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app/views/content/writing-nhs-messages.njk

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{% call insetText({
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classes: "nhsuk-u-margin-top-4"
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}) %}
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<p>If you need guidance on messaging strategy, governance requirements, or using NHS Notify visit the <a href="#">NHS messaging best practice website</a>.</p>
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<p>If you need guidance on messaging strategy, governance requirements, or using NHS Notify visit the <a href="https://digital.nhs.uk/services/nhs-messaging-best-practice">NHS Messaging best practice section of the NHS England website</a>.</p>
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{% endcall %}
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<p>Use this guidance if you want to:</p>
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<li>find examples and templates to reference when writing your message</li>
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</ul>
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<p>It was developed with input from clinical safety, governance and delivery teams across NHS England. It brings together established writing standards and findings from user research into how NHS messages are read and understood.</p>
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<p>It sits alongside the NHS messaging best practice website so teams can plan, write and send messages in a joined-up and consistent way.</p>
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<p>It sits alongside the NHS Messaging best practice website so teams can plan, write and send messages in a joined-up and consistent way.</p>
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<h2 id="writing-effective-messages">Writing effective messages</h2>
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<p>When writing your message always consider the needs of the patient, any clinical safety requirements and the channel you are using to send the message.</p>
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<p>If your service has a fallback strategy you may be required to write the same message for multiple channels.</p>
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<p>Writing messages specifically for the channel means users are more likely to understand and engage with important health-related requests or advice. For example, copying and pasting the contents of a letter into a text message or NHS App message is bad practice as this can create formatting issues and could result in a poor user experience.</p>
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<p>Find out how to write for different channels by referring to the specific channel guidance on this page. The examples illustrate how this guidance can be applied in practice. You should test your messages to make sure they meet the needs of your users.</p>
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<p>Find out how to write for different channels by referring to the specific channel guidance and examples on this page. The examples illustrate how this guidance can be applied in practice. You should test your messages to make sure they meet the needs of your users.</p>
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<h2 id="nhs-app-messages">NHS App messages</h2>
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<p>The NHS App is a free and secure way to communicate with patients and the public. Consider the following when writing messages for the NHS App.</p>

package-lock.json

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