diff --git a/scripts/west_commands/sdk.py b/scripts/west_commands/sdk.py
index e9a57942d5108..d8381d4508d37 100755
--- a/scripts/west_commands/sdk.py
+++ b/scripts/west_commands/sdk.py
@@ -247,6 +247,9 @@ def fetch_releases(self, url, req_headers):
             params = {"page": page, "per_page": 100}
             resp = requests.get(url, headers=req_headers, params=params)
             if resp.status_code != 200:
+                rate_limit_log = "API rate limit exceeded"
+                if rate_limit_log in resp.text:
+                    self.inf(f"fetch_releases {rate_limit_log}. Try executing install script with --personal-access-token argument or use a .netrc file")
                 raise Exception(f"Failed to fetch: {resp.status_code}, {resp.text}")
 
             data = resp.json()