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Merge pull request #266112 from dbasantes/patch-3
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articles/communication-services/concepts/sms/toll-free-verification-guidelines.md

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@@ -53,7 +53,7 @@ This is the most crucial step in the verification application and providing the
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The general rule of thumb for opt-in are:
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- Making sure the opt-in flow is thoroughly detailed. 
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- Consumer consent must be collected by the direct (first) party sending the messages. If you're a third party helping the direct party sending messages
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- Consumer consent must be collected by the direct (first) party sending the messages. If you're a third party helping the direct party sending messages, the opt-in flow must disclose the (third party) name.
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- Ensure there's explicitly stated consent disclaimer language at the time of collection. (that is, when the phone number is collected there must be a disclosure about opting-in to messaging).
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- If your message has Marketing/Promotional content, then it must be optional for customers to opt-in
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|Verbal/IVR opt-in|Provide a screenshot record of opt-in via verbal in your database/ CRM to show how the opt-in data is stored. (that is, a check box on their CRM saying that the customer opted in and the date) OR an audio recording of the IVR flow.|
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|Point of Sale | For POS opt-ins on a screen/tablet, provide screenshot of the form. For verbal POS opt-ins of informational traffic, provide a screenshot of the database or a record of the entry. |
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|2FA/OTP| Provide a screenshot of the process to receive the initial text.|
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|Paper form | Upload the form and make sure it includes XXXX. |
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|Paper form | Upload the form and make sure it includes frequency, campaign information and consent process to get consent from consumer. |
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