diff --git a/ayon_api/entity_hub.py b/ayon_api/entity_hub.py
index 2707bd7f7..09791d90d 100644
--- a/ayon_api/entity_hub.py
+++ b/ayon_api/entity_hub.py
@@ -1582,6 +1582,8 @@ def __init__(
         self._tags = copy.deepcopy(tags)
         self._thumbnail_id = thumbnail_id
 
+        if name == label:
+            label = None
         self._orig_name = name
         self._orig_label = label
         self._orig_status = status