Merge pull request #115041 from emuench/cosell

Add link to Co-sell topic

Author: v-albemi

articles/marketplace/marketplace-co-sell.md

@@ -6,7 +6,7 @@ ms.author: dsindona
 ms.service: marketplace 
 ms.subservice: partnercenter-marketplace-publisher
 ms.topic: conceptual
-ms.date: 04/16/2020
+ms.date: 05/19/2020
 ---
 
 # Co-sell partner engagement
@@ -17,15 +17,16 @@ If you're a partner, you can use the Microsoft co-sell program to work directly
 
 Microsoft offers three partner selling motions:
 
-* *Sell through partner*: You can resell Microsoft technology through your own sellers.
-* *Services co-sell*: Sellers and partners collaborate to sell your project or managed services with Microsoft technology embedded.
-* *IP co-sell*: Sellers and partners collaborate to sell your repeatable, packaged IP solution.*
+* *Sell through partner* – You can resell Microsoft technology through your own sellers.
+* *Services co-sell* – Sellers and partners collaborate to sell your project or managed services with Microsoft technology embedded.
+* *IP co-sell* – Sellers and partners collaborate to sell your repeatable, packaged IP solution.*
 
-\*Some of these IP co-sell solutions might receive additional incentives when they're successfully sold and deployed with Microsoft field sales teams.
+\* Some of these IP co-sell solutions might receive additional incentives when they're successfully sold and deployed with Microsoft field sales teams.
 
 ![Diagram showing how co-sell happens when sales leads are shared, accepted, and won against Microsoft-managed customers.](./media/marketplace-publishers-guide/marketplace-co-sell.png)
 
 ## Next steps
 
-- Learn more about [selling with Microsoft](https://partner.microsoft.com/membership/sell-with-microsoft).
-- Learn about the [co-sell option in Partner Center](./partner-center-portal/commercial-marketplace-co-sell.md).
+* Learn more about [selling with Microsoft](https://partner.microsoft.com/membership/sell-with-microsoft).
+* Learn more about the [co-sell option in Partner Center](./partner-center-portal/commercial-marketplace-co-sell.md).
+* Read the [Co-sell Partner Engagement Guide](https://aka.ms/Co-sellPartnerengagementguidepartnerlink) (PDF).