This is a practical founder worksheet for estimating what IRONLOG could be worth in an outright sale of the app, source code, brand assets, and related IP.
It is not legal, tax, or investment advice. It is a decision tool for negotiation prep.
Right now, IRONLOG looks more like a high-quality Android fitness product asset than a fully proven cash-flow business.
That means the valuation usually comes from a mix of:
- replacement cost
- product quality and differentiation
- launch readiness
- early traction or revenue if present
- strategic buyer fit
If there is little or no revenue yet, the value is usually driven more by product readiness and buyer interest than by standard SaaS multiples.
Fill these with your actual numbers.
| Metric | Your number | Notes |
|---|---|---|
| Current MRR | Monthly recurring revenue, if any | |
| Annualized revenue (ARR) | MRR x 12 |
|
| Monthly profit / seller earnings | Revenue minus real operating costs | |
| Annualized seller earnings | monthly seller earnings x 12 |
|
| Total installs | From Play Console / side-loading estimates | |
| Monthly active users (MAU) | Distinct users per month | |
| Weekly active users (WAU) | Distinct users per week | |
| DAU / MAU | Engagement ratio | |
| 30-day retention | Critical quality metric | |
| 90-day retention | Stronger signal if available | |
| Paying users | If monetized | |
| Avg rating | Play Store or beta feedback | |
| Crash-free sessions | Stability signal | |
| Growth rate over last 3 months | Revenue, MAU, or WAU growth | |
| Email list / waitlist size | Optional demand signal | |
| B2B leads / partnership leads | Optional strategic premium signal |
This is the lowest serious range a buyer might justify even before meaningful revenue.
Estimate:
- months to rebuild current product quality:
_____ - realistic loaded monthly engineering cost:
_____ - salvage factor:
25%to45%
Formula:
engineering floor = rebuild months x monthly cost x salvage factor
Example:
- 6 months
- $10,000 per month
- 35% salvage factor
Result:
6 x 10,000 x 0.35 = $21,000
Estimate:
- polished visual system value:
_____ - screenshots / store assets / icon / theme work:
_____ - documentation / release prep / QA / positioning:
_____
Formula:
brand asset floor = sum of above
Use this only if the app is genuinely ahead of clone-level trackers.
Possible premium drivers:
- serious local-first backup/export story
- differentiated muscle analytics
- high-quality progression and recovery logic
- strong plan library and workout intelligence
- premium UX polish
Suggested range:
- weak moat:
$0 to $5,000 - decent moat:
$5,000 to $20,000 - strong moat:
$20,000+
Formula:
asset floor total = engineering floor + brand asset floor + moat premium
Use this only if you have real revenue.
ARR x 0.8 to 1.2
ARR x 1.2 to 2.0
ARR x 2.0 to 3.0
Higher ranges usually require:
- clear growth
- strong retention
- low churn
- believable monetization engine
Use this if the app is already profitable and expenses are real.
annual seller earnings x 2.0
annual seller earnings x 3.0
annual seller earnings x 4.0 to 5.0
The higher end usually needs:
- stable retention
- low founder dependence
- repeatable acquisition channel
- clean legal / compliance posture
After computing the floor or revenue value, adjust for buyer appeal.
+10% to +20%if retention is clearly strong+10% to +25%if the app is nearly Play-ready and policy-clean+10% to +25%if there is real early revenue growth+10% to +30%if a buyer could plug this into an existing audience, gym network, or coaching business
-10% to -25%if monetization is unproven-10% to -25%if analytics/recovery systems still need hardening-10% to -20%if legal docs, privacy policy, and trademark posture are unclear-15% to -30%if the app depends heavily on you personally to operate or explain
Fill this out once you have numbers.
- asset floor total:
_____ - revenue value:
_____ - earnings value:
_____ - chosen base before adjustment:
max(asset floor, revenue value, earnings value) - risk discount / premium:
_____ - final conservative estimate:
_____
- asset floor total:
_____ - revenue value:
_____ - earnings value:
_____ - chosen base before adjustment:
max(asset floor, revenue value, earnings value) - risk discount / premium:
_____ - final base estimate:
_____
- asset floor total:
_____ - revenue value:
_____ - earnings value:
_____ - chosen base before adjustment:
max(asset floor, revenue value, earnings value) - risk discount / premium:
_____ - final optimistic estimate:
_____
Based on current repo quality, feature depth, Android polish, and release readiness:
- pre-revenue / low-traction asset sale range: roughly
$25,000 to $75,000 - strong early-positioning negotiation range: roughly
$40,000 to $120,000 - above that usually needs real user traction, revenue, or a strategic buyer who specifically wants this category
That means IRONLOG already looks good enough to be more than a hobby code dump, but the next big jump in value will come from proving:
- real user retention
- revenue
- clean Play release readiness
- legal/commercial clarity
If the goal is eventual sale price, these are the highest-ROI moves:
- Ship on Play Store with clean compliance and a stable funnel.
- Prove retention with real users, especially 30-day and 90-day retention.
- Add a simple monetization layer that people actually pay for.
- Clean up legal posture: privacy policy, terms, branding ownership, commercial licensing clarity.
- Reduce buyer risk with good crash-free rate, backup reliability, and migration safety.
Before talking to buyers, prepare:
- product demo video
- screenshots and store-style pitch deck
- monthly metrics summary
- retention charts
- revenue screenshots if any
- IP ownership statement
- list of third-party dependencies and licenses
- privacy policy and terms
- short acquisition memo: what the buyer gets and why it matters
Right now the best move is not trying to maximize valuation through theory. It is:
- get the app fully stable and Play-ready
- launch publicly
- measure real traction for 60 to 90 days
- re-run this sheet with actual usage and revenue
That is what turns a speculative product valuation into a much stronger negotiation position.