Developed a comprehensive donor insights dashboard to analyze contributions and engagement across different states and years. The dashboard supports non-profit decision-making by highlighting donation trends, constituent behavior, and campaign effectiveness.
Analyzed data from 32K+ constituents resulting in over $40M in total donations.
Visualized zero vs. paid donations across time to track donor conversion.
Categorized constituents by last action type (email, postcard, report, etc.) to evaluate outreach performance.
Identified top contributing states and filtered key contributors using slicers.
Created year-wise breakdown of donation amounts and count of transactions for strategic planning.
Built a marketing performance dashboard using social media metrics to track engagement, reach, and visits across multiple platforms (Facebook and Instagram) over time. This dashboard supports strategic marketing decisions for growth and campaign optimization.
Tracked visits and views by quarter, showing an upward trend in 2024 and Q1 2025.
Visualized interactions across Facebook and Instagram, with Facebook showing higher engagement.
Plotted to reach trends across quarters, identifying key spikes and drops in visibility.
Compared platform-wise performance using dual-axis charts and bar graphs.