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Update Q1 2026 goals for paid ads and outbound strategies #14999

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BrianAtPosthog merged 3 commits into from
Feb 12, 2026
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Update Q1 2026 goals for paid ads and outbound strategies #14999

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Update Q1 2026 goals for paid ads and outbound strategies
BrianAtPosthog Feb 12, 2026
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Apply suggestion from @charlescook-ph
charlescook-ph Feb 12, 2026
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Update objectives.mdx
charlescook-ph Feb 12, 2026
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10 changes: 5 additions & 5 deletions contents/teams/demand-gen/objectives.mdx
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## Q1 2026 goals

**Paid ads (Brian)**
- Generate at least 30 qualified inbound opportunities for the New Business Sales team
- Generate at least 40 signups who enter a credit card per week
- Proper analytics that let us know what ads are performing and why
- A full remarketing funnel that allows us to cross-sell our products and introduce our products to people who already know us
- Increased ad variety and copy - new ads going live once per week by the end of the quarter

**Outbound (Dmytro)**
- Generate at least 20 qualified outbound opportunities for the New Business Sales team
- Create the v1 outbound playbook such that another BDR could join and immediately successful, including:
**Outbound (Lorena)**
- Generate at least one qualified sales opp, as defined in SFDC
- Create the v1 outbound playbook such that another BDR could join and be successful, including:
- Outbound ICP (definition, where to find them)
- Outbound personas (definition, where to find them)
- Messaging (content, form, channels)
- We've run at least 3+ campaigns that can reliably generate opportunities and are potentially automatable
- We've run at least 3+ warmbound campaigns that can reliably generate opportunities and are potentially automatable