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<!DOCTYPE html>
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  <title>Ke Xu — CV</title>
  <meta name="description" content="Ke Xu - MSc Strategic Marketing (Imperial College London). CV / Resume.">
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      <div>
        <h1 class="text-3xl font-bold tracking-tight">Ke Xu</h1>
        <p class="mt-1 text-sm text-slate-600">
          Email: <a class="underline hover:no-underline" href="mailto:xushawn777@gmail.com">xushawn777@gmail.com</a>
          &nbsp;|&nbsp; Phone: <a class="underline hover:no-underline" href="tel:+447732720366">+44 7732 720366</a>
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      <section class="card bg-white rounded-2xl p-6 shadow-sm border border-slate-200">
        <h2 class="text-lg font-semibold mb-3">EDUCATION</h2>
        <div class="space-y-3">
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            <div>
              <p class="font-medium">Imperial College London — MSc Strategic Marketing <span class="text-slate-500">(Incoming)</span></p>
              <p class="text-sm text-slate-600">London, UK | 2025 – 2026 (Expected)</p>
              <p class="text-sm mt-1"><span class="font-medium">Core Modules:</span> Applied Strategic Marketing, Digital Marketing, Finance and Pricing Strategy, Marketing Analytics, Strategic Brand Management.</p>
            </div>
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          <div class="flex items-start justify-between gap-4">
            <div>
              <p class="font-medium">King's College London (KCL) — BSc Mathematics with Management and Finance</p>
              <p class="text-sm text-slate-600">London, UK | 2021 – 2025</p>
              <p class="text-sm mt-1">Graduated with Upper Second-Class Honours (2:1)</p>
              <p class="text-sm mt-1"><span class="font-medium">Relevant Courses:</span> Statistical Modelling, Time Series Analysis, Numerical Methods with Python, Mathematical Finance.</p>
              <p class="text-sm mt-1"><span class="font-medium">Additional Courses:</span> Communications in Organisations, Organisational Change, Management, Marketing.</p>
            </div>
          </div>
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      </section>

      <section class="card bg-white rounded-2xl p-6 shadow-sm border border-slate-200">
        <h2 class="text-lg font-semibold mb-3">PROFESSIONAL EXPERIENCE</h2>
        <div class="space-y-4">
          <div>
            <p class="font-medium">Kunshan Chuangweiyuan Food Ltd. — Marketing &amp; Business Development Intern</p>
            <p class="text-sm text-slate-600">Kunshan, China | May 2024 – Present</p>
            <ul class="list-disc pl-5 text-sm mt-1 space-y-1">
              <li>Designed and implemented B2B market expansion strategy targeting East China's BBQ restaurant sector, acquiring 20+ new clients within 3 months.</li>
              <li>Developed standardized menu optimization and product integration solutions, improving client adoption rate.</li>
              <li>Built and managed professional social media presence (Xiaohongshu, WeChat Channels) focusing on product demonstrations, raw material analysis, and customer case studies.</li>
            </ul>
          </div>

          <div>
            <p class="font-medium">Quantitative Trading Projects — Self-Directed</p>
            <p class="text-sm text-slate-600">2025 – Present</p>
            <ul class="list-disc pl-5 text-sm mt-1 space-y-1">
              <li>Proficient in JoinQuant platform for backtesting and strategy development.</li>
              <li>Applied Python for financial data analysis and automated reporting.</li>
            </ul>
          </div>

          <div>
            <p class="font-medium">Chino (Kunshan) Co., Ltd. — Finance Intern</p>
            <p class="text-sm text-slate-600">Kunshan, China | Jul 2024 – Aug 2024</p>
            <ul class="list-disc pl-5 text-sm mt-1 space-y-1">
              <li>Supported financial operations in a Japanese firm's China branch, including monthly reporting and workflow optimization.</li>
              <li>Contributed to process improvements, enhancing cross-cultural operational efficiency.</li>
            </ul>
          </div>

          <div>
            <p class="font-medium">Fangzheng Securities (East China Branch) — Finance Intern</p>
            <p class="text-sm text-slate-600">Shanghai, China | Jul 2023 – Aug 2023</p>
            <ul class="list-disc pl-5 text-sm mt-1 space-y-1">
              <li>Conducted market research for Yamu Technology's IPO project, identifying potential institutional investors.</li>
              <li>Assisted in compiling IPO financial documentation and process optimization reports.</li>
            </ul>
          </div>

          <div>
            <p class="font-medium">Haitong Securities Co., Ltd. — Project Manager Intern</p>
            <p class="text-sm text-slate-600">Beijing, China | Jan 2023 – Apr 2023</p>
            <ul class="list-disc pl-5 text-sm mt-1 space-y-1">
              <li>Analyzed stock price and volume data using Python (Pandas) and conducted backtests on technical trading strategies.</li>
              <li>Calculated performance metrics (returns, volatility, IR) and refined models to enhance strategy robustness.</li>
            </ul>
          </div>
        </div>
      </section>

      <section class="card bg-white rounded-2xl p-6 shadow-sm border border-slate-200">
        <h2 class="text-lg font-semibold mb-3">RESEARCH PUBLICATIONS</h2>
        <p class="text-sm"><span class="font-medium">First Author</span>, “Research on Prices of Listed Companies in China's Biochemical Industry,” <em>Springer Nature Book Chapter</em>, Oct 2023.</p>
        <ul class="list-disc pl-5 text-sm mt-1 space-y-1">
          <li>Conducted VAR model-based analysis on the correlation between the biochemical and pharmaceutical industries.</li>
          <li>Found pharmaceutical sector influences biochemical industry by 8.38% – 19.62%, providing actionable insights for investors.</li>
        </ul>
        <p class="text-sm mt-2">Link: <a class="underline" href="https://link.springer.com/chapter/10.1007/978-981-99-6441-3_137" target="_blank" rel="noopener">Springer — Book Chapter</a></p>
      </section>

      <section class="card bg-white rounded-2xl p-6 shadow-sm border border-slate-200">
        <h2 class="text-lg font-semibold mb-3">SKILLS &amp; CERTIFICATIONS</h2>
        <p class="text-sm"><span class="font-medium">Technical Skills:</span> Python (Pandas, NumPy, Matplotlib, mplfinance), R, Statistical Modelling, Data Analysis, Quantitative Modelling, Marketing Analytics, Brand Strategy.</p>
        <p class="text-sm mt-1"><span class="font-medium">Languages:</span> Mandarin (Native), English (Fluent, IELTS 7.5).</p>
        <p class="text-sm mt-1"><span class="font-medium">Certifications:</span> CFA Level I Candidate (expected 2026); Bloomberg Market Concepts, Google Analytics Certified (both expected 2026).</p>
      </section>

      <section class="card bg-white rounded-2xl p-6 shadow-sm border border-slate-200">
        <h2 class="text-lg font-semibold mb-3">INTERESTS</h2>
        <p class="text-sm">Running, Watching Sports, Data-Driven Business Strategy.</p>
      </section>
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