Line edits2

Author: lootle1

learn-pr/startup/revenue/includes/2-revenue-models.md

@@ -44,7 +44,7 @@ The following are the 10 most common models that tech startups use.
 **Practical considerations**:
 
 - Allows you to generate recurring revenues, which provide many benefits.
-- Tiered pricing plans enable customers to pay based on the features they need, their volume of usage or the number of licences required, or the size or type of their organization.
+- Tiered pricing plans enable customers to pay based on the features they need, their volume of usage or the number of licenses required, or the size or type of their organization.
 - Allows you to offer new customers a free trial that converts to a paid plan after a set period. A free trial can be a good way of getting customers to start using your product, particularly if they're uncertain about the features, value, or pricing. It can also be a distraction if too few users convert.
 - Allows you to deliver a free version of your offering in which users can access basic features for free (usually forever) and unlock premium features by paying; examples are LinkedIn Premium, Strava, or Spotify. You need to ensure that a large enough percentage of users convert to paid plans and that free users can be serviced at very low cost.
 - As long as you have a higher new customer sign-up rate than churn (unsubscribe) rate, your company will be growing.
@@ -97,7 +97,7 @@ The following are the 10 most common models that tech startups use.
 **Practical considerations**:
 
 - Limited scope for recurring revenues, because each customer job is an isolated event.
-- Cheap to start and can be profitable, especially if you have a rare skill set or one that would be highly valued by prospective clients.
+- Cheap to start and can be profitable, especially if you have a rare skill set or one that prospective clients value highly.
 - Limited scope for passive income, because you stop getting paid when you stop delivering the service.
 - Doesn't scale well. A time cost is associated with every occasion that you deliver the service, and there are only 24 hours in a day.
 
@@ -117,7 +117,7 @@ The following are the 10 most common models that tech startups use.
 
 **Description**: Get paid a license fee for granting another company the right to use your intellectual property (IP) for an agreed purpose.
 
-**Ideal for**: Advanced technologies that could be used by multiple licensees, or in applications where your technology is only part of a solution and relies on an existing product or infrastructure that you don't own; an example is image-correction software for use on MRI scanners.
+**Ideal for**: Advanced technologies that multiple licensees could use, or in applications where your technology is only part of a solution and relies on an existing product or infrastructure that you don't own; an example is image-correction software for use on MRI scanners.
 
 **Practical considerations**:
 

learn-pr/startup/revenue/includes/3-generate-early-revenues.md

@@ -46,7 +46,7 @@ Here are other common attributes of early adopters:
 - They're willing to take the risk of trying and paying for a new and unproven product. They'll persist even if it's imperfect.
 - They relish the opportunity to try new products before anyone else.
 - They're happy to give you candid feedback and genuinely want you to succeed.
-- They're likely to have experimented with alternatives. They might've created makeshift solutions themselves, such as a spreadsheet or a database.
+- They're likely to have experimented with alternatives. They might have created makeshift solutions themselves, such as a spreadsheet or a database.
 
 > [!TIP]
 > When you conduct customer interviews, ask whether the person will try your product before it launches and give you some feedback. If they say yes, you can tag them as a potential early adopter.
@@ -105,4 +105,4 @@ Here are some tips to help founders overcome a lack of sales experience:
 - To make a sale directly with a customer, you have to ask them for money. If you find this question uncomfortable, recognize it as early as possible. Sales coaching or discussions with other founders who have a strong sales background can help you overcome your reluctance.
 - Be prepared to hear "no" a lot. Be willing to persist with sales calls even if you get a low conversion rate. You shouldn't think of not closing a sale as a failure. It's an opportunity to learn which types of customers are high-quality versus low-quality prospects. It's also a chance to better express your proposition and overcome common objections.
 - Learn about sales pipelines. Create a basic pipeline by using one of the many free or low-cost sales and CRM tools available.
-- Automate and document sales processes and gather any required collateral. Then, when you do start to build a sales team, those employees can quickly get up to speed and be effective
+- Automate and document sales processes and gather any required collateral. Then, when you do start to build a sales team, those employees can quickly get up to speed and be effective.