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Include one or more of the following in your description:
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- The value and key benefits your offer provides
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- Category or industry associations, or both
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- In-app purchase opportunities
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- Any required disclosures
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Here are some tips for writing your description:
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- Clearly describe the value of your offer in the first few sentences of your description. Include the following items:
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- Description of the offer.
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- The type of user that benefits from the offer
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- Customer needs or issues the offer addresses.
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- Remember that the first few sentences might be displayed in search results.
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- Don't rely on features and functionality to sell your product. Instead, focus on the value your offer provides.
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- Try to use industry-specific vocabulary or benefit-based wording.
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To make your offer **description** more engaging, use the rich text editor, to format your description. with numbering, bullets, bold, italics, and indents to make your description more readable.
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:::image type="content" source="media/text-editor2.png" alt-text="Illustrates the rich text editor." border="false" :::
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- Use this drop-down to apply a paragraph style to text.
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:::image type="content" source="media/text-editor3.png" alt-text="Illustrates the text style control in the rich text editor." border="false":::
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- Use these icons to apply numbering or bullets to text.
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:::image type="content" source="media/text-editor4.png" alt-text="Illustrates the bulleted and number list controls in the rich text editor." border="false":::
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- Use these icons to add or remove indentation to or from text.
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:::image type="content" source="media/text-editor5.png" alt-text="Illustrates the indentation controls in the rich text editor." border="false":::
| Italics |`<i> & </i>`| Select the `<i>`first`</i>` row. | Select the *first* row. |
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| New line |`<br>`| This is my first line.`<br>`This is my second line. | This is my first line.<br>This is my second line. |
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| Paragraphs |`<p> & </p>`|`<p>`This is my first paragraph.`</p>`<br>`<p>`This is my second paragraph.`</p>`| This is my first paragraph.<p>This is my second paragraph.</p> |
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| Bullets |`<ul> & </ul>, <li> & </li>`|`<ul>`<br>`<li>`Your bullet item`</li>`<br>`<li>`Your bullet item`</li>`<br>`<li>`Your bullet item`</li>`<br>`</ul>`| • Your bullet item<br>• Your bullet item<br>• Your bullet item |
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| Numbering |`<ol> & </ol>, <li> & </li>`|`<ol>`<br>`<li>`Your numbered item`</li>`<br>`<li>`Your numbered item`</li>`<br>`<li>`Your numbered item`</li>`<br>`</ol>`| 1. Your numbered item<br>2. Your numbered item<br>3. Your numbered item |
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| New line without new number (or bullet) |`<ol> & </ol>, <li> & </li>, <br>`|`<ol>`<br>`<li>`add text here`</li>`<br>`<li>`add text here`<br>`add text here`</li>`<br>`</ol>`| 1. add text here<br>2. add text here<br> add text here |
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| New paragraph without new number (or bullet) |`<ol> & </ol>, <li> & </li>, <br>`|`<ol>`<br>`<li>`add text here`</li>`<br>`<li>`add text here`<br><br>`add text here`</li>`<br>`</ol>`| 1. add text here<br>2. add text here<p> add text here |
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| Use headings |`<h1> & </h1>, <h2> & </h2>`, up to `<h6> & </h6>`|`<h1>`This is heading 1`</h1>`<br>`<h2>`This is heading 2`</h2>`<br>`<h3>`This is heading 3`</h3>`|**<fontsize="+3">This is heading 1</font>**<br>**<fontsize="+2">This is heading 2</font>**<br>**<fontsize="+1">This is heading 3</font>**|
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