diff --git a/src/clientModules/plausible.js b/src/clientModules/plausible.js
index e74b431..67aacd1 100644
--- a/src/clientModules/plausible.js
+++ b/src/clientModules/plausible.js
@@ -1,9 +1,63 @@
-// Lazy-load the tracker library only on the client
-if (typeof window !== 'undefined') {
-  import('@plausible-analytics/tracker').then(({ init }) => {
-    init({
-      domain: 'docs.happo.io',
-      captureOnLocalhost: false,
+// Lazy-load the tracker library only on the client and fire a "Docs Visited"
+// custom event for every page view under docs.happo.io. Pageviews are also
+// captured automatically by the tracker, but the custom event lets us use
+// "Docs Visited" as a top-of-funnel goal in Plausible.
+
+let trackerPromise;
+
+function getTracker() {
+  if (!trackerPromise) {
+    trackerPromise = import('@plausible-analytics/tracker').then(mod => {
+      if (!window.__happoPlausibleInitialized) {
+        mod.init({
+          domain: 'docs.happo.io',
+          captureOnLocalhost: false,
+        });
+        window.__happoPlausibleInitialized = true;
+      }
+      return mod;
+    });
+  }
+  return trackerPromise;
+}
+
+function trackDocsVisited() {
+  getTracker()
+    .then(({ track }) => {
+      try {
+        track('Docs Visited', {
+          props: { path: window.location.pathname },
+        });
+      } catch (err) {
+        if (process.env.NODE_ENV !== 'production') {
+          // eslint-disable-next-line no-console
+          console.warn('Failed to track Docs Visited', err);
+        }
+      }
+    })
+    .catch(() => {
+      // Tracker failed to load (e.g. blocked); ignore.
     });
-  });
+}
+
+if (typeof window !== 'undefined') {
+  // Kick off the tracker init eagerly so the first pageview is captured even
+  // if the route lifecycle below doesn't fire (older Docusaurus versions).
+  getTracker();
+}
+
+export function onRouteDidUpdate({ location, previousLocation }) {
+  if (typeof window === 'undefined') {
+    return;
+  }
+  // Only fire when the pathname actually changes (or on first load when
+  // previousLocation is null). Avoids double-firing on query/hash-only
+  // updates.
+  if (
+    previousLocation &&
+    previousLocation.pathname === location.pathname
+  ) {
+    return;
+  }
+  trackDocsVisited();
 }