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16 changes: 16 additions & 0 deletions models/customer_segments5.sql
Original file line number Diff line number Diff line change
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-- Customer Segmentation based on number of orders and lifetime value
SELECT
customer_id,
number_of_orders,
customer_lifetime_value,
CASE
WHEN number_of_orders > 10 THEN 'Frequent Buyer'
WHEN number_of_orders BETWEEN 5 AND 10 THEN 'Occasional Buyer'
ELSE 'Rare Buyer'
END AS order_frequency_segment,
CASE
WHEN customer_lifetime_value > 4000 THEN 'High Value'
WHEN customer_lifetime_value BETWEEN 1500 AND 4000 THEN 'Medium Value'
ELSE 'Low Value'
END AS value_segment
FROM {{ ref('customers') }}
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