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31 | 31 | <ul class="app-side-nav__list app-side-nav__list--nested"> |
32 | 32 | <li class="app-side-nav__item"><a class="app-side-nav__link" href="#who-this-guidance-is-for">Who this guidance is for</a></li> |
33 | 33 | <li class="app-side-nav__item"><a class="app-side-nav__link" href="#writing-effective-messages">Writing effective messages</a></li> |
34 | | - <li class="app-side-nav__item"><a class="app-side-nav__link" href="#how-to-write-for-different-channels">How to write for different channels</a></li> |
| 34 | + <li class="app-side-nav__item"><a class="app-side-nav__link" href="#writing-for-different-channels">Writing for different channels</a></li> |
35 | 35 | <li class="app-side-nav__item"><a class="app-side-nav__link" href="#nhs-app-messages">NHS App messages</a></li> |
36 | 36 | <li class="app-side-nav__item"><a class="app-side-nav__link" href="#text-messages">Text messages</a></li> |
37 | 37 | <li class="app-side-nav__item"><a class="app-side-nav__link" href="#emails">Emails</a></li> |
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68 | 68 | {% call insetText({ |
69 | 69 | classes: "nhsuk-u-margin-top-4" |
70 | 70 | }) %} |
71 | | - <p>If you need guidance on messaging strategy, governance requirements, or using NHS Notify visit the <a href="https://digital.nhs.uk/services/nhs-messaging-best-practice">NHS Messaging best practice section of the NHS England website</a>.</p> |
| 71 | + <p>If you need guidance on messaging strategy, governance requirements, or using NHS Notify visit the <a href="https://digital.nhs.uk/services/messaging-best-practice">Messaging best practice section of the NHS England website</a>.</p> |
72 | 72 | {% endcall %} |
73 | 73 |
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74 | 74 | <p>Use this guidance if you want to:</p> |
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79 | 79 | <li>find examples and templates to reference when writing your message</li> |
80 | 80 | </ul> |
81 | 81 | <p>It was developed with input from clinical safety, governance and delivery teams across NHS England. It brings together established writing standards and findings from user research into how NHS messages are read and understood.</p> |
82 | | -<p>It sits alongside the NHS Messaging best practice section of the NHS England website so teams can plan, write and send messages in a joined-up and consistent way.</p> |
| 82 | +<p>It sits alongside the Messaging best practice section of the NHS England website so teams can plan, write and send messages in a joined-up and consistent way.</p> |
83 | 83 |
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84 | 84 | <h2 id="writing-effective-messages">Writing effective messages</h2> |
85 | 85 | <p>When writing your message always consider the needs of the patient, any clinical safety requirements and the channel you are using to send the message.</p> |
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94 | 94 | <li>test your messages with users before sending them</li> |
95 | 95 | </ul> |
96 | 96 |
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97 | | -<h2 id="how-to-write-for-different-channels">Writing for different channels</h2> |
| 97 | +<h2 id="writing-for-different-channels">Writing for different channels</h2> |
98 | 98 |
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99 | 99 | <p>If your service has a fallback strategy you may be required to write the same message for multiple channels.</p> |
100 | 100 | <p>Writing messages specifically for the channel means users are more likely to understand and engage with important health-related requests or advice. For example, copying and pasting the contents of a letter into a text message or NHS App message is bad practice as this can create formatting issues and could result in a poor user experience.</p> |
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115 | 115 |
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116 | 116 | <ul> |
117 | 117 | <li>conversational tone – "Dear ((firstName))"</li> |
118 | | - <li>reassuring tone – "Dear ((firstName))((lastName))"</li> |
| 118 | + <li>reassuring tone – "Dear ((firstName)) ((lastName))"</li> |
119 | 119 | </ul> |
120 | 120 | </div> |
121 | 121 |
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163 | 163 | classes: "nhsuk-expander" |
164 | 164 | }) %} |
165 | 165 | <p><strong>SenderID:</strong> NHS Screening</p> |
166 | | -<p>Dear ((firstName))((lastName))</p> |
| 166 | +<p>Dear ((firstName)) ((lastName))</p> |
167 | 167 | <p>We're inviting you to do a test for human papillomavirus (HPV) at home.</p> |
168 | 168 | <p>HPV is the name of a very common group of viruses. They do not cause any problems in most people, but high-risk types can cause cervical cancer.</p> |
169 | 169 | <p><strong>Why you're being invited</strong></p> |
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232 | 232 |
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233 | 233 | <p>If you include links in your text message make sure they:</p> |
234 | 234 | <ul> |
235 | | - <li>go to trusted sites such as the NHS.UK or GOV.UK</li> |
| 235 | + <li>go to trusted sites such as NHS.UK or GOV.UK</li> |
236 | 236 | <li>are human readable, for example, http://www.nhs.uk/tests-and-treatments</li> |
237 | 237 | <li>include the full URL</li> |
238 | 238 | <li>do not contain any personal information such as the patient's name or NHS number</li> |
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262 | 262 | classes: "nhsuk-expander" |
263 | 263 | }) %} |
264 | 264 | <p><strong>SenderID:</strong> NHS Blood Test</p> |
265 | | -<p>((firstName))((lastName)), you are due for your NHS blood test. Book your appointment or find out more at <a href="#">http://www.nhs.uk/service-name-invite</a></p> |
| 265 | +<p>((firstName)) ((lastName)), you are due for your NHS blood test. Book your appointment or find out more at <a href="#">http://www.nhs.uk/service-name-invite</a></p> |
266 | 266 | {% endcall %} |
267 | 267 |
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268 | 268 | {% call details({ |
269 | 269 | summaryText: "Example 2 of an NHS text message", |
270 | 270 | classes: "nhsuk-expander" |
271 | 271 | }) %} |
272 | 272 | <p><strong>SenderID:</strong> NHS App</p> |
273 | | -<p>((firstName))((lastName))</p> |
| 273 | +<p>((firstName)) ((lastName))</p> |
274 | 274 | <p>You have a new secure message from the NHS.</p> |
275 | 275 | <p>Open the NHS App to read it.</p> |
276 | 276 | <p>Or you can log in through the website: <a href="#">https://www.nhs.uk/inbox</a></p> |
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281 | 281 | classes: "nhsuk-expander" |
282 | 282 | }) %} |
283 | 283 | <p><strong>SenderID:</strong> NHS vaccination invitations</p> |
284 | | -<p>((firstName))((lastName))</p> |
| 284 | +<p>((firstName)) ((lastName))</p> |
285 | 285 | <p>You can get your free NHS winter COVID-19 vaccine because of your age.</p> |
286 | 286 | <p>Book on the NHS App or at <a href="#">http://www.nhs.uk/book-covid</a></p> |
287 | 287 | <p>Cannot get online? Phone 119. Translators are available. Contact your GP surgery if you need a home visit.</p> |
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328 | 328 |
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329 | 329 | <p><a href="https://notify.nhs.uk/using-nhs-notify/tell-recipients-who-your-messages-are-from#email-sender-name-and-from-email-address">Read more about email sender name and from email address on the NHS Notify website</a>.</p> |
330 | 330 |
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331 | | -<p>For the email subject line use something specific like "Your GP appointment reminder" or "NHS vaccination invitation" rather than a generic "NHS invite". Keeping subject lines short will make your email stand out in a patient's inbox and more likely to be opened and read.</p> |
| 331 | +<p>For the email subject line use something specific like "Your GP appointment reminder" or "NHS vaccination invitation" rather than a generic "NHS invite". Keeping subject lines short will make your email stand out in a patient's inbox and is more likely to be opened and read.</p> |
332 | 332 |
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333 | 333 | <h3 id="email-message-examples">Email message examples</h3> |
334 | 334 |
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|
338 | 338 | }) %} |
339 | 339 | <p><strong>SenderID:</strong> NHS ((serviceName))</p> |
340 | 340 | <p>Subject: NHS ((serviceName)) invitation</p> |
341 | | -<p>Dear ((firstName))((lastName)),</p> |
| 341 | +<p>Dear ((firstName)) ((lastName)),</p> |
342 | 342 | <p>We are inviting you for your NHS ((serviceName)) appointment.</p> |
343 | 343 | <p>Find more information about your ((serviceName)) invite, including how to book your appointment: <a href="#">https://www.nhs.uk/service-name-invite</a>.</p> |
344 | 344 | <p>Yours sincerely,</p> |
|
351 | 351 | }) %} |
352 | 352 | <p><strong>SenderID:</strong> NHS vaccination invitations</p> |
353 | 353 | <p>Subject: Booking your NHS winter COVID-19 vaccination</p> |
354 | | -<p>Dear ((firstName))((lastName)),</p> |
| 354 | +<p>Dear ((firstName)) ((lastName)),</p> |
355 | 355 | <p>You can book a free winter NHS COVID-19 vaccination because you are aged 75 or over (or will be by 31 January 2026).</p> |
356 | 356 | <p><strong>How to get your COVID-19 vaccination</strong></p> |
357 | 357 | <ul> |
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409 | 409 | }) %} |
410 | 410 | <p><strong>Reference number -</strong></p> |
411 | 411 | <p><strong>NHS number -</strong> ((NHS number))</p> |
412 | | -<p>Dear ((firstName))((lastName)),</p> |
| 412 | +<p>Dear ((firstName)) ((lastName)),</p> |
413 | 413 | <p><strong>Confirm your address with NHS England</strong></p> |
414 | 414 | <p>We are writing to you to confirm if the home address the NHS holds for you is up to date.</p> |
415 | 415 | <p>If we do not receive the information we need from you within 30 days of the date of this letter, it will be assumed that you have moved and we will begin the process of removing you from your GP surgery’s patient list. This means you will not receive important information about your healthcare and will no longer be registered with a GP surgery.</p> |
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447 | 447 | <p>Date: DD MONTH YYYY</p> |
448 | 448 | <p>Your NHS number: ((NHS number))</p> |
449 | 449 | <p><strong>Booking your measles, mumps and rubella vaccination</strong></p> |
450 | | -<p>Dear ((firstName))((lastName)),</p> |
| 450 | +<p>Dear ((firstName)) ((lastName)),</p> |
451 | 451 | <p>Measles cases are increasing in England, so it's important you are fully vaccinated.</p> |
452 | 452 | <p>We're inviting you to book a free measles, mumps and rubella (MMR) vaccination. This is because your NHS record suggests you have not completed your two-dose course of the MMR vaccine. You need 2 doses for the best protection against measles, mumps and rubella.</p> |
453 | 453 | <p>These illnesses spread easily between unvaccinated people. Infection can lead to serious problems including meningitis, hearing loss and problems during pregnancy.</p> |
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