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Adobe Analytics MCP Plugin

Use the AA MCP server as an analytics copilot: KPI monitoring, funnel analysis, segment comparison, and executive readouts — all driven from natural-language requests in Claude Code, Cursor, and other MCP clients.

Installation

Claude Code:

/plugin marketplace add adobe/skills
/plugin install adobe-analytics@adobe-skills

Cursor / other MCP clients: Configure the MCP server entry per your environment (see below).

MCP server

{
  "mcpServers": {
    "adobe-analytics": {
      "type": "http",
      "url": "https://aa-mcp.adobe.io/mcp"
    }
  }
}

Requests require IMS auth headers (Authorization, x-gw-ims-org-id, x-gw-ims-user-id, etc.); an OAuth proxy may inject these.

This repo's .mcp.json is a template only.

Skills

Skill Description Try it
Monitor & investigate — Skills that track day-to-day KPI movement and dig into unexpected shifts.
aa-kpi-pulse KPI digest with period-over-period change and top mover callout
  • How are our KPIs looking this week?
  • Compare last month's KPIs to the same month last year
  • Which KPI moved most this month and what drove it?
aa-top-movers-watchlist Ranks dimension items by biggest gain or loss for a metric
  • Top gaining and declining pages this week
  • Which marketing channels grew or shrank most this month?
  • New product pages that appeared this month with significant traffic
Analyze — Skills that go deeper into a specific question — funnels, channels, segment differences.
aa-conversion-funnel-analysis Step-by-step fallout analysis across a multi-step conversion funnel
  • Analyze our checkout funnel
  • Where do mobile users drop off in the signup flow?
  • Compare desktop vs mobile checkout fallout — which step is worse on mobile?
aa-segment-performance-comparator Side-by-side KPI comparison across two or more audience segments
  • Compare mobile vs desktop performance
  • How do US visitors compare to UK visitors on key KPIs?
  • Compare new vs returning visitors across acquisition, engagement, and conversion
Deliver — Skills that produce stakeholder-ready output, like narrative briefings for leadership and business reviews.
aa-executive-briefing Narrative performance summary ready for leadership or QBR
  • Write last week's performance briefing for leadership
  • Draft a monthly business review for the board
  • Give me a briefing that explains why revenue softened — not just what

Usage

Each skill's SKILL.md contains the trigger description, phased workflow, MCP tool calls, and HTML output templates. Your MCP client routes natural-language requests to the matching skill automatically via the YAML description field.

Contributing

To add a new skill, create a skills/<skill-id>/SKILL.md following the existing pattern (YAML frontmatter with name/description, phased workflow, MCP tool calls, HTML template). Keep name: stable — it is used for routing.

See the repository CONTRIBUTING.md for the broader contribution process.