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rebranding the wording
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README.md

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# JDF · JSON Document Standard
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# JDF
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## JSON Document Standard
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> *the AI-native document standard*
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docs/index.html

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<text x="512" y="512" font-family="Inter, sans-serif" font-size="380" font-weight="900" fill="#ffffff" text-anchor="middle" dominant-baseline="central" letter-spacing="-12">JDF</text>
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</svg>
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</div>
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<h1>JDF <span class="grad">JSON document standard</span></h1>
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<h1>JDF<br /><span class="grad">JSON document standard</span></h1>
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<p class="hero-tagline">the AI-native document standard</p>
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<p class="lead">
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Built for the AI era — a JSON document format that LLMs read without a translator. PDFs were designed for humans and printers; JDF is designed for the systems that read, write, and reason over documents next. Beautiful pages. Editable in any text editor. Diffable in <code>git</code>. Generated with one line of code. Searchable with <code>grep</code>. Validatable with a JSON Schema. Embeddable on any web page.

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