- Haneen Mohamed Elmetwally | Team Leader
- Aya Omar Mohammed
- Mohamed Ayman Elsaadany
- Mohamed Ahmed Awad
- Sherin Ehab Kotb
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Used Tool: Trello
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Includes Full Documentation of all Stages Done Till Now & the Plan for Upcoming Stages as well.
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This stage included:
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Empathize Phase → Stratergy
✅ Requirement Gathering 📃 → User Needs & Business Goals.
✅ Quantitative & Qualitative Research 🔍 (Surveys, Interviews, Analytics, Competitor Analysis, etc.) -
Define Phase → Scope (Recognize your Target Audience Deeply)
✅ Define User Personas 👥 & Key Pain Points.
✅ Create Empathy Maps (Understand what users Think, Feel, Say, and Do).
✅ Identify Friction Points & Opportunities for Design Solutions. -
Ideate Phase → Structure
✅ Create Information Architecture & User Flows.
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Next Stages will Include:
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Prototype Phase → Skeleton and Surface Phases
✅ Start intial designs with Medium-Fidelity Wireframes (using the structure from IA).
✅ Generate aesthetically-pleasing & user-centric High-Fidelity Designs.
✅ Prototyping the designs into interactive mockups with Microinteractions that enhance the overall design. -
Test Phase
✅ Usability testing with actual users to refine the design.
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Important
We used "Design Thinkning" as our UX Process because it ensures user-centered UX solutions by fostering empathy, creativity, and iterative problem-solving. It improves usability, reduces costs, and enhances collaboration, leading to innovative and effective designs.
- File Includes:
🎨 Style Guide
🪄 UX Case Study (Old & New Implementations)
🌊 User Flow
🏗️ Information Architecture
📱 UI Screens
🧩 Components & Assets
- Primary Color: #3345E9
- Secondary Color: #E6C038
- Headings: Quicksand.
- Text: Outfit
- All: Al-Marai.
