diff --git a/docs/guide/essentials/wxt-modules.md b/docs/guide/essentials/wxt-modules.md
index 9ec0c43ff..9033df6a3 100644
--- a/docs/guide/essentials/wxt-modules.md
+++ b/docs/guide/essentials/wxt-modules.md
@@ -75,7 +75,7 @@ import { defineWxtModule } from 'wxt/modules';
 
 export default defineWxtModule({
   setup(wxt) {
-    wxt.hook('ready', () => {
+    wxt.hook('config:resolved', () => {
       wxt.config.outDir = 'dist';
     });
   },
diff --git a/packages/wxt/e2e/tests/hooks.test.ts b/packages/wxt/e2e/tests/hooks.test.ts
index e91a2209f..0f9babc80 100644
--- a/packages/wxt/e2e/tests/hooks.test.ts
+++ b/packages/wxt/e2e/tests/hooks.test.ts
@@ -4,6 +4,7 @@ import { WxtHooks } from '../../src/types';
 
 const hooks: WxtHooks = {
   ready: vi.fn(),
+  'config:resolved': vi.fn(),
   'prepare:types': vi.fn(),
   'prepare:publicPaths': vi.fn(),
   'build:before': vi.fn(),
@@ -49,6 +50,7 @@ describe('Hooks', () => {
 
     expectHooksToBeCalled({
       ready: true,
+      'config:resolved': true,
       'prepare:types': true,
       'prepare:publicPaths': true,
       'build:before': false,
@@ -76,6 +78,7 @@ describe('Hooks', () => {
 
     expectHooksToBeCalled({
       ready: true,
+      'config:resolved': true,
       'prepare:types': true,
       'prepare:publicPaths': true,
       'build:before': true,
@@ -103,6 +106,7 @@ describe('Hooks', () => {
 
     expectHooksToBeCalled({
       ready: true,
+      'config:resolved': true,
       'prepare:types': true,
       'prepare:publicPaths': true,
       'build:before': true,
@@ -130,6 +134,7 @@ describe('Hooks', () => {
 
     expectHooksToBeCalled({
       ready: true,
+      'config:resolved': true,
       'prepare:types': true,
       'prepare:publicPaths': true,
       'build:before': true,
@@ -163,6 +168,7 @@ describe('Hooks', () => {
 
     expectHooksToBeCalled({
       ready: true,
+      'config:resolved': true,
       'prepare:types': true,
       'prepare:publicPaths': true,
       'build:before': true,
diff --git a/packages/wxt/src/__tests__/modules.test.ts b/packages/wxt/src/__tests__/modules.test.ts
index 6e0982d13..a0455d0a0 100644
--- a/packages/wxt/src/__tests__/modules.test.ts
+++ b/packages/wxt/src/__tests__/modules.test.ts
@@ -15,7 +15,7 @@ describe('Module Utilities', () => {
 
       wxt.config.vite = () => Promise.resolve(userConfig);
       addViteConfig(wxt, () => moduleConfig);
-      await wxt.hooks.callHook('ready', wxt);
+      await wxt.hooks.callHook('config:resolved', wxt);
       const actual = await wxt.config.vite(wxt.config.env);
 
       expect(actual).toEqual(expected);
@@ -31,7 +31,7 @@ describe('Module Utilities', () => {
 
       wxt.config.vite = () => userConfig;
       addViteConfig(wxt, () => moduleConfig);
-      await wxt.hooks.callHook('ready', wxt);
+      await wxt.hooks.callHook('config:resolved', wxt);
       const actual = await wxt.config.vite(wxt.config.env);
 
       expect(actual).toEqual(expected);
@@ -44,7 +44,7 @@ describe('Module Utilities', () => {
       const wxt = fakeWxt({ hooks: createHooks() });
 
       addImportPreset(wxt, preset);
-      await wxt.hooks.callHook('ready', wxt);
+      await wxt.hooks.callHook('config:resolved', wxt);
 
       expect(wxt.config.imports && wxt.config.imports.presets).toContain(
         preset,
@@ -63,7 +63,7 @@ describe('Module Utilities', () => {
       });
 
       addImportPreset(wxt, preset);
-      await wxt.hooks.callHook('ready', wxt);
+      await wxt.hooks.callHook('config:resolved', wxt);
 
       expect(wxt.config.imports && wxt.config.imports.presets).toHaveLength(2);
     });
@@ -78,7 +78,7 @@ describe('Module Utilities', () => {
       });
 
       addImportPreset(wxt, preset);
-      await wxt.hooks.callHook('ready', wxt);
+      await wxt.hooks.callHook('config:resolved', wxt);
 
       expect(wxt.config.imports).toBe(false);
     });
diff --git a/packages/wxt/src/builtin-modules/unimport.ts b/packages/wxt/src/builtin-modules/unimport.ts
index a915e6653..df6bf351c 100644
--- a/packages/wxt/src/builtin-modules/unimport.ts
+++ b/packages/wxt/src/builtin-modules/unimport.ts
@@ -18,7 +18,7 @@ export default defineWxtModule({
     let unimport: Unimport;
 
     // Add user module imports to config
-    wxt.hooks.hook('ready', () => {
+    wxt.hooks.hook('config:resolved', () => {
       const addModuleImports = (module: WxtModule<any>) => {
         if (!module.imports) return;
 
@@ -30,10 +30,10 @@ export default defineWxtModule({
       wxt.config.userModules.forEach(addModuleImports);
     });
 
-    // Create unimport instance AFTER "ready" so any modifications to the
-    // config inside "ready" are applied.
+    // Create unimport instance AFTER "config:resolved" so any modifications to the
+    // config inside "config:resolved" are applied.
     wxt.hooks.afterEach((event) => {
-      if (event.name === 'ready') {
+      if (event.name === 'config:resolved') {
         unimport = createUnimport(options);
       }
     });
diff --git a/packages/wxt/src/core/generate-wxt-dir.ts b/packages/wxt/src/core/generate-wxt-dir.ts
index a96c6353f..4fe3c535c 100644
--- a/packages/wxt/src/core/generate-wxt-dir.ts
+++ b/packages/wxt/src/core/generate-wxt-dir.ts
@@ -177,7 +177,7 @@ declare module "wxt/browser" {
         message.message,
       ),
     ),
-    // Include a final union-based override so TS accepts valid string templates or concatinations
+    // Include a final union-based override so TS accepts valid string templates or concatenations
     // ie: browser.i18n.getMessage(`some_enum_${enumValue}`)
     renderGetMessageOverload(
       messages.map((message) => `"${message.name}"`).join(' | '),
diff --git a/packages/wxt/src/core/wxt.ts b/packages/wxt/src/core/wxt.ts
index a95c27ae4..5c6c5194e 100644
--- a/packages/wxt/src/core/wxt.ts
+++ b/packages/wxt/src/core/wxt.ts
@@ -47,6 +47,7 @@ export async function registerWxt(
     },
     async reloadConfig() {
       wxt.config = await resolveConfig(inlineConfig, command);
+      await wxt.hooks.callHook('config:resolved', wxt);
     },
     pm,
     builder,
@@ -82,6 +83,7 @@ export async function registerWxt(
   }
 
   await wxt.hooks.callHook('ready', wxt);
+  await wxt.hooks.callHook('config:resolved', wxt);
 }
 
 /**
diff --git a/packages/wxt/src/modules.ts b/packages/wxt/src/modules.ts
index f96db6194..d04c9b6ff 100644
--- a/packages/wxt/src/modules.ts
+++ b/packages/wxt/src/modules.ts
@@ -28,7 +28,7 @@ export function defineWxtModule<TOptions extends WxtModuleOptions>(
 /**
  * Adds a TS/JS file as an entrypoint to the project. This file will be bundled
  * along with the other entrypoints.
-
+ *
  * If you're publishing the module to NPM, you should probably pre-build the
  * entrypoint and use `addPublicAssets` instead to copy pre-bundled assets into
  * the output directory. This will speed up project builds since it just has to
@@ -53,7 +53,7 @@ export function defineWxtModule<TOptions extends WxtModuleOptions>(
  * });
  */
 export function addEntrypoint(wxt: Wxt, entrypoint: Entrypoint): void {
-  wxt.hooks.hook('entrypoints:resolved', (wxt, entrypoints) => {
+  wxt.hooks.hook('entrypoints:resolved', (_, entrypoints) => {
     entrypoints.push(entrypoint);
   });
 }
@@ -106,7 +106,7 @@ export function addViteConfig(
   wxt: Wxt,
   viteConfig: (env: vite.ConfigEnv) => vite.UserConfig | undefined,
 ): void {
-  wxt.hooks.hook('ready', (wxt) => {
+  wxt.hooks.hook('config:resolved', (wxt) => {
     const userVite = wxt.config.vite;
     wxt.config.vite = async (env) => {
       const fromUser = await userVite(env);
@@ -130,7 +130,7 @@ export function addViteConfig(
  * });
  */
 export function addWxtPlugin(wxt: Wxt, plugin: string): void {
-  wxt.hooks.hook('ready', (wxt) => {
+  wxt.hooks.hook('config:resolved', (wxt) => {
     wxt.config.plugins.push(plugin);
   });
 }
@@ -166,7 +166,7 @@ export function addImportPreset(
   wxt: Wxt,
   preset: UnimportOptions['presets'][0],
 ): void {
-  wxt.hooks.hook('ready', (wxt) => {
+  wxt.hooks.hook('config:resolved', (wxt) => {
     if (!wxt.config.imports) return;
 
     wxt.config.imports.presets ??= [];
@@ -205,12 +205,13 @@ export function addImportPreset(
  * });
  */
 export function addAlias(wxt: Wxt, alias: string, path: string) {
-  wxt.hooks.hook('ready', (wxt) => {
+  wxt.hooks.hook('config:resolved', (wxt) => {
     const target = resolve(wxt.config.root, path);
-    if (wxt.config.alias[alias] != null) {
+    if (wxt.config.alias[alias] != null && wxt.config.alias[alias] !== target) {
       wxt.logger.warn(
         `Skipped adding alias (${alias} => ${target}) because an alias with the same name already exists: ${alias} => ${wxt.config.alias[alias]}`,
       );
+      return;
     }
     wxt.config.alias[alias] = target;
   });
diff --git a/packages/wxt/src/types.ts b/packages/wxt/src/types.ts
index 3ad48acfe..90da349e1 100644
--- a/packages/wxt/src/types.ts
+++ b/packages/wxt/src/types.ts
@@ -1100,11 +1100,15 @@ export type HookResult = Promise<void> | void;
 
 export interface WxtHooks {
   /**
-   * Called after WXT initialization, when the WXT instance is ready to work.
+   * Called only one time after WXT initialization, when the WXT instance is ready to work.
    * @param wxt The configured WXT object
-   * @returns Promise
    */
   ready: (wxt: Wxt) => HookResult;
+  /**
+   * Called whenever config is loaded or reloaded. Use this hook to modify config by modifying `wxt.config`.
+   * @param wxt The configured WXT object
+   */
+  'config:resolved': (wxt: Wxt) => HookResult;
   /**
    * Called before WXT writes .wxt/tsconfig.json and .wxt/wxt.d.ts, allowing
    * addition of custom references and declarations in wxt.d.ts, or directly