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2 changes: 1 addition & 1 deletion contents/blog/first-10-paying-customers.md
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Expand Up @@ -85,7 +85,7 @@ Cold emails are an art and a science — and you’d do well to master them if y
The above example is short, sweet, straightforward, and links to both the product’s website and the founder’s LinkedIn page. Those last two are important because the more you build out your online presence, the less you have to describe yourself or what you do in emails. Always let your product and brand speak for themselves.

### Give away stuff for free
Free is the 2nd best word in the dictionary (right after ‘paid’) and giveaways can help lower the barrier to entry for new customers. You can offer free beta tester access, free trials, free merch for performing certain actions (like the PH swag we give our [contributors](https://posthog.com/contributors)), and free points, usage quotas, or extra features for a limited time. Be generous with your product in the early days — remember that you’re trying to convince strangers to take a chance on you and part with their cash for it. Give them a small taste now to hook them in for the long haul.
Free is the 2nd best word in the dictionary (right after ‘paid’) and giveaways can help lower the barrier to entry for new customers. You can offer free beta tester access, free trials, free merch for performing certain actions (like the PH swag we give our contributors), and free points, usage quotas, or extra features for a limited time. Be generous with your product in the early days — remember that you’re trying to convince strangers to take a chance on you and part with their cash for it. Give them a small taste now to hook them in for the long haul.

### Keep the beta signups limited and invite-only
Scarcity is a powerful tool, and limiting access to a product for a limited time can boost signups significantly. Just ask [Clubhouse](https://www.joinclubhouse.com/), the online audio streaming app that crossed [2m](https://www.axios.com/clubhouse-andreessen-horowitz-3a10475a-becd-4483-a81e-9ce76d24e85f.html) users as of writing and raised $100m in funding after a protracted invite-only period of user acquisition. You can leverage network effects and virality to grow your early subscriber base in the same way.
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2 changes: 1 addition & 1 deletion contents/blog/intro-phil-leggetter.md
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Expand Up @@ -15,7 +15,7 @@ category: Inside PostHog

We’re proud to announce a new hire; Phil Leggetter will head up Developer Relations at PostHog.

Developer relations sits at the intersection of product development, engineering, and marketing. The role serves communities of core and secondary customers through content, tutorials, events, and sponsorships. At PostHog, we’ve been blessed with a highly engaged community of [contributors](https://posthog.com/contributors), and we hope to improve our product to suit our users’ needs over the long run.
Developer relations sits at the intersection of product development, engineering, and marketing. The role serves communities of core and secondary customers through content, tutorials, events, and sponsorships. At PostHog, we’ve been blessed with a highly engaged community of contributors, and we hope to improve our product to suit our users’ needs over the long run.

Before joining PostHog, Phil managed developer relations at [tru.ID](https://tru.id/) (a mobile authentication platform), [Vonage](https://www.vonage.com/) (a communications API company), Nexmo (later acquired by Vonage), [Pusher](https://pusher.com/), and other tech startups (see [his LinkedIn profile](https://www.linkedin.com/in/leggetter/) for a full list). While at Nexmo, he built the developer relations team to 42 diverse, inclusive, and multifunctional individuals who worked everywhere from San Francisco to Singapore. He has also written a book on real-time web sockets, is currently reviewing another book on developer relations, and is now an advisor at several startups.

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2 changes: 0 additions & 2 deletions contents/blog/open-source-business-models.md
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Expand Up @@ -24,8 +24,6 @@ Just one thing: **you need to build a community.**

Open-source requires a decently-sized, highly engaged community for any business model to work. People have to believe in your solution enough to contribute code, comments, or cash to it. If money is a priority for your business, open-source might not be the path for you.

At PostHog, we’ve been fortunate enough to build an engaged community of contributors over the years, and we celebrate our top contributors with each new release. You can check out our [contributor page](https://posthog.com/contributors), see our [GitHub repo](http://github.com/PostHog/), and join our [Slack community](https://posthog.com/slack) of users.

Let’s now look at how we’ve managed to turn a buck with PostHog over the past few months — plus 3 other business models to explore for your own product.

## Option #1: Support
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2 changes: 1 addition & 1 deletion contents/blog/seed-grow-scale-devrel.mdx
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Expand Up @@ -59,7 +59,7 @@ PostHog has seen significant growth over the past year resulting in a [Series B
In the near term, our AAARRRP goals are Activation, Retention, Referral, and Product. Instead of narrowing in on specific activities, we've broadly mapped the priorities as:

1. **Oversee documentation**: This isn't about dictating how documentation is written or being a gatekeeper. It's about encouraging and enabling consistency, having the time to iterate on content that could otherwise become stale, and identifying gaps based on analysis, feedback, or utilizing team experience. DevRel, much like our amazing <SmallTeam slug="brand" />, can function as a service team with people deployed to the small team that most requires them at that time.
2. **Catalyze our community**: We have a thriving community across [our GitHub repos](https://github.com/posthog) and the [PostHog community page](/posts). On GitHub, we reward contributions with thanks on our READMEs, a listing on the [Contributors page](/contributors) of our website, and credit for our [merch store](https://merch.posthog.com). But we want to do more to build upon this fantastic foundation because [community is core to our business](/handbook/strategy/business-model#why-would-you-work-on-the-community-edition).
2. **Catalyze our community**: We have a thriving community across [our GitHub repos](https://github.com/posthog) and the [PostHog community page](/posts). We reward contributions with credit for our [merch store](https://merch.posthog.com). But we want to do more to build upon this fantastic foundation because [community is core to our business](/handbook/strategy/business-model#why-would-you-work-on-the-community-edition).
3. **Engage with broader developer communities**: Right now, the only community we actively engage with is the one we've built. We need to expand our reach and build relationships within communities that will benefit from the PostHog platform.

## What Developer Relations roles do you need?
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4 changes: 0 additions & 4 deletions contents/blog/the-posthog-array-1-24-0.mdx
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Expand Up @@ -26,12 +26,8 @@ Adrien has been submitting PRs left and right, helping us improve the core PostH

As of writing, Adrien is by far the top contributor to PostHog in April, with 11 PRs merged over these first two weeks:

[![Contributors Stats](https://posthog-static-files.s3.us-east-2.amazonaws.com/Website-Assets/Array/adrien.png)](/contributors)

Thank you so much Adrien! Hope you've been enjoying the PostHog merch you accumulated.

> If you haven't seen it yet, we have a [new page dedicated to our contributors](/contributors). Every contributor gets their own digital card, and we provide a leaderboard with stats on the contributions made by each contributor. We also have a bot that sends a gift card for PostHog merch to contributors for every PR merged, and we welcome all types of contributions!

**In this release:**

- **New:** IP location data available to all PostHog users
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2 changes: 0 additions & 2 deletions contents/blog/the-posthog-array-1-25-0.mdx
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Expand Up @@ -50,8 +50,6 @@ Rajakavitha dug into our codebase and helped us document 2 new API endpoints, as

Thanks a lot for all your help - hope you're enjoying your PostHog merch!

> If you haven't seen it yet, we have a [new page dedicated to our contributors](/contributors). Every contributor gets their own digital card, and we provide a leaderboard with stats on the contributions made by each contributor. We also have a bot that sends a gift card for PostHog merch to contributors for every PR merged, and we welcome all types of contributions!

**In this release:**

- **New:** App logs
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2 changes: 0 additions & 2 deletions contents/blog/the-posthog-array-1-26-0.md
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Expand Up @@ -34,8 +34,6 @@ Mohamad submitted a [500+ line PR](https://github.com/PostHog/posthog-php/pull/1

Awesome work and thanks again Mohamad!

> If you haven't seen it yet, we have a [new page dedicated to our contributors](/contributors). Every contributor gets their own digital card, and we provide a leaderboard with stats on each person's contributions. We also have a bot that sends a gift card for PostHog merch to contributors for every PR merged, and we welcome all types of contributions!

**In this release:**


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2 changes: 0 additions & 2 deletions contents/blog/the-posthog-array-1-27-0.md
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Expand Up @@ -27,8 +27,6 @@ Thanks to all our community members for helping move PostHog forward! This relea

Dimitris added an option to automatically refresh dashboards every couple of minutes. You can now have your PostHog dashboards in separate monitors or your conference room TV always in sync! Thanks for driving this forward, Dimitris!

> _If you haven't seen it yet, we have a [new page](https://posthog.com/contributors) dedicated to our contributors. Every contributor gets their own digital card, and we provide a leaderboard with stats on each person's contributions. We also have a bot that sends a gift card for [PostHog merch](https://merch.posthog.com) to contributors for every PR merged, and we welcome all types of contributions!_

### Help Us Improve PostHog

We’re working hard to improve the PostHog experience and would love to talk to you! Please join one of our Product, Engineering or Marketing team members in a quick 30-min call to help us understand how to improve. Schedule directly [on Calendly](https://calendly.com/posthog-feedback).
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37 changes: 0 additions & 37 deletions contents/docs/contribute/recognizing-contributions.md
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Expand Up @@ -14,43 +14,6 @@ We usually give out up to $100 for a product or app-related PR at our discretion

If, after a few days of having had your PR merged, you still didn't get a merch code, you can email us at _[hey@posthog.com](mailto:hey@posthog.com)_ and we'll sort it out! Someone on the PostHog team will send you a code [manually](/handbook/company/merch-store#individuals).

## Apps

If you build a app for PostHog that is accepted into our [official repository](https://github.com/PostHog/plugin-repository), we will list you as a contributor in the categories `code` and `plugin` or `app`, as well as send you some merch.

## Non-PR contributions

We follow the [All Contributors spec](https://allcontributors.org/docs/en/emoji-key) for recognizing contributions. This means that if you are actively engaged in discussions, open bug reports, or contribute in other ways, a PostHog team member is able to add you to our contributors list for any of the contribution types listed in the link above.

At the moment we only provide merch for `code` (PR merged) and `plugin` or `app` (app accepted into official repo) contributions, however, as a contributor in a category other than those two, we'll still list you on our [README](https://github.com/PostHog/posthog#contributors-) and create a contributor card for you on our [contributors page](/contributors).

## Contributor cards

All accepted contributors get a digital contributor card from us, which you can find in our [contributors page](/contributors).

Here's an explanation of the contents of that card:

### Community MVPs

Every time we do a release, starting with version 1.22.0, we have nominated a 'Community MVP'. This is a contributor that we have chosen to give special recognition to for one or many awesome contributions to PostHog over a given release cycle.

If you ever win one of these awards from us, they will appear as trophies on your contributor card. The number of trophies is equal to the number of times you've been named community MVP.

### Level

Your contributor level is determined by how many pull requests you have had merged.

<blockquote class='warning-note'>

While we have created cards for all past contributors, we have only started tracking levels from 26/03/2021, which is why your card might say 'lvl 0' even if you had a PR merged before.

</blockquote>

### Powers

'Powers' refer to the types of contributions you've made to PostHog. The types of contributions available can be seen on the [All Contributors spec](https://allcontributors.org/docs/en/emoji-key).

Contributions of type `code` are automatically provided to you for merged pull requests. All other contribution types must be manually requested by a member of the PostHog team.

### Sending out merch
Follow instructions on [giving away merch for free](/handbook/company/merch-store)
2 changes: 1 addition & 1 deletion contents/docs/glossary.mdx
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Expand Up @@ -72,7 +72,7 @@ Computing infrastructure, power, services, or storage hosted for on-demand usage
Cohorts are groups of users in PostHog, created using the Cohorts tool. Cohorts can be created as either a static list, or a dynamic list which continues to update. Cohorts and [groups](/manual/glossary#groups) are similar, but [not the same](/manual/group-analytics#groups-vs-cohorts).

#### Contributor 🦔
As an [open source](/manual/glossary#open-source) company, PostHog enables anyone to add to our codebase or to submit ideas, either as [issues](/manual/glossary#issue) or [PRs](/manual/glossary#pull-request). When someone does this, they become a contributor and can earn rewards such as [merch](https://merch.posthog.com), invitations and public thank yous. Sometimes, they even [get hired](/careers). We love our contributors - [check them out](/contributors)!
As an [open source](/manual/glossary#open-source) company, PostHog enables anyone to add to our codebase or to submit ideas, either as [issues](/manual/glossary#issue) or [PRs](/manual/glossary#pull-request). When someone does this, they become a contributor and can earn rewards such as [merch](https://merch.posthog.com), invitations and public thank yous. Sometimes, they even [get hired](/careers). We love our contributors!

#### Conversion
Conversion is when a user of your product changes into a new, usually more desirable, state. For example, converting from a lead into an [active user](/manual/glossary#active-user). You can use tools such as [funnels](/manual/funnels) to track users who convert between states.
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