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Author: charlescook-ph

contents/teams/demand-gen/objectives.mdx

@@ -1,7 +1,7 @@
 ## Q1 2026 goals
 
 **Paid ads (Brian)**
-- Generate at least 40 MQLs per week
+- Generate at least 40 signups who enter a credit card per week
 - Proper analytics that let us know what ads are performing and why
 - A full remarketing funnel that allows us to cross-sell our products and introduce our products to people who already know us
 - Increased ad variety and copy - new ads going live once per week by the end of the quarter