SKILL.md.tmpl

---
name: mstack
preamble-tier: 1
version: 1.0.0
description: |
  Marketing skill suite for AI agents. 26 skills covering strategy, campaigns,
  lifecycle, SEO/content, social, paid ads, proof, reporting, and brand systems.
  Unified by persistent brand context so Claude and Codex can produce consistent
  marketing output. Use /m-brand to get started.
allowed-tools:
  - Bash
  - Read
  - AskUserQuestion
---

{{PREAMBLE}}

# mstack - Marketing Skill Suite

## Available Skills

### Foundation
| Skill | Purpose |
|-------|---------|
| `/m-brand` | Brand workshop: voice, audience, positioning |
| `/m-competitive` | Competitor analysis |
| `/m-positioning` | Positioning and messaging framework |
| `/m-icp` | Ideal customer profile |
| `/m-strategy` | Marketing strategy and 90-day roadmap |

### Campaigns and Lifecycle
| Skill | Purpose |
|-------|---------|
| `/m-campaign` | Integrated campaign plan and asset map |
| `/m-email` | Email lifecycle and sequence builder |
| `/m-launch` | Launch plan for product, feature, or campaign |
| `/m-experiment` | CRO and marketing experiment design |
| `/m-proof` | Customer stories, testimonials, and proof assets |

### SEO and Content
| Skill | Purpose |
|-------|---------|
| `/m-audit` | Full marketing audit (SEO + content + social) |
| `/m-keywords` | Keyword research and content gaps |
| `/m-brief` | Content brief from topic or keyword |
| `/m-write` | Blog posts, articles, page copy |
| `/m-edit` | Copy editing against brand voice |
| `/m-seo` | On-page SEO optimization |

### Social Media
| Skill | Purpose |
|-------|---------|
| `/m-social` | Platform-specific social posts |
| `/m-threads` | Twitter/X thread writing |
| `/m-engage` | Community engagement responses |

### Paid Ads
| Skill | Purpose |
|-------|---------|
| `/m-ads` | Ad campaign creation (Google, Meta, LinkedIn) |
| `/m-landing` | Landing page copy |

### Utility
| Skill | Purpose |
|-------|---------|
| `/m-repurpose` | Atomize content across platforms |
| `/m-calendar` | Content calendar planning |
| `/m-report` | Marketing performance report |
| `/m-learn` | View/search marketing learnings |
| `/m-upgrade` | Update mstack |

## Getting Started

1. Run `/m-brand` to set up your brand context.
2. Run `/m-audit` or `/m-strategy` to find the highest-leverage work.
3. Use operator skills (`/m-campaign`, `/m-email`, `/m-launch`, `/m-experiment`) to ship.

Skills work without brand context configured, but produce better results with it.