Or, select a different Final URL" button disables the Create Campaign button', async () => {
+				const selectDifferentFinalUrlButton =
+					createCampaignPage.getSelectDifferentFinalUrlButton();
+				await selectDifferentFinalUrlButton.click();
 
-			// Mock the campaign creation request.
-			const campaignCreation =
-				setupBudgetPage.mockCampaignCreationAndAdsSetupCompletion(
-					'6',
-					[ 'US' ]
-				);
+				const createCampaignButton =
+					createCampaignPage.getCreateCampaignButton();
+				await expect( createCampaignButton ).toBeDisabled();
+			} );
 
-			await setupBudgetPage.getCreateCampaignButton().click();
+			test( 'Selecting final URL enables Create Campaign button', async () => {
+				await createCampaignPage.selectUrlOption();
 
-			await campaignCreation;
+				const createCampaignButton =
+					createCampaignPage.getCreateCampaignButton();
+				await expect( createCampaignButton ).toBeEnabled();
+			} );
 
-			//It should redirect to the dashboard page
-			await page.waitForURL(
-				'/wp-admin/admin.php?page=wc-admin&path=%2Fgoogle%2Fdashboard&guide=campaign-creation-success',
-				{
-					waitUntil: LOAD_STATE.DOM_CONTENT_LOADED,
-				}
-			);
-
-			await expect(
-				page.getByRole( 'heading', {
-					name: "You've set up a Performance Max Campaign!",
-				} )
-			).toBeVisible();
-
-			await expect(
-				page.getByRole( 'button', {
-					name: 'Create another campaign',
-				} )
-			).toBeEnabled();
-
-			await expect(
-				page.getByRole( 'button', {
-					name: 'Got It',
-				} )
-			).toBeEnabled();
-
-			await page
-				.getByRole( 'button', {
-					name: 'Got It',
-				} )
-				.click();
+			test.describe( 'Gen AI', () => {
+				test.describe( 'Text Assets', () => {
+					test.describe( 'Headlines', () => {
+						test.describe( 'Visibility', () => {
+							test( 'Generate headline button is hidden when all inputs are filled', async () => {
+								const generateHeadlineButton =
+									createCampaignPage.getGenerateHeadlineButton();
+								await expect(
+									generateHeadlineButton
+								).not.toBeVisible();
+							} );
+
+							test( 'Generate headline button is visible when at least one input is empty', async () => {
+								const generateHeadlineButton =
+									createCampaignPage.getGenerateHeadlineButton();
+								await expect(
+									generateHeadlineButton
+								).not.toBeVisible();
+
+								const headlineInputs =
+									await createCampaignPage.getHeadlineInputs();
+								const lastHeadlineInput = headlineInputs.last();
+								await lastHeadlineInput.fill( '' );
+
+								await expect(
+									generateHeadlineButton
+								).toBeVisible();
+							} );
+						} );
+
+						test.describe( 'Generate action', () => {
+							test.beforeEach( async () => {
+								createCampaignPage.mockGenerateTextAssetsSuccess();
+							} );
+
+							test( 'Clicking generate headline sends the correct POST request', async () => {
+								const generateRequest =
+									createCampaignPage.awaitForGenerateTextRequest(
+										'https://woo.com/shop/',
+										[ 'headline' ]
+									);
+
+								const generateHeadlineButton =
+									createCampaignPage.getGenerateHeadlineButton();
+								await generateHeadlineButton.click();
+								await generateRequest;
+							} );
+						} );
+
+						test.describe( 'Success', () => {
+							test( 'Clicking generate headline fills empty headline inputs', async () => {
+								const headlineInputsValues =
+									await createCampaignPage.getHeadlineInputsValues();
+								const lastValue =
+									headlineInputsValues[
+										headlineInputsValues.length - 1
+									];
+								expect( lastValue ).toBe(
+									'Fast Shipping Available'
+								);
+							} );
+						} );
+					} );
+
+					test.describe( 'Long Headlines', () => {
+						test.describe( 'Visibility', () => {
+							test( 'Generate long headline button is hidden when all inputs are filled', async () => {
+								const generateLongHeadlineButton =
+									createCampaignPage.getGenerateLongHeadlineButton();
+								await expect(
+									generateLongHeadlineButton
+								).not.toBeVisible();
+							} );
+
+							test( 'Generate long headline button is visible when at least one input is empty', async () => {
+								const generateLongHeadlineButton =
+									createCampaignPage.getGenerateLongHeadlineButton();
+								await expect(
+									generateLongHeadlineButton
+								).not.toBeVisible();
+
+								const longHeadlineInputs =
+									await createCampaignPage.getLongHeadlineInputs();
+								const lastLongHeadlineInput =
+									longHeadlineInputs.last();
+								await lastLongHeadlineInput.fill( '' );
+
+								await expect(
+									generateLongHeadlineButton
+								).toBeVisible();
+							} );
+						} );
+
+						test.describe( 'Generate action', () => {
+							test.beforeEach( async () => {
+								createCampaignPage.mockGenerateTextAssetsSuccess();
+							} );
+
+							test( 'Clicking generate long headline sends the correct POST request', async () => {
+								const generateRequest =
+									createCampaignPage.awaitForGenerateTextRequest(
+										'https://woo.com/shop/',
+										[ 'long_headline' ]
+									);
+
+								const generateLongHeadlineButton =
+									createCampaignPage.getGenerateLongHeadlineButton();
+								await generateLongHeadlineButton.click();
+								await generateRequest;
+							} );
+						} );
+
+						test.describe( 'Success', () => {
+							test( 'Clicking generate long headline fills empty long headline inputs', async () => {
+								const longHeadlineInputsValues =
+									await createCampaignPage.getLongHeadlineInputsValues();
+								const lastValue =
+									longHeadlineInputsValues[
+										longHeadlineInputsValues.length - 1
+									];
+								expect( lastValue ).toBe(
+									'Upgrade your everyday shopping experience'
+								);
+							} );
+						} );
+					} );
+
+					test.describe( 'Descriptions', () => {
+						test.describe( 'Visibility', () => {
+							test( 'Generate description button is hidden when all inputs are filled', async () => {
+								const generateDescriptionButton =
+									createCampaignPage.getGenerateDescriptionButton();
+								await expect(
+									generateDescriptionButton
+								).not.toBeVisible();
+							} );
+
+							test( 'Generate description button is visible when at least one input is empty', async () => {
+								const generateDescriptionButton =
+									createCampaignPage.getGenerateDescriptionButton();
+								await expect(
+									generateDescriptionButton
+								).not.toBeVisible();
+
+								const descriptionInputs =
+									await createCampaignPage.getDescriptionInputs();
+								const lastDescriptionInput =
+									descriptionInputs.last();
+								await lastDescriptionInput.fill( '' );
+
+								await expect(
+									generateDescriptionButton
+								).toBeVisible();
+							} );
+						} );
+
+						test.describe( 'Generate action', () => {
+							test.beforeEach( async () => {
+								createCampaignPage.mockGenerateTextAssetsSuccess();
+							} );
+
+							test( 'Clicking generate description sends the correct POST request', async () => {
+								const generateRequest =
+									createCampaignPage.awaitForGenerateTextRequest(
+										'https://woo.com/shop/',
+										[ 'description' ]
+									);
+
+								const generateDescriptionButton =
+									createCampaignPage.getGenerateDescriptionButton();
+								await generateDescriptionButton.click();
+								await generateRequest;
+							} );
+						} );
+
+						test.describe( 'Success', () => {
+							test( 'Clicking generate description fills empty description inputs', async () => {
+								const descriptionInputsValues =
+									await createCampaignPage.getDescriptionInputsValues();
+								const lastValue =
+									descriptionInputsValues[
+										descriptionInputsValues.length - 1
+									];
+								expect( lastValue ).toBe(
+									'Browse top picks and enjoy exclusive savings.'
+								);
+							} );
+						} );
+					} );
+
+					test.describe( 'AI Icon', () => {
+						test( 'is visible next to generated text assets and not visible if changed', async () => {
+							const descriptionInputs =
+								createCampaignPage.getDescriptionInputs();
+							const lastDescriptionInput =
+								descriptionInputs.last();
+
+							// Move one level up
+							const row = lastDescriptionInput.locator( '..' );
+							const aiIcon = row.locator(
+								'.gla-texts-editor__ai-icon'
+							);
+
+							await expect( aiIcon ).toHaveCount( 1 );
+
+							await lastDescriptionInput.fill(
+								'Custom description text'
+							);
+
+							await expect( aiIcon ).toHaveCount( 0 );
+						} );
+					} );
+
+					test.describe( 'Error', () => {
+						test.beforeEach( async () => {
+							createCampaignPage.mockEmptyGenerateTextAssets();
+						} );
+
+						test( 'Displays error message when there are no more generated text', async () => {
+							const descriptionInputs =
+								await createCampaignPage.getDescriptionInputs();
+							const lastDescriptionInput =
+								descriptionInputs.last();
+							await lastDescriptionInput.fill( '' );
+
+							const generateDescriptionButton =
+								createCampaignPage.getGenerateDescriptionButton();
+							await generateDescriptionButton.click();
+
+							await checkSnackBarMessage(
+								page,
+								'No texts were generated. Please try again.'
+							);
+						} );
+					} );
+				} );
+
+				test.describe( 'Image Assets', () => {
+					test.describe( 'Landscape images', () => {
+						test.describe( 'Visibility', () => {
+							test( 'Generate landscape images button is visible', async () => {
+								const generateLandscapeImagesButton =
+									createCampaignPage.getGenerateLandscapeImagesButton();
+								await expect(
+									generateLandscapeImagesButton
+								).toBeVisible();
+							} );
+
+							test( 'There is only one image loaded for the campaign', async () => {
+								const campaignImages =
+									createCampaignPage.getCampaignLandscapeImageItems();
+								await expect( campaignImages ).toHaveCount( 1 );
+							} );
+						} );
+
+						test.describe( 'Generate action', () => {
+							test.beforeEach( async () => {
+								createCampaignPage.mockGenerateImageAssetsSuccess();
+							} );
+
+							test( 'Clicking generate landscape images sends the correct POST request', async () => {
+								const generateRequest =
+									createCampaignPage.awaitForGenerateImageRequest(
+										'https://woo.com/shop/',
+										[ 'marketing_image' ]
+									);
+
+								const generateLandscapeImagesButton =
+									createCampaignPage.getGenerateLandscapeImagesButton();
+								await generateLandscapeImagesButton.click();
+								await generateRequest;
+							} );
+						} );
+
+						test.describe( 'Success', () => {
+							test( 'Image picker is displayed', async () => {
+								const imagePicker =
+									createCampaignPage.getLandscapeImagesSectionImagePicker();
+								await expect( imagePicker ).toBeVisible();
+							} );
+
+							test( 'Image picker renders generated images', async () => {
+								const generatedImages =
+									createCampaignPage.getLandscapeGeneratedImages();
+								await expect( generatedImages ).toHaveCount(
+									4
+								);
+							} );
+						} );
+					} );
+
+					test.describe( 'Image Picker', () => {
+						test.beforeEach( async () => {
+							createCampaignPage.mockGenerateImageAssetsSuccess();
+						} );
+
+						test( '"Add selected images" button is disabled if no image is selected', async () => {
+							const generateLandscapeImagesButton =
+								createCampaignPage.getGenerateLandscapeImagesButton();
+							await generateLandscapeImagesButton.click();
+
+							const addSelectedImagesButton =
+								createCampaignPage.getLandscapeImagePickerAddSelectedImagesButton();
+							await expect(
+								addSelectedImagesButton
+							).toBeDisabled();
+						} );
+
+						test( 'Clicking an image enables the "Add selected images" button', async () => {
+							const generatedImages =
+								createCampaignPage.getLandscapeGeneratedImages();
+							generatedImages.first().click();
+
+							const addSelectedImagesButton =
+								createCampaignPage.getLandscapeImagePickerAddSelectedImagesButton();
+							await expect(
+								addSelectedImagesButton
+							).toBeEnabled();
+						} );
+
+						test( 'Clicking the "Add selected images" button adds the selected images to the campaign and remove them from the image picker ', async () => {
+							let generatedImages =
+								createCampaignPage.getLandscapeGeneratedImages();
+							const firstGeneratedImageUrl = await generatedImages
+								.first()
+								.locator( 'img' )
+								.getAttribute( 'src' );
+							const addSelectedImagesButton =
+								createCampaignPage.getLandscapeImagePickerAddSelectedImagesButton();
+							await addSelectedImagesButton.click();
+
+							generatedImages =
+								createCampaignPage.getLandscapeGeneratedImages();
+							await expect( generatedImages ).toHaveCount( 3 );
+
+							const campaignImages =
+								createCampaignPage.getCampaignLandscapeImageItems();
+							const campaignLastImageUrl = await campaignImages
+								.last()
+								.locator( 'img' )
+								.getAttribute( 'src' );
+							expect( campaignLastImageUrl ).toEqual(
+								firstGeneratedImageUrl
+							);
+							await expect( campaignImages ).toHaveCount( 2 );
+						} );
+
+						test( 'Adding all generated images hides the image picker', async () => {
+							const generatedImages =
+								createCampaignPage.getLandscapeGeneratedImages();
+							await generatedImages.nth( 0 ).click();
+							await generatedImages.nth( 1 ).click();
+							await generatedImages.nth( 2 ).click();
+
+							const addSelectedImagesButton =
+								createCampaignPage.getLandscapeImagePickerAddSelectedImagesButton();
+							await addSelectedImagesButton.click();
+
+							const imagePicker =
+								createCampaignPage.getLandscapeImagesSectionImagePicker();
+							await expect( imagePicker ).not.toBeVisible();
+
+							const campaignImages =
+								createCampaignPage.getCampaignLandscapeImageItems();
+							await expect( campaignImages ).toHaveCount( 5 );
+						} );
+
+						test( 'Removing an image from the campaign shows it back in the image picker', async () => {
+							const campaignImageItems =
+								createCampaignPage.getCampaignLandscapeImageItems();
+							const lastCampaignImageItem =
+								campaignImageItems.last();
+							await lastCampaignImageItem.hover();
+							const lastCampaignImageUrl =
+								await lastCampaignImageItem
+									.locator( 'img' )
+									.getAttribute( 'src' );
+
+							const removeButton = lastCampaignImageItem.locator(
+								'.gla-media-selector__remove-medium-button'
+							);
+							await removeButton.click();
+
+							const imagePicker =
+								createCampaignPage.getLandscapeImagesSectionImagePicker();
+							await expect( imagePicker ).toBeVisible();
+
+							const generatedImages =
+								createCampaignPage.getLandscapeGeneratedImages();
+							const firstGeneratedImageUrl = await generatedImages
+								.first()
+								.locator( 'img' )
+								.getAttribute( 'src' );
+							expect( firstGeneratedImageUrl ).toEqual(
+								lastCampaignImageUrl
+							);
+						} );
+					} );
+				} );
+
+				test.describe( 'Square images', () => {
+					test.describe( 'Visibility', () => {
+						test( 'Generate square images button is visible', async () => {
+							const generateSquareImagesButton =
+								createCampaignPage.getGenerateSquareImagesButton();
+							await expect(
+								generateSquareImagesButton
+							).toBeVisible();
+						} );
+
+						test( 'There is only one image loaded for the campaign', async () => {
+							const campaignImages =
+								createCampaignPage.getCampaignSquareImageItems();
+							await expect( campaignImages ).toHaveCount( 1 );
+						} );
+					} );
+
+					test.describe( 'Generate action', () => {
+						test.beforeEach( async () => {
+							createCampaignPage.mockGenerateImageAssetsSuccess();
+						} );
+
+						test( 'Clicking generate square images sends the correct POST request', async () => {
+							const generateRequest =
+								createCampaignPage.awaitForGenerateImageRequest(
+									'https://woo.com/shop/',
+									[ 'square_marketing_image' ]
+								);
+
+							const generateSquareImagesButton =
+								createCampaignPage.getGenerateSquareImagesButton();
+							await generateSquareImagesButton.click();
+							await generateRequest;
+						} );
+					} );
+
+					test.describe( 'Success', () => {
+						test( 'Image picker is displayed', async () => {
+							const imagePicker =
+								createCampaignPage.getSquareImagesSectionImagePicker();
+							await expect( imagePicker ).toBeVisible();
+						} );
+
+						test( 'Image picker renders generated images', async () => {
+							const generatedImages =
+								createCampaignPage.getSquareGeneratedImages();
+							await expect( generatedImages ).toHaveCount( 3 );
+						} );
+					} );
+				} );
+
+				test.describe( 'Portrait images', () => {
+					test.describe( 'Visibility', () => {
+						test( 'Generate portrait images button is visible', async () => {
+							const generatePortraitImagesButton =
+								createCampaignPage.getGeneratePortraitImagesButton();
+							await expect(
+								generatePortraitImagesButton
+							).toBeVisible();
+						} );
+
+						test( 'There are no images loaded for the campaign', async () => {
+							const campaignImages =
+								createCampaignPage.getCampaignPortraitImageItems();
+							await expect( campaignImages ).toHaveCount( 0 );
+						} );
+					} );
+
+					test.describe( 'Generate action', () => {
+						test.beforeEach( async () => {
+							createCampaignPage.mockGenerateImageAssetsSuccess();
+						} );
+
+						test( 'Clicking generate portrait images sends the correct POST request', async () => {
+							const generateRequest =
+								createCampaignPage.awaitForGenerateImageRequest(
+									'https://woo.com/shop/',
+									[ 'portrait_marketing_image' ]
+								);
+
+							const generatePortraitImagesButton =
+								createCampaignPage.getGeneratePortraitImagesButton();
+							await generatePortraitImagesButton.click();
+							await generateRequest;
+						} );
+					} );
+
+					test.describe( 'Success', () => {
+						test( 'Image picker is displayed', async () => {
+							const imagePicker =
+								createCampaignPage.getPortraitImagesSectionImagePicker();
+							await expect( imagePicker ).toBeVisible();
+						} );
+
+						test( 'Image picker renders generated images', async () => {
+							const generatedImages =
+								createCampaignPage.getPortraitGeneratedImages();
+							await expect( generatedImages ).toHaveCount( 2 );
+						} );
+					} );
+				} );
+			} );
 		} );
 	} );
 } );
diff --git a/tests/e2e/specs/onboarding-ads-only/step-3-optimize-campaign.test.js b/tests/e2e/specs/onboarding-ads-only/step-3-optimize-campaign.test.js
index 4668f323ee..c4251a33b6 100644
--- a/tests/e2e/specs/onboarding-ads-only/step-3-optimize-campaign.test.js
+++ b/tests/e2e/specs/onboarding-ads-only/step-3-optimize-campaign.test.js
@@ -108,7 +108,18 @@ test.describe( 'Optimize campaign for Ads only merchants', () => {
 	} );
 
 	test.describe( 'Optimize campaign', () => {
-		test( 'Create Campaign button should be disabled if no URL selected', async () => {
+		test( 'Final URL should be selected by default', async () => {
+			const finalUrlCard = createCampaignPage.getFinalUrlCard();
+			await expect( finalUrlCard ).toContainText(
+				'https://woo.com/shop/'
+			);
+		} );
+
+		test( 'Selecting the "Or, select a different Final URL" button disables the Create Campaign button', async () => {
+			const selectDifferentFinalUrlButton =
+				optimizeCampaignPage.getSelectDifferentFinalUrlButton();
+			await selectDifferentFinalUrlButton.click();
+
 			const createCampaignButton =
 				optimizeCampaignPage.getCreateCampaignButton();
 			await expect( createCampaignButton ).toBeDisabled();
@@ -122,23 +133,12 @@ test.describe( 'Optimize campaign for Ads only merchants', () => {
 			await expect( createCampaignButton ).toBeEnabled();
 		} );
 
-		test( 'Selecting the "Or, select a different Final URL" button disables the Create Campaign button', async () => {
-			const selectDifferentFinalUrlButton =
-				optimizeCampaignPage.getSelectDifferentFinalUrlButton();
-			await selectDifferentFinalUrlButton.click();
-
-			const createCampaignButton =
-				optimizeCampaignPage.getCreateCampaignButton();
-			await expect( createCampaignButton ).toBeDisabled();
-		} );
-
 		test( '"Skip this step" button should not be present in the last step of onboarding', async () => {
 			const skipThisStepButton = page.locator( 'text="Skip this step"' );
 			await expect( skipThisStepButton ).toHaveCount( 0 );
 		} );
 
 		test( 'Clicking the "Create Campaign" button navigates to the dashboard and should see the setup success modal', async () => {
-			await optimizeCampaignPage.selectUrlOption();
 			const createCampaignButton =
 				optimizeCampaignPage.getCreateCampaignButton();
 
diff --git a/tests/e2e/utils/mock-requests.js b/tests/e2e/utils/mock-requests.js
index 7f36d96b0f..beef6acf6f 100644
--- a/tests/e2e/utils/mock-requests.js
+++ b/tests/e2e/utils/mock-requests.js
@@ -1247,4 +1247,36 @@ export default class MockRequests {
 			[ 'GET' ]
 		);
 	}
+
+	/**
+	 * Fulfill generate text assets request.
+	 *
+	 * @param {Object} payload - The response payload to return.
+	 * @param {number} status - The HTTP status in the response.
+	 * @return {Promise<void>}
+	 */
+	async fulfillGenerateTextAssetsRequest( payload, status = 200 ) {
+		await this.fulfillRequest(
+			/\/wc\/gla\/ads\/assets\/generate-text\b/,
+			payload,
+			status,
+			[ 'POST' ]
+		);
+	}
+
+	/**
+	 * Fulfill generate image assets request.
+	 *
+	 * @param {Object} payload - The response payload to return.
+	 * @param {number} status - The HTTP status in the response.
+	 * @return {Promise<void>}
+	 */
+	async fulfillGenerateImageAssetsRequest( payload, status = 200 ) {
+		await this.fulfillRequest(
+			/\/wc\/gla\/ads\/assets\/generate-images\b/,
+			payload,
+			status,
+			[ 'POST' ]
+		);
+	}
 }
diff --git a/tests/e2e/utils/pages/create-campaign.js b/tests/e2e/utils/pages/create-campaign.js
new file mode 100644
index 0000000000..d61700304c
--- /dev/null
+++ b/tests/e2e/utils/pages/create-campaign.js
@@ -0,0 +1,811 @@
+/**
+ * Internal dependencies
+ */
+import { LOAD_STATE } from '../constants';
+import MockRequests from '../mock-requests';
+
+/**
+ * Dashboard page object class.
+ */
+export default class CreateCampaignPage extends MockRequests {
+	/**
+	 * @param {import('@playwright/test').Page} page
+	 */
+	constructor( page ) {
+		super( page );
+		this.page = page;
+	}
+
+	/**
+	 * Close the current page.
+	 *
+	 * @return {Promise<void>}
+	 */
+	async closePage() {
+		await this.page.close();
+	}
+
+	/**
+	 * Mock all requests related to external accounts such as Merchant Center, Google, etc.
+	 *
+	 * @return {Promise<void>}
+	 */
+	async mockRequests() {
+		// Mock Reports Programs
+		await this.fulfillJetPackConnection( {
+			active: 'yes',
+			owner: 'yes',
+			displayName: 'John',
+			email: 'john@email.com',
+		} );
+
+		await this.mockGoogleConnected();
+		await this.mockAdsAccountConnected();
+	}
+
+	/**
+	 * Go to the Create Campaign page.
+	 *
+	 * @return {Promise<void>}
+	 */
+	async goto() {
+		await this.page.goto(
+			'/wp-admin/admin.php?page=wc-admin&path=%2Fgoogle%2Fdashboard&subpath=%2Fcampaigns%2Fcreate',
+			{ waitUntil: LOAD_STATE.DOM_CONTENT_LOADED }
+		);
+	}
+
+	/**
+	 * Get the Continue button.
+	 *
+	 * @return {import('@playwright/test').Locator} Continue button.
+	 */
+	getContinueButton() {
+		return this.page.getByRole( 'button', {
+			name: 'Continue',
+			exact: true,
+		} );
+	}
+
+	/**
+	 * Get create campaign button.
+	 *
+	 * @return {import('@playwright/test').Locator} Get create campaign button.
+	 */
+	getCreateCampaignButton() {
+		// Intentionally not using getByRole here, as another button with the same accessible name exists in the Stepper header.
+		return this.page.locator(
+			'button[data-action="submit-campaign-and-assets"]'
+		);
+	}
+
+	/**
+	 * Click create campaign button.
+	 *
+	 * @return {Promise<void>}
+	 */
+	async clickCreateCampaignButton() {
+		const createCampaignButton = this.getCreateCampaignButton();
+		await createCampaignButton.click();
+	}
+
+	/**
+	 * Get final URL select dropdown.
+	 *
+	 * @return {import('@playwright/test').Locator} Get final URL select dropdown.
+	 */
+	getFinalUrlSelect() {
+		return this.page.getByRole( 'combobox' );
+	}
+
+	/**
+	 * Get select button.
+	 *
+	 * @return {import('@playwright/test').Locator} Get select button.
+	 */
+	getSelectButton() {
+		return this.page.getByRole( 'button', { name: 'Select' } );
+	}
+
+	/**
+	 * Get select different final URL button.
+	 *
+	 * @return {import('@playwright/test').Locator} Get select different final URL button.
+	 */
+	getSelectDifferentFinalUrlButton() {
+		return this.page.getByRole( 'button', {
+			name: 'Or, select a different Final URL',
+		} );
+	}
+
+	/**
+	 * Get Add headline button.
+	 *
+	 * @return {import('@playwright/test').Locator} Get Add headline button.
+	 */
+	getAddHeadlineButton() {
+		return this.page
+			.getByRole( 'button', { name: 'Add text' } )
+			.filter( { hasText: 'Add headline' } );
+	}
+
+	/**
+	 * Get Add long headline button.
+	 *
+	 * @return {import('@playwright/test').Locator} Get Add long headline button.
+	 */
+	getAddLongHeadlineButton() {
+		return this.page
+			.getByRole( 'button', { name: 'Add text' } )
+			.filter( { hasText: 'Add long headline' } );
+	}
+
+	/**
+	 * Get Add description button.
+	 *
+	 * @return {import('@playwright/test').Locator} Get Add description button.
+	 */
+	getAddDescriptionButton() {
+		return this.page
+			.getByRole( 'button', { name: 'Add text' } )
+			.filter( { hasText: 'Add description' } );
+	}
+
+	/**
+	 * Get generate headline button.
+	 *
+	 * @return {import('@playwright/test').Locator} Get generate headline button.
+	 */
+	getGenerateHeadlineButton() {
+		return this.page.getByRole( 'button', {
+			name: 'Generate headline',
+		} );
+	}
+
+	/**
+	 * Get generate headlines button.
+	 *
+	 * @return {import('@playwright/test').Locator} Get generate headlines button.
+	 */
+	getGenerateHeadlinesButton() {
+		return this.page.getByRole( 'button', {
+			name: 'Generate headlines',
+		} );
+	}
+
+	/**
+	 * Get generate long headline button.
+	 *
+	 * @return {import('@playwright/test').Locator} Get generate long headline button.
+	 */
+	getGenerateLongHeadlineButton() {
+		return this.page.getByRole( 'button', {
+			name: 'Generate long headline',
+		} );
+	}
+
+	/**
+	 * Get generate long headlines button.
+	 *
+	 * @return {import('@playwright/test').Locator} Get generate long headlines button.
+	 */
+	getGenerateLongHeadlinesButton() {
+		return this.page.getByRole( 'button', {
+			name: 'Generate long headlines',
+		} );
+	}
+
+	/**
+	 * Get generate description button.
+	 *
+	 * @return {import('@playwright/test').Locator} Get generate description button.
+	 */
+	getGenerateDescriptionButton() {
+		return this.page.getByRole( 'button', {
+			name: 'Generate description',
+		} );
+	}
+
+	/**
+	 * Get generate descriptions button.
+	 *
+	 * @return {import('@playwright/test').Locator} Get generate descriptions button.
+	 */
+	getGenerateDescriptionsButton() {
+		return this.page.getByRole( 'button', {
+			name: 'Generate descriptions',
+		} );
+	}
+
+	/**
+	 * Get headlines section.
+	 *
+	 * @return {import('@playwright/test').Locator} Get headlines section.
+	 */
+	getHeadlinesSection() {
+		return this.page
+			.locator(
+				'.gla-asset-field:has(:where(.gla-asset-field__heading):has-text("Headlines"))'
+			)
+			.first();
+	}
+
+	/**
+	 * Get headline inputs.
+	 *
+	 * @return {import('@playwright/test').Locator} Get headline inputs.
+	 */
+	getHeadlineInputs() {
+		const headlinesSection = this.getHeadlinesSection();
+		const headlineInputs = headlinesSection.locator(
+			'input[placeholder="Headline"]'
+		);
+
+		return headlineInputs;
+	}
+
+	/**
+	 * Get headline inputs values.
+	 *
+	 * @return {Promise<string[]>} Get headline inputs values.
+	 */
+	async getHeadlineInputsValues() {
+		const headlineInputs = this.getHeadlineInputs();
+		const values = await headlineInputs.evaluateAll( ( inputs ) =>
+			inputs.map( ( input ) => input.value )
+		);
+
+		return values;
+	}
+
+	/**
+	 * Get long headlines section.
+	 *
+	 * @return {import('@playwright/test').Locator} Get long headlines section.
+	 */
+	getLongHeadlinesSection() {
+		return this.page
+			.locator(
+				'.gla-asset-field:has(:where(.gla-asset-field__heading):has-text("Long headlines"))'
+			)
+			.first();
+	}
+
+	/**
+	 * Get headline inputs.
+	 *
+	 * @return {import('@playwright/test').Locator} Get headline inputs.
+	 */
+	getLongHeadlineInputs() {
+		const longHeadlinesSection = this.getLongHeadlinesSection();
+		const longHeadlineInputs = longHeadlinesSection.locator(
+			'input[placeholder="Long headline"]'
+		);
+
+		return longHeadlineInputs;
+	}
+
+	/**
+	 * Get descriptions section.
+	 *
+	 * @return {import('@playwright/test').Locator} Get descriptions section.
+	 */
+	getDescriptionsSection() {
+		return this.page
+			.locator(
+				'.gla-asset-field:has(:where(.gla-asset-field__heading):has-text("Descriptions"))'
+			)
+			.first();
+	}
+
+	/**
+	 * Get description inputs.
+	 *
+	 * @return {import('@playwright/test').Locator} Get description inputs.
+	 */
+	getDescriptionInputs() {
+		const descriptionsSection = this.getDescriptionsSection();
+		const descriptionInputs = descriptionsSection.locator(
+			'input[placeholder="Description"]'
+		);
+
+		return descriptionInputs;
+	}
+
+	/**
+	 * Get description inputs values.
+	 *
+	 * @return {Promise<string[]>} Get description inputs values.
+	 */
+	async getDescriptionInputsValues() {
+		const descriptionInputs = this.getDescriptionInputs();
+		const values = await descriptionInputs.evaluateAll( ( inputs ) =>
+			inputs.map( ( input ) => input.value )
+		);
+
+		return values;
+	}
+
+	/**
+	 * Get long headline inputs values.
+	 *
+	 * @return {Promise<string[]>} Get long headline inputs values.
+	 */
+	async getLongHeadlineInputsValues() {
+		const longHeadlineInputs = this.getLongHeadlineInputs();
+		const values = await longHeadlineInputs.evaluateAll( ( inputs ) =>
+			inputs.map( ( input ) => input.value )
+		);
+
+		return values;
+	}
+
+	/**
+	 * Get landscape images section.
+	 *
+	 * @return {import('@playwright/test').Locator} Get landscape images section.
+	 */
+	getLandscapeImagesSection() {
+		return this.page
+			.locator(
+				'.gla-asset-field:has(:where(.gla-asset-field__heading):has-text("Landscape images"))'
+			)
+			.first();
+	}
+
+	/**
+	 * Get generate landscape images button.
+	 *
+	 * @return {import('@playwright/test').Locator} Get generate landscape images button.
+	 */
+	getGenerateLandscapeImagesButton() {
+		return this.page.getByRole( 'button', {
+			name: 'Generate landscape images',
+		} );
+	}
+
+	/**
+	 * Get landscape images section image picker.
+	 *
+	 * @return {import('@playwright/test').Locator} Get landscape images section image picker.
+	 */
+	getLandscapeImagesSectionImagePicker() {
+		const landscapeImagesSection = this.getLandscapeImagesSection();
+		return landscapeImagesSection.locator( '.gla-gen-ai-image-picker' );
+	}
+
+	/**
+	 * Get landscape generated images.
+	 *
+	 * @return {import('@playwright/test').Locator} Get landscape generated images.
+	 */
+	getLandscapeGeneratedImages() {
+		const landscapeImagesSection = this.getLandscapeImagesSection();
+		return landscapeImagesSection.locator(
+			'.gla-gen-ai-image-picker__medium-button'
+		);
+	}
+
+	/**
+	 * Get landscape image picker add selected images button.
+	 *
+	 * @return {import('@playwright/test').Locator} Get landscape image picker add selected images button.
+	 */
+	getLandscapeImagePickerAddSelectedImagesButton() {
+		const landscapeImagesSection = this.getLandscapeImagesSection();
+		return landscapeImagesSection.getByRole( 'button', {
+			name: 'Add selected images',
+		} );
+	}
+
+	/**
+	 * Get landscape campaign images.
+	 *
+	 * @return {import('@playwright/test').Locator} Get landscape campaign images.
+	 */
+	getCampaignLandscapeImageItems() {
+		const landscapeImagesSection = this.getLandscapeImagesSection();
+		return landscapeImagesSection.locator( '.gla-media-selector__item' );
+	}
+
+	/**
+	 * Get square images section.
+	 *
+	 * @return {import('@playwright/test').Locator} Get square images section.
+	 */
+	getSquareImagesSection() {
+		return this.page
+			.locator(
+				'.gla-asset-field:has(:where(.gla-asset-field__heading):has-text("Square images"))'
+			)
+			.first();
+	}
+
+	/**
+	 * Get square campaign images.
+	 *
+	 * @return {import('@playwright/test').Locator} Get square campaign images.
+	 */
+	getCampaignSquareImageItems() {
+		const squareImagesSection = this.getSquareImagesSection();
+		return squareImagesSection.locator( '.gla-media-selector__item' );
+	}
+
+	/**
+	 * Get square images section image picker.
+	 *
+	 * @return {import('@playwright/test').Locator} Get square images section image picker.
+	 */
+	getSquareImagesSectionImagePicker() {
+		const squareImagesSection = this.getSquareImagesSection();
+		return squareImagesSection.locator( '.gla-gen-ai-image-picker' );
+	}
+
+	/**
+	 * Get generate square images button.
+	 *
+	 * @return {import('@playwright/test').Locator} Get generate square images button.
+	 */
+	getGenerateSquareImagesButton() {
+		return this.page.getByRole( 'button', {
+			name: 'Generate square images',
+		} );
+	}
+
+	/**
+	 * Get square generated images.
+	 *
+	 * @return {import('@playwright/test').Locator} Get square generated images.
+	 */
+	getSquareGeneratedImages() {
+		const squareImagesSection = this.getSquareImagesSection();
+		return squareImagesSection.locator(
+			'.gla-gen-ai-image-picker__medium-button'
+		);
+	}
+
+	/**
+	 * Get portrait section.
+	 *
+	 * @return {import('@playwright/test').Locator} Get portrait images section.
+	 */
+	getPortraitImagesSection() {
+		return this.page
+			.locator(
+				'.gla-asset-field:has(:where(.gla-asset-field__heading):has-text("Portrait images"))'
+			)
+			.first();
+	}
+
+	/**
+	 * Get generate portrait images button.
+	 *
+	 * @return {import('@playwright/test').Locator} Get generate portrait images button.
+	 */
+	getGeneratePortraitImagesButton() {
+		return this.page.getByRole( 'button', {
+			name: 'Generate portrait images',
+		} );
+	}
+
+	/**
+	 * Get portrait campaign images.
+	 *
+	 * @return {import('@playwright/test').Locator} Get portrait campaign images.
+	 */
+	getCampaignPortraitImageItems() {
+		const portraitImagesSection = this.getPortraitImagesSection();
+		return portraitImagesSection.locator( '.gla-media-selector__item' );
+	}
+
+	/**
+	 * Get portrait images section image picker.
+	 *
+	 * @return {import('@playwright/test').Locator} Get portrait images section image picker.
+	 */
+	getPortraitImagesSectionImagePicker() {
+		const portraitImagesSection = this.getPortraitImagesSection();
+		return portraitImagesSection.locator( '.gla-gen-ai-image-picker' );
+	}
+
+	/**
+	 * Get portrait generated images.
+	 *
+	 * @return {import('@playwright/test').Locator} Get portrait generated images.
+	 */
+	getPortraitGeneratedImages() {
+		const portraitImagesSection = this.getPortraitImagesSection();
+		return portraitImagesSection.locator(
+			'.gla-gen-ai-image-picker__medium-button'
+		);
+	}
+
+	/**
+	 * Get final URL card.
+	 *
+	 * @return {import('@playwright/test').Locator} Get final URL card.
+	 */
+	getFinalUrlCard() {
+		return this.page.locator( '.gla-final-url-card' );
+	}
+
+	/**
+	 * Select URL option.
+	 *
+	 * @return {Promise<void>}
+	 */
+	async selectUrlOption() {
+		const finalUrlSelect = this.getFinalUrlSelect();
+		await finalUrlSelect.focus();
+		const option = this.page.getByRole( 'option', {
+			name: 'Shop',
+		} );
+		await option.click();
+
+		const selectButton = this.getSelectButton();
+		await selectButton.click();
+	}
+
+	/**
+	 * Mock optimize campaign requests.
+	 *
+	 * @return {Promise<void>}
+	 */
+	async mockOptimizeCampaignRequests() {
+		await this.mockFinalUrlSuggestions( [
+			{
+				id: 0,
+				type: 'homepage',
+				title: 'Homepage',
+				url: 'https://woo.com',
+			},
+			{
+				id: 7,
+				type: 'post',
+				title: 'Shop',
+				url: 'https://woo.com/shop/',
+			},
+		] );
+
+		await this.mockAssetSuggestions( {
+			logo: [
+				'https://tpc.googlesyndication.com/simgad/2643735098967285793',
+			],
+			business_name: 'My Woo Store',
+			square_marketing_image: [
+				'https://tpc.googlesyndication.com/simgad/2643735098967285793',
+			],
+			marketing_image: [
+				'https://tpc.googlesyndication.com/simgad/6792129722137622820',
+			],
+			portrait_marketing_image: [],
+			call_to_action_selection: null,
+			final_url: 'https://woo.com/shop/',
+			display_url_path: [ 'shop', '' ],
+			headline: [ 'My Woo Store', 'Shop', 'Buy Now' ],
+			description: [ 'Best products available here.', 'Shop today!' ],
+			long_headline: [ 'My Woo Store: Shop' ],
+		} );
+
+		await this.fulfillAssetGroupsForCampaign( 1, [
+			{
+				id: 1,
+				final_url: '',
+				display_url_path: [ '', '' ],
+				assets: {},
+			},
+		] );
+	}
+
+	/**
+	 * Await for the generate text assets request.
+	 *
+	 * @param {string} finalUrl The final URL.
+	 * @param {Array} types The requested asset types.
+	 * @return {Promise<Request>} The request.
+	 */
+	async awaitForGenerateTextRequest( finalUrl, types ) {
+		return this.page.waitForRequest( ( request ) => {
+			if (
+				! request.url().includes( '/gla/ads/assets/generate-text' ) ||
+				request.method() !== 'POST'
+			) {
+				return false;
+			}
+
+			const payload = request.postDataJSON();
+
+			return (
+				payload.final_url === finalUrl &&
+				Array.isArray( payload.types ) &&
+				types.every( ( type ) => payload.types.includes( type ) )
+			);
+		} );
+	}
+
+	/**
+	 * Mock generate text assets success response.
+	 *
+	 * @return {Promise<void>}
+	 */
+	async mockGenerateTextAssetsSuccess() {
+		await this.fulfillGenerateTextAssetsRequest( {
+			final_url: 'https://woo.com/shop/',
+			items: [
+				// Headlines
+				{
+					text: 'Latest Deals',
+					type: 'headline',
+				},
+				{
+					text: 'Limited-Time Offers',
+					type: 'headline',
+				},
+				{
+					text: 'New Arrivals In Store',
+					type: 'headline',
+				},
+				{
+					text: 'Top Deals This Week',
+					type: 'headline',
+				},
+				{
+					text: 'Fast Shipping Available',
+					type: 'headline',
+				},
+
+				// Long headlines
+				{
+					text: 'Discover quality products at great prices',
+					type: 'long_headline',
+				},
+				{
+					text: 'Everything you need, delivered fast',
+					type: 'long_headline',
+				},
+				{
+					text: 'Upgrade your everyday shopping experience',
+					type: 'long_headline',
+				},
+				{
+					text: 'Find your next favorite product today',
+					type: 'long_headline',
+				},
+				{
+					text: 'Smart shopping starts right here',
+					type: 'long_headline',
+				},
+
+				// Descriptions
+				{
+					text: 'Browse top picks and enjoy exclusive savings.',
+					type: 'description',
+				},
+				{
+					text: 'Shop trusted products with fast delivery.',
+					type: 'description',
+				},
+				{
+					text: 'Great value items curated just for you.',
+					type: 'description',
+				},
+				{
+					text: 'Simple shopping with reliable service.',
+					type: 'description',
+				},
+				{
+					text: 'Quality products backed by great support.',
+					type: 'description',
+				},
+			],
+		} );
+	}
+
+	/**
+	 * Mock generate text assets empty response.
+	 *
+	 * @return {Promise<void>}
+	 */
+	async mockEmptyGenerateTextAssets() {
+		await this.fulfillGenerateTextAssetsRequest( {
+			final_url: 'https://woo.com/shop/',
+			items: [],
+		} );
+	}
+
+	/**
+	 * Mock generate media assets success response.
+	 *
+	 * @return {Promise<void>}
+	 */
+	async mockGenerateImageAssetsSuccess() {
+		await this.fulfillGenerateImageAssetsRequest( {
+			final_url: 'https://woo.com/shop/',
+			items: [
+				{
+					temporary_image_url:
+						'https://placehold.co/400x225?text=Marketing+Image+1',
+					type: 'marketing_image',
+				},
+				{
+					temporary_image_url:
+						'https://placehold.co/400x225?text=Marketing+Image+2',
+					type: 'marketing_image',
+				},
+				{
+					temporary_image_url:
+						'https://placehold.co/400x225?text=Marketing+Image+3',
+					type: 'marketing_image',
+				},
+				{
+					temporary_image_url:
+						'https://placehold.co/400x225?text=Marketing+Image+4',
+					type: 'marketing_image',
+				},
+				{
+					temporary_image_url:
+						'https://placehold.co/200x200?text=Square+Marketing+Image+1',
+					type: 'square_marketing_image',
+				},
+				{
+					temporary_image_url:
+						'https://placehold.co/200x200?text=Square+Marketing+Image+2',
+					type: 'square_marketing_image',
+				},
+				{
+					temporary_image_url:
+						'https://placehold.co/200x200?text=Square+Marketing+Image+3',
+					type: 'square_marketing_image',
+				},
+				{
+					temporary_image_url:
+						'https://placehold.co/200x300?text=Portrait+Marketing+Image+1',
+					type: 'portrait_marketing_image',
+				},
+				{
+					temporary_image_url:
+						'https://placehold.co/200x300?text=Portrait+Marketing+Image+2',
+					type: 'portrait_marketing_image',
+				},
+			],
+		} );
+	}
+
+	/**
+	 * Mock generate image assets empty response.
+	 *
+	 * @return {Promise<void>}
+	 */
+	async mockEmptyGenerateImageAssets() {
+		await this.fulfillGenerateImageAssetsRequest( {
+			final_url: 'https://woo.com/shop/',
+			items: [],
+		} );
+	}
+
+	/**
+	 * Await for the generate image assets request.
+	 *
+	 * @param {string} finalUrl The final URL.
+	 * @param {Array} types The requested asset types.
+	 * @return {Promise<Request>} The request.
+	 */
+	async awaitForGenerateImageRequest( finalUrl, types ) {
+		return this.page.waitForRequest( ( request ) => {
+			if (
+				! request.url().includes( '/gla/ads/assets/generate-images' ) ||
+				request.method() !== 'POST'
+			) {
+				return false;
+			}
+
+			const payload = request.postDataJSON();
+
+			return (
+				payload.final_url === finalUrl &&
+				Array.isArray( payload.types ) &&
+				types.every( ( type ) => payload.types.includes( type ) )
+			);
+		} );
+	}
+}
diff --git a/tests/e2e/utils/pages/onboarding/step-2-create-campaign-ads-account-only.js b/tests/e2e/utils/pages/onboarding/step-2-create-campaign-ads-account-only.js
index bc0f9c19cb..2590aec4ad 100644
--- a/tests/e2e/utils/pages/onboarding/step-2-create-campaign-ads-account-only.js
+++ b/tests/e2e/utils/pages/onboarding/step-2-create-campaign-ads-account-only.js
@@ -38,4 +38,36 @@ export default class CreateCampaign extends CompleteCampaign {
 		await button.click();
 		await this.page.waitForLoadState( LOAD_STATE.DOM_CONTENT_LOADED );
 	}
+
+	/**
+	 * Get final URL card.
+	 *
+	 * @return {import('@playwright/test').Locator} Get final URL card.
+	 */
+	getFinalUrlCard() {
+		return this.page.locator( '.gla-final-url-card' );
+	}
+
+	/**
+	 * Get select different final URL button.
+	 *
+	 * @return {import('@playwright/test').Locator} Get select different final URL button.
+	 */
+	getSelectDifferentFinalUrlButton() {
+		return this.page.getByRole( 'button', {
+			name: 'Or, select a different Final URL',
+		} );
+	}
+
+	/**
+	 * Get create campaign button.
+	 *
+	 * @return {import('@playwright/test').Locator} Get create campaign button.
+	 */
+	getCreateCampaignButton() {
+		// Intentionally not using getByRole here, as another button with the same accessible name exists in the Stepper header.
+		return this.page.locator(
+			'button[data-action="submit-campaign-and-assets"]'
+		);
+	}
 }
diff --git a/tests/mocks/assets/svgFileMock.js b/tests/mocks/assets/svgFileMock.js
new file mode 100644
index 0000000000..95b0b6d997
--- /dev/null
+++ b/tests/mocks/assets/svgFileMock.js
@@ -0,0 +1 @@
+module.exports = 'SvgrURL';
diff --git a/tests/mocks/assets/svgrMock.js b/tests/mocks/assets/svgrMock.js
index 99b5ffa206..146f6be6dd 100644
--- a/tests/mocks/assets/svgrMock.js
+++ b/tests/mocks/assets/svgrMock.js
@@ -1,10 +1,14 @@
 /**
  * External dependencies
  */
-import { forwardRef } from '@wordpress/element';
+import { createElement, forwardRef } from '@wordpress/element';
 
-export const ReactComponent = forwardRef( ( props, ref ) => (
-	<span ref={ ref } { ...props } />
-) );
+const SvgMock = forwardRef( ( props, ref ) =>
+	createElement( 'svg', { ref, ...props } )
+);
 
-export default 'SvgrURL';
+// Common SVGR compatibility: named export ReactComponent
+export const ReactComponent = SvgMock;
+
+// Default export should be the component for `?inline` usage
+export default SvgMock;
diff --git a/webpack.config.js b/webpack.config.js
index b500499b56..ab72b0a344 100644
--- a/webpack.config.js
+++ b/webpack.config.js
@@ -22,7 +22,49 @@ const webpackConfig = {
 			// Remove `@wordpress/` rules for SVGs.
 			...defaultConfig.module.rules.filter( exceptSVGAndPNGRule ),
 			{
-				test: /\.(svg|png|jpe?g|gif)$/i,
+				test: /\.svg$/i,
+				oneOf: [
+					{
+						resourceQuery: /inline/,
+						issuer: /\.[jt]sx?$/,
+						use: [
+							{
+								loader: require.resolve( '@svgr/webpack' ),
+								options: {
+									svgoConfig: {
+										plugins: [
+											{
+												name: 'preset-default',
+												params: {
+													overrides: {
+														removeViewBox: false,
+													},
+												},
+											},
+											{
+												name: 'prefixIds',
+												params: {
+													prefix: true,
+												},
+											},
+										],
+									},
+									exportType: 'default',
+								},
+							},
+						],
+					},
+					// Default: emit SVG as a file
+					{
+						type: 'asset/resource',
+						generator: {
+							filename: 'images/[path][contenthash].[name][ext]',
+						},
+					},
+				],
+			},
+			{
+				test: /\.(png|jpe?g|gif)$/i,
 				type: 'asset/resource',
 				generator: {
 					filename: 'images/[path][contenthash].[name][ext]',