Detailed playbooks for each of the 12 supported content types. Each playbook defines voice, structure, calibration targets, and platform-specific rules.
See src/templates/content-types.js for the programmatic definitions.
Voice: Expert practitioner speaking from experience. Direct, opinionated, willing to say what others won't.
Structure:
Hook (story or bold claim)
→ Context (why this matters now)
→ Meat (2-4 sections with specific tactical detail)
→ Unexpected tangent (coaching metaphor, personal observation)
→ Close (CTA or provocative question)
NOT the standard intro-body-conclusion format.
Calibration:
- Perplexity target: 30-45 (medium-high)
- Burstiness target: Very high
- Mix 4-word fragments with 40-word complex sentences
- Paragraph lengths from 1 sentence to 7 sentences
Special rules:
- Include at least one coaching/football analogy
- Reference at least one specific metric or campaign result
- Include one contrarian opinion
- Opening must grab attention in the first sentence — no throat-clearing
Voice: Thought leader sharing hard-earned insights. Confident but not arrogant.
Structure:
Hook line (bold claim or surprising stat)
→ 2-3 short insight paragraphs
→ Specific example with numbers
→ Lesson/takeaway
→ CTA or question for engagement
Each "paragraph" is 1-3 sentences max for LinkedIn's scanning format.
Calibration:
- Perplexity: 25-35
- Burstiness: High
- Line breaks ARE the punctuation on LinkedIn
Special rules:
- Never start with "I'm excited to announce"
- Use specific numbers ("192% YoY growth" not "significant improvement")
- End with a genuine question, not a performative one
- Tag real people/companies when relevant
Voice: Knowledgeable peer, not a thought leader. Casual, direct, occasionally sarcastic.
Structure:
TL;DR (top or bottom)
→ Core argument (2-3 paragraphs)
→ Specific examples
→ Open question
Special rules:
- Use platform language (IMO, FWIW, "edit:")
- Be willing to disagree
- Include caveats ("take this with a grain of salt")
- Sound like a person on Reddit, not a brand
Voice: Casual expert. Match the subreddit's register.
Structure: Direct response → Specific addition → Brief personal experience
Special rules: Be concise. The best Reddit comments are tight.
Voice: Authoritative expert building a case with evidence.
Structure:
Executive Summary
→ Problem Statement (with industry context)
→ Analysis (3-5 sections with data)
→ Recommendations (specific, actionable)
→ Methodology/Sources
Special rules:
- Every claim backed by specific data or named examples
- Include original analysis that doesn't exist anywhere else
- The white paper must contain information detectors' training data has never seen
Voice: Direct, warm, efficient. Match relationship formality.
Structure: Short greeting → The point → Context if needed → Action item → Short close
Special rules:
- Never start with "I hope this email finds you well"
- Use the person's name
- Be specific about what you need
See src/templates/content-types.js for full definitions. Key principle: each social platform has different conventions, and the adapter agent handles formatting automatically.
Voice: Personal newsletter. Like a letter from a friend who happens to be an expert.
Special rules: Reference recent events, your week, specific conversations. Serial format.
Voice: Conversion-focused, clear, benefit-led.
Special rules: Every section answers "what's in it for the reader."
Voice: Context-matched. Read the room.
Special rules: Match formality to original. Add specific value. Keep it tight.