Customer Segmentation has always been an important aspect of handeling businesses related to services or goods. It is through customer segmentation that one realises if they are adopting the right strategies and are having happy consumers of their service. The following project utilises the Recency, Frequency and the Monetary Value approach (RFM). This repository contains .ipynb for this methods.
The data is related to the sales of an E-commerce platform and can be found here: https://drive.google.com/drive/folders/1FNsS4T1sVehC_fVS6aqU7EalMvLiTCwq?usp=sharing