diff --git a/zha/application/platforms/__init__.py b/zha/application/platforms/__init__.py
index c9525a33..06d30a23 100644
--- a/zha/application/platforms/__init__.py
+++ b/zha/application/platforms/__init__.py
@@ -56,6 +56,7 @@ class BaseEntityInfo:
     platform: str
     class_name: str
     translation_key: str | None
+    translation_placeholders: dict[str, str] | None
     device_class: str | None
     state_class: str | None
     entity_category: str | None
@@ -117,6 +118,7 @@ class BaseEntity(LogMixin, EventBase):
     _attr_fallback_name: str | None = None
     _attr_icon: str | None = None
     _attr_translation_key: str | None = None
+    _attr_translation_placeholders: dict[str, str] | None = None
     _attr_entity_category: EntityCategory | None = None
     _attr_entity_registry_enabled_default: bool = True
     _attr_device_class: str | None = None
@@ -205,6 +207,11 @@ def translation_key(self) -> str | None:
             return self._attr_translation_key
         return None
 
+    @property
+    def translation_placeholders(self) -> dict[str, str] | None:
+        """Return the translation placeholders."""
+        return self._attr_translation_placeholders
+
     @property
     def entity_category(self) -> EntityCategory | None:
         """Return the entity category."""
@@ -258,6 +265,7 @@ def info_object(self) -> BaseEntityInfo:
             class_name=self.__class__.__name__,
             fallback_name=self.fallback_name,
             translation_key=self.translation_key,
+            translation_placeholders=self.translation_placeholders,
             device_class=self.device_class,
             state_class=self.state_class,
             entity_category=self.entity_category,
diff --git a/zha/zigbee/device.py b/zha/zigbee/device.py
index c1fe21c7..037beabf 100644
--- a/zha/zigbee/device.py
+++ b/zha/zigbee/device.py
@@ -911,6 +911,11 @@ def _apply_entity_metadata_changes(self, entity: PlatformEntity) -> None:
             if meta.new_translation_key is not None:
                 entity._attr_translation_key = meta.new_translation_key
 
+            if meta.new_translation_placeholders is not None:
+                entity._attr_translation_placeholders = (
+                    meta.new_translation_placeholders
+                )
+
             if meta.new_device_class is not None:
                 entity._attr_device_class = meta.new_device_class