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"Source: [Cloud Architecture Center - Predicting Customer Lifetime Value with AI Platform: training the models](https://cloud.google.com/architecture/clv-prediction-with-offline-training-train)\n",
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"There is a strong positive correlation between the recency, frequency, and amount of money spent on each purchase each customer makes and their CLV. Consequently, you will leverage these features to in your ML model. For this lab, they are defined as:\n",
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