Add developer account guidance and cross-references for Windows App SDK

hub/apps/publish/whats-new-individual-developer.md

@@ -12,6 +12,9 @@ A new onboarding process is now being rolled out that allows individual develope
 
 This documentation will be updated as the new onboarding process becomes available in additional markets in coming weeks.
 
+> [!TIP]
+> **Windows App SDK developers:** If you're developing apps with the Windows App SDK and plan to publish to the Microsoft Store, this free registration is perfect for individual developers. Learn more about [Windows App SDK](../windows-app-sdk/index.md) and how to get started building modern Windows apps.
+
 
 ## What’s New
 

hub/apps/windows-app-sdk/index.md

@@ -15,15 +15,29 @@ The Windows App SDK doesn't replace the Windows SDK or existing desktop Windows
 
 [!INCLUDE [UWP migration guidance](../windows-app-sdk/includes/uwp-app-sdk-migration-pointer.md)]
 
-## Get started with the Windows App SDK
-
-The Windows App SDK provides extensions for Visual Studio 2022 that include project templates configured to use the Windows App SDK components in new projects. The Windows App SDK libraries are also available via a NuGet package that you can install in existing projects.
-
-To learn about configuring Visual Studio for creating new Windows App SDK projects, including the required workloads and components, see [Getting Started with WinUI](../get-started/start-here.md).
-
-If you've already installed the required developer tools, then you're ready to [Create your first WinUI 3 project](../winui/winui3/create-your-first-winui3-app.md). You can also [use the Windows App SDK in an existing project](use-windows-app-sdk-in-existing-project.md).
-
-For guidance on specific Windows App SDK versions, see [Release channels](release-channels.md) and [Downloads](downloads.md).
+## Get started with the Windows App SDK
+
+The Windows App SDK provides extensions for Visual Studio 2022 that include project templates configured to use the Windows App SDK components in new projects. The Windows App SDK libraries are also available via a NuGet package that you can install in existing projects.
+
+To learn about configuring Visual Studio for creating new Windows App SDK projects, including the required workloads and components, see [Getting Started with WinUI](../get-started/start-here.md).
+
+If you've already installed the required developer tools, then you're ready to [Create your first WinUI 3 project](../winui/winui3/create-your-first-winui3-app.md). You can also [use the Windows App SDK in an existing project](use-windows-app-sdk-in-existing-project.md).
+
+For guidance on specific Windows App SDK versions, see [Release channels](release-channels.md) and [Downloads](downloads.md).
+
+### Developer account for publishing apps
+
+If you plan to publish your Windows App SDK apps to the Microsoft Store, you'll need a developer account. **Individual developers can now register for free** in select markets including the United States, India, United Kingdom, Ireland, New Zealand, and Australia. 
+
+To get started with free developer registration:
+1. Visit [storedeveloper.microsoft.com](https://storedeveloper.microsoft.com)
+2. Select "Individual developer" (free registration)
+3. Complete the identity verification process
+
+For more information, see [Free developer registration for individual developers](../publish/whats-new-individual-developer.md).
+
+> [!NOTE]
+> If you need assistance with developer account registration, you can contact support at **[email protected]** for issues related to the new onboarding process, or visit [Windows developer support](https://aka.ms/windowsdevelopersupport) for other account-related questions.
 
 ### Windows App SDK features
 
@@ -78,10 +92,11 @@ New Windows APIs and features are usually shipped within major Windows OS update
 
 We are building the Windows App SDK as an open source project. We have a lot more information on our [Github page](https://github.com/microsoft/WindowsAppSDK/blob/main/docs/README.md) about how we're building the Windows App SDK, and how you can be a part of the development process. Check out our [contributor guide](https://github.com/microsoft/WindowsAppSDK/blob/main/docs/contributor-guide.md) to ask questions, start discussions, or make feature proposals. We want to make sure that the Windows App SDK brings the biggest benefits to developers like you.
 
-## Related topics
-
-- [Release channels and release notes](release-channels.md)
-- [Install tools for the Windows App SDK](set-up-your-development-environment.md)
-- [Create your first WinUI 3 project](../winui/winui3/create-your-first-winui3-app.md)
-- [Use the Windows App SDK in an existing project](use-windows-app-sdk-in-existing-project.md)
-- [Deploy apps that use the Windows App SDK](../package-and-deploy/index.md#use-the-windows-app-sdk)
+## Related topics
+
+- [Release channels and release notes](release-channels.md)
+- [Install tools for the Windows App SDK](set-up-your-development-environment.md)
+- [Create your first WinUI 3 project](../winui/winui3/create-your-first-winui3-app.md)
+- [Use the Windows App SDK in an existing project](use-windows-app-sdk-in-existing-project.md)
+- [Deploy apps that use the Windows App SDK](../package-and-deploy/index.md#use-the-windows-app-sdk)
+- [Free developer registration for individual developers](../publish/whats-new-individual-developer.md)