Update objectives.mdx

Author: charlescook-ph

contents/teams/demand-gen/objectives.mdx

@@ -5,3 +5,11 @@
 - Proper analytics that let us know what ads are performing and why
 - A full remarketing funnel that allows us to cross-sell our products and introduce our products to people who already know us
 - Increased ad variety and copy - new ads going live once per week by the end of the quarter
+
+**Outbound (Lorena)**
+- Generate at least one qualified sales opp, as defined in SFDC
+- Create the v1 outbound playbook such that another BDR could join and be successful, including:
+  - Outbound ICP (definition, where to find them)
+  - Outbound personas (definition, where to find them)
+  - Messaging (content, form, channels)
+- We've run at least 3+ warmbound campaigns that can reliably generate opportunities and are potentially automatable